E-commerce has evolved from basic communication and transaction channel between buyer and seller to end to end collaboration between all stakeholder

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E-Commerce Trends In Manufacturing
Industry By OmnePresent

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Use Of E-Commerce In Manufacturing
● Internet penetration has increased which
creates an opportunity to consumers and
manufacturing industry
● E-commerce has evolved from basic
communication and transaction channel
between buyer and seller to end to end
collaboration between all stakeholder
● This collaboration increase the sales by
offering online products
● The future of e-commerce lies in the ability
to deliver a buyer centric and engaging
online experience that enables customer to
interact with the brand and allows
manufacturer to reduce the administrative
cost

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Objectives Of Industrial Manufacturer
● Aggressively adopt B2B and retail best
practices
● Improve the brand by effective use of social
network
● open new market segments and channels
by using mobile e-commerce
● Target tje customer with their interest,online
promotions,recommendation and messages

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E-commerce Challenges Faced By Industrial Manufacturers
● Industrial manufacturing has evolved by
adopting B2B model
● By closely involving customers in each
step of buying process
● Industrial manufacturer has been
unexpectedly slow by adopting e-
commerce
● over the last decade many manufacturer
show interest to allign web-platform into
their existing process very few of them
actually implemented

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E-commerce Solution Framework
● Success of industrial manufacturing e-
commerce is depend on adoption and
implementation of key drivers that are as
follows:
● accelerate the shopping process
● Enhance the customer experience
● Enhance using future trends and tools
● Because of e-commerce shopping
process is accelerated
● Social networking tools,mobile capability
and analytic plays important role in future
of e-commerce sites
● Industrial manufacturers and stakeholders
across B2B suply chain have largly
accepted online social media technology

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● The user can also compare multiple
products across different attributes,
including price, to help make a well-
informed purchasing decision
● Customize the product as per the user
requirement
● E-commerce website gives rich
experience of online shopping for
customer
● It helps to compare the products online
● A well-designed RIA provides a seamless
shopping experience, visually guiding the
customer from one step to the next,
providing the continuity that’s lacking in
many of today’s e-commerce sites

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Social Networking Tools
● Social networking tools are very useful for
industrial manufacturer as it helps in
marketing campaign
● Manufacturing industries can easily
leverage web 2.0 tools such as
Facebook,Twitter and LinkedIn to build
brand awareness and customer loyalty
● This can be achieved through viral
marketing,marketing through relevant
blogs and participation in online business
communities, which are all different social
media marketing techniques

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Mobile
● As e-commerce and in-store channels
converge with the growth of mobile
networks
● Customers have the ability to check online
for promotions,product descriptions and
reviews by past purchasers via their
mobile and smartphone
● Mobile devices helps customers to access
the information at any time they want
● Advantage of adoption of m-commerce is
that availability of single-click checkout
process, is implemented by integrating e-
commerce and m-commerce engines
● This enhance user experience and
flexibility offer by smartphone

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Analytics
● Reporting and subsequent analytics allow
industrial manufacturers to gain valuable
insights
● It gives real-time view in web store and
marketing campaign performance
● monitoring lead conversion and website
metrics helping to maximize site
effectiveness
● Analyzing cart abandonment and
identifying up-sell opportunities.
● Performance of promotions and
campaigns.
● Visibility into live transactions or customer
details.

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Conclusion
● The benefits from e-commerce sites
incorporating the aforementioned
approaches range from stronger brand
building with end customers, to increased
average order size
● The future of effective e-commerce lies in
the ability to deliver a buyer-centric and
engaging online experience
● E-commerce enables customers to
interact and transact with the brand by
expediting the shopping process,
enhancing the customer experience and
evolving using future tools and trends

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