This document appears to be a presentation about SEO and common mistakes that can negatively impact search engine optimization. It discusses topics like blocked robots.txt files, development servers being indexed, site redesigns and changes negatively impacting SEO, and the importance of prioritizing SEO to avoid major issues. It emphasizes educating clients and others on SEO best practices to avoid common errors.

1. Andrew Shotland
CEO, LOCALSEOGUIDE.COM
SEO IS ALWAYS THE
LOWEST
PRIORITY…UNTIL IT’S
NOT 😜
MNSearch Summit 2016
MINNEAPOLIS, MN
06.24.16

2. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
MY STORY
THE ORIGIN OF LOCAL SEO GUIDE…

3. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO ARE LIKE DOCTORS
WHAT DO SEO CONSULTANTS DO
ANYWAY?

4. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
ESPECIALLY HOT SHOT CONSULTANTS
WHAT DO IN-HOUSE SEOS DO ANYWAY?

5. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
WE’RE SO DAMN SMART
GENERALLY EGOMANIACAL, GOD
COMPLEX TYPES…

6. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
SEO DEATH ● THE FIRST IN A SERIES
ALL CLIENTS ARE LIARS…
Client: Help!
Me: What Did You Change?
Client: Nothing. Help? #@!Google!
Me: You Sure?
Client: Yes! #@!$%Google!
Me: Really? Nothing?
Client: Yes! #@!$%#@!$%Google! We Didn’t Do Anything Except Redesign
the Home Page.
Me (Thinking): #@!$%#@!$%#@!$%#@!$%Clients!
http://www.localsearchforum.com/featured-local-search-articles/40724-all-clients-liars.html

7. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● BLOCKED ROBOTS.TXT FILE
I HAVE PUT MY KIDS THROUGH COLLEGE
ON THIS EASY-TO-AVOID ERROR
DISALLOW: /
http://www.localseoguide.com/robotstxt-file-disallowing-entire-site-seo-death/
Try www.SEORadar.com*
*Full disclosure: I invested in them cause it saved my ass

8. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● DEV SERVER | IP ADDRESSES INDEXED
SITE:STAGING.SHITE.COM
http://www.localseoguide.com/dev-server-seo-death/

9. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● FACETED SEARCH
/trump+hat+red+XL+Sm+MED+BlUe_%20%20+hillary+email?q=
wtf
http://www.localseoguide.com/faceted-search-seo-death/

10. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
SEO DEATH ● GEOTARGETING LOCATION BY IP ADDRESS
WHY IS MY SITE ALWAYS LOCATED IN
MOUNTAIN VIEW, CA?
http://www.localseoguide.com/geotargeting-location-by-ip-address-seo-death/

11. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● VIRTUAL CANONICAL LOOPS
A GOOD WAY TO GET GOOGLEBOT TO
PUKE IN YOUR LAP
www.site.com www.site.com/
<link rel=“canonical” href=“http://www.site.com/” />
301
🖕
http://www.localseoguide.com/virtual-canonical-loops-seo-death/

12. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● INSECURITY
BUT GOOGLE SAID HTTPS IS CRITICAL…

13. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● INSECURITY
BUT GOOGLE SAID HTTPS IS CRITICAL…
http profile https profile

14. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● INSECURITY
DON’T JUMP TO CONCLUSIONS…
https profile

15. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● INSANITY
DETAILED RELEASE NOTES MIGHT BE A
GOOD IDEA…

16. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● PANIC AT THE SEO DISCO
MAKE SURE YOU HAVE THE WHOLE
PICTURE…

17. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TRADE OFFS
BUT THE GOOGLE GUY SAID RESPONSIVE
WAS THE WAY TO GO…
INDEXED M. URLS % WE CAN MAP TO
WWW
2,335,546 <10%

18. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TRADE OFFS
HERE’S WHAT HE DIDN’T SAY…
INDEXED M.
URLS
% WE MAP TO
WWW
BEST GUESS
OUTCOME
2,335,546 100% Should be OK
2,335,546 <10% SimplyHired.com

19. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TRADE OFFS
A PICTURE IS WORTH A THOUSAND
UNEMPLOYMENT CHECKS…

20. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
SEO DEATH ● BLACKLISTING GOOGLEBOT
UhOh…

21. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● BIG IT CONSULTANTS
WE JUST CHARGED YOU $10MM TO REDO
YOUR SITE. HOW ABOUT SOME SEO?

22. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TAXONOMY CHANGES
ALL THOSE PAGES THAT RANKED REALLY
WELL DON’T FIT OUR BRAND ANYMORE…

23. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● TAXONOMY
NOTHING COMES BETWEEN ME & MY
KATES

24. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● SITE REDESIGNS
THE DIAMOND-CUTTING OF SEO
http://www.localseoguide.com/how-to-redesign-website-and-not-screw-up-your-seo/

25. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● DOMAIN REBRANDS
THE OTHER DIAMOND-CUTTING OF SEO
http://searchengineland.com/odesk-upwork-migrate-domain-not-kill-seo-223494

26. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● ACQUISITIONS
GREED IS NOT GOOD IF SEO IS BAD
http://searchengineland.com/the-seo-risks-rewards-of-buying-multi-location-companies-248970

27. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
SEO DEATH ● SEO COWBOYS
I HEARD ON TWITTER THIS WAS BIG…
<Old Title>”Keyword + Modifier”</>
<New Title>”Keyword + Hot New Modifier + Modifier”</>

28. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
IF YOU CAN’T DO SEO, DO LOCAL SEO

29. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
IF YOU CAN’T DO SEO, DO LOCAL SEO

30. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
THE PAGE TWO BUMP
http://thenextcorner.net/technical-seo/ http://www.localseoguide.com/the-page-2-bump/

31. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
THE DIRTY SITEMAP

32. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
UNICORNS & RAINBOWS
BRINGING PARTNER SITES BACK FROM
THE DEAD…

33. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
IN CLOSING
BRINGING PARTNER SITES BACK FROM
THE DEAD…

34. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
DEEP THOUGHTS
2 KEYS TO LAUNCH THE NUKES…

35. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
DEEP THOUGHTS
EDUCATION IS THE ONLY WAY TO STOP
THE MADNESS…

36. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
DEEP THOUGHTS
SHOW THEM THE MONEY…
http://www.slideshare.net/SearchMarketingExpo/enterprise-seo-the-world-is-in-your-hands-by-garth-obrien

37. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO Radar
IN CLOSING
ALWAYS REMEMBER…
THANK YOU!
@localseoguide
andrew-at-localseoguide.com
www.localseoguide.com
Just make it
good for
users!$@%^
#