The document outlines a business plan proposal for MealQi, an online food ordering system. It discusses current SEO issues like missing alt attributes, improper heading tag usage, and missing meta tags. It then proposes several digital marketing strategies and estimated costs to improve SEO performance, increase social media following and engagement, boost local search visibility, generate website traffic, and target customers, such as optimizing on-page elements, building high quality backlinks, running social media campaigns, claiming and optimizing Google My Business listings, creating store websites and ads, running search, display, and SMS advertising, implementing email marketing, and analyzing competitors. The goal is to boost MealQi's online presence, rankings, and customer orders.

1. MealQi
Business Plan Proposal

2. Current SEO Profile
● Above is the data which measures a website’s online presence value.
● With our services you’ll see a boost in your online presence value and with that you will get more and more
customers.

3. Image Alt Attribute
With Alt Attribute 5.1%
Without Alt Attribute 94.9%
● Webpage contains 121 image(s) and
out of which 115 don't have alt
attribute.
● Search engines check the ALT
attributes of every image and its gets
counted as good points for websites.

4. HTML Headings and Tags
● Primary Keywords should be in H1.
● Proper use of keywords in H1, H2, H3, H4 and H5 is essential for better ranking
Results.
● In the below graph we can see that currently most of the keywords are getting
embedded into H4, which will negatively affect our website.

5. • Title - MealQi- Online Food Ordering System - Store
• Description - Missing
• Keywords - Missing
• Robot.txt - Missing
• Sitemap.xml - Missing
Meta Attributes
● Meta Attributes is one of the many Google Ranking factors. It requires some CODE Editing which will boost
the crawling rate of your website and as a result it will boost the ranking on Google search.
● As per Google Ranking factors, Meta Title, Meta Description, and Meta Keywords are very important things for a better
rank in SERP. Robot.txt and Sitemap.xml both play a very vital role in crawling the website.

6. On Page Optimization
● Strategies Which will help you to get rank in local keywords with the help of webpage content on
potential keywords.
● Will use proven ranking strategies to rank the website in top listing of Google.
Cost: 1000Rs/Per Page

7. ● Current Keyword
performance
● Keyword performance
after optimisation

8. Search Engine Optimization (SEO)
● Meta Tags Optimization which help google presence.
● Content Optimization with focus keywords
● Robots.txt
● Sitemap.xml to increase crawling rate of website.
● Building high DR backlinks
Cost: 2000Rs/Keyword

9. Facebook Likes and Engagements
● Swiggy has more than 6 lakhs likes in Facebook
● Will Spend on monthly basis to increase our Facebook
likes.
● Our Monthly target must be around 1 lakh likes.
● Will post good quality content on Social Media, which will
which create “Brand - user” engagement.
Cost : 1.5Rs/ Like , it may be more lower as per budget

10. Google My Business
● Will Help you to create multiple business name
with Store name and location.
● It will increase visibility of Our Business.
● Increasing order number.
● Our selected keywords can be used to up the
GMB pages and it will count as a good visibility
factor.
Cost : 250Rs / Maps

11. Mini Websites for Store
● We will create a mini website for our store owner.
● It will help them to make presence on Google.
● Advantages for us that all order is going through us.

12. Ads on Popular Youtube Channel
● We will run 6 sec ( Bumper ads ) on Popular videos to gain more branding and visibility.
● Will contact every popular youtube channel and will use their quality user engagement to get
traffic and brand value by displaying our ads.
Cost: 60Rs - 200Rs/1000 impressions

13. Google Adwords
● We will run ads only on Potential keywords
which help us to get more orders.
● Will research and create keywords related
data.
● With that data, we will target every keyword
and make sure to run ads on those.
Cost: 20 to 40Rs/Click

14. Display Remarketing
● Visited Customer will see our ad again and again
on every platform.
● Appealing design of the ads which are being
displayed on different platforms will attract
customers.
● When customers sees your ads everywhere, then
they will trust the brand more than anyone else.
● This trust will eventually convert into sales.
Cost: 200 - 300Rs/ Day

15. SMS Marketing
● Will Shoot message with new pitching line.
● SMS marketing targets customers on a large
scale.
● Will create an attractive message with
offers, which will attract customers.
● Will add website link in that message and
with the customers will visit the website.
Cost: 8p -10p/SMS

16. Email Marketing
● We Will help you to make presence on
different emails through creative template.
● Continuous shooting of emails will engage
customers more.
● Will track and analyse the Email data which will
provide a clear picture of what strategy to use
for which type of customer.
Cost: 7000Rs/ 1lakh

17. Apps Installation
Cost per installation will be 6 to 8 Rs per installation.
Region : Delhi, Gurgaon, Faridabad, Noida, Greater Noida

18. Competitor Analysis
We will breakdown competitor strategies so that we can
make our strategies more stronger.