Table of Contents ● What is SEO? ● Examples of popular Search Engines ● Search Engines Market share ● Why is Search Engine marketing important? ● Advantages of SEO ● Disadvantages of SEO ● What is a SEO Algorithm? ● Steps to developing a good SEO Strategy ● SEO Ranking Factors ● Basic tips for optimization ● Top SEO Tools ● Conclusion

1. Google SEO 2023:
Complete SEO
Guide
Presentation by
The IoT Academy

2. ● What is SEO?
● Examples of popular Search Engines
● Search Engines Market share
● Why is Search Engine marketing important?
● Advantages of SEO
● Disadvantages of SEO
● What is a SEO Algorithm?
● Steps to developing a good SEO Strategy
● SEO Ranking Factors
● Basic tips for optimization
● Top SEO Tools
● Conclusion
Table of Contents

3. What is SEO?
The goal of search engine optimization, or SEO, is to improve
the appearance and positioning of web pages in organic search
results. A solid SEO strategy is essential for boosting both the
quality and quantity of traffic to your website because organic
search is the most popular way for consumers to find and
access online content.

4. Examples of popular Search Engines
● Google: Google is without a doubt the most used search
engine, holding over 80% of the market. Furthermore, Google
accounts for about 95% of mobile traffic.
● Bing: 15% of searches in the United States are conducted on
Bing, Google's biggest rival and only 3% worldwide. The
third-largest search engine, Yahoo, is also powered by this
engine.
● Yahoo!: Yahoo!, while not having the most streamlined search
engine interface, comes in third on our ranking with less than
3% of the global market.

6. Why is Search Engine marketing important?
SEM (Search engine marketing) is important as it makes
sure that the content you produce appears in the search
query results for your target audience. Your adverts are
displayed at the top of the first SERP (search engine result
pages) page, so you are no longer forced to compete for
organic space. You can effectively enhance conversions,
traffic, and visitor attraction.

7. Advantages of SEO
● Increases sales with the organic search: Organic search accounts for 53.3% of all
website traffic, and 60% of marketers claim that SEO-engaged clients provide the
greatest quality leads. How come? Since you are one of the top results, you are filling a
need for them as they search for a solution.
● Ensures that customers have a trustworthy online experience: Your ability to rank
first in a search result and appear on the front page depends entirely on the authority
you establish. Even if you provide the best service or resource available, it will be
incredibly difficult to attract customers to your website without a positive user
experience.
● Increases brand recognition: When you boost your rankings, one ancillary factor
aside from turning consumers into customers is general brand recognition. Simply by
appearing on the main page and rising in the ranks, you can generate more touchpoints.

8. Disadvantages of SEO
● High competitiveness keywords are difficult to rank for: If you have little
chance of outperforming your rivals in general keywords, you generally won't
compete with them. Either invest the time and resources necessary to rank for
those sought-after keywords, or focus on the less competitive local keywords.
● Results might not be ensured: Due to these circumstances, SEO firms may
find it challenging to promise that their work would rank your website at the
top of search results. The most profitable keywords will be determined in
collaboration with your organisation by a reputable SEO firm. They won't
accept your payment either if they guarantee you'll rank for difficult
keywords.

9. What is a SEO Algorithm?
When used as an Internet marketing strategy, SEO takes into account
a variety of factors, including how search engines operate, the
computer algorithms that determine how they behave, what people
are searching for, the main search terms or keywords they enter into
search engines, and which google search their intended audience
prefers.

10. Steps to developing a good SEO Strategy
● Research Your Keywords: Without knowing the terms your target market uses to look for solutions
to the issues your business solves, you won't be able to do much.
● Write High-Quality Content: Using your marketing skills, you must produce compelling content
that benefits your target audience.
● Use keywords in the URLs of your website pages: Your page URLs are crucial for your SEO, so
make sure you don't ignore them.
● Examine each page for potential additional keyword placements: Go back and read what you
wrote now that you've produced high-quality content that your target audience needs (and wants)
and attention-grabbing headlines to engage them and tempt them to read more.
● Enhance the user experience: Beyond website content, great SEO results are becoming more and
more dependent on good user experience.
● Hire good experts: Your website can be audited to see how it is doing about your most essential
keywords by an SEO consultant or agency. To assist you in advancing your website, they will give
you a prioritised list of tasks.

11. SEO Ranking Factors
● Accessible and Secure Website: It should come as no surprise that having the proper kind of URL
is the first of our SEO ranking variables. In other words, Google has to be able to access the URL
and view the page content to determine the topic of the page.
● Page Speed (Including Mobile Page Speed): For many years, one of the most important SEO
ranking elements have been page speed. Google can improve users' surfing experiences by creating
web pages that load quickly.
● Technical SEO: One part of content optimization for higher search engine results is writing proper
code.
● User Experience (RankBrain): Google has been employing artificial intelligence to rank websites
more favourably for some time. This signal is known as RankBrain. Other signals that impact your
search engine ranking are included in this.
● Links: As we all know, links are what the web is made of. Links are an essential SEO ranking
signal, therefore it goes without saying. Inbound, outbound and internal links are the three different
types of linkages.

12. Basic tips for optimization
● Complete keyword research: Using keywords is one of the key methods that people will find your
pages on search engines. To help you rank for those terms and show up higher on search engine
results pages, employ keywords on all of your website pages, blogs, and even social media postings.
● Long-Form Content Development: Longer pieces of content have a better chance of appearing in
search results for more than one relevant keyword. This might raise the search engine visibility of
your content and boost the authority of your brand in the eyes of search algorithms.
● Tell Google Which Pages Not to Crawl: A web crawler is a piece of software that search engines
like Google use to "crawl" a page to find links, content, and keywords on your website. This is how
Google discovers fresh and updated web pages, indexing them according to their importance,
context, and value.
● Create original page titles: Many brands overlook the significance of the title as a crucial SEO
component. Your page titles should each be distinctive and pertinent to the page they appear on.

13. Top SEO Tools
● Ninja SEO tool: A strong and useful tool created by 500apps is Ninja SEO. It is made
to assist companies in enhancing their search engine rankings and increasing traffic to
their websites.
● Ahrefs SEO Tool: Ahrefs SEO Tool is a strong and complete set of tools made to
assist companies in raising their search engine ranks and increasing traffic to their
websites.
● Google Search Console Tool: Google Search Console is a free SEO tool that the
search engine giant provides to businesses to raise their search engine ranks and
increase website traffic. A vast range of functions and functionalities are offered by
this tool.
● SERMRush SEO Tool: With the help of the strong and complete SEO tool
SEMRush, companies may raise their search engine ranks and increase traffic to their
websites.
● Bing Webmaster: A free SEO tool from Bing called Bing Webmaster aids companies
in raising their search engine ranks and increasing website traffic.

14. Conclusion
To improve your website's visibility in search engines,
you must make modifications to its content and design
using SEO. Your visibility in organic, or unpaid, search
engine results can be improved by optimising your
website for search engines.

15. Thank You
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