Every Time you need to reload your website while navigating. Website redesign could mean migrating onto a new completely new CMS altogether. The main motive behind website redesign is that it will boost your business. A redesign could led to great success or it could bring your business down. You can follow our checklist which would guide you to success.

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Website Redesign
Checklist

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Introduction
● Every Time you need to reload your
website while navigating.
● Website redesign could mean
migrating onto a new completely
new CMS altogether.
● The main motive behind website
redesign is that it will boost your
business.
● A redesign could led to great
success or it could bring your
business down.
● You can follow our checklist which
would guide you to success.

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Your Current Benchmark
Investigate your current site history for:
● Number of visitors/unique visitors.
● Time on site, Bounce rate.
● Current SEO rankings for important
keywords.
● Number of new leads/form
submissions, sales generated.

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Determine your objectives
● Try to figure out why you need a
redesign?
● Figure out the main source of your
traffic and leads.
● Redesigning your website will not
only change the look and feel of
your website but also the way it
operates.

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Key stages of website redesign:
● Create a Plan
● Choose a Strategy
● Design the interface
● Build your website
● Optimize, Test, & Deliver
● Launch & Promote

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Avoid Downside, List your resources
You need to cross check that the redesign
will not affect your existing resources. Few
such resources could be:
● Most shared or viewed content
● Most visited pages
● Best keywords you rank and its related
pages
● Number of inbound links to each page.

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Know who are your competitors
● Keep an eye on your rivals strategy
● Determine where you stand in the
competition
● Also determine your competitors
strengths and weaknesses and the
area where you need to improve.

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What’s your unique value proposition?
● What products and services you
offer to your target audience?
● How do you differ from your
competitors?
● How can you retain your
customers?

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Design for target audience
● Find who are your clients?
● Customize your website for
different types of clients.
● Strive for customer delight.

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Website SEO
● SEO is very important for your
website to rank higher in the
searches.
● It plays a key role to direct visitors
traffic to your website.
● Hence, we need to have an efficient
SEO.

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Relevant call to actions
● You need to have call to action
elements which would ask the
visitors to perform an action.
● Call to action elements should be
relevant to the content of your
website.
● Typical call to action elements are
register, contact us, download and
comment.

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Build an ongoing content approach
● You need to have some ongoing
contents which would increase
your visitors and website traffic.
● You can start a blog with related
information about your website
and update it regularly by adding
new posts.
● This will keep the users active and
engaged and also grow your traffic.

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Include some additional features
Apart from the basics which include: a
homepage, product pages and a Contact
Us or About Us pages, we could include:
● Blogs
● Social Network links and share
buttons
● Landing pages

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Final Thoughts
● Your website is the source which
can attract visitors and transform
them into potential clients.
● Website redesign can turn your
website into an inbound marketing
center.
● Our checklist will give an approach
to follow for website redesign and
ensure guaranteed success.

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com