- Pinterest will help to promote your business - Pins, Rich Pins, Boards and Guided search are the things that will allow business to rise - Associating Pinterest with social media - Help with Market Research - Improves page ranks with SEO - Helps you make your brand aware

1. Brand Your Business On Pinterest
‘Pin’ Your Way to Success

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What Is Pinterest?
 Social Network
 Allows users sharing stories i.e. ‘pins’
 Here everything goes on your board
(similar to Facebook walls)
 Pins and Repins
 Pinterest is more image oriented

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Why is it Used?
 To share stories based on personal experience
 To promote products or services
 Improves personal interaction among people
with similar like abilities
 It is collection of interest all at the same place
 Provides a variety of suggestions when it
comes to search

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How To Use It?
 User registration can be from email or
connecting other social sites
 Logging with Facebook helps you find
Facebook friends on Pinterest as well
 You can invite people or Facebook friends
to join and also make new connections
based on common interests

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Things That Complete Pinterest
 Pins : Uploading, Storing, Managing and
Sharing Images
 Repin : Lets user add another users pins to
his/her own board
 Board : Similar to a Facebook timeline where
user adds all his/her pins i.e. media and stories
 Guided Search : Provides with relevant
suggestions
 Messages : Allow sharing messages

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Seamless Integration
 Facebook : Allows you to log in to
Pinterest
 Twitter : This Microblogging site
allows cross social media sharing
 Blogger : It lets you blog and create
stories that you can share with
interested users

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Pinterest For Business
 Helps you do market research
 Allows creating boards with keywords in the title
 Description to give an idea about the product
 Create proper link back to your site
 You can share your Pins and Boards on social media channel
 Rich Pins
 Provides a platform to sell your product
 It enhances your brand, lets the user be aware of the brand
 Customer Support
 Improves your page rank in search engine
 Integrate with your blog
 Helps you to stand out in competition

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 Helps you understand the audience
 Helps you understand user behaviours
 Lets you set the goal for future
promotions
 You can identify the potential customers
 Helps in getting brief idea about the
market trends
 Helps you understand the culture that
particular business follows
Market Research

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Creating Boards With Keywords In The Title
 Helps categorizing products based on their
type
 Enhances search capabilities
 Lets more customers to find your business
 Keywords plays a crucial role in searching
titles

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Optimized Search Results
 Enables your content structure to
be relevant
 Will allow you to keep it short
and simple
 Shouldn’t mislead the target user
 Description should have
infographics

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Create Proper Link Back To Your Site
 Make sure that user is redirected to the
intended site
 Pins can be added in two ways
 In the Description
 In the Source for the pin
 Link back through Call-To-Action provides a
base to attract business

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Share Pins And Boards On Social Media Channel
 We can tweet our pins and share with
others
 We can use Facebook posts to share
our pins
 Blogging links to pins with the short
and relevant description

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Rich Pins
 5 categories of Rich pins:
 Movie, Recipe, Article, Product, and Place
 Meta tag can be used to prepare your
website, for starters
 To get your Rich pins on Pinterest, test them
 Get Technical support if you are not aware
of the aspects

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Provides a Platform To Sell Your Product
 Its a launch pad to boost your sales
 It is form of advertisement i.e.
digital marketing

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Brand Awareness
 Educate the visitors about your brand
 Provide proper information
 Adds a plus point in competition as
more people are aware of your brand

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Customer Support
 Assist customers in making cost effective
and correct use of a product
 Assist customers in installation, training,
troubleshooting, maintenance,
upgrading
 Assisting customers with online support
for queries 24x7

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Improves Page Rank In Search Engine
 SEO helps in improving page ranks
 Content needs to be relevant
 Keywords have to be optimized for
the content
 Description should be simple and
sound

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Integrate With Your Blog
 Blog is essential for SEO
 Most of the companies promote
their brands through blogs
 Significant to get valuable inbound
links

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Helps You To Stand Out In Competition
 Need to understand the strategies
the rivals are implementing
 Helps you explore more new
innovative idea with offers and
content
 Enables you to learn new thing and
understand what you have done in
the past
 Helps you get the idea of how to
present your content.

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Conclusion
 Pinterest will help to promote your
business
 Pins, Rich Pins, Boards and Guided search
are the things that will allow business to
rise
 Associating Pinterest with social media
 Help with Market Research
 Improves page ranks with SEO
 Helps you make your brand aware

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