Have you forgotten all the ways that content marketing can increase your sales? Let Simplemachine remind you today!

1. FIVE FORGOTTEN
WAYS CONTENT
MARKETING
INCREASES SALES
SIMPLEMACHINE
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2. TABLE OF
CONTENTS
DEVELOPING STELLAR CONTENT 01
STAYING KEYWORD WISE
IMPORTANCE OF REPUTATION MANAGEMENT
02
03
ON-PAGE SEO 04
UNDERSTANDING SALES FUNNELS 05
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3. Today, businesses are becoming increasingly aware of
how content marketing can drive sales. Because of the
way we do business constantly changes, new
strategies are created every day. Many procedures
involve using a variety of content marketing
techniques to boost sales. However, many people tend
to forget the basics of content marketing and how it
can be harnessed to increase sales.
INTRO
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4. The goal of all content marketing strategies is to increase
sales. However, this also calls for a deeper understanding
of content marketing. Here are some of the five forgotten
ways that content marketing is used to drive sales. This list
includes techniques that have been used for years but
remain relevant today.
INTRO
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5. DEVELOPING STELLAR CONTENT 1
When it comes to creating great content marketing strategies that generate sales, it all
revolves around using keywords. However, content is not all about using keywords. It also can
be used as a tool to convert prospects. It is something valuable you can offer your customers
and is a strategy for reaching new audiences.
Content marketing works when your potential customers search the internet for information
concerning product or services like what you offer. These customers typically will find various
blogs, web pages, social media posts, and other content that has been designed to answer the
questions they may have. The material offers solutions and information that can be used to
make informed decisions.
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6. DEVELOPING
STELLAR CONTENTSIMPLEMACHINE
When you post engaging, relevant, and authoritative content on the web, your chance of potential
customers viewing your content increases. It allows you to build deeper relationships with
customers that lead to conversions. Great content comes in various forms, including:
● Infographics
● Blogs
● Videos
When it comes to inbound content marketing strategies, the main goal is all about the content. With
a laid out inbound plan in place and great content to help drive sales, you will have more customers
visiting your website. It is essential to optimize your content with relevant keywords. You should
also ensure that the keywords are related to the type of content you are posting.
1. CONTINUED
● Podcasts
● Animations
● Lists
● Product reviews
● Guest blogs
● eBooks & whitepapers
● User-generated
content
● How-to-guides
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7. STAYING KEYWORD WISE 2
Before keywords were used in content marketing strategies, they played a crucial role in
driving sales. Without keywords, your potential customers might never find your products and
services. Keywords form the cornerstone for most of the SEO strategy.
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8. STAYING
KEYWORD WISESIMPLEMACHINE
For example, consider if you were selling handcrafted handbags with an African touch. You could use
a typical keyword phrase that will rank high in websites like “handcrafted African handbags.”
However, there are other keywords and phrases that other customers might use to locate products
similar to yours. Therefore, you need to determine what keywords you should use, and then
implement them into your:
● URLs
● Content
It is a good idea to use Google AdWords for your keyword research. AdWords provides other useful
tools for keyword planning. The right keywords can help connect you with potential customers who
are searching for your products and services.
2. CONTINUED
● Web pages
● Headings
● Image descriptions
● Metadata
● Emails
● Page titles
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9. IMPORTANCE OF REPUTATION MANAGEMENT 3
When it comes to SEO content marketing strategies, one of the most forgotten strategies is
reputation management. It is essential to the success of any business entity. Reputation
management revolves around controlling what customers view about your business online.
Often, there are instances where customers will not feel satisfied with your services. This
could result in complaints, comments, dislikes, or even worse, negative Yelp reviews. When
other potential customers consider your business, they will read through complaints and bad
reviews posted by other customers. This will affect your potential customer’s decision about
your products or services.
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10. IMPORTANCE OF REPUTATION
MANAGEMENTSIMPLEMACHINE
Reputation management leads to painting a positive image to potential customers who are
searching for information about your products and services. It can be achieved by:
● Reading through customers online reviews
● Maintaining a high level of professionalism when dealing with customers online
● Responding to complaints, feedback, comments, and negative critiques with professionalism
● Posting positive reviews and customer testimonials from satisfied customers
3. CONTINUED
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11. ON-PAGE 4
There are many reasons why on-page SEO is vital to the success of all content marketing
strategies. If you want to boost your sales, you need to pay close attention to some of the SEO
techniques that have been forgotten over the years.
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12. ON-PAGE SEOSIMPLEMACHINE
When using on-page SEO, your site becomes more user-friendly, and your search ranking goes up. It
simplifies the indexing of your pages by search engines and optimizes your essential sale elements like
infographics. Even if you are not familiar with the use of an on-page strategy, there are other crucial steps
you can use, including:
● Increasing landing page speed to reduce bounce rates
● Creating unique and descriptive title pages
● Optimizing headings with keywords and other relevant descriptions
● Regularly writing descriptive and keyword optimization of other alternative text for images posted on your site
● Linking your site content with other internal links to improve navigation and indexing
● Making use of sensible and readable URLs
● Always writing meta descriptions to develop your visibility on search engine results pages that improves your relevance
4. CONTINUED
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13. UNDERSTANDING SALES FUNNELS 5
The sales funnel is a critical component that forms part of the potential customer’s
decision-making pattern. It revolves around three significant phases:
● Awareness
● Evaluation
● Purchase
Personnel involved with sales and marketing need to pay attention to the process to gain a
better understanding of how customers go through the funnel.
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14. UNDERSTANDING
SALES FUNNELSSIMPLEMACHINE
Content marketing tops off the sales funnel. It is an essential part of digital marketing. There are
four stages when it comes to the sales funnel before conversion. This can translate to the
establishment of brand loyalty. As a strategist, you should be focused on:
● Outreach – attracting potential customers
● Conversion – convincing prospects to purchase
● Closing – making the sale
● Retention- creating brand loyalty and returning customers
At the top of the sales funnel are brand awareness and lead generation. This allows you to increase
your reach with growing your customer base. Apart from building relationships with customers, you
are also able to understand the in-depth analysis of your strategy. You will need to understand the
engagement process with customers throughout the different parts of the funnel.
5. CONTINUED
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15. The ways mentioned above will help you with thinking
ahead with content marketing solutions and tools for
your business. However, keeping up to date with the
problem-solving world of content marketing is also as
important. Simplemachine is always ready to work
with you to choose the best mix of methods to
develop the best content marketing strategy for your
business. Contact us today to get started.
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16. THANKS!
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