The document discusses SEO strategies for hotels. It recommends identifying target keywords using keyword tools, optimizing websites for those keywords, and structuring websites simply with neat, informative content. Titles and URLs should include keywords. Social media is important for customer behavior in hotels. Analyzing competition and using paid advertisements can boost visibility. Google Hotel Finder indexes hotel websites, so ensuring organic SEO can aid rankings there. The overall strategies focus on keywords, content, and online visibility across search and third-party sites.

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SEO
For Hotels

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● Keywords need to be defined before making any changes in the website
● Using “Google Adwords” Keyword Tool to identify the terms that consist
of high searches and a less number of competitors
● Identify target keywords
● Once identified you must optimize your site for them to rank
Research Keywords

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Structure Of The Website
● Needs to be organized
● Browsing for the user needs to be
simple
● Neat and informative site will
enable the user to be able to
understand and improve the
chances of comebacks
● Analyze the content of your
website in order to understand
how to keep the structure simple

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Quality Content
● Content is everything when it
comes to website SEO
● User will decide whether to stay
on the site or leave on the basis
of the content impression
● The content needs to be
informational, needs to contain
infographics
● It should allow keywords to be
more applicable while searching
for a good hotel

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Information And Titles
● The first noticeable thing in the search is
a relevant title
● It will let the target user decide whether
to visit your hotel website or not
● Title tags in blue are one of the most
important components of on page
optimization
● There is a need to ignore duplicate title
tags across your original site title

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The URL Needs To Be Arranged Properly
● Content management systems
like Wordpress typically
generate URLs
● Your URL needs to be noticeable
and really easy to remember
● The keywords need to be rich
● The URL name should be kept
close to the theme or category
of the domain

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Strategizing Keywords
● It means focusing on highest search and
conversion rate has to be best
● Strategize keywords according to your
content
● A hotel website content should be
relevant with keywords. Ex “Best Thai
food in Pune”
● Many competitors can use the same
keywords. It is must to have more
relevant and close to content keywords

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Social Media
● Social media is the driving factor
when it comes to customer
behaviour for hotel industry
● The whole idea behind this is to
provide world class digital
marketing over social media for
hotels
● It capitalizes your hotels presence
on social media and on other
fronts as well

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Online Popularity
● Online promotion of hotel
website and establishing linking
relations with the other related
websites is essential
● Natural search is an excellent of
method of increasing the visibility
of your brand
● Ranking for your hotel’s brand
name terms is essential as it is
recommended to navigate traffic
through to your official website

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Analysing The Competition
● Keeping an eye on competitors move
● Understanding the trends of market
for Hotel industry
● Introducing new strategies and
course of action to sustain

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Paid Advertisements For Hotels
● Pay Per click is a great way to boost your advertisements on search engines
● Enables you to focus on a larger set of keywords
● These ads could be season specific to target tourists also
● It is chargeable so being specific with investments is a smart thing to do

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Google Hotel Finder
● A similar portal like Trip Advisor
or Make My Trip
● Google Hotel Finder Scans the
websites for information and
ranks the hotel websites on basis
of reviews
● Beneficial to hotel websites
depending on organic seo to rank
them on top in search

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Conclusion
● Keywords and Content needs to be
well aligned with each other
● Hotel industry is recognizing the need
of online marketing so keeping track
of competition is must
● Making most of the online portals like
Google Hotel Finder will help in
organic search
● Pay Per Click needs to be utilized if
required

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OmnePresent Helps HOTELS To Grow Exponentially

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Contact Us
info@omnepresent.com
www.omnepresent.com