Intoduction of Booking.com

1. Planet Earth’s #1 Accommodation Site.

2. The world's number one website for booking hotels and other accommodation.
Founded in 1996 in Amsterdam.
Part of the Priceline Group (PCLN) since 2005.
600,000+ properties including 245,000+ vacation rental properties, in 212 countries.
70,000+ unique destinations worldwide.
42 languages.
8,600 dedicated employees.
155 offices in 50 countries.
43 million+ reviews from real guests.
800,000 room nights booked every 24 hours.
Our story.

3. Company highlights.
1996 FOUNDED
IN AMSTERDAM
155SUPPORT
OFFICES
8,600DEDICATED
EMPLOYEES
600K+ PROPERTIES
WORLDWIDE
42 SUPPORTED
LANGUAGES
24/7
CUSTOMER
SERVICE

4. Booking.com milestones.
1997 First booking made
1998 First employee hired
1998-
2005
Local support offices opened in the UK, France,
Spain, Portugal and Germany
2005 Became a part of The Priceline Group
1996 Bookings.nl founded in Enschede, the Netherlands
2010 Booking.com started actively using social media
2011 Booking.com releases the first apps
2013 First commercial in the United States:
Booking.yeah
Today More than 8,600 employees in over 155 support
offices worldwide, with content available in 42
languages, more than 600,000 properties in 212
countries, and on average 800,000 room nights
booked every 24 hours.
2006 Bookings and Active Hotels officially form
Booking.com

5. Wider choice
of properties
Better
availability
Best price
guarantee
No booking
fees
Better user
interface
Multilingual
content
Excellent
geographical
coverage
From looker
Flexible payment
options
To booker
How do we do it?

6. Our mission is to help leisure and
business travellers, whatever their
budgets, easily discover, book and
enjoy the world’s best places to stay.

7. 0%
of Booking reservations have
hidden fees.
EVERY
Booking.com guest gets
assistance when stranded.
EASYreservation modifications
and special requests.
24/7customer service in 42 languages, 365
days a year.
We understand what the customer wants.

8. 8,000+ key distribution partners.

9. How do we attract potential guests?
Our mobile apps
More than 8,000 affiliate partners
Pay-per-click search-based advertising
Newsletters and Priceline Group websites

10. Why partner with us?
No registration fees
Sign up is 100% free and we
offer flexible agreements
Year-round global demand
Access untapped demand from
overseas guests!
Free online marketing
Worldwide exposure on website, mobile apps and
through 8,000 distribution partners
Booking Button
0% commission and no set-up fees
Content in up to 42 languages
We provide potential guests with information
about your property in their local language
24/7 multilingual assistance
Dedicated support team around the clock
Commission-based model
We only receive commission on the bookings that
we bring you
Easy-to-use online tools
User-friendly Extranet available when you need it
Get started now!
join.booking.com
%

11. What happens once you are online and open for reservations?
Handy information.
Guests can find you and make a
reservation right away!
The reservations you receive
from us are already confirmed!
You will be notified immediately
via email, fax or text message!
Availability in your calendar
is automatically adjusted based on
the reservations we bring you!
1
We will notify you in your Extranet
dashboard after any guest reviews
are submitted!
+
Remember to provide us with your
most up-to-date availability!
You receive payment and pay
commission to Booking.com
according to your payment model.

12. New partner
Rates and availability are
set by the partner in our
system.
Rates
Policies
Content The property content is
edited and translated by
our team of experts.
Visitors
Open
property on
Booking.com
How do we work?
Uploads:
• Affiliates (airline partners,
other relevant travel sites)
• Pay-per-click advertising
• Mobile apps
• Direct (organic search and
newsletters)
How do we attract our customers?

13. The life of a booking.
Visitor on the
website or
mobile app
A
confirmation
email is
immediately
sent…
…to the
partner via
the Extranet,
as well as
email or fax
…to the guest
via email
Availability is
updated in
the Extranet
calendar
Guest checks
in
Payment is
collected
Guest checks
out
Commission
invoice is sent
to the partner
Guest posts a
review
Search results
based on rates
and availability
Visitor makes a
reservation

14. Question.
A.20 seconds
How long does a visitor stay
on an accommodation page
(average)?
B.
50 seconds
C.
1 minute

15. Question.
A.20%
Which % of the bookings are
made via mobile phone and
tablet?
B.
25%
C.
40%
Source: Daily Travel News, PhoCusWright, Google Travel, Web in Travel

16. Question.
A.40%
Which % of the bookings will
be made via mobile phone in
2017?
B.
50%
C.
60%
Source: Daily Travel News, PhoCusWright, Google Travel, Web in Travel

17. Booking mobile
25% of all reservations are made with a mobile device
50% of all reservations made with a smartphone are last-minute

18. How vital is the mobile experience?
Million
800
1200
1600
2000
20132011 2012
$8
billion
$3
billion$1
billion
2011 2013
in 2013!
The number of connected
devices is growing!
Our mobile bookings are
growing!
The total value of our
mobile bookings are
growing!

19. “Unplanned shopping trip
in the city.”
Did you know?
of Booking.com
40+
million
downloads
apps
Average Review Rating
25%
of our bookings are made using a
smartphone or tablet!
Top three reasons our customers
book last minute:
27
21
17
Spontaneous decision
Traveling
“Roadtrip! Wanna make
decisions as we go!”
Event
“My daughter has a karate
competition this weekend.”
%
%
%

20. Multiscreen experience is the new norm!
43% shop across devices
when planning travel
Work
Home
On the go
12%
60%
24%
Other 4%
72%of smartphone
usage occurs
near another
screen

21. Top reasons for choosing a hotel.
55%
Location
26%
Price
8%
Reputation
5%
Facilities

22. Nederland
46%
Duitsland
24%
Belgie
21% Frankrijk
3% Luxemburg
2%Spanje
1% Zwitserland
1%Italie
1%
Noorwegen
1%
Guest country.

23. Zeeland

25. Thank you!
All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™