Inbound marketing is helping Real Estate companies to market their inventory effectively. Real Estate Companies are sidelining traditional marketing that need aggressive budgets to maintain broadcast marketing messages. The real estate industry is transforming from finding the right customers to attracting the right customers to find them. Building trust via educational and thought-leadership content, transparency and automation to nurture leads results in sales ready clients. Check our presentation on Inbound Marketing for Real Estate here.

1. www.omnepresent.com
Inbound Marketing
For Real Estate

2. www.omnepresent.com
● Inbound marketing is a done through
eBooks, Videos, Blogs, SEO,
Newsletters, Whitepapers, and much
more!
● Instead of advertisements, content-rich
websites tend to drive more traffic
● Real Estate buyers prefer brands which
enlighten them instead of those who
focus only on selling
● Blogs are significant to get valuable
inbound links
Inbound Marketing

3. www.omnepresent.com
Why Inbound Marketing acts as an Essential for Real Estate?
● Through Inbound marketing
tools, real estate companies have
higher accessibility
● Prospects are directed to your
site through search engines and
social media, therefore
performing a proper SEO and
content structuring is essential

4. www.omnepresent.com
Publishing

5. www.omnepresent.com
● Writing posts in your blog should
be message and content focused
● Make sure that the blog keeps
you as the local expert in your
targeted area
● Clients will trust you if your blogs
are relevant
● Helps drive more traffic towards
your website
Blogging

6. www.omnepresent.com
Emails
● Most of the people unintentionally
sign up to spam mail
● Users ignore the spam mail
● The basic method to write email is to
provide content-rich and tailored
emails which fit users’ needs
● Consistent mails are recommended

7. www.omnepresent.com
eBooks
● eBooks usage is ever growing
● eBooks can be easily integrated into
landing pages
● eBooks helps in branding
● eBooks provide information through
graphics
● Keep the information well formatted
by numbering the content

8. www.omnepresent.com
Webinars and Videos
• Audio visual mediums work wonders in
terms of conveying the message
• Webinars and Videos are great tools for
generating inbound leads
• While webinars help in capturing live
audience, videos help in ensuring your
hard work put during executing a webinar
is converted into a permanent video
• Later, these videos can be promoted
using sites like YouTube, Vimeo, etc.
• These video embed codes can be used on
your own website to increase the average
duration of visitors

9. www.omnepresent.com
Promote

10. www.omnepresent.com
● Social media is your #1 salesman
● Information gets shared with hundreds of
thousand of users
● If you are not making use of social media
you might be missing out on clients
● Social Media is the perfect way of
identifying customer behaviour pattern
● 74% users rely on social media which
affects their purchasing decision
Social Media

11. www.omnepresent.com
Capture

12. www.omnepresent.com
● Landing page is the main page of your
website to capture qualified leads
● It is used to accomplish the information
through lead capture form
● The aim of landing page is to bring or
generate new and potential buyers
● Landing pages provide you with a great
way of extracting user details
● By getting the contact information you
can build relationships with fresh leads
Landing Pages

13. www.omnepresent.com
Elements of Good Landing Pages
● Information: Give the information
which is useful for client and why
your choice is best?
● Offer: You may need to give various
offers so users are attracted
● Form: Use relevant and precise forms
● CTA: Effective Call-To-Action buttons
helps convert traffic to leads, hence
make them clear and clickable

14. www.omnepresent.com
Nurture

15. www.omnepresent.com
Fast Follow-Up
● Lead conversion is 21 times more
likely if customer is contacted within
5 minutes
● Speed is essential for conversion in
any industry
● There should be proper way for
messaging
● Just because if once customer has
no interest to buy at the current
situation you must not ignore the
future aspect of that lead

16. www.omnepresent.com
Consistency and Message
● Customize your messages
● Don’t give up on cold-leads as
they might become potential
buyers in the future
● Monthly newsletters plays an
important role in keeping touch of
your clients

17. www.omnepresent.com
Closure

18. www.omnepresent.com
Share Success Stories
● Customers like to check
reviews and success stories
before investing
● Helps in enhancing customer
relationships
● Indirectly helps generating
more traffic

19. www.omnepresent.com
Testimonials
● Real testimonials affect the customers
probability of buying or selling
● The feedback from the clients happen
only when…
○ Ask the relevant questions
○ Ask for a online reviews

20. www.omnepresent.com
Analytics

21. www.omnepresent.com
Perform a thorough Analysis
● Analytics is very important part
in SEO
● Analytics provide monitoring
tools which can improve your
site ranking based on what
actions you take next

22. www.omnepresent.com
Generate Reports
● Reports play an important role in
modifying key areas of your site
● For example:
○ Your worst performing pages
○ Leads
○ Branding growth
○ Overall site traffic

23. www.omnepresent.com
OmnePresent Services

24. www.omnepresent.com

25. www.omnepresent.com
Contact Us
info@omnepresent.com
www.omnepresent.com