This document provides an overview of search engine optimization (SEO) techniques. It discusses how search engines work by crawling websites, indexing pages, and ranking them in algorithms. It describes what factors search engines like Google consider in rankings like keywords, links, titles, and meta tags. The document outlines both on-page and off-page optimization strategies and tools. It notes that SEO is time-consuming but can help websites rank higher organically and get more visitors through free traffic from search results.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Keyword research in SEO is one of the most important, valuable, and high return activities in the search marketing field. Small guide how to use keywords on your site for better search engine optimization.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Bounce Rate and Exit Rate | How to reduce Bounce RateMd Faruk Khan
In this slide I'll tell you What is Bounce Rate and What is Exit Rate ? Also how to reduce bounce rate? Here you'll know about Google Tag Manager.
Also I tell you how to find that your Google Analytics code is working or not. It's very essential lesson for every marketer or business owner who really want to keep your website safe.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Keyword research in SEO is one of the most important, valuable, and high return activities in the search marketing field. Small guide how to use keywords on your site for better search engine optimization.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
What sets this course apart is its comprehensive curriculum that covers all critical areas of SEO. You'll dive into keyword research and analysis, on-page optimization, technical SEO, link building, content creation, mobile optimization, local SEO, and much more. Each module is delivered through engaging video lectures, supplemented with downloadable resources, practical exercises, and real-life case studies.
Led by industry experts with extensive experience in SEO, this course ensures you receive up-to-date knowledge and best practices. You'll learn how to leverage powerful SEO tools, implement effective strategies, and track your progress with data-driven analytics. Additionally, you'll explore the importance of user experience, site speed, and mobile responsiveness in SEO success.
By the end of the course, you'll have the skills and confidence to execute a holistic SEO strategy that drives sustainable organic growth for your website or business. You'll understand how to optimize your website's structure, create compelling and search engine-friendly content, build authoritative backlinks, and monitor your website's performance using advanced SEO analytics.
Enroll in "The Complete SEO Course" today and unlock the potential of your website. Stand out from the competition, increase your online visibility, and attract a targeted audience to achieve your business goals. Don't miss this opportunity to master the art of SEO and revolutionize your digital presence. Get started now and make your mark in the world of search engine optimization.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Water scarcity is the lack of fresh water resources to meet the standard water demand. There are two type of water scarcity. One is physical. The other is economic water scarcity.
Overview of the fundamental roles in Hydropower generation and the components involved in wider Electrical Engineering.
This paper presents the design and construction of hydroelectric dams from the hydrologist’s survey of the valley before construction, all aspects and involved disciplines, fluid dynamics, structural engineering, generation and mains frequency regulation to the very transmission of power through the network in the United Kingdom.
Author: Robbie Edward Sayers
Collaborators and co editors: Charlie Sims and Connor Healey.
(C) 2024 Robbie E. Sayers
About
Indigenized remote control interface card suitable for MAFI system CCR equipment. Compatible for IDM8000 CCR. Backplane mounted serial and TCP/Ethernet communication module for CCR remote access. IDM 8000 CCR remote control on serial and TCP protocol.
• Remote control: Parallel or serial interface.
• Compatible with MAFI CCR system.
• Compatible with IDM8000 CCR.
• Compatible with Backplane mount serial communication.
• Compatible with commercial and Defence aviation CCR system.
• Remote control system for accessing CCR and allied system over serial or TCP.
• Indigenized local Support/presence in India.
• Easy in configuration using DIP switches.
Technical Specifications
Indigenized remote control interface card suitable for MAFI system CCR equipment. Compatible for IDM8000 CCR. Backplane mounted serial and TCP/Ethernet communication module for CCR remote access. IDM 8000 CCR remote control on serial and TCP protocol.
Key Features
Indigenized remote control interface card suitable for MAFI system CCR equipment. Compatible for IDM8000 CCR. Backplane mounted serial and TCP/Ethernet communication module for CCR remote access. IDM 8000 CCR remote control on serial and TCP protocol.
• Remote control: Parallel or serial interface
• Compatible with MAFI CCR system
• Copatiable with IDM8000 CCR
• Compatible with Backplane mount serial communication.
• Compatible with commercial and Defence aviation CCR system.
• Remote control system for accessing CCR and allied system over serial or TCP.
• Indigenized local Support/presence in India.
Application
• Remote control: Parallel or serial interface.
• Compatible with MAFI CCR system.
• Compatible with IDM8000 CCR.
• Compatible with Backplane mount serial communication.
• Compatible with commercial and Defence aviation CCR system.
• Remote control system for accessing CCR and allied system over serial or TCP.
• Indigenized local Support/presence in India.
• Easy in configuration using DIP switches.
Student information management system project report ii.pdfKamal Acharya
Our project explains about the student management. This project mainly explains the various actions related to student details. This project shows some ease in adding, editing and deleting the student details. It also provides a less time consuming process for viewing, adding, editing and deleting the marks of the students.
Welcome to WIPAC Monthly the magazine brought to you by the LinkedIn Group Water Industry Process Automation & Control.
In this month's edition, along with this month's industry news to celebrate the 13 years since the group was created we have articles including
A case study of the used of Advanced Process Control at the Wastewater Treatment works at Lleida in Spain
A look back on an article on smart wastewater networks in order to see how the industry has measured up in the interim around the adoption of Digital Transformation in the Water Industry.
Sachpazis:Terzaghi Bearing Capacity Estimation in simple terms with Calculati...Dr.Costas Sachpazis
Terzaghi's soil bearing capacity theory, developed by Karl Terzaghi, is a fundamental principle in geotechnical engineering used to determine the bearing capacity of shallow foundations. This theory provides a method to calculate the ultimate bearing capacity of soil, which is the maximum load per unit area that the soil can support without undergoing shear failure. The Calculation HTML Code included.
1. SEARCH ENGINE OPTIMIZATION
Guided By:
Prof. M.M.Goyani
Department of Computer Engineering
Government Engineering College,
Modasa
Presented By:
Sada Mariya M.
160160702012
Department of Computer Engineering
Government Engineering College,
Modasa
3. Introduction
• The process of improving web pages so they rank higher
in search engines and it is a strong marketing mechanism
• By using a SEO you can get your website, product,
business or online service get first page on the search
engine
4. Importance
• Your website will constantly feature on page one of the
search results for terms that best describe your business.
• First page of Search engine get at least 80% clicks.
• If your website is not found within top 30 results no one
will find it.
5. How Do Search Engine Works?
• The spider or crawler follows links to web pages, makes
copies of the pages and stores them in the SE’s index
• Based on this data, the search engine then indexes the
pages and ranks the websites
• Search engines rank the resulting document using an
algorithm(mathematical formula) by assigning various
weights and ranking factors
6.
7. What Google See?
URL
Title
Description
Keywords
Size
Text
Meta Tag
Links
8. SEO Techniques
1.Domain name strategies
Choose a domain name that will increase your search engine ranking
Choose a keyword that is important for your business
Keep your name short and memorable
On average, have nine character in their domain names
Example, www.amazon.in
2.Linking strategies
The text in the links should include keywords
The more inbound links the higher the SE ranking
If the site linking to you is already indexed, spiders will also receive
your site
9. 3. Keywords
The most important in optimizing ranking
The spider chooses the appropriate keywords for each page, then sends
them to back to its SE
Your website will be indexed based on keywords
Do not use common words e.g. ‘the’ ‘and’ ‘of’ : spider ignore them
Always have text in your page : at least 100 words
For example , shopping site uses keywords like online shopping, online
fashion etc
4. Title tags
Must keywords in title to be ranked no.1
Should have the exact keyword you use for page
Every single web page must have its own title tag
You can use up to 65 characters
For example, online shopping for women’s fashion in india
10. 5. Meta & description tags
Displayed below the title in search results
Use dynamic, promotional language
Use keywords
For example, The largest and most faithful online fashion store for
women! Jabong.com is most powerful storehouse as far as online
shopping for ladies is concerned.
6. Alt tags
Include keywords in your alt tags
<IMG src=“Purse.jpg” alt=“Brown purse”>
7. Submit your website to SEs for indexing
Submit your site to SE directories, directory sites and portal sites
Indexing takes time (3 months)
Google : http://www.google.com/addurl/
Bing : https://www.bing.com/toolbox/submit-site-url
Yahoo : http://siteexplorer.search.yahoo.com/submit
8.Update your site regularly.
11. 9.Submit a sitemap to SE
File where you can list the web pages of your site to tell Google and other
search engines about the organization of your site content
provide valuable metadata associated with the Web pages
such as when the page was last updated, how often the page is changed,
and the importance of the page relative to other URLs in the site
XML sitemap generator :
https://xmlsitemapgenerator.org/sitemap-generator.aspx
https://www.xml-sitemaps.com/
12. On Page Optimization
Title Optimization(unique title, have a focus keyword)
Site Loading Page time optimization(server response time)
Text Formatting (use of h1,h2,bold etc)
Image Optimization(image size, proper image name, use of ALT
tag)
Meta keyword optimization(keyword)
Internal Linking(structure of site)
URL Optimization(have keyword)
13. Off Page Optimization
Press Release Submission (Advertizing & Marketing)
Web 2.0 posting(share content via hub pages, blogs, wikis)
Social Bookmarking(users share their WebPages, posts via twitter,
digg.com, Google Bookmarks)
Directory Submission (building safe back link)
Example: http://allfreethings.com
http://freeprwebdirectory.com
14. Fundamental Principle of Offsite SEO
• The Principle of Search Engagement
The optimizer must choose which search engine(s) for which
content will be optimized.
• The Principle of Resource Engagement
The optimizer must leverage links by providing them with context,
recognition, and an active framework in which people find the links
to be part of useful resources.
• The Principle of Message Engagement
The optimizer must take responsibility for shaping the message that
people see about a given site on other Websites.
15. Types of SEO
• White Hat SEO
Follow the search engine’s rules and guidelines
It does not involve in any deception.
It ensures that a web page content should have been created for
the users and not just for the search engines.
It ensures good quality of the web pages.
It ensures availability of useful content on the web pages.
16. Types of SEO
• Black Hat SEO
Focus only on search engine not a human audience, doesn’t obey
SE guidelines
Attempting ranking improvements
Intended to trick search engines into giving pages higher positions
in search results
Can get your website banned from Google and other search
engines.
17. S.E.O Tools
• Google
Google Adwords
Google Webmaster Tools
Google Analytic
• Yahoo
Yahoo Advertising
Yahoo Bing Network
Bing webmaster Tools
Flurry Analytics
• Bing
Bing Ads
Bing Webmaster Tools
Bing SEO analyzer
18. Benefits
• Get more customers to your website
• Brand visibility
• Site popularity
• Quality sales leads
• Increase your profile against your competitors
• Cost effective
19. Disadvantages
• Your position in the search engine is unpredictable.
Everything depends on the algorithm
• Time consuming
20. Conclusion
• Nobody can guarantee top level positioning in search
engine organic results, proper search engine optimization
can help.
• Use proper keywords and phrases throughout the Web
site
• Each page in a Web site conform to the principles of
good SEO as much as possible.
21. References
[1] Prinyanka pitale, Abhishek Verma "Survey Paper based
on Search Engine Optimization, Web Crawler and Web
Mining "Applications of Computers and Electronics for
the Welfare of Rural Masses 2015
[2] Kalyani Wagaj, Subhash Pingale “A Literature Survey on
Keyword Query Processing in Web Search Engines”
International Journal of Computer Science and
Information Technologies, Vol. 7 (2) , pp .471-473 ,2016
[3] Manpreet Kaur ,Hari Singh ” Survey on Search Engine
Optimization Techniques to achieve high page”
International Journal of Computer Science &
Communication Networks, Vol 5(4),pp.216-223 ,2016