This presentation cover all the topic related to SEO2019, Google updates 2019, BERT, website hosting, website domain, black hat seo, white hat seo 2019,google analytics, google webmaster,bounce rate, sandbox effect,inbound link, outbound link, link farming, do follow link, no follow link
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
Join India's 1st Practical Digital Marketing Courses with 100% Practical Assistance at affordable fees. Get all details about digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Salesforce Certification Training & Courses Online - Victorious DigitalRajatKamble8
Join India's 1st Online Salesforce Classes & Training in India with 100% Placement Assistance at affordable fees. Get all details about online salesforce classes syllabus, course duration, fees, Job sectors etc. SFDC training online is in boom in India.
Seo Terminology - On Page - Off Page SEO Concepts - Digital Marketing Courses Atul Sharma
Learn about SEO on page & off page activities, clear your all doubts about seo. Become SEO experts
Join India's 1st Practical Digital Marketing Courses with 100% Practical Assistance at affordable fees. Get all details about digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Salesforce Certification Training & Courses Online - Victorious DigitalRajatKamble8
Join India's 1st Online Salesforce Classes & Training in India with 100% Placement Assistance at affordable fees. Get all details about online salesforce classes syllabus, course duration, fees, Job sectors etc. SFDC training online is in boom in India.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Presentation on Search engine optimization 2019Pooja Kulkarni
I made presentation on SEO. it cover all the topics like how the search engine works, what is crawler how it works, on page optimization, off page optimization,PA,DA,page rank,301,302 Redirect,metatags,robots.txt file. keyword research, google algorithm updates, google penalty, bounce rate, balck hat seo and its methods, google analytics tool, google webmaster tool, local seo, growth hacking, affiliate marketing.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Seo May different like search and image search,local search and video search.Here i am mentioning top 50 and important taks or techniques you need to follow while optimizing your webstie
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
Delhi Institute of Digital Marketing has emerged as most promising brand of digital marketing in across India.With our existence in the market, we well understand the importance of digital marketing in the digital era and promised to introduce various courses.
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website's search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
On-Page SEO is a process of optimizing individual web pages within the website in order to rank the web page in a better position in SERP and gain more relevant traffic to the website. On-Page refers to optimizing elements like content, title, images, header tags, and many more in each web page.
this presentation will help to understand that is digital marketing and how it is important for any business.
for more details visit our website i.e. https://www.excellencedigitalacademy.com
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
40+ ways to improve search ranking on googleTC Mastery
Do you want to make your website rank on first page of Google?
If you often use Google search, you’ll found that the first page of Google search results was flooded by the big brands, top authority sites, and influencers...
...And you feel that getting your website to the top of Google seems like an impossible mission.
But the good news is...
...You can rank on the first page of Google as well..!
It’s all about SEO.
In this presentation, I'm going to show you the 40+ ways to significntly improve your site’s ranking on Google.
Follow these tactics to improve SEO and get your website to the top of Google search results.
Starting today..
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Similar to Presentation On Seo Terminology 2019 (20)
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2. Hosting & Domain
Hosting and domain are the two things which
we need for launching our website.
1. Hosting is the place where your websites fill
will be stored.
2. Domain is the name of your site.
3. What is domain?
• A domain name is your website name. A domain
name is the address where Internet users can access
your website. A domain name is used for finding and
identifying computers on the Internet. Computers use
IP addresses, which are a series of number. However, it
is difficult for humans to remember strings of numbers
• Eg: www.abc.com
• IP Address: 77.104.142.128
• What is Domain ?
Domain Is unique name that identifies a website.
4. What is hosting?
• Hosting (also known as Web site hosting,
Web hosting, and Webhosting) is the business
of housing, serving, and maintaining files for
one or more Web sites. More important than
the computer space that is provided for Web
site files is the fast connection to the Internet.
• What is Hosting ?
Web hosting is service providing space on
internet for websites.
• Ex. Godaddy.com, Net4.in, Doteasy.com
5. What is Search Engine?
Search engine is a service that allows Internet users to search for
content via the World Wide Web (WWW). A user enters keywords
or key phrases into a search engine and receives a list of Web
content results in the form of websites, images, videos or other
online data. The list of content returned via a search engine to a
user is known as a search engine results page (SERP)
• Google.
• Bing.
• Yahoo.
• Ask.com.
• AOL.com.
• Baidu.
• Wolframalpha.
• DuckDuckGo.
6. Search Engine Work
Crawler: It is program(software). A Web crawler, sometimes called a spider or
robot. Web crawlers help in collecting information about a website and
the links related to them.
Crawling: The search engines have the web crawler or spiders to perform
crawling. The task of crawler is to visit a web page, read it and follow the
links to other web pages of the site. Each time the crawler visits a
webpage it makes a copy of the page and adds its URL to the index
Indexing: An index is another name for the database used by a search engine.
Indexes contain the information on all the websites that Google (or any
other search engine) was able to find. If a website is not in a search
engine’s index, users will not be able to find it.
Retrieval: The last step in search engine activities is retrieving the best
matched results. Basically, it is nothing more than simply displaying them
in the browser.
7. What is SEO?
Search engine optimization (SEO) is the practice of
increasing the quantity and quality of traffic to your
website through organic search engine results.
• SEO (Search engine optimization) is the way to fetch
traffics on your website from search engine. In other
words; SEO is the technique to make visible your
website on search engine.
• Types of SEO
• SEO are mainly perform in two way, they are;
• On-Page SEO
• Off-Page SEO
8. What is on page & Off page seo
• OnPage SEO is the process of making your
website search engine friendly. In simple words
this means adjusting certain elements on your
website so that search engines are able to crawl
and understand the content and structure of your
website
• Off page SEO refers to techniques that can be
used to improve the position of a web site in the
search engine results page (SERPs). Many people
associate off-page SEO with link building but it is
not only that.
10. Meta Tags Optimization
• Meta tag provides metadata about Html page or
web-page. In other words it gives some
information about our Html page. Metadata is
not displayed on web-page but when you search
any keyword on search engine it will display.
• Why use meta tag
• It is used for specify page description, keyword,
author of page, last modify, index page by search
engine or not.
11. Meta Title
• Length: It should be a maximum of 60 characters long, i.e. Google
usually displays the first 50 to 60 characters of a title tag.
• Keyword placement: Place the targeted keyword at the start of
your title and keep the least important words at the end.
• Keyword separation: Use vertical lines or pipes to separate
targeted keywords and phrases, i.e. avoid the use of commas,
underscores, dashes, etc.
• Don't repeat title tags: Write different titles for different pages, i.e.
don't place the same title on multiple pages.
• Simple: Your targeted keyword or phrases should be simple and
short, i.e. avoid the worlds such as if, and, then, but, etc.
• Website or company name: Don't use website or company name in
the title tag unless it is very popular or part of your important
keywords.
12. Meta Description
• The meta description is an important part of search marketing, i.e. a
relevant and compelling description draws users from search engine result
pages to your website which improves the click through rate for that
webpage.
• Some instructions to write optimized title tags are listed below:
• Keywords: Incorporate the most important keywords in your meta
description.
• Readability: It should be simple and relevant, i.e. it should read like a
human-written sentence and keyword stuffing should be avoided.
• Compelling: It should be as compelling as possible, i.e. it should clearly
describe the content of the page.
• Length: It should be up to 150 to 160 characters long else search engine
will truncate it, so keep the important keywords in the first or second line
of the description.
• Don't repeat: Write different meta descriptions for different pages else
search engine may penalize you for repeating the same description on
different pages.
13. Keywords Types & Analysis Tool
• Google Adword Keyword Planner tool
• Step1: Login with Google adword account
• Step2: Select tool option
• Step3: Choose Keyword planner option
• Step4: Select First Option for keywords analysis
• Step5: Types your keywords
• Step6: Click Get Ideas
14. Generic Keywords
• Just as the title suggests these are very
generic, unspecific terms that get searched
for. Something like “Tennis Shoes” or “Digital
Cameras”
15. Short Tail Keywords
• Short tail keywords are search phrases with only
one or words. Their length makes them less
specific than searches with more words. “Egg” (1
word) is an example of a short tail keyword,
whereas “Make scrambled eggs fluffy” (4 words)
is a long tail keyword.
• Seasonal Keywords: These keywords are use for
only particular duration. Eg: Diwali greetings,
Diwali Messages, Diwali offers online..
• Here can used long tail & short tail keywords
16. What is long tail keywords in SEO?
Three good reasons to target long tail keywords! ... Long tail
keywords are those three and four keyword phrases which
are very, very specific to whatever you are selling. You see,
whenever a customer uses a highly specific search phrase,
they tend to be looking for exactly what they are actually
going to buy.
LSI(Latent Semantic Indexing) Keywords are
the keywords that are semantically related to your
primary keyword. They are the synonyms or closely related
words/phrases of your targeted primary keyword for the
particular web page. Including LSI keywords with
main keywords is SEO friendly as increase search relevancy
17. what is LSI keyword in seo
• Latent semantic indexing (LSI) is a system
search engines use to analyze the other words
people use surrounding a given topic. LSI
keywords are words and phrases with a high
degree of correlation to your target topic.
Google's algorithm uses them to help
determine content quality and relevance to
the search term
18. Keyword Density
• Keyword density is the percentage of times a keyword or phrase appears
on a web page compared to the total number of words on the page.
In the context of search engine optimization, keyword density can be used
to determine whether a web page is relevant to a
specified keyword or keyword phrase.
• Keyword density is the percentage of the number of times a keyword
appears on a page divided by the total number of words in that page.
• Formula: (Number of keywords/ Total number of words) * 100
• Tool: http://tools.seobook.com/general/keyword-density/
19. OnPage: Link Optimization
• A good link structure means better crawling.
• link should be short, neet & clean
• link should be case sensitive
• avoid underscores, Comma, Space & other special char
as word separators in URLs (_ , & @ #$%!)
• avoid Keyword stuffing and repetition words
www.abc.in/about-us - right link structure
www.abc.in/about_us - wrong structure
20. OnPage: Image Optimization
• Why we are optimize images ? Image optimization is a
good way for increase your sites or blog SEO, We
optimize images in different way first is to reduce size
of images, because if we are use a large size of images
then our page loading time is increased, second is use
title and alt tag for image.
• <img src="image link"/ alt=“alt text”> image tag in your
website webpage will display an image, but search
engine robots don't understand what the image is
about. That's why you have to add alternative text for
your webpage images
22. Heading Tag important instructions
1. Never miss the H1 tag on a page as the search spiders
tend to look for h1 tags to get the idea about the content
of the page.
2. Don't overuse H1 tag, i.e. it should be only one for each
page.
3. Use targeted keywords or phrases in the headings; avoid
words that are not relevant to the page.
4. Use targeted keywords in the beginning of the headings.
5. The headings should be followed by a body of relevant
content.
6. Maintain the order of heading tags; H1 should come first
in the page then H2, H3 and so on.
23. Tags:
• Bold Tag: It is used for make to text bold
• <b>Text Bold</b>
• <strong>Text Bold</strong>
• Italic Tag
• <i>Italic Text</i>
• <em>Italic Text</em>
• Anchor Tag:
• <a href=“http://victoriousdigital.in/”>Victorious
Digital</a>
24. • The h1 tag is the most important heading
because it’s the highest level tag that shows
what your specific page is about. Search
engines generally give this tag more weight
over other headings, so it usually improves
your search engine ranking when you use it
correctly and in conjunction with other onsite
SEO techniques.
• H1 tag use once on page
26. How to fix canonical link
• <link rel="canonical” href="http://victoriousdigital.in" />
• The canonical element, often called the “canonical link”, is an
HTML element that helps webmasters prevent duplicate content
issues. It does this by specifying the “canonical URL”, the
“preferred” version of a web page. Using it well improves a site's
SEO.
• https://yoast.com/rel-canonical/#canonical-link-element
27. 404 error / Page Not Found
• The HTTP 404 Not Found Error means that the webpage you
were trying to reach could not be found on the server. It is a
Client-side Error which means that either the page has been
removed or moved and the URL was not changed accordingly,
or that you typed in the URL incorrectly.
28. OnPage: 301 & 302 Redirection
• 301 - Moved Permanently
• A 301 redirect is also known as a Permanent Redirect. The
word 'permanent' means all qualities of the redirected page
will be passed on to the new page like
• 302 - Moved Temporary
• A 302 redirect is also known as a Temporary Redirect. 302 is
used when you want to redirect your site visitors into another
webpage but you plan to bring the redirected page back after
some time. Knowing this, the 302 redirect will not pass on all
qualities of the redirected page to the new page.
29. Difference Between 301 And 302 Redirect
301 302
1 It is used for permanent redirect It is used for temporarily redirect
2
In case of 301; the old page will be
removed from Google's index and the new
one will replace it.
In case of 302; the old page not
removed from Google's index.
3
All qualities of the redirected page will be
passed on to the new page like; PageRank,
Traffics.
In case of 302 redirect; will not pass
on all qualities of the redirected
page to the new page.
30. Robot.txt
Robots.txt is a text file webmasters create to
instruct web robots (typically search engine
robots) how to crawl pages on their website.
The robots exclusion standard, also known as
the robots exclusion protocol or
simply robots.txt, is a standard used by websites
to communicate with web crawlers and other
web robots. The standard specifies how to inform
the web robotabout which areas of the website
should not be processed or scanned.
31. Robots.txt Format
User-agent: *
Disallow: /(mention here page which you want block )
The "User-agent: *" means this section applies to all robots.
The "Disallow: /" tells the robot that it should not visit any
pages on the site.
There are two important considerations when using
/robots.txt:
robots can ignore your /robots.txt. Especially malware robots
that scan the web for security vulnerabilities, and email
address harvesters used by spammers will pay no attention.
the /robots.txt file is a publicly available file. Anyone can see
what sections of your server you don't want robots to use.
32. Do you need a robots txt file?
• Your site is simple and error free and you want
everything indexed. You do not have any files
you want or need to be blocked from search
engines. You do not find yourself in any of the
situations listed in the above reasons to have
a robots.txt file. It is okay to not have
a robots.txt file
33. Where do you put robots txt?
• You must apply the following saving
conventions so that Googlebot and other web
crawlers can find and identify your robots.txt
file: You must save your robots.txtcode as a
text file, You must place the file in the highest-
level directory of your site (or the root of your
domain)
Make visible robots.txt
http://victoriousdigital.in/robots.txt
34. OnPage: XML Site Map
• Sitemap improve the crawling of your site.
• It contains all web pages url. XML sitemap is
primarily designed for the search engines.
• It includes all the activities of a site like along
with the main URL it contains all other URLs
with their meta data.
35. Is XML Sitemap important?
• XML Sitemaps are important for SEO because
they make it easier for Google to find your
site's pages—this is important because
Google ranks web PAGES not just websites.
• There is no downside of having an XML
Sitemap and having one can improve your
SEO, so we highly recommend them.
• Make visible sitemap
• http://abc.in/sitemap.xml
36. HTML Sitemap
• An HTML sitemap allows site visitors to easily
navigate a website.
• It is a bulleted outline text version of the site
navigation.
• The anchor text displayed in the outline is
linked to the page it references.
• Site visitors can go to the Sitemap to locate a
topic they are unable to find by searching the
site or navigating through the site menus.
38. What is Bounce Rate?
• The percentage of visitors to a particular website who navigate away from
the site after viewing only one page.
• "a rising bounce rate is a sure sign that your homepage is boring or off-
putting"
• Bounce rate is the percentage of single page visitors. It is the number of
visits in which a person leaves your website from the landing page without
browsing any further.
•
• Bounce rate = (Total Number of Visits viewing one page only / Total
number of visits)*100
For example, if your site received 3, 00,000 visits in one month, out of
which 1,50,000 bounced after visiting just one page, your bounce rate for
that month would be 1,50,000 divided by 3,00,000, which equals to 0.50
(or 50%)
39. • Bounce rate is the percentage visitors who visit the site and then leave it
right away.
• Basically, when you see something interesting on the Internet and you
click on it, you will be sent to a landing page. This is the first page you see
and your first contact with a website.
• Some people will not be satisfied with this page causing them to instantly
leave.
• The number of visitors who instantly left form the bounce rate index. It is
measured in percentage. So, if 100 % of visitors bounced (left), this is a
good indication that they hate what they’re seeing.
• How can you lower your bounce rate?
• Improve your targeting
• Be careful with titles
• Do not forget meta description
• Quality content is a must
• Handling ads and popups
• Use call-to-action (CTA)
• Improve your navigation
• Speed up your website
• Mobile-friendly is the way to go
40. Sandbox Effect
• Definition: The Google sandbox refers to a commonly held
belief that Google has a filter that places all new websites
under restrictions for a certain amount of time to prevent
them from ranking in searches. ... It is extremely difficult to
avoid having a brand new domain being placed in
the sandbox.
• The Google Sandbox is an alleged filter placed on new
websites. The result is that a site does not receive good
rankings for its most important keywords and keyword
phrases. Even with good content, abundant incoming links
and strong GooglePageRank, a site is still adversely affected
by the Sandbox effect.
41. • The Google Sandbox Effect is a theory used to
explain why newly-registered domains or
domains with frequent ownership changes rank
poorly in Google Search Engine Results Pages
(SERPS). In other words new websites are put into
a “sandbox” or a holding area and have their
search ratings on hold until they can prove
worthy of ranking. Sand box is defined as a time
period which a new website needs to wait, in
order to get ranking for key words. In order
words, it can be defined as a filter system that
Google places on every new webpages. Google
crawl each and every webpage of new website,
this time required in this crawling process is
termed as Sand box
42. Google Penalty
• A Google penalty is the negative impact on a
website's search rankings based on updates
toGoogle's search algorithms and/or manual
review. The penalty can be a by-product of an
algorithm update or an intentional
penalization for various black-hat SEO
techniques.
43. Page Rank
• PageRank (PR) is an algorithm used
by Google Search to rank websites in their
search engine results.
• PageRank was named after Larry Page, one of
the founders of Google. PageRank is a way of
measuring the importance of website pages
44. Domain Authority
• Domain authority is a measure of the power
of a domain name and is one of many search
engine ranking factors. Domain authority is
based on three factors: Age, Popularity, and
Size. SEO gurus Moz can be credited with the
metric known as DA or domain authority.
45. Page Authority
• Page Authority (PA) is a score developed by
Moz that predicts how well a specific page will
rank on search engine result pages (SERP).
... Page Authority is based on data from the
Mozscape web index and includes link counts,
MozRank, MozTrust, and dozens of other
factors.
46. What is Inbound Links?
• An inbound link (also referred to as a
back link) is a hyperlink on a third-party web
page that points to a web page on your site. ...
Google's Webmaster Tools is a free tool you
can use to see the inbound links
pointing to your site.
47. What is Outbound Links?
• A study conducted by marketing firm Reboot
aims to show that there is a positive correlation
between a page's outgoing links and its search
rankings. Reboot hypothesized that Google can
determine the authority of a page or website
based on what other authority sources it
associates itself with (by linking to them).
• It is basically link on your website that points to
the link of another website.
48. What is Link Building?
• Link building (alternative spellings include link
building and link-building) refers to the
process of getting external pages to link to a
page on your website. It is one of the many
tactics used in search engine optimization
(SEO)
49. What Is Link Farming?
• On the World Wide Web, a link farm is any
group of web sites that all hyperlink to every
other site in the group. ... Although some link
farms can be created by hand, most are
created through automated programs and
services. A link farm is a form of spamming
the index of a web search engine (sometimes
called spam indexing)
50. Dofollow Links
• Dofollow link passes link juice and they definitely help you
much, in order to achieve good page rank. As it instructs
search engine spiders to follow this link.
51. Nofollow Links
• Nofollow links are those links which
contain Rel=”Nofollow” attribute. These links don’t
play any role in improving Seo ranking or visibility of
your website.
• The attributes Rel=”Nofollow” clearly instructs search
engine bots to not index particular link.
• By adding above attributes, crawlers or bots simply
ignore the links & doesn’t pass link juice to it. Thus
those links are not indexed in SERP.
• These only allow humans to follow the links. Thus, you
will be getting traffic but those links are not helpful to
rank on search engine.
52. Black Hat SEO
• In search engine optimization (SEO) terminology, black hat SEO refers to
the use of aggressive SEO strategies, techniques and tactics that focus only
on search engines and not a human audience, and usually does not obey
search engines guidelines.
53. • Unrelated Keywords: Don't: Add irrelevant keywords to the
copy for extra page hits.
• Do: Keep the content focused on a specific topic so users find
what they are searching for.
Keyword Stacking and Keyword Stuffing:
• Don't: Repeat keywords to the extent that it reads like
gibberish in a sentence or image alt text.
Example: "Picture frames picture frames pictures pictures
pictures."
• Do: Write sentences that make sense, have a reasonable
keyword density, and that use semantically related words
instead of endlessly repeating keywords.
Example: "Our photo framing services can accommodate
large formats to ensure everyone gets the big picture."
54. Tiny Text, Hidden Text, and Hidden Links
• Don't: Put illegible text at the bottom of the page, make the text the same
color as the background, or format text or images that are visually
undetectable as links.
Example: "This is a short sentence full of illegible gray text.“
• Cloaking
• Don't: Present search engines with one set of content and site visitors
with another, tricking visitors from search engines into experiencing a
page of substantially different content.
Example: A user searches for "happy octopus", clicks on a search result
that appears to be about sea creature psychology, and is greeted with
pornography.
• Duplicate Content or Mirror Site
• Don't: Copy a substantial amount of content from another website, with
or without permission.
Example: A website reprints an authoritative article found elsewhere to
increase the number of visitors.
55. Blog Spam or Comment Spam:
Don't: Automatically post links as comments on blogs to increase
the number of inbound links.
Example: "Great post! |3uy ch34p v14gr4 w1th fr33
5h199ing."
• Link Farms
• Don't: Seek links from or link to sites with unrelated or low
quality content in an attempt to improve visibility in the
SERPs.
Example: A long list of unrelated links and with supporting
content can be found at pagehole.com.
• Doorway pages are web pages that are created for
spamdexing. This is for spamming the index of a search engine
by inserting results for particular phrases with the purpose of
sending visitors to a different page.
56. Google Algorithm
Algorithm is a set of rules, or a unique formula, that the search engine uses
to determine the significance of a web page and each search engine has its
own set of rules.
57. What is a Google Panda?
• Google Panda is a change to Google's search
results ranking algorithm that was first
released in February 2011.
• The change aimed to lower the rank of "low-
quality sites" or "thin sites", in particular
"content farms", and return higher-quality
sites near the top of the search results.
58. What is Google Penguin?
• Google launched the Penguin Update in April
2012 .
• This update was aimed to decrease the ranking of
websites that are not following Google’s
Webmaster Guidelines or violating them.
• Google Penguin checking your websites quality
backlines.
• It decrease the following
-Poor quality sites
-Paid Links
-Poor quality links
59. Hummingbird algorithm in SEO?
• Google Hummingbird is a launched
September 2013
• that Hummingbird is paying more attention to
each word in a query, ensuring that the whole
query—the whole sentence or conversation or
meaning.“
• rather than particular words. The goal is that
pages matching the meaning do better, rather
than pages matching just a few words.
60. Google: Mobile Friendly Update
• On April 21, 2015, Google released a significant new
mobile-friendly ranking algorithm that’s designed to give a
boost to mobile-friendly pages in Google’s mobile search
results.
• The change is so significant that the date it happened is
being referred to by a variety of names. Here at Search
Engine Land, we’re calling it mobilegeddon, but sometimes
it’s also referred to
as mobilepocalyse, mopocalypse or mobocalypse.
• One of the best ways to prepare is to test that Google
considers your web pages to be mobile-friendly by using
its Mobile-Friendly Test tool. More about the algorithm,
including ways to bring improve the mobile-friendliness of
your pages, is below.
61. Google: EMD Update
• The EMD Update — for “Exact Match Domain” —
is a filter Google launched in September 2012 to
prevent poor quality sites from ranking well
simply because they had words that match search
terms in their domain names. When a fresh EMD
Update happens, sites that have improved their
contentmay regain good rankings. New sites with
poor content — or those previously missed by
EMD — may get caught. In addition, “false
positives” may get released. Our latest news
about the EMD Update is below.
62. Google Pigeon
• Google Pigeon is the code name given to one
of Google's local search algorithm updates.
This update was released on July 24, 2014.
The update is aimed to increase the ranking of
local listing in a search. The changes will also
affect the search results shown
in Google Maps along with the
regular Google search results.
63. Google BERT
This update was released on October 25, 2019
What is BERT? It is Google’s neural network-based
technique for natural language processing (NLP)
pre-training. BERT stands for Bidirectional
Encoder Representations from Transformers.
Bert helps google understand natural language text
from the web
Google said BERT helps better understand the
nuances and context of words in searches and
better match those queries with more relevant
results. It is also used for featured snippets, as
described above.
65. How to generate Google analytic code
• Open Google analytic account using Gmail id
• Add Website OR Mobile App
• Fill All fields websites details
• Copy Tracing id OR Code
• Place this code in website footer OR header file
• Hint:- You can add maximum 100 website using 1 account
66. OFF Page Activity
• Search Engine Submission
• Business Listings
• Photo / Image Sharing
• Video Sharing
• Social bookmarking
• Directory Submissions
• Free Classifieds Submissions
• Guest Postings
• Article Submission
• Forum Posting
67. Google My Business Rank Factors
• Google My Business profile information
• Proximity
• Reviews
• Mobile-friendliness
• Keyword usage
• Behavioral signals
• https://www.webfx.com/blog/seo/2019-local-
seo-ranking-factors/
• https://moz.com/local-search-ranking-factors