The document outlines a comprehensive website redesign checklist aimed at boosting business success through effective redesign strategies. It emphasizes the importance of analyzing current performance metrics, determining objectives, and understanding competitors while also focusing on SEO, call-to-action elements, and tailored design for target audiences. Overall, it serves as a guide to ensure a successful website transformation that can attract and convert visitors into clients.

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Website Redesign
Checklist

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Introduction
● Every Time you need to reload your
website while navigating.
● Website redesign could mean
migrating onto a new completely
new CMS altogether.
● The main motive behind website
redesign is that it will boost your
business.
● A redesign could led to great
success or it could bring your
business down.
● You can follow our checklist which
would guide you to success.

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Your Current Benchmark
Investigate your current site history for:
● Number of visitors/unique visitors.
● Time on site, Bounce rate.
● Current SEO rankings for important
keywords.
● Number of new leads/form
submissions, sales generated.

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Determine your objectives
● Try to figure out why you need a
redesign?
● Figure out the main source of your
traffic and leads.
● Redesigning your website will not
only change the look and feel of
your website but also the way it
operates.

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Key stages of website redesign:
● Create a Plan
● Choose a Strategy
● Design the interface
● Build your website
● Optimize, Test, & Deliver
● Launch & Promote

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Avoid Downside, List your resources
You need to cross check that the redesign
will not affect your existing resources. Few
such resources could be:
● Most shared or viewed content
● Most visited pages
● Best keywords you rank and its related
pages
● Number of inbound links to each page.

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Know who are your competitors
● Keep an eye on your rivals strategy
● Determine where you stand in the
competition
● Also determine your competitors
strengths and weaknesses and the
area where you need to improve.

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What’s your unique value proposition?
● What products and services you
offer to your target audience?
● How do you differ from your
competitors?
● How can you retain your
customers?

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Design for target audience
● Find who are your clients?
● Customize your website for
different types of clients.
● Strive for customer delight.

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Website SEO
● SEO is very important for your
website to rank higher in the
searches.
● It plays a key role to direct visitors
traffic to your website.
● Hence, we need to have an efficient
SEO.

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Relevant call to actions
● You need to have call to action
elements which would ask the
visitors to perform an action.
● Call to action elements should be
relevant to the content of your
website.
● Typical call to action elements are
register, contact us, download and
comment.

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Build an ongoing content approach
● You need to have some ongoing
contents which would increase
your visitors and website traffic.
● You can start a blog with related
information about your website
and update it regularly by adding
new posts.
● This will keep the users active and
engaged and also grow your traffic.

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Include some additional features
Apart from the basics which include: a
homepage, product pages and a Contact
Us or About Us pages, we could include:
● Blogs
● Social Network links and share
buttons
● Landing pages

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Final Thoughts
● Your website is the source which
can attract visitors and transform
them into potential clients.
● Website redesign can turn your
website into an inbound marketing
center.
● Our checklist will give an approach
to follow for website redesign and
ensure guaranteed success.

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com