The document outlines the top 10 benefits of using Google My Business for local marketing, highlighting its cost-effectiveness, increased search visibility, and improved customer engagement. Key advantages include easy access to business information, communication channels with customers, insightful analytics, and the ability to manage reviews effectively. Additionally, it emphasizes the integration of various Google tools for streamlined online presence management.

1. Top 10
Benefits of Using Google My Business

2. AboutUs
Bill Davis
SoMoLo Marketing
www.somolomarketing.com
We specialize in helping businesses attract more local consumers
by using digital marketing platforms such as Google My Business.
Our Services Include:
Local SEO
Local Listing Optimization
Website Design

3. 1
Benefit IT’S FREE
Google My Business doesn’t cost
anything for businesses to use.
So it’s a great additional resource to
add to your arsenal for more leads
and sales.

4. 2
Benefit HelpsCustomersFindYou
Using Google My Business, you can list the
exact address and location of your
business on a map.
This ensures that searchers no longer
need to rely on a paper map or scribbled
instructions to find you; instead they can
reach you through the precise directions.

5. 3
Benefit BetterSearchVisibility
When you search on Google, you may have
noticed a high-visibility panel near the top
of the page. These are populated with
Google My Business listings.
A complete and optimized listing can help
your business land in this section so visitors
can easily click to your website or call you.

6. 4
Benefit DisplaysUseful Information
Google My Business gives you a place to
make important business updates that can
be immediately seen by searchers, such as:
• Hours of operation
• Directions
• Photos
• Description of your business

7. 5
Benefit CommunicationChannel
You’ll be opening up another new
interactive channel of communication
with your potential and existing clients
and customers by creating a Google My
Business profile.
Furthermore, it offers you another place
to promote your promotions and special
offers.

8. 6
Benefit HangoutwithCustomers
Google Hangouts (which is a video
platform) allows you to engage customers
and create instant-content that you can
share on multiple channels.
Simply navigate to Google Hangouts On Air.
(Note that Hangouts is moving to YouTube
after today, so the way you interact with it
will definitely change.)

9. 7
Benefit GainCustomerInsight
The “Insights” tab in Google My Business
offers you access to a wealth of analytics.
The information you see is something
you can customize. Also, you can simply
pick the stats to compare and they will
show up on a chart. You can then
compare stats with “Insights”.

10. 8
Benefit TrackWebsiteTraffic
You can use the Google analytic tool in
Google My Business to get statistics on
your website traffic and audience.
While Insights looks at the traffic garnered
on your Google My Business account,
Analytics provides a more in-depth look at
your website traffic.

11. 9
Benefit EasilyManageReviews
Most potential customers will decide
whether to buy from you or not based on
what people are saying about your business.
So customer reviews are extremely
important. A Google My Business listing is
the perfect place to get reviews. You can
also use your dashboard to monitor and
respond to reviews.

12. 10
Benefit It Ties EverythingTogether
By simply logging into the centralized
dashboard of Google My Business, you’ll
find all the best Google tools ready for you
to use.
It ties directly in with AdWords, Insights,
Maps and Search. This makes managing
your online presence much easier.

13. Thank You
Want to learn more about
Google My Business?
Contact Me Today!
You can also get more
information here.
Bill Davis
(925) 605-5553
bill.davis@somolomarketing.com
www.somolomarketing.com