Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Ad Words program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Google Ads Tutorial for Beginners video by Simplilearn aims to educate one on How to Use Google Ads 2023 to boost your marketing campaigns and brand traffic. We will go in-depth about what google ads are. This Video on Google Ads Explains the different types of google ads google offers, like image ads, text ads, video ads, Product shopping ads, shop showcase ads, responsive display ads, app promotion ads, and call-only ads. Then we will wrap up this tutorial with how to create a google ads campaign on google ads.
During this Video, we will Cover the Following:
👉 00:00 Introduction to Google ads tutorial for Beginners
This segment of the Google ads tutorial for Beginners will brief us on the fundamentals of Google Ads.
👉 01:40 What is Google Adwords?
This segment of the Google ads tutorial for Beginners will give us a brief origin and technical definition of google ads.
👉 07:26 Why are Google Ads important?
This segment of the Google ads tutorial for Beginners will give us an idea about the importance of google ads.
👉 15:36 Google Ads Formats
This segment of the Google ads tutorial for Beginners will briefly explain the different formats of google ads campaigns.
👉 24:14 How to create a Google Ad?
This segment of the Google ads tutorial for Beginners will give us a practical demonstration of how to create a google ads campaign.
👉 42:56 Important metric to track Google ads
This segment of the Google ads tutorial for Beginners will give us a brief idea of how to track our google ads performance.
👉 49:32 Google Ads Optimization
This segment of the Google ads tutorial for Beginners will give us tips to increase the quality score of your Google ads.
❓ What is Google Ads?
Google's online advertising platform, through which advertisers can pay to display advertisements, service offerings, video content, and generate mobile app installs. Google ads were launched on October 23rd, 2000, and have grown rapidly and become one of Google's main sources of revenue. Google Ads provides services that fall under PPC (Pay-Per-Click).
❓ Why are Google Ads important?
Google Ads promotes your product or service to the appropriate audience, ensuring users complete the required action. Google Ads is an efficient way to spread the word about your company. According to Google research, there is an increase in top-of-mind awareness. You can target website visitors rather than people who have already converted by using display network ads and RLSA. You can use Google Ads to see who clicked on your ads, how much traffic came to your website, how many leads were generated, and much more.
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleAdsTutorial #HowToUseGoogleAds #GoogleAds #AdsCampaign #GoogleAdsCampaign
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
YouTube Ads | YouTube Advertising | How To Run YouTube Ads 2019 | YouTube Ads...Simplilearn
This presentation about YouTube Ads explains why YouTube is considered as one of the best places to advertise, what are the different ad formats available for the users, some of the essential metrics you need to know, how you can create your own YouTube advertisement, how you can optimize your ads to make sure they are able to satisfy your marketing goals. This tutorial expands into how users can use Google Ads to create advertisements for YouTube with a practical example. It also talks about the success story of the clothing brand, Superdry, that took advantage of YouTube advertising to create an ad that brought remarkable success to their brand.
Below topics are explained in this YouTube Ads presentation:
1. Why is advertising on YouTube a good idea.
2. What are the types of YouTube Ads.
3. Importance metrics on YouTube.
4. How to create a YouTube Ad.
5. How can you optimize YouTube Ads.
6. Superdry: A YouTube success story.
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from DM Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The Ad Words program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Discover the basics and how to start with Google AdWords. How Google AdWords works? How to build your Google AdWords strategy? What are the evolutions?
Expert: Gerald Claessens, Knewledge
Level: All levels
Objectives
Know how to evaluate the opportunities of Google AdWords
Discover concrete examples of successful projects in SEA
Learn how to manage an Adwords budget
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Google Ads Tutorial for Beginners video by Simplilearn aims to educate one on How to Use Google Ads 2023 to boost your marketing campaigns and brand traffic. We will go in-depth about what google ads are. This Video on Google Ads Explains the different types of google ads google offers, like image ads, text ads, video ads, Product shopping ads, shop showcase ads, responsive display ads, app promotion ads, and call-only ads. Then we will wrap up this tutorial with how to create a google ads campaign on google ads.
During this Video, we will Cover the Following:
👉 00:00 Introduction to Google ads tutorial for Beginners
This segment of the Google ads tutorial for Beginners will brief us on the fundamentals of Google Ads.
👉 01:40 What is Google Adwords?
This segment of the Google ads tutorial for Beginners will give us a brief origin and technical definition of google ads.
👉 07:26 Why are Google Ads important?
This segment of the Google ads tutorial for Beginners will give us an idea about the importance of google ads.
👉 15:36 Google Ads Formats
This segment of the Google ads tutorial for Beginners will briefly explain the different formats of google ads campaigns.
👉 24:14 How to create a Google Ad?
This segment of the Google ads tutorial for Beginners will give us a practical demonstration of how to create a google ads campaign.
👉 42:56 Important metric to track Google ads
This segment of the Google ads tutorial for Beginners will give us a brief idea of how to track our google ads performance.
👉 49:32 Google Ads Optimization
This segment of the Google ads tutorial for Beginners will give us tips to increase the quality score of your Google ads.
❓ What is Google Ads?
Google's online advertising platform, through which advertisers can pay to display advertisements, service offerings, video content, and generate mobile app installs. Google ads were launched on October 23rd, 2000, and have grown rapidly and become one of Google's main sources of revenue. Google Ads provides services that fall under PPC (Pay-Per-Click).
❓ Why are Google Ads important?
Google Ads promotes your product or service to the appropriate audience, ensuring users complete the required action. Google Ads is an efficient way to spread the word about your company. According to Google research, there is an increase in top-of-mind awareness. You can target website visitors rather than people who have already converted by using display network ads and RLSA. You can use Google Ads to see who clicked on your ads, how much traffic came to your website, how many leads were generated, and much more.
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleAdsTutorial #HowToUseGoogleAds #GoogleAds #AdsCampaign #GoogleAdsCampaign
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Pay per click from emfinity India IT solutionsMaxwellParker1
Emfinity IT Solutions is an Online leading Web Design, Web Development, Digital Marketing, Mobile App Development,Corporate identity design, SEO in Coimbatore.
Emfinity IT Solutions is an Online leading Web Design, Web Development, Digital Marketing, Mobile App Development,Corporate identity design, SEO in Coimbatore.
Google adwords tutorials by om sir's student neha nayakOM Maurya
how to create Google adwords campaign and use bid strategy according to goals like increase traffic we use cpc,for brand awarness we use cpm, for conversion goals we use cpa, for vidoe display add we use cpv bid strategy techniques..
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
Understand basic of Google Adwords, benefits, scope and how it can be created easily. You can also understand to create Search campaign, account structure.
Google Adwords , Ad Extensions, explained in detail, Google Remarketing expla...Simplilearn
Google Adwords training and certification course in ghaziabad, Learn all the tips and tricks on how to advertise on google by Digital Marketing Paathshala.
.
Learn Search Engine Optimization in ghaziabad, Online marketing techniques
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
2. Benefits of Adwords
1. Targeting.
2. Control your costs.
3. Measure your success.
4. Manage your campaigns.
3. Google Advertising Networks
• Search Network:
(Google search, Other Google sites; Maps ,Shopping) where you can search
customers actively searching for specific products.
The Search Network can help advertisers do the following:
• Show their text ads next to Google search results
• Reach customers actively searching for their specific product or service
4. Google Advertising Networks
• Display Network :
The Display Network includes a collection of Google websites (like Google
Finance, Gmail, Blogger, and YouTube), partner sites, and mobile sites and
apps that show AdWords ads matched to the content on a given page.
The Display Network can help advertisers to do the following:
• Use appealing ad formats to reach a wide range of customers with broad
interests.
• Build brand awareness and customer loyalty.
• Increase engagement with customers.
• Choose more specifically where their ads can appear, and to what type of
audience.
5. Search Ad Formats
• Text Ads:
Headline
Display URL
Description
• Ads With Extensions:
Display information about your business (phone number,
location , links to other pieces of relevant content).
7. Quality Of Your Ads
• To know how to optimize the quality of your ads, You should
understand the Quality score and the Ad rank.
Quality score : is an estimate of the quality of your ads &
landing pages triggered by that keywords in auctions
throughout the day.
Ad rank : determines the order in which your ad shows up on
the page (ad position).
8. Components Of Quality Score
1. Expected CTR.
2. Ad Relevance.
3. Landing Page Experience.
Notes :
• Each keyword gets a quality score on a scale from (1 to 10).
• The more relevance between your ad and the landing page, the
higher quality score you will have and the higher ad position and
the lower CPC you will get. So, even if the competitor bids higher
than you ,you can win higher ad position at a lower price.
• Quality score is one factor that affects the ad rank , the other
factors are (bid amount & the expected imapct of extensions and
other ad formats).
9. What You Pay?
Ad words gives you control over your costs, You can choose how you
will spend your money according to your advertising goals.
The bidding strategies:
• Cost per click (CPC): if you want to focus clicks on your ads & to
drive traffic to your website.
• Cost per thousand impressions (CPM): if you want to focus on the
number of times your ad shows and increase awareness of your
brand ,(it is available only for display network campaigns).
• Cost per acquisition (CPA): if you want to focus on people when
they take specific action on your website after clicking on your Ad
10. What You Pay?
Notes :
• when using CPA bidding the actual amount you’ll be charged
might exceed your specific bid due to factors outside Google's
control (changes to website or ads, increased competitions in an
ad auction).
• To use CPA bidding, you will need to either set up (conversion
tracking, cross-account tracking or be importing data from Google
analytics) but in order to use conversion tracking you should make
at least 15 conversions in the last 30 days.
• You will need to use conversion optimizer to know historical info
about your campaign and automatically finds the optimal CPC bid
for your ad each time it is eligible to appear.
11. Types Of Campaigns
• Search network only :this campaign works by linking your
keywords to the words or phrases someone uses to search,
this type is useful to connect with customers when they are
searching for products & services.
• Display network only: this type works by matching your ads
to websites and other placements with content related to
your targeting.
• Search network with display select: allows you to show your
ads on Google search network & relevant placements within
the display network.
12. Campaigns Sub Types
• Standard : using basic options (location, language , targeting
, bidding ,the budget settings & common ad extensions).
• All features: using more advanced options (social &
experimental settings , ad scheduling , ad delivery ,advanced
location options).
• Remarketing: show your ads to people who already visited
your website when they browse other sites on the display
network.
• Ads in mobile apps: showing your ads in apps your ads will
get matched to apps through out the display network.
13. Structuring Adwords Account
Ad words is organized into three layers:
• Account : your account is associated with a unique email
address and billing information.
• Campaigns : each campaign has its own budget ,settings that
determine where your ad appear.
• Ad groups : each ad group within a campaign contains a set
of similar ads & keywords that you want to trigger your ads
to show.
16. Display Network Targeting
You can use different targeting methods to match your ad to
places or audiences on the display network.
1. Contextual targeting
• Keywords: ad words looks for sites with content related to
your keywords.
• Topics: it lets you place your ads on website pages about the
topics that you choose.
17. Display Network Targeting
2- Audiences ,you can target your ads based on audiences.
• Audiences : (Affinity audiences-custom affinity audiences-in
market audiences).
• Interest categories: people who have interest in your
product.
• Remarketing
• Demographics: (age , gender & so on ..)
3-Managed placement targeting: it allows you to pick individual
sites or mobile apps where you want to show your ads.
18. Display Network Targeting
4- location& language targeting:
• Location: you can target geographic areas to show your ad,
you can select entire countries, regions, cities or certain
distances around your business location.
• Language: show your ads to customers who speak particular
language.
5- Device targeting: targeting people who are searching or
visiting display network sites using (IPhone, Android or smart
phones).
19. Setting bids &Budget
• Ad words system will aim to show your ads as much as
possible until your daily budget is met & due to the
fluctuation in traffic ,ad words can allow up to 20% more
clicks in a day than your budget specifies.
• There are two ad delivery methods which determine how
quickly your ads are shown& how long your budget lasts
during a given day.
1-Accelerated delivery method :Uses your budget more quickly
2- Standard delivery method: it burns the budget slowly
throughout the day.
20. Bid Adjustments &Flexible Bid Strategies
Bid adjustments: allow you to increase ,decrease every bid in
your campaign to bid more or less competitively for searches
across devices ,locations & time of day. for campaigns that
target Google display network , bid adjustments set for
specific targeting methods like topics, placements to show
your ads to the most relevant audience.
21. Flexible Bid Strategies
Flexible bid strategy When to use it or not Where it can be applied
Maximize clicks: set bids to
get the most clicks for a
target spend amount.
Use when your goal is to
get traffic to your website.
Don’t use when you have
strict ROI & CPA goal.
Campaigns, ad groups &
keywords
Target search page
location: Google set your
bids in accordance to the
first page or top of page
bid estimate
Use when you want to be
on the first page or top of
page and cost is not an
issue.
Don't use if you have a
small budget or strict ROI.
Campaigns ,ad groups &
keywords.
Target cost per acquisition:
sets bids in accordance to
reach your target CPA goal.
Google will set bids to get
as many conversions as
possible within an average
CPA.
Use when you want to get
the most conversions for a
target CPA.
Don’t use when you want
control over bids and ad
scheduling.
Campaigns & ad groups.
22. Flexible Bid Strategies
Flexible bid strategy When to use it or not Where it can be applied
Enhanced cost per click:
adjusts the bids you
manually set up or down
based on a click likelihood
to convert.
Use when you want to get
more conversions but still
want control over your
bids.
Don’t use when you are
limited by budget.
Campaigns & ad groups
Target return on Ad spend
(ROAS): sets bids to
maximize conversion value
while aiming to reach an
average return on ad
spend.
Use when conversions
have different values and
you want them to meet a
target return.
Don’t use when you don’t
know the different values
of your conversions.
Campaigns ,ad groups &
keywords.
23. Creating Ad Groups
Researching new keywords :
• Use Keyword Planner(Display planner): is a free ad words tool
that helps you build Search network campaigns by finding
keyword ideas ,estimating how they may perform based on
historical statistics and traffic estimates and organizing keywords
into ad groups based on your product , service and landing page.
• Review Search Term Report :a list of search terms that people
have used before seeing your ad & clicking it. use this report to
refine your keywords so that only the right searches cause your ad
to show.
Optimizing your keywords: use keyword match types, use negative
keywords.
24. Types Of Ad Formats
1. Ad extensions.
2. Image.
3. Wap mobile.
4. App promotion Ads.
5. Video.
6. Product listing Ads.
7. Call only Ads.
25. How To Create An Effective Ad?
1. Connect your ads & keywords .
2. Highlight what makes you unique.
3. Include a call to action.
4. Match your ad to your landing page.
5. Tailor your ads for mobile.
6. Use ad extensions.
7. Experiment .
26. Google Ad words Reports
• Search term report : it allows you to see the terms people
were searching for when your ad was shown .
• Top movers report: it lets you see which campaigns have the
biggest changes (increases, decreases) in clicks ,costs
,conversions and show you some possible causes for those
changes ,if your costs go up or clicks go down you can know
why.
27. • Paid & organic report: you can see how often pages from
your website are shown in Google search results , and which
keywords are triggering those impressions. This information
helps you better understand how paid text ad and organic
search results work together to help you reach people
searching online, use the organic results to identify new,
potentially valuable keywords, and gain a holistic view of
how your online presence is performing overall in terms of
attracting views and clicks.
• Auction insights report: you can use it to compare your
performance to other advertisers participating in the same
auction .you can see how often your ads rank higher in
search results than those of other advertisers.
28. Tools To Measure your performance
• Conversion tracking : is a free tool to measure what happens
after a customer clicks on your ads whether they purchased
your product or filled out a contact form & so on.
How it works: you will need to put a small (HTML)or (Java
script) code on the page your customer see after they have
completed a conversion on your site .when a customer clicks
your ad and reach the page with your conversion code ,it is
recorded as a successful conversion for you.
29. Tools To Measure your performance
• Google analytics: is a free Google product that provides in-
depth reporting on how people use your website ,you can
link Google analytics and your ad words account to get an
entire view of your customer’s behavior . This info helps you
know how much of your website traffic or sales comes from
Ad words.
30. Tools To Measure your performance
• Campaign experiment : allows you to test changes to your
account (keywords, bids ad groups , placements ) on a
portion of the auction.
How it works : when you set experiment , you decide what
sort of change you want to test (adding new keywords ,
raising a bid , using different placements ), you decide what
percentage of your auctions should have this experimental
change.
31. How To Optimize Your Campaign?
• How to improve your return on investment:
If you find a large percentage of visitors have clicked your ad
but haven't made a purchase or performed an action , follow
the following steps;
1. Use a landing page that is more relevant to your ad, use
highly relevant keywords and ad text.
2. Adjust your bids , increase the bid for keywords that show a
profit to increase the exposure and generate more traffic
and decrease the bid for keywords that aren't profitable.
32. How To Optimize Your Campaign?
3. For campaigns running in the display network, you can use
placements tab to see all of the WebPages , apps , videos
where your ad appeared, if you find your ad performs well
on a given website , try adding that websites as a managed
placement .
33. Tips For A Successful Campaign
• Use keyword diagnoses to give you detailed view of each
keyword’s quality score along with tips for improvement
such as (use negative keywords, remove duplicate keywords
& so on).
• Enhance your ad with extensions (site links extensions, call
extensions , location extensions )because it tends to improve
the click through rate of your ads.
• Experiment different bids & budgets to see what work well
in accordance to your advertising goal.
34. Tips For A Successful Campaign
• Use ad scheduling ,it is an advanced setting to let you adjust
the budget for your budget during certain time periods for
example increase CPC bids by a certain percentage on days
or times of day that are most profitable and vice versa.
• Increase your brand awareness on the display network with
a brand engagement campaign , you can use rich media ad
formats (flash, animation & video ) to reach customers and
encourage them to interact with your ads.
35. Important Metrics & Tools In Adwords
• Converted Clicks : the number of Ad clicks resulting in one
or more conversions within your chosen conversion window.
• Conversion Rate: the average number of conversions per ad
click shown as a percentage.
• Cost Per Conversion: is a metric that measures how much
your business pays in order to attain a conversion.
• Adwords Editor : is a free app that allows you to make
changes to your account info , edit your campaigns & then
upload changes to your adwords.
36. Important Metrics & Tools In Adwords
API : application programming interface that allows advertisers to
automate adwords reporting and campaign management.
The Actual CPC: is the final amount you are charged for a click , it is
less than the maximum CPC.
Ad words search funnels : are set of reports describing the ad click &
imps behavior on google.com that leads up to a conversion ( the
series of steps a customer takes before making a conversion).
Ad preview tool : it enables you to view your ads as they would
appear on a regular Google search results page, without accruing
extra impressions for your ad . It also allows users to test their ads
and see them in various geo-graphic locations without actually
being in those areas.