This document outlines the process for setting up and maintaining an effective SEO strategy. It discusses initial setup steps like keyword research, website optimization, and developing an online presence. It then covers ongoing maintenance through content creation, link building, and social media engagement. Results are analyzed using tools like Google Analytics and Search Console to improve the strategy by better understanding target demographics and tying marketing efforts to website development. The key is to set up a solid foundation, continuously create valuable content, and analyze results to innovate the SEO approach over time.
Slides from workshop presented by Kevin Nichols and Paula Land at Content Strategy Applied 2017. Covers how to define content objectives, how to measure content against them, and how to govern for long-term effectiveness.
Putting Customers First: How To Build Data-Driven Strategies To Ensure Custom...VWO
When opinions take a backseat and data takes control, you can be sure of incremental revenue by building data-informed digital experiences that your customers will love. In this webinar, learn how to develop an evidence-based approach instead of an opinion-based approach.
Watch webinar recording here - https://vwo.com/resources/webinars/how-to-build-data-driven-strategies-ensuring-customer-loyalty/
eCommerce & Accessibility Webinar: How Accessibility can Boost Conversion RatesCyber-Duck
Presentation slides from Cyber-Duck's eCommerce and Accessibility Webinar: How Accessibility Can Boost Conversion Rates.
According to the 2019 Click-Away Pound report, 69% of disabled people with access needs will ‘click away’ from a website with accessibility barriers. The estimated value of this ‘click away’ spend is over £17 billion. This is without considering how non accessible websites often deter users without disabilities.
On October 26th, Cyber-Duck joined with BigCommerce for an exclusive webinar on how providing an accessible eCommerce site can help retail businesses succeed online and boost conversions.
The Great Dis-Content: Tackling Content in a Website RedesignAndrea Zoellner
*** These slides accompany a talk given at WordCamp Kansas City on June 11, 2016. ***
Revamping the design of a website can be a fun and exciting project. Hopefully, the result is a prettier and more user-friendly site. But don’t forget about content! It’s easy to be consumed by theme design and features while overlooking the impact of a content review on the success of your website redesign.
I’ll share best practices for good website content, audits, and page rewrites while handling the challenges of simultaneous design and text overhauls.
This talk is aimed at webmasters, small business owners, web developers, or anyone interested in tips for effective copywriting, information hierarchy, and project management.
Demystifying UX – A toolkit approach to better, cheaper & faster experience d...dtremonte
On April 9, 2014, Mary Kennedy, User Experience, Product Design & Management expert, gave a talk entitled "Demystifying UX – A toolkit approach to better, cheaper & faster experience design."
UX / User Experience is booming as a practice and methodology. However, there is often misunderstanding and mystery around UX basic practices. Join us for a discussion of simple tools and processes to use as a reliable toolkit from project to project. Yes, they take time to complete but these practices in the early stages of design mean lower rates of change later in the project - translating to lower cost, faster timelines and more solid design decisions.
Website Accessibility FAQs by MediacurrentMediacurrent
Got web accessibility questions? Mediacurrent’s expert team has answers. This webinar was presented by a cross-disciplinary team of web developers, designers, and strategists.
The transcript and a recording of the event are available on our blog:
https://www.mediacurrent.com/blog/website-accessibility-faqs-webinar-recording-and-transcript/
Slides from workshop presented by Kevin Nichols and Paula Land at Content Strategy Applied 2017. Covers how to define content objectives, how to measure content against them, and how to govern for long-term effectiveness.
Putting Customers First: How To Build Data-Driven Strategies To Ensure Custom...VWO
When opinions take a backseat and data takes control, you can be sure of incremental revenue by building data-informed digital experiences that your customers will love. In this webinar, learn how to develop an evidence-based approach instead of an opinion-based approach.
Watch webinar recording here - https://vwo.com/resources/webinars/how-to-build-data-driven-strategies-ensuring-customer-loyalty/
eCommerce & Accessibility Webinar: How Accessibility can Boost Conversion RatesCyber-Duck
Presentation slides from Cyber-Duck's eCommerce and Accessibility Webinar: How Accessibility Can Boost Conversion Rates.
According to the 2019 Click-Away Pound report, 69% of disabled people with access needs will ‘click away’ from a website with accessibility barriers. The estimated value of this ‘click away’ spend is over £17 billion. This is without considering how non accessible websites often deter users without disabilities.
On October 26th, Cyber-Duck joined with BigCommerce for an exclusive webinar on how providing an accessible eCommerce site can help retail businesses succeed online and boost conversions.
The Great Dis-Content: Tackling Content in a Website RedesignAndrea Zoellner
*** These slides accompany a talk given at WordCamp Kansas City on June 11, 2016. ***
Revamping the design of a website can be a fun and exciting project. Hopefully, the result is a prettier and more user-friendly site. But don’t forget about content! It’s easy to be consumed by theme design and features while overlooking the impact of a content review on the success of your website redesign.
I’ll share best practices for good website content, audits, and page rewrites while handling the challenges of simultaneous design and text overhauls.
This talk is aimed at webmasters, small business owners, web developers, or anyone interested in tips for effective copywriting, information hierarchy, and project management.
Demystifying UX – A toolkit approach to better, cheaper & faster experience d...dtremonte
On April 9, 2014, Mary Kennedy, User Experience, Product Design & Management expert, gave a talk entitled "Demystifying UX – A toolkit approach to better, cheaper & faster experience design."
UX / User Experience is booming as a practice and methodology. However, there is often misunderstanding and mystery around UX basic practices. Join us for a discussion of simple tools and processes to use as a reliable toolkit from project to project. Yes, they take time to complete but these practices in the early stages of design mean lower rates of change later in the project - translating to lower cost, faster timelines and more solid design decisions.
Website Accessibility FAQs by MediacurrentMediacurrent
Got web accessibility questions? Mediacurrent’s expert team has answers. This webinar was presented by a cross-disciplinary team of web developers, designers, and strategists.
The transcript and a recording of the event are available on our blog:
https://www.mediacurrent.com/blog/website-accessibility-faqs-webinar-recording-and-transcript/
Designing Experiences that Drive Consumer EngagementAshley Dzick
Ashley Dzick from SafeNet Consulting explains what user experience (UX) is, why it matters, who is responsible for UX and how you can measure your return on investment for UX.
SilverStripe is a PHP web application framework and CMS that is comparable to WordPress and Joomla but it is leaner, more secure and enterprise ready. This presentations gives an overview of some of its features and includes a video demo.
Rolling out AEM Site or Assets? Learn how to structure your deployment to maximize your return while reducing risk. See how to overdeliver while hitting aggressive timelines. Understand how to generate excitement that fuels user adoption and sets you up for success.
Learn the basics of Adobe Target’s integration with AEM. Discover personalization, Experience and Multivariate Targeting and A/B testing with Adobe Target.
‘No Results’ No More! Practical Strategies the Pros Use to Improve Site Searc...Beacon
Search engines deliver 55% of the traffic to higher education websites. Social media? 2%. Even more interesting is that 42% of incoming students use either Google or internal site search to find what they need, preferring Google more. And did you know that a website optimized for search engines also improves internal site search results? Double the value!
Although SEO has taken a backseat to social media marketing, it’s importance is still very real—and just too important to neglect. Could your site handle a significant loss of traffic? Could your incoming students handle being unable to search and find what they need? In this workshop, Beacon’s experts will teach attendees how to use Google Analytics, Google’s Search Console, and other industry tools to execute key tactics and effectively monitor the right elements in order to defend your current search engine traffic and grow your content’s ability to be found.
Beacon is one of the longest active Google Analytics Certified Partners in the country and has been practicing Search Engine Optimization (SEO) for nearly 20 years. During this workshop, you will have direct access to recognized experts in digital marketing for valuable advice and live training that you can take away to immediately improve tracking and results.
Avail websites and web applications built using the latest PHP frameworks and cutting-edge technologies such as Angular, Node.js, Python and more. Discover more about the technologies
Brandwatch Vizia Webinar: UK 30th Sept 2013Brandwatch
These are the slides used in our Brandwatch Vizia UK webinar held on 30th September 2013, hosted by Jasmine Jaume and Glenn White. More info here: http://www.brandwatch.com/brandwatch-vizia/
Webinar: Take Your Brandwatch Data AnywhereBrandwatch
Using a powerful platform for your social listening is great, but what happens when you want to take your data out of that platform?
In our webinar slides, our product manager discusses all things API, including:
- What an API is and how it works
- Examples of how the API can be used
- The value of our partnership with Gnip
More info can be found here: http://bit.ly/1iCwY30
This is an introduction to Aggiorno a new generation of tools for software developers that uses advanced transformational technologies, for turning any existing website into a valid, findable, accessible standards compliant one.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
Designing Experiences that Drive Consumer EngagementAshley Dzick
Ashley Dzick from SafeNet Consulting explains what user experience (UX) is, why it matters, who is responsible for UX and how you can measure your return on investment for UX.
SilverStripe is a PHP web application framework and CMS that is comparable to WordPress and Joomla but it is leaner, more secure and enterprise ready. This presentations gives an overview of some of its features and includes a video demo.
Rolling out AEM Site or Assets? Learn how to structure your deployment to maximize your return while reducing risk. See how to overdeliver while hitting aggressive timelines. Understand how to generate excitement that fuels user adoption and sets you up for success.
Learn the basics of Adobe Target’s integration with AEM. Discover personalization, Experience and Multivariate Targeting and A/B testing with Adobe Target.
‘No Results’ No More! Practical Strategies the Pros Use to Improve Site Searc...Beacon
Search engines deliver 55% of the traffic to higher education websites. Social media? 2%. Even more interesting is that 42% of incoming students use either Google or internal site search to find what they need, preferring Google more. And did you know that a website optimized for search engines also improves internal site search results? Double the value!
Although SEO has taken a backseat to social media marketing, it’s importance is still very real—and just too important to neglect. Could your site handle a significant loss of traffic? Could your incoming students handle being unable to search and find what they need? In this workshop, Beacon’s experts will teach attendees how to use Google Analytics, Google’s Search Console, and other industry tools to execute key tactics and effectively monitor the right elements in order to defend your current search engine traffic and grow your content’s ability to be found.
Beacon is one of the longest active Google Analytics Certified Partners in the country and has been practicing Search Engine Optimization (SEO) for nearly 20 years. During this workshop, you will have direct access to recognized experts in digital marketing for valuable advice and live training that you can take away to immediately improve tracking and results.
Avail websites and web applications built using the latest PHP frameworks and cutting-edge technologies such as Angular, Node.js, Python and more. Discover more about the technologies
Brandwatch Vizia Webinar: UK 30th Sept 2013Brandwatch
These are the slides used in our Brandwatch Vizia UK webinar held on 30th September 2013, hosted by Jasmine Jaume and Glenn White. More info here: http://www.brandwatch.com/brandwatch-vizia/
Webinar: Take Your Brandwatch Data AnywhereBrandwatch
Using a powerful platform for your social listening is great, but what happens when you want to take your data out of that platform?
In our webinar slides, our product manager discusses all things API, including:
- What an API is and how it works
- Examples of how the API can be used
- The value of our partnership with Gnip
More info can be found here: http://bit.ly/1iCwY30
This is an introduction to Aggiorno a new generation of tools for software developers that uses advanced transformational technologies, for turning any existing website into a valid, findable, accessible standards compliant one.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
You Built It ... Now What - WP SEO HubLori Calcott
Learn more about advising your clients on the next steps for generating traffic to their site. Presented at WordCamp DFW, the session will serve as an overview of the search marketing space including SEO, Paid Search, Facebook Advertising, and Local Search. The overall theme is to help designers and developers address the questions they get from clients on how to generate traffic to their site.
Search Sessions - The #1 Factor to Rank on GoogleKristine Pratt
On this edition of Search Sessions, we talk the top factors that get your website ranking high on Google. Our Boostability SEO Experts Mike Marsh and Colton Miller give actionable strategies you can take to make your website invaluable in the eyes of search engines. AND we’ll give you the number one thing that gets your website ranking.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
https://waavebd.blogspot.com/
Along with advertising, a successful marketing plan is very important for the growth of any business.So in today's era, marketing is increasingly in demand for all businesses, big and small.The rapid spread of the internet and smartphones has also had a huge impact on the marketing world.And, it is from this influence that digital marketing is created. Digital marketing is a marketing plan, with the help of which a businessman can expand and promote his business online through internet services.With the help of this type of marketing, you can keep in touch with your customers online using different mediums like social media, blogs, YouTube channels, etc. and continue to do business as per your convenience and keep getting customers by promoting your business regularly. Digital marketing techniques can be used to promote the business very quickly by leveraging the online presence of customers. In this way more people can know about your business in less time and it doesn't take much time for thttps://akseo50.blogspot.com/he business to grow.
Along with advertising, a successful marketing plan is very important for the growth of any business.So in today's era, marketing is increasingly in demand for all businesses, big and small.The rapid spread of the internet and smartphones has also had a huge impact on the marketing world.And, it is from this influence that digital marketing is created. Digital marketing is a marketing plan, with the help of which a businessman can expand and promote his business online through internet services.With the help of this type of marketing, you can keep in touch with your customers online using different mediums like social media, blogs, YouTube channels, etc. and continue to do business as per your convenience and keep getting customers by promoting your business regularly. Digital marketing techniques can be used to promote the business very quickly by leveraging the online presence of customers. In this way more people can know about your business in less time and it doesn't take much time for the business to grow.
https://akseo50.blogspot.com/
Digital marketing is the component of merkrting that uses the internet and online-based digital technologies such asdesktop computers, mobile phones,and other digital media and platfroms promote proudcts and services.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
https://mdmehedi3311.blogspot.com/
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
http://webitplace.liveblog365.com/
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
https://abcmaruf.blogspot.com/
The term digital marketing refers to the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s
https://waavebd.blogspot.com/
Digital merketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
https://zjzimi.blogspot.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. SEO Set Up
Building the Foundation
● Keyword Research
● Competitor Reports
● Online Presence Audit
○ Link Report
3. SEO Set Up
On Page Optimization
● Optimize website
● Set up Search Console & Analytics
● Optimize & configure proper site map
4. SEO Set Up
Develop Online Presence
● Optimize & create relevant social media accounts
● Create content & social strategy (important for ongoing
SEO efforts)
● Add new sections to website
● Create a blog strategy
5. SEO Set up
Key Points
● Set up a good foundation
● Create an online presence
● Develop a content strategy
6. SEO Strategy
On Page SEO - Content
● Keyword research/plan
● Compare SERP keyword rankings to competitors
● Page titles
○ H1
○ H2
○ Alt tag
○ Keyword density
● Proper internal linking structure with correct anchor text
7. SEO Strategy
On Page SEO - Content (continued)
● Design UX/UI optimization.
○ How do I make sure people convert?
○ What is considered a conversion for my client?
● Write optimized longform website copy
● Footer/navigation menu optimization
8. SEO Strategy
Off Page SEO
● Post company on various local & industry specific
directories/listings/blogs/forums
● Generate company reviews
9. SEO Strategy
Key Points
● Optimized website through keyword research and proper mark up
● Make your site user friendly/design for conversion
● Ensure the correct pages rank for the correct keywords. The denser a
website is, meaning the more relevant, valuable content there is
throughout the inner pages, the higher each page’s “Page Authority” will be,
thus increasing “Domain Authority”
10. SEO Maintenance
Ongoing SEO
● Blog/location page content
● Link building on location/professional local directories/websites
● Generate customer reviews on Google+, Facebook & Yelp
○ Any sites relevant to the client’s industry
● Marketing campaigns/contests
● Site speed optimization.
○ Generate comprehensive free speed reports at pingdom.com
11. SEO Maintenance
Social Media
● Create a social media strategy tailor to the client that successfully reaches
their target demographic.
● Run contests/targeted campaigns to increase levels of social media
engagement
● Relevant social media
● Facebook
● Twitter
● Google Business
● Linkedin
● Instagram
● Pinterest
● Snapchat
● Tripadvisor
● Yelp
12. SEO Maintenance
Key Points
● Constantly create great content
● Create an active presence on relevant social media
● Online reputation management
● Ensure website is constantly running at max efficiency
14. SEO Results
Improving Strategy
● Who is your main target demographic
○ location
○ age
○ wealth
○ etc.
● Use data to expand marketing efforts. How can we tie in
website development with our marketing campaigns
15. Key Points
Setup
● Build the foundation
Maintenance
● Create great content
Results
● analyze and innovate
