This document discusses reputation management and discusses several examples of individuals and companies who have faced reputation issues online. It provides 12 tips for maintaining a positive reputation online such as being present in discussions, training staff, knowing your audience, and not automating engagement. The document emphasizes that your online reputation reflects your true character and that negative information will eventually be revealed.

1. Reputation Roadkill
@AndyBeal

2. reppedbook.com

3. @andybeal

4. “Andy Beal...an Internet search
engine developer, was involved
in the development of...commercial
space launch ventures.”

5. yeah right!

6. QUESTION?

8. An effort to increase
the number of positive Internet
discussions, while limiting
the damage of any negative ones
@andybeal

11. 97%

12. reputation
roadkill

13. Phil robertson
#1

14. only one reputation

15. #2

16. offline = online

17. #3
paula
deen

18. true character
You can’t hide your

19. #4
emma “I have the right of” way

21. don’t be

22. mitt romney
#5

23. YOU
ARE
always
being
judged

24. #6 Minibar austin, tx

25. train your staff
@andybeal

26. Views are mine and
not of my employer

27. #7

28. that includes
YOU!

29. #8
family feud

32. use the right account

33. pearl
izumi
#9

34. know
your
audience

35. #10
BritishAirways

37. BE
PRESENT

38. #11
Tesco

40. Don’t automate engagement
@andybeal

41. #12
Spaghettios

43. greed is

45. don’t talk tr@sh

46. Healthcare

47. you can’t cover
up nasty
@andybeal

49. BIG lies are eventually
revealed

56. perfection is hard
to

58. REPPEDBOOK.COM
Andybeal.com@andybeal