Bill MacConnel
2 SlideShares
Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Senior Media Consultant
Industry
Advertising / Marketing / PR
About
Bill MacConnel began his media career in New York City with Nielsen Media Research as part of a team responsible for converting audience measurement to the electronic "People Meter" system. He has held leadership and management positions with Young & Rubicam Brands, Chiat/Day, Valassis, and Doner Advertising, developing successful integrated media strategies for a diverse group of clients including: American Express, Perrier Group of America, Pizza Hut, Amnesty International, ADT, New Museum, and the National Basketball Association. Demonstrated ability to expertly lead strategic and tactical media planning and execution to meet ambitious goals in limited time frames. Create and administ...
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advertising agency digital marketing google adwords branding marketing and advertising psychology google analytics digital media google
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Presentations

(2)

SEO Basics

7 years ago • 384 Views

Operant Conditioning and Psychoanalytic Tactics in Advertising: B.F. Skinner, Sigmund Freud, Shinny Pennies & Google.

7 years ago • 832 Views
Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Senior Media Consultant
Industry
Advertising / Marketing / PR
About
Bill MacConnel began his media career in New York City with Nielsen Media Research as part of a team responsible for converting audience measurement to the electronic "People Meter" system. He has held leadership and management positions with Young & Rubicam Brands, Chiat/Day, Valassis, and Doner Advertising, developing successful integrated media strategies for a diverse group of clients including: American Express, Perrier Group of America, Pizza Hut, Amnesty International, ADT, New Museum, and the National Basketball Association. Demonstrated ability to expertly lead strategic and tactical media planning and execution to meet ambitious goals in limited time frames. Create and administ...
Tags
advertising agency digital marketing google adwords branding marketing and advertising psychology google analytics digital media google
See more