Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend. Presented at the Raleigh SEO Meetup conference on May 15, 2018.

1. @SharonADawson #SEOMeetup
Alexa, Rank
My Website #1
By Sharon Dawson
@SharonADawson
Marketing Manager
@TheeDesign

2. @SharonADawson #SEOMeetup
What is
voice search?

3. @SharonADawson #SEOMeetup
40% of adults use
voice search once per day
25% of 16-24 year old’s
use voice search on mobile
~ Location World, Jan 2018

4. @SharonADawson #SEOMeetup
20% of all Google searches,
25% of all Bing searches
are voice searches
~ Google CEO Sundar Pichai, May 2016
~ Bing, May 2016

5. @SharonADawson #SEOMeetup
30-50% of searches
will be done without a screen
by 2020
~ Mediapos

6. @SharonADawson #SEOMeetup
Voice related searches are
3x more likely to be
local based then text
~ Search Engine Watch, 2018

7. @SharonADawson #SEOMeetup
How to Help
My Business

8. @SharonADawson #SEOMeetup
Google My Business
Optimization

9. @SharonADawson #SEOMeetup
Bing Business
Optimization
*Bing includes reviews from
FourSquare

10. @SharonADawson #SEOMeetup
Answer Questions
on your site

11. @SharonADawson #SEOMeetup

12. @SharonADawson #SEOMeetup

13. @SharonADawson #SEOMeetup
Alexa Keyword Difficulty Tool

14. @SharonADawson #SEOMeetup
Google is Blind

15. @SharonADawson #SEOMeetup
The future
of search

16. @SharonADawson #SEOMeetup
Appointment Scheduling

17. @SharonADawson #SEOMeetup
Style Match with Google Lens

18. @SharonADawson #SEOMeetup
Visual Positioning System

19. @SharonADawson #SEOMeetup
Connect with Me
On Twitter and Instagram:
SharonADawson
www.TheeDesign.com
@TheeDesign