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Pay per click advertising Project for  TELEZENT By Girish Aughade
What it is? Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
Why use pay per click? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay Per Click Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process
PPC Tuning Cycle
Steps in PPC
Discovery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design ,[object Object],[object Object],[object Object],[object Object]
Development ,[object Object],[object Object],[object Object],[object Object]
Deployment ,[object Object],[object Object],[object Object]
Importance of Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]
More PPC services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Click Frauds Click fraud occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click.
Types of click frauds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prevention Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some of top PPC search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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Pay Per Click Advertising

  • 1. Pay per click advertising Project for TELEZENT By Girish Aughade
  • 2. What it is? Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
  • 3.
  • 4.
  • 5.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Click Frauds Click fraud occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click.
  • 16.
  • 17.
  • 18.