This document provides an overview and crash course on search engine optimization (SEO). It introduces SEO basics and fundamentals, including how search engines work, why SEO is important, keyword research, on-page optimization of titles, URLs and content, link building strategies, and tools for monitoring organic traffic and results. The course aims to help people understand SEO and provides resources to continue learning about digital marketing and SEO best practices.

1. SEO crash course
#SEOmans
HUSSAM ALGALADI

2. index
 About the instructor?
 I’m not A Teacher
 Marketing Basics.
 Digital marketing
 How internet works?
 why SEO is so important??
 Google analytics and google trends.
 SEO Ranking factors
 SEO project Goals
 Keyword Research
 On-page
 Link building.
 Monitoring Results.

3. About Me

5. I’m Not A teacher.
 White slide

6. Marketing basics
 What’s the marketing?
 What’s USP?

7. How websites works??
 Domains & folder and subfolders
 Hosting & sys
 Backend
 Front end
 UI & UX

8. Digital VS offline

9. Definitions of E-marketing vs Internet vs
Digital marketing

10. Digital Marketing

11. why SEO is so important??
 What’s your search time daily??
 First process in buyer cycle
 It is cost-effective
 Search engines grabbing more market share.
 It is not going to stop working any time soon

12. Understanding the SEO Basics

14. Google algorithm updates

15. SEO glossary
 http://blog.hubspot.com/blog/tabid/6307/bid/6080/40-Essential-SEO-
Terms-Marketers-Should-Know-Glossary.aspx

16. Ranking factors

25. Analytics Basics

26. SEO Project Goals
 conversions ??
 KPIs
1. Number and % of visits and sales from SEO.
2. Number and % of visits from non-brand search.
3. % of total search demand for selected target keyphrases.
4. Market share of visitors and rankings. [Advanced Web Ranking]
5. Average bounce from natural search compared to other channels
6. Average conversion rate for natural search compared to other channels
7. Average time in page from natural search compared to other channels

27. Keyword research
 Brain storming [trends]
 Search volumes [keyword palnner]
 More Keywords Ideas
 Competition analysis [keyword difficulty] [rank tracker]
 Finalization

28. On-page optimization
 URL
 Title
 Meta description
 H1
 Keyword targeting
 Moz toolbar / SEO doctor /seo quak

29. URL
 (http://www.Moz.org/blog/seo-cheat-sheet-anatomy-of-a-url

30. Title tag

31. Meta description

32. tools
 GWT
 moz
 screaming frog
 SEO doctor

33. Content Strategy

34. Content types
games
Info
graphics
articles slides
imagesvideo
Ebooks
Case
study

38. Content Marketing
 Copy blogger
 CMI

39. Internal links
 Link pyramids

40. Link building strategy

41. What’s link building?
 Link building is the process of acquiring links to a particular web page from
another(external) web page through some kind of intentional activity.
 Why??
Shouldn’t Google be able to figure out how amazing a piece of content is and
not need to rely on links to show this content to their users? Ideally yes, they
should. But the definition of amazing content is very subjective, human readers
will disagree about content, so how can Google (which, remember, is basically
a computer program) work it out? Google likes to find solutions by using data
and scale, it lets data decide and then scale them.

42. Link building
 Do follow – no follow

43. Good/Bad Link [profile]
 Ahref
 Opensite exeplorer

44. Some techniques
 Link re-configuration
 Guest blogging.
 Press release.
 Article submissions
 Forum or community marketing
 Social sharing.
 Directory submission
 Case studies

45. Organic traffic monitoring
 Google analytics
 Google webmaster tools
 Moz.com
 AWR

46. How can I learn?
 MOZ blog
 Inbound.org
 Point blank SEO
 Search engine land
 Cutts movies.

47. Thanks 
I wish you all the best in your new career path.
Hussam Algaladi
Digital Marketing consultant
+201090733824
@helgaladi
helgaladi@gmail.com