SlideShare a Scribd company logo
How to Maximize Conversions through SEO
and CRO
Who I am
Until there’s no moving the needle further
The thing is, that sweet spot is often
misunderstood
There are ways to make them play well
These landing pages are usually your…
homepage
Blog entries
Long form content
Linkable assets
They go through multiple touches
People who convert to paid after visiting only
two or three times
Churn soon and fast
The content is the same
homepage
Pricing page
Testimonials page
Features page
This is so we can make the user experience
consistent for both the original and variation
That’s because unlike site speed, the h1
element is a front-end element
People can actually see it
It’s no surprise that the h1 tag is often changed
to improve conversion rates
The problem is, what converts most may not
always be what ranks best
Let’s take qeryz for example
Which image do you think would sell better?
Both images are crawled by google
Wrap-up
How to maximize conversions through SEO and
CRO?
1) Same Landing pages
2) Duplicate content from a/b testing
3) Site speed from a/b or a/b/n testing
4) h1 tag copy
5) Ghost images
Test everything while making sure technical
elements play as the same team
If you don’t test, you’re losing out
You will never know if the orangutan actually
converted better
Thank you
Contact me/check out

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