Digital Marketing for Hotel Industry
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Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful. If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
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Digital Marketing for Hotel Industry
- 1. www.digitalvidya.com Digital Marketing For Hotel Industry
- 2. www.digitalvidya.com Today’s Session Agenda • Introduction • Orientation to Digital Marketing • Framework to Multiply Revenue • Exercise: Online Adv Strategy for Lead Gen • A Gift: LinkedIn Profile Optimization • Q & A
- 3. www.digitalvidya.com What is Digital Marketing?
- 4. www.digitalvidya.com “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)”
- 5. www.digitalvidya.com Let’s learn about various Digital Marketing Channels
- 6. www.digitalvidya.com SEO or Organic Search SEM or PPC
- 10. www.digitalvidya.com Let’s learn from Real Examples
- 13. www.digitalvidya.com Examples: Google & Facebook
- 20. www.digitalvidya.com Burger King on eBay
- 21. www.digitalvidya.com Over 20% All Sales through Facebook
- 22. www.digitalvidya.com QR (Quick Response) Codes
- 23. www.digitalvidya.com Reach Leads Sales SEO, Ads, Email, Social Media… Conversion Optimization Analytics (Metrics, Tools) Customer Acquisition Framework Targeted Reach Visitors
- 24. www.digitalvidya.com True Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575
- 25. www.digitalvidya.com Exercise: Online Advertising Strategy for Lead Generation
- 26. www.digitalvidya.com Google Adwords vs Facebook Ads • Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage
- 27. www.digitalvidya.com Opportunity of Targeting on Facebook • Age • Location • Gender • Relationship Status • Social Connection on Facebook • Occupation • Education
- 28. www.digitalvidya.com Interest & Behaviour Targeting
- 29. www.digitalvidya.com Custom Audience: Email or Phone
- 32. www.digitalvidya.com Reach Visitors Leads Sales SEO, Ads, Email, Social Media… Customer Acquisition Framework Targeted Reach Conversion Optimization Analytics (Metrics, Tools)
- 33. www.digitalvidya.com Time to Create Your Strategy http://bit.ly/dv-es
- 34. www.digitalvidya.com LinkedIn Profile Optimization Task http://bit.ly/dv-lpo
- 36. www.digitalvidya.com Let’s continue this conversation… linkedin.com/in/PradeepChopra pradeep@digitalvidya.com Thanks for Listening! Leverage Digital Marketing for Incredible Growth? http://www.digitalvidya.com
Editor's Notes
- http://www.google.com/ads/innovations/remarketing.htmlImage source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
- http://www.google.com/ads/innovations/remarketing.htmlImage source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
- Google Ads did around 10.5b US$ revenue in 2012 Q4 while Facebook Ads is expected to do around 1.5b US$ Sources: http://venturebeat.com/2012/01/19/google-blows-past-10b-in-revenue-for-q4/http://marketingland.com/report-facebook-mobile-ad-revenues-now-20-percent-of-total-30116
- http://techcrunch.com/2012/08/25/facebook-exchange-retargeting/