The document provides an overview of search engine optimization (SEO) school. It discusses allowing smart phones and social media usage during the event. The goals of the school are to help attendees understand white hat versus black hat SEO, how to evaluate sales pitches, and develop an ethical approach to SEO. It then covers key on-page optimization techniques like keyword research, title tags, meta descriptions, and content; as well as off-page techniques like links from blogs and local news sites. Additional pull marketing strategies like pay-per-click advertising, local listings, directories, analytics, and social media are also summarized.
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
Rider University SEO Presentation by Michael FleischnerMichael Fleischner
This presentation was designed for Rider University and delivered on November 13, 2013. The goal of the search engine optimization (SEO) presentation was to provide a basic understanding of organic search and fundamental explanation of organic ranking factors. During this presentation, students should learn: What organic search results are; factors that influence organic search results; the weight of organic ranking factors; techniques for optimizing websites and other digital assets.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
With the growth of the web comes an unrelenting expectation of transparency and open lines of communication. But what happens when negative outliers - or worse, actual missteps on the part of the company - result in a reputation problem in search results?
* Monitoring the social web
* Search result monitoring
Dealing with negative comments or reviews
SEO tactics to push out results
Takedown requests via Google or hosts - when can it be done?
Case studies
Alignment of Usability, SEO & CRO in Site ArchitectureBenj Arriola
Alignment of Usability, SEO &; CRO in Site Architecture
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
MASTERING SEO IN 2014 - ALL YOU NEED TO KNOWDespina Harami
Search Engine Optimization (SEO) Evolution. What is still important with the new algorithm changes. Learn all you need to know for a successful SEO optimization in 2014 and beyond.
[Webinar October 2012] eCommerce Site Search: Improving the User Experience f...Groove Commerce
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | WongRandall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Randy
randall.v.wong@gmail.com
Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites.
There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader.
Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo.
Content marketing is the only way to achieve and maintain high Internet rankings with the search engines.
How does your medical practice website rank?
Rider University SEO Presentation by Michael FleischnerMichael Fleischner
This presentation was designed for Rider University and delivered on November 13, 2013. The goal of the search engine optimization (SEO) presentation was to provide a basic understanding of organic search and fundamental explanation of organic ranking factors. During this presentation, students should learn: What organic search results are; factors that influence organic search results; the weight of organic ranking factors; techniques for optimizing websites and other digital assets.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
With the growth of the web comes an unrelenting expectation of transparency and open lines of communication. But what happens when negative outliers - or worse, actual missteps on the part of the company - result in a reputation problem in search results?
* Monitoring the social web
* Search result monitoring
Dealing with negative comments or reviews
SEO tactics to push out results
Takedown requests via Google or hosts - when can it be done?
Case studies
Alignment of Usability, SEO & CRO in Site ArchitectureBenj Arriola
Alignment of Usability, SEO &; CRO in Site Architecture
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
MASTERING SEO IN 2014 - ALL YOU NEED TO KNOWDespina Harami
Search Engine Optimization (SEO) Evolution. What is still important with the new algorithm changes. Learn all you need to know for a successful SEO optimization in 2014 and beyond.
[Webinar October 2012] eCommerce Site Search: Improving the User Experience f...Groove Commerce
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | WongRandall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Randy
randall.v.wong@gmail.com
Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites.
There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader.
Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo.
Content marketing is the only way to achieve and maintain high Internet rankings with the search engines.
How does your medical practice website rank?
Search Engine Optimisation - SEO basic trainingPaolo Margari
What is SEO (in 2019), what are the challenges for the team organisation, the priorities to consider, the risks, the tools, the opportunities?
This training covers a wide range of topics about Search Engine Optimization.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
SEO Search Engine Optimization Internet MarketingManny Sarmiento
DIY-SEO – Do It Yourself Web Site Optimization Strategies
During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.
Web site hosting defined – Servers, text files, prices, hosting options
Examining What Google Really Wants
Domain names and URL
Examine your web site to determine if it’s optimized for search engines
Keyword Research
The things that must be on your web site for SEO results
o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags
Text Content vs. Flash or Images
Using Google Webmaster Tools
Working with web designers and developers
Options for self-designs and control of your web site
The value and importance of valuable content and keywords
The least HTML you must know
Dos and don’ts of SEO optimization
Web sites versus blogs
The importance of quality backlinks
Sitemaps and Privacy Policy
Other Important Topics for Proper SEO
search engine optimization, SEO, local SEO, local search engine optimization, organic traffic, search engine ranking, keywords, local keywords, more leads, more sales, more revenues, call to action, content, above the fold, back links, title, description, meta tag, sitemap,landing page, html, long tail url,blogs, press release, bookmark, article marketing, jose cintron, advance business consulting, miami, http://mba4help.com, local directories, google, bing, yahoo
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
Managing your personal online reputation - Interpreting and influencing searc...Sean McGinnis
This presentation details a method for positively managing your personal online reputation (or that of your business) through interpreting and influencing search results. Tips and tricks include understand the basics of search engine algorithms, using positive SEO techniques and tactics to create fresh content that will push negative results off the first page of search results.
Healthcare Marketing 101 | Kickstart Your Website, Social Media and BlogRandall Wong, M.D.
This lecture was delivered at the AAO (American Academy of Ophthalmology) 2018 in Chicago, Ill.
This course has evolved over the past 10 years and reviews the basics of creating, maintaining and ranking your website. SEO, using the concepts of content marketing, is the process where search engines compare and rank webpages.
Each search engine (Google, Bing, Yahoo, etc.) has its own SEO algorithm, a formula to rank webpages. Though each search engine has a unique algorithm, all heavily weight the content (words, articles, pages, posts) of your website to be the most important variable in ranking sites.
Content is usually in the form of text (words) for most websites. Healthcare and medical websites are no different. Other types of content can include: podcasts (audio), images (visual), video, music, etc. At this time, SEO has developed to best rank sites containing text. Using different types of content to appeal to different learners is a method to broaden your digital exposure.
Social media can be used to enhance digital identity. Not all platforms appeal to all users. Identify the platforms which may appeal to your patients before starting a particular social media campaign.
Local SEO allows your practice to rank when patients are filtering a search by location. Ranking well depends upon several factors: consistency and number of claimed review sites, SEO of your website and reviews. Healthy and active websites which rank well have heavy influence on your practice ranking with local search.
All the best!
Randall Wong
MedicalMarketingEnterprises.com
SunriseHostingServices.com
randall.v.wong@gmail.com
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
3. Feel free to keep smart phones on!
• Feel free to take pictures of slides
• Feel free to take pictures of anything you find interesting
• Feel free to use the #seoschool Twitter hashtag for this
event (questions, comments, wardrobe critique)
• Feel free to turn your ringer to vibrate mode
#seoschool
5. Seo School goals
• Help you understand how SEO works and how it doesn’t
work! “Black hat” vs. “white hat” SEO.
• Help you understand what questions you can ask when
fronted with sales pitches and knowing when it’s to your
advantage to out-source
• To instill honor, pride and a rigorous moral code with
which to use in all your SEO dealings henceforth!
6. What? When?
Search Engine Optimization (SEO) is the process of
improving the visibility of a website or a web page in
search engines via the “natural” or un-paid (“organic” or
“algorithmic”) search results. In general, the earlier (or
higher ranked on the search results page), and more
frequently a site appears in the search engine results
page (SERP), the more visitors it will receive from the
search engine’s users.
9. Why you care about SEO
• December 2011: 18.2 billion core search queries,
12 billion Google
• Same time previous year: 16.4 billion. Year
before that 14.7 billion. This is not reversing!
• Google owns marketshare (consistently more
than 65%) followed by Yahoo (hovers around
16.1%)
10. Fun facts about SEO
As of January 24, 2012
Google: 66.1%
Yahoo: 16.2%
Bing (Microsoft): 13.8%
Behavior on Google
20% searches are local
12. “Push marketing”
• TV ads
• Print yellow pages
• Local direct mail
• Local billboards
13. “Pull marketing” or SEM (YAY!)
• Search Engine Optimization (SEO)
1.On page 2.Off page
• Pay-Per-Click Advertising (PPC)
• Local search (local listings)
• Directories
• Google Analytics
• Social media (Facebook, Twitter, Flickr)
• Online reputation management
14. Search engine optimization
• On page SEO: The stuff of websites – technical,
content, tags. On your own pages.
• Off page SEO: Links from other sites – off your
pages to your pages.
15.
16. On page SEO
• Techie stuff (On page is the closest this fits into)
• Keyword research
• Title tags
• Meta descriptions
• Image titles
• Content
17. Google account: Kind of techie stuff
• https://accounts.google.com/
• Welcomes either a Gmail address or your preferred
existing email
• Having a Google account gives you access to:
www.google.com/webmasters/ (next slide)
• https://adwords.google.com/
• www.google.com/analytics/
• www.google.com/alerts/
18. Google Webmaster Tools: Techie Stuff
• www.google.com/webmasters/
• Impress your developer!! Learn how to:
• Verify your site w/ Google Analytics (more on GA later)
• Make a geographic target (US)
• View incoming links
• View Google crawl errors (happens to the best sites)
• Set preferred domain (www vs. non-www)
• Get HTML suggestions straight from Google
• Much more
24. On page SEO
• Techie stuff
• Keyword research
• Title tags
• Meta descriptions
• Image titles
• Content
25. Keyword research
• The foundation of your SEO strategy.
• Measure popularity and competition
• Many different keyword research tools (free & paid)
• https://adwords.google.com/select/KeywordToolExternal
• www.keyworddiscovery.com/search.html
• www.google.com/insights/search/
26. Search query for ‘dog groomer Minneapolis’ – 100
different keyword ideas
29. Have keywords. Now what?
• Off page: May inform linking strategies,
blogs and more
• On page: Will use in title tags, desc tags,
image description, content
30. On page SEO: Title tags
• Keywords in title tags are very important
• Try to keep the tag under 70 characters
• Title tags are unique to each page
• Minneapolis Bankruptcy Attorney | MN Chapter 7 Lawyer
Chapter 7 page for an
attorney who specializes in
bankruptcy
31. Title tag example
• http://www.msccollege.edu/about-msc/map_location.aspx
• Title Tag Example:
• Minneapolis Beauty School | Plymouth & Woodbury Map, Location, Hours & Contact
• Appears in Firefox
32. Dog grooming title tag as shown in the
SERPs
Title tag as shown in the SERPs
(Meta
description tag
coming up)
34. On page SEO: Image titles
• They’re for use not abuse!
• Mildly effective in SEO,
• Great for usability
• Very easy to do if using a content management system
35.
36. On page SEO: Content
• Search engines weigh content heavily
• Web users are compelled by well-written content
• Keyword stuffing is bad
37. Bad
• Contacting a Dallas car wreck lawyer, who also may be
referred to as a car accident injury lawyer,
18-wheeler accident lawyer, or semi truck accident lawyer
, depending on the type of vehicle wreck or car wreck
injury cases handled, may be the most important move a
car wreck victim can make in receiving a car accident
injury settlement.
• Actual website content
39. Search engine optimization
• On page SEO: The stuff of websites – technical,
content, tags. On your own pages: Techie stuff,
keyword research, title tags, meta descriptions, image
titles, content
• Off page SEO: Links from other sites – off your
pages to your pages.
40. Off page SEO (inbound links)
• Blog page, press releases
• Hyper-local News Mentions (patch.com, community online
news outlet)
• Local associations (industry associations, BBB, etc.)
Press Release for
Cyber Monday
Revenue includes a
link to their website
47. Google AdWords options
• Immediate results (kind of)
• More keyword structured than a SEO campaign
• Ability to show in addition to organic and local listings
• Landing pages
Best for the savvy or
outsourcing
Best for the N00B
48. Landing pages for PPC advertising
• Great for lead generation: more call to action and less
options
• Ability for A/B and multivariate testing (A/B/C/D)
• Great for using Google’s website optimizer tool
• www.google.com/websiteoptimizer/
50. Place pages & local listings
• Yippee! It’s free!: http://www.google.com/places
51. Please claim and fully fill out your places
profile!
Opportunity to showcase so much great info!
• Name, address, phone # (N.A.P.)
• Website
• 200 character description of business (tip, include
keywords)
• Hours of operation
• Links to social sites
• Coupons (offers)
• Affiliations and associations
• Business photos
• YouTube videos
• Ratings and reviews
52. Place pages & local listings
• Part search engine listing, part social media influence
• “Blended results” (organic + local)
• 3, 7, or 10 pack results
• Local directories
58. Bing Local
• http://www.bing.com/local/
• Not as comprehensive as Google, but still powerful
• Add images
• Create free QR code (point to Google Places page?)
• Option to create free mobile site (owned by Bing)
63. Local directories: 1. Citysearch
• http://twincities.citysearch.com/
• Portal to Yellowpages.com and many other directory sites
• Shows up well for Google, Yahoo and Bing searches
• The more information included, the better
64. Local directories: 2. Yelp
• Yelpers are faithful users
• Business owners can interact with Yelpers
• www.pjahn.yelp.com
• My customer profile
• Works great for storefronts
65. “Pull marketing”
• Search Engine Optimization (SEO)
1.On page 2.Off page
• Pay-Per-Click Advertising (PPC)
• Local search (local listings)
• Directories
• Google Analytics
• Social media (Facebook,
Twitter, Flickr)
• Online rep management
QUESTIONS THUS FAR?
66. Google Analytics – Creepy in a good
way!
• The most important thing you may learn today
• Analyze your site visitors behavior to the most
detailed level imaginable (that’s the creepy part)
• Today’s focus is on Google Analytics – enterprise
level (free)
78. “Pull marketing”
• Search Engine Optimization (SEO)
1. On page 2. Off page
• Pay-Per-Click Advertising (PPC)
• Local search (local listings)
• Google Analytics
• Social media (Facebook, Twitter, Flickr)
• Online reputation management
79. Social media + online rep management
• Google loves social media so much that it’s part
of their algorithm
• Pages within social media sites often top Google
results (with use of titles, descriptions, tags)
80. Social media + online rep management
• 800 million active users on Facebook and
100 million on Twitter
81. Social media sites
• YouTube, Flickr, Tumblr – allow you to title, describe and
tag each photo/video (all unique pages)
• Facebook - #1 overall used site
• Twitter – listen, engage, engage more, then talk
• LinkedIn – not just for job seekers.
• Foursquare – works well with store fronts
• Google + – getting in the game
• Blogs – the sky is the limit
82. Flickr – 1st Minnesota Sonic drive-in
• 1,685 views for this picture only – Flickr set of 18 photos
were all over Google
83. Google insights for ‘Sonic Minnesota’
• Photos posted on Flickr June 12, 2008
• http://www.flickr.com/photos/localmn/2572819445/
84. Result?
• Flickr set went viral w/ thousands of views: I was “That
Sonic Guy”
• Resulted in leads? No. Resulted in branding? Yes
• Most likely brought in $$ in sales for Sonic
85. Omaha Steaks on Twitter: Free
meat!
• http://twitter.com/#!/OmahaSteaks
Pay per click management, conversion optimization, website design, responsive design
Go through slide then: Let us know if talking too softly, feel free to use the rest room etc.; Structure: 1st half, break & questions, 2d half (shorter).
When you see something that makes you laugh, this is when you can ask a few questions. You can also ask questions throughout if you ’re in a panic on Twitter with the #seoschool hashtag, we’ll answer those at break.
Intro we are – copywriter and seo geek. Why we put this together; LEARN SEO IN AN ORGANIZED WAY, you hear things, snippets here and there. ALSO to understand sales pitches and outsourcing JOKE: Google itself receives emails stating that they are not on the first page for their favorite keywords. ; LAST ethics!! It ’s an industry that really needs ethics. (next slide)
Here ’s what it is and some basic vocabulary you’ll need for this workshop
A set of factors used by Google to decide how they are going to rank pages. Google was started by two guys who just wanted to organize things. There are factors they use to determine “this is relevant”
BARB - SEO started as a profession in the mid-nineties. Google didn ’t really see it coming, no one did. Google went live in 1998, didn’t really start dominating until early 2000’s (though iseems like they’ve always been around). SEO is really a Google game. Reverse-stalking the stalkers. There are ethical concerns, SEO is largely unregulated meaning you can have people optimize your site, nothing happens, not much you can do. That may change. Also, it’s NOT always necessary!!! What industries are you in?
BARB -
BARB - Google dominates the search engine market. The discussions about monopoly are already heated, will get even more so when Google gets to 70%. Already under investigation by FTC Although there’s no hard and fast rule about what percentage = monopoly.
Like many industries, SEO has its fair share of black hats and snake oil sales people. Google does not have partners, automated software is often hyped and no one can guarantee #1 SEO Google results
BARB - The other nice thing about SEO is that it ’s a break from traditional marketing. People get tired of marketing inroads that take the same route! If print yellow page and local TV advertising are working, definitely continue to use them.
BARB; : 1. the audience is already active and engaged, looking for your product. 2. Often MUCH cheaper than “push. About SEO - breaks down into on-page and off-page
BARB - On page and off page (explain) Explain on page and off page: One is everything on your site/page - including coding, content etc. One is everything from other sites to your site/pages.
BARB - switch places with PAUL. There ’s something wrong with the squirrels these days!!!
PAUL JAHN : The elements of on page SEO. Start with techie stuff. Important, often overlooked. Some of this doesn ’t fit into what users view, but definitely fits into the on page category.
Make new slide showing incoming
PAUL JAHN: 3 things with Techie Stuff. WordPress and PageLime are two very clean platforms. WordPress includes SEO-friendly plugins such as one called Yoast. Note – WordPress is known for being a blogging platform. It ’s also a full CMS. You can see more at wordpress.org
PAUL JAHN: Explain how to view “page source” ONLINE DEMO show how to view page source: Clean code: Wordpress, Pageline, free sites from Google (see handout), This is localmn using Pagelime. Clean code and loads fast.
PAUL JAHN: Site speed: Check site speed with google tool. Mention firebug for firefox users
These are mostly for when you update your website and your URLs change. Everything else being equal, Google puts much more trust on a URL 5 years old than one that ’s 5 weeks old. Properly placing page-by-page redirects lets google know the new URL is actually 5 years old. LASTLY: Don’t build in flash, AND text CANNOT be images!!!! ******** GO ONLINE TO TECHNOLOGYFORCE.COM ************
PAUL JAHN: ends this section…We covered techie stuff….Moving on to the rest of on page SEO……. hand over to barb
BARB -- KEYWORD research is the first step in your SEO strategy. You do it before writing, even before design. And you do for each page. There ’s no particular recommended tool. We bolded the first example for a good reason google insights search shows phrases or words that are trending shows over a timeline how many searches – can do it by state or metro – twin cities
The more items you search for, the more results you get. The total for this was around 100. This slide just presents the first few including ‘mobile dog groomer’ keyword ideas
This is a good example of keyword research on just one page. If you have another page on “dog walking in Minneapolis” you would search for phrases around that phrase. Also, quick tip. Look for lower levels of competition and higher levels of searches. **** ONLINE DEMO!!! ********
1/4 of my keyword document. Also, SEO has a ton of factors, with experience you have insights. How pages are being used, how links and travel among pages can be used, hot to generate goals, how content structure and stickiness can be improved, etc. SEO is a SYNERGY
Once you have all your keywords, you ’ll refine for each page by analyzing competition and traffic. You’ll find some awesome ones that have low competition, high traffic. Those may become whole pages if it makes sense. We’ll talk more about other ways keywords come into play in off-page SEO. Here’s where they show up in on-page SEO. Paul will show you!
PAUL - You ’ll use keywords in several places: The Title Tag is the first place: Use once, possible twice: Example of using both ‘attorney’ and ‘lawyer’ in a title tag, plus creating a significant title tag for a chapter 7 bankruptcy page
Note – We used ‘beauty school’ for a keyword. Cosmetology schools do tend to shy away from that term, but more people do in fact type in ‘beauty school’ search queries more often. Next: Description tags
I also use keywords here. Here ’s an example of what a title tag looks like in the SERPs (explain the acronym – search engine results pages). Also give a mention to the meta description tag for the next slide
Readable description, includes a few keywords and a nice call to action. 95 chars to accommodate blended results. ****ONLINE DEMO search MINNEAPOLIS DOG GROOMER AND SHOW SERPS***** Next up: Image titles
Use keywords here. Flag image title isn ’t great for usability. Also, Paul to look for better images. If using a CMS, uploading a photo will just say “Title”
SWITCH PLACES, TAKE QUESTIONS
BARB TO START AGAIN HERE. Here is where you ’ll also use keywords. • But SEO content isn’t just about putting in keywords a certain amount of time in fact mention crack down on keyword stuffing with panda.• Duplicate content waters down results, content is also about stickiness, also about driving people to contact page, also about reviewing the content that’s on there: What format is it in? Is it html? Is it flash? Is it PDF? Microsoft word doc? As PJ mentioned has to be html not flash or images.
Content comes from an actual website from a personal injury attorney in Dallas
********* ONLINE DEMO : NEED REPLACEMENT FOR CC: In title, in links, in title tag, at least 150 words on page (this has 300), in footer. ALSO TALK about creating blog, resource centers, tips, finding out about the PDF ’s, the names of pages, navigation item names
PAUL kick off ‘ offpage seo section ’ - Ask if anyone lives in a community that Patch is at. Get to know that editor. Inbound links arguably count more for the search engines than on-page factors. Also mention HARO (help a reporter out)
A link from Patch is golden. They ’re owned by AOL (insert 2003 punching bag joke) and their link authority is huge.
PAUL - Note – Screaming Frog is free and works with either a mac or pc. Screaming frog is great for smaller sites. Reads URLs, finds errors, what ’s in titles, tags, how many characters they are…
BREAK!!!!!! 15 mins barb and paul check twitter feed.
BARB - We ’ve gotten through here, we’ll start on PPC when we get back, 15 minutes to rock and roll (go to next slide for break period). After break get head count for happy hour. Mention free apps, cash bar but $5 off $20 if you check into foursquare.
PAUL intro ppc. The amount you pay for ad clicks does not solely determine where you are ranked. Click-thrus and conversions also greatly help.
You do it with Google Adwords, also mention Google Adwords Express. AdWords you can bid all the way to the exact keyword. AdWords Express limits you to categories. Go online and show interface.
This is the page your ads will go to. And, why you would want to send someone to a landing page instead of their home page. A nice lead generation example is on the next slide. Multivariate test is a fancy way of saying a/b/c testing. You would most likely need a developer for these.
Example of a landing page that has worked. They like to be called a cosmetology school but realize that more conversions came from people who typed in ‘beauty school’ type of phrases into Google
PAUL - cover Place Pages: Say how and where to sign up. Talk about the sign-up process, talk about verifying by phone Explain the verification step. Post card looks like junk mail, phone is instant.
Have some images ready that you want to use, even some video. For photos, it ’s important to compress them to the smallest size possible.
PAUL- Google search for “Minneapolis mobile dog groomer” These show up when you add city/states to search queries.
Some things like transit and word descriptors are algorithmically placed. The arrows show items that business owners can provide themselves.
Categories is sometimes hard to nail down. I ’m not an Internet Service Provider. Also, mention hiccups If you don’t include photos.
This appeared in the Localmn Google Places page. It ’s a picture from a blog post showing a boarded up Cedar Rapids business a year after the horrific 2008 flood.
Also appeared in the Localmn Google Places page
If you wind up doing a Google search for Lord & Faris, they ’re Yahoo Local profile does show up on Google’s first page
Claim your Bing Local profile online, confirmation code is sent via standard mail for solidification purposes
Works best for businesses who sell products vs. services
Switch places
BARB ******* – fill e’m out, branded searches will always come up on google, if you have a citysearch profile it will come up on google
Here ’s where we are and what we’ve covered…. On to Google Analytics! DON ’ T SWITCH PLACES YET
BARB – INTRO ANALYTICS whose coming; search terms, what city, state they ’re from, how long they spend on page, what page they land on, what page to they exit from, There are paid analytics platforms which require advanced-level knowledge. Google Analytics provides the same level for those who are not Analytics experts.
BARB - Talk through the sign up process, adding code snippet.
PAUL take over – First select the admin button in the upper right corner. Talk through the sign up process, adding code snippet.
PAUL – Now you have the code to copy/paste and send to your developer. This should be done on every page
PAUL - Do this case study of how analytics can impact business decisions: example of an anonymous business that measures their conversions/goals by leads.
The majority of their traffic came from Minneapolis and western suburbs who they do not wish to target.
Home tab is a customized dashboard, Standard Reporting is automatically set up. Custom Reporting allows you to create reports very granular (talk about the details that you can get into, give example)
Standard reporting is available right out of the box
You need to create your own custom reports – very powerful
Google Analytics was not the sole reason for a Plymouth location, but it was indeed the starting discussion point. Finance and real estate team was also involved. This was also a 7 figure decision
PAUL – Anyone remember the old Google analytics where you could produce reports in PDF. It’s baaaaack.
Questions about ANALYTICS?
Local Search and Web Analytics embrace both SEO/PPC and Social Media/Online Reputation Management, hence the bold
BARB: The main point of social media is to not just claim your listings but to be active in social media outlets that your potential customers/clients are at. Google plus & google plus 1.
BARB: Why you care…
BARB: Your presence on these social media sites is one click away from your own site. Turn back over to paul
PAUL: Story goes, when Sonic burger moved to town, mpls was a buzz with the news. I took a Flickr set just for fun.
Google Insights is also a great keyword research tool
Next example: I won some meat…here ’s how it worked (next slide) explain hash tags
Example from the Vikings home game vs. the Denver Broncos. All I did was use the hashtag #tailgating tweet to win their prize pack
Omaha Steaks is a great example on how they integrated traditional and online marketing to promote their brand.
Paul continues Barb may have comment After this tweet, Cisco negated their job offer - Make no mistake, angry customers can do serious damage. March cites a loyal Sears customer who spent $5,000 annually on tools but was denied a replacement because one tool broke 31 days after it was purchased, a day after the warranty ended. March says the customer blasted Sears on its Facebook page, ripped up his Sears credit card, and vowed that he would never shop there again. A Sears' customer service rep read the customer's note, shipped him a new tool, and included a gift card. Reassured, the customer took out a new Sears' card. &quot;In social media, customers control the brand,&quot; Hougland says. http://management.fortune.cnn.com/2011/11/22/facebook-complaints-companies-are-asleep-at-the-wheel/
See when people are writing about variations of you….
Note the quotes to show an Exact Match. Use quotes to limit it to those exact words