Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018

•Download as PPTX, PDF•

10 likes•8,782 views

In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including: -Reputation as a ranking factor -Google LOVES User generated content -Trust is a massive ranking factor

Marketing

Dr. Marie Haynes
@marie_haynes
MARIE HAYNES CONSULTING INC.
Super Practical
Nuggets from Google’s
Quality Raters’
Guidelines.

MARIE HAYNES CONSULTING INC
Specializing in site quality reviews

What are
the
Quality
Raters’
Guidelines?

In 2013, we published our human rating
guidelines to provide transparency on how
Google works and to help webmasters
understand what Google looks for in web
pages.
—
https://webmasters.googleblog.com/2015/11/up
dating-our-search-quality-rating.html

Use reputation research to find out what
real users, as well as experts, think about
a website.
—QRG Section 2.6.1

The LOW rating should be used if the
website or the creator of the main content
has a mildly negative reputation.
—QRG Section 6.5

Mentioned in QRG as sources of review
info:

Please consider very low ratings
on the BBB site to be evidence
for a negative reputation
—QRG Section 2.6.4

Some types of pages could potentially
impact the future happiness, healthy,
financial stability, or safety of users.
—QRG Section 2.3 –
Your Money or Your Life (YMYL) Pages

High Level of Expertise, Authoritativeness
and Trustworthiness
—QRG Section 4.1 –
Characteristics of a High Quality Page

An inadequate level of Expertise,
Authoritativeness and Trustworthiness
—QRG Section 6.0 –
Characteristics of a Low Quality Pages

See if there is a Wikipedia article or news
article from a
well known news site
—QRG Section 2.6.4 –
How to search for reputation information

For content creators, look for biographical
data and other sources that are not written
by the individual
—QRG Section 2.6.4 –
How to search for reputation information

The article itself is well researched with
appropriate references cited.
—QRG Section 10.1

Good SEO in 2018:
Making a website/
business that
people
TRUST
and recognize as
an AUTHORITY
mariehaynes.com/newsletter

Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/ To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search. In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients… Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/

Experimentation: A Superior Framework+Offering for SEO by Cyrus Shepard

Glen Dimaandal

The Future of Visual Search by Gianluca Fiorelli for Brighton SEO

Gianluca Fiorelli

Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong. In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet. In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.

BrightonSEO 2014 - Localizing SEO Performance

Rob Bucci

Link Building 2018

Fili Wiese - SEO Expert

How to Kick Ass at Internal Linking

Martin Hayman

How to Speak Search Engine. Ever listen to a child ask questions of Siri? Have you watched them say, “Ok, Google…” and proceed to ask what seems to be an awkward string of words? Believe it or not, children tend to speak “Search Engine” better than we do. Children have defined “structured” language choices with simple terms that haven’t been corrupted by years of nuanced definitions, metaphors, and colloquialisms. These clear, singular definitions are exactly what Google wants from you too, and we’ll talk about how to accomplish that.

The Periodic Table of SEO Ranking Factors: 2016 Edition By Marcus Tober

Search Marketing Expo - SMX

How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...

Himani Kankaria

Featured Snippets - can it only help in better visibility on search engines? Or can it also help in boosting traffic that converts? I've got answers to it. Your purpose behind preparing strategies and implementing SEO is to drive traffic and conversions to a website. But sometimes, despite good results, we face some of the below challenges: ➡️ Rankings are already improved but organic traffic is not improving ➡️ Compared to the organic traffic, the goal conversion ratio is quite less ➡️ Organic traffic is not experiencing a drastic hike Let’s use featured snippets to resolve all of these challenges and bring the right audience to your website that converts. Link to my content calendar template- https://bit.ly/3sBzTkj Thank you so much for attending my talk today at Whitespark Local Search Summit 2021. Don't forget to visit my website - missivedigital.com And follow me on Twitter - twitter.com/himani_Kankaria LinkedIn - https://www.linkedin.com/in/himanikankaria/

[US] 2014 Ranking Factors Webinar - Jordan Koene

Searchmetrics

Surviving Seasonal SEO

Steph Whatley

How to Optimise the SHIT out of Your Internal Search

LukeCarthy

Analytics Horror Stories - BrightonSEO 2016

Anna Lewis

How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021

Clarissa Filius | Booming

7 Key Elements for an Effective SEO Strategy - Webfor

Kevin Getch

Best practice is not enough #brightonSEO @Linkdex #SEOnow stage

Branded3

Think back to the last time you applied for a job. It doesn’t matter if you work in-house or agency side – it’s likely that there was a line in your job spec that read “a good understanding of best practice”. But when you turned up on your first day at work, knowing the best thing to do in every situation that might arise I doubt you were surprised to find out that the best thing to do couldn’t be done. The website wasn’t built that way. The client won’t sign that off. That’ll never get past legal. So you need to come up with the second best thing to do. That’s not part of best practice. Opinions come to a head and nothing gets done because businesses are mistaken in their opinion that doing nothing is fine if the best thing can’t be done. But best practice is a misnomer anyway. When we say best practice what we really mean is standard practice. If all you ever implement is standard practice that’s all you’ll be. Standard. If you can’t even reach standard your business deserves to fail. Where does best practice even come from though? People treat it as if it’s some kind of bible handed down from the gatekeepers – the guys who can shut off your revenue. Best practice is actually more like Wikipedia than a bible. It’s populated by everyone who works in the industry and most of it is factually incorrect. You should get 0 points for referencing it. The only things in there that actually do come from the channel owners are loaded with bias. Contributions from experts are self-serving and so many pat each other and themselves on the back that received wisdom becomes perceived fact. But if neither are reliable – and if what everyone is doing is the same thing – isn’t there a chance that doing something, anything different could drive better results than best practice? I would always overrule an expert if the data says otherwise. If we know our customers want X and the channel owners want Y, we should spend our time getting X to work with Y and not the other way around. Staff are fearful that deliberately setting out to do something that isn’t best practice will result in an automatic dismissal. I’m not saying it won’t. As a result, people will wait months or years for best practice to be implemented because it’s safe. The channel owners told us to do it. The experts concurred. Businesses spend a lot of money and a lot of time being average because nobody gets sacked for being average. After all – it’s in the job description.

BrightonSEO Takeaways September 2017

Semrush

Coronavirus and Future of SEO: Digital Marketing and Remote Culture

Koray Tugberk GUBUR

I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan. Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19 I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO). You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines. I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic. You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus. Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic. In the last part, you will see some new 2020 Web Technology and Design Trends with AI. There are also Google Researches for better Search Engine technologies. Questions: 1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic? 2- Twitter, Instagram, Amazon or Apple, what are they doing? 3- What do people search most for during the Coronavirus Crisis? 4- What changes from country to country? 5- What are the future technologies of Web and App? 6- How and why do Search Engines improve AI, what is the last events? 7- Which sites loose traffic and which earn more? 8- Lots of quotes from International SEOs about the pandemic. And more... I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert. I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience. To watch the webinar, please visit Stradiji's Official Youtube Channel. https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s

Google Webmaster Tools: The Search Consolation Prize? #BrightonSEO

Nicole Bullock

Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.

The Power of Moz's Keyword Explorer

Rand Fishkin

Earn more business by ranking at the top of search engines

Eagan Heath

Amanda Walls - Creating An Effective SEO & Digital PR Campaign Using Your Mon...

CedarwoodDigital

Google's Updated Quality Rater Guidelines a Focus on E-E-A-T

Flexsin

What's hot

Reverse Engineering Google's Local Search Algorithm

DFWSEM

BrightonSEO 2017- Harnessing your Reputation to win New Customers

Myles Anderson

BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016

Mark Thomas

Danny Goodwin — How & Why You Must Improve or Remove Your Old Content

Semrush

The Inbounder London - 2. May 2017 Russell Mc Athy

We Are Marketing

BrightonSEO Conference: Yext Discussion on Voice Search and Schema

Christian Ward

The Periodic Table of SEO Ranking Factors: 2016 Edition By Marcus Tober

Search Marketing Expo - SMX

How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...

Himani Kankaria

[US] 2014 Ranking Factors Webinar - Jordan Koene

Searchmetrics

Surviving Seasonal SEO

Steph Whatley

How to Optimise the SHIT out of Your Internal Search

LukeCarthy

Analytics Horror Stories - BrightonSEO 2016

Anna Lewis

How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021

Clarissa Filius | Booming

7 Key Elements for an Effective SEO Strategy - Webfor

Kevin Getch

Best practice is not enough #brightonSEO @Linkdex #SEOnow stage

Branded3

BrightonSEO Takeaways September 2017

Semrush

Coronavirus and Future of SEO: Digital Marketing and Remote Culture

Koray Tugberk GUBUR

Google Webmaster Tools: The Search Consolation Prize? #BrightonSEO

Nicole Bullock

The Power of Moz's Keyword Explorer

Rand Fishkin

Earn more business by ranking at the top of search engines

Eagan Heath

What's hot (20)

Reverse Engineering Google's Local Search Algorithm

BrightonSEO 2017- Harnessing your Reputation to win New Customers

BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016

Danny Goodwin — How & Why You Must Improve or Remove Your Old Content

The Inbounder London - 2. May 2017 Russell Mc Athy

BrightonSEO Conference: Yext Discussion on Voice Search and Schema

The Periodic Table of SEO Ranking Factors: 2016 Edition By Marcus Tober

How to Boost Organic Traffic that Converts using Featured Snippets - Himani K...

[US] 2014 Ranking Factors Webinar - Jordan Koene

Surviving Seasonal SEO

How to Optimise the SHIT out of Your Internal Search

Analytics Horror Stories - BrightonSEO 2016

How To Optimize SEO Landing Pages for Search Intent @ BrightonSEO Autumn 2021

7 Key Elements for an Effective SEO Strategy - Webfor

Best practice is not enough #brightonSEO @Linkdex #SEOnow stage

BrightonSEO Takeaways September 2017

Coronavirus and Future of SEO: Digital Marketing and Remote Culture

Google Webmaster Tools: The Search Consolation Prize? #BrightonSEO

The Power of Moz's Keyword Explorer

Earn more business by ranking at the top of search engines

Similar to Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018

Amanda Walls - Creating An Effective SEO & Digital PR Campaign Using Your Mon...

CedarwoodDigital

Google's Updated Quality Rater Guidelines a Focus on E-E-A-T

Flexsin

Online Reputation Guide

Mardirossian Facial Aesthetics

Study material digital marketing

NITESHAKOLKAR

Why a Reviews Strategy might be your best SEO play

Chris Bullick

Reputation Guards

Repusurance

Best Place to Buy Google Local Guide Reviews

Review Insta

Buy Google Local Guide Reviews If you’re looking to improve your business’s online reputation, I would recommend focusing on providing excellent products or services and encouraging your satisfied customers to leave honest reviews. Building a positive reputation organically is a more sustainable and ethical approach in the long run. We offer 100% live reviews, permanent reviews, and reviews in good standing. As soon as you place your order, we get to work with the largest teams. So buy our service and enjoy it Buy Google Local Guide Reviews. For more info, please contact us now. 24-hour response/contact Email: reviewinsta38@gmail.com Telegram: @Reviewinsta Skype: Reviewinsta WhatsApp: +1 (717) 896-0147Buy Google Local Guide Reviews Have you ever wanted to increase your presence on Google? Buy Google Local Guide Reviews today and you’ll be well on your way to making the most of the world’s largest search engine Google Local Guide reviews are a useful way to quickly and easily build your presence on Google Buy Google Local Guide Reviews you increase the visibility of your business, provide direct links to your store to potential customers and showcase the services or products you provide. With some favorable reviews, your business can increase foot traffic, convert potential customers into clients, and build a positive online reputation. When it comes to buy Google Local Guide reviews, there are a few things to keep in mind. First, make sure you buy reviews from reliable sources. Buy Google Local Guide Reviews from unknown or untrusted accounts can lower rankings, as Google is very strict in maintaining its quality standards. Second, be sure to provide accurate and honest reviews, as potential customers may note any false or exaggerated ratings. Finally, make sure to include keywords related to your business so potential customers can find it more easily. So Buy Google Local Guide Reviews. Understanding the Google Local Guide Google Local Guides are users who have signed up for the program and actively contribute to Google Maps. They engage in various activities, such as writing reviews, uploading photos, correcting information, and answering questions about local businesses. Local guides earn points for their contributions, and as they accumulate points, they unlock different benefits and levels within the program. These benefits include early access to new features, invitations to exclusive events, and recognition badges on their Google Maps profile. Buy Google Local Guide Reviews. Significance of Google Local Guide reviews Buy Google Local Guide Reviews, Google Local Guide reviews carry weight because of the credibility and reliability associated with the program. Users often trust the opinions of local guides because they see them as knowledgeable and experienced people who have personally visited and evaluated the businesses they review. Positive reviews from local guides can attract potential customers, improve a business’s visibility

Improving E-A-T SEO

PaulDonahue16

SEO strategies improve as search algorithms continue to evolve. Google has been clear about who it focuses on: the user and whether they are getting the results they want. While it is not a ranking factor in the same way that keywords are, SEO EAT can still be a guideline for optimizing your content. Advanced Digital Media Services gathered practical EAT guidelines to help you optimize content with quality backlinks that can propel you to the top of SERPs. https://advdms.com/blog/practical-ways-to-improve-seo-with-e-a-t/

SearchLove San Diego 2019 - Will Critchlow - SEO + CRO: When ‘what’s good for...

Distilled

We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.

Gryffin mediafreeseo reportMarcela Vivo

How e-commerce brands can survive Google’s E-A-T | Jack Nottidge, SEO Lead, S...

Stickyeyes

Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning. The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells? We’ll explore just what has happened with the Google EAT update, and what you need to do to step up your content and search marketing strategy. Speaker - Jack Nottidge, SEO Lead, Stickyeyes

Webinar: SMX Recap | 04-09-13DemandWave

Social Media Monitoring/Reputation Management Consulting Project for Restaura...

Elizabeth Kelly

Local Seo Overview and Proposal

Chuck Price

SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...

Distilled

It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal linking structure.

Local U 2021 - How to Factor E-A-T into Your Local SEO Strategy

Amsive

Off-Page SEO Tactics

Rebecca Gill

SearchLove Boston 2019 - Will Critchlow - SEO + CRO: When ‘What’s Good for Us...

Distilled

Example SEO Report February 2014 (English)

Romano Groenewoud

Similar to Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018 (20)

Amanda Walls - Creating An Effective SEO & Digital PR Campaign Using Your Mon...

Google's Updated Quality Rater Guidelines a Focus on E-E-A-T

Online Reputation Guide

Study material digital marketing

Why a Reviews Strategy might be your best SEO play

Reputation Guards

Repusurance

Best Place to Buy Google Local Guide Reviews

Improving E-A-T SEO

SearchLove San Diego 2019 - Will Critchlow - SEO + CRO: When ‘what’s good for...

Gryffin mediafreeseo report

How e-commerce brands can survive Google’s E-A-T | Jack Nottidge, SEO Lead, S...

Webinar: SMX Recap | 04-09-13

Social Media Monitoring/Reputation Management Consulting Project for Restaura...

Local Seo Overview and Proposal

SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...

Local U 2021 - How to Factor E-A-T into Your Local SEO Strategy

Off-Page SEO Tactics

SearchLove Boston 2019 - Will Critchlow - SEO + CRO: When ‘What’s Good for Us...

Example SEO Report February 2014 (English)

More from Marie Haynes

Google's Quality Raters' Guidelines

Marie Haynes

Google's Quality Raters' Guidelines and algorithm updates.

Marie Haynes

Google's Quality Raters' Guidelines. The key to improving rankings in 2018 an...

Marie Haynes

Have you ever wished that Google would tell us specifically what they look for in terms of quality? These guidelines are packed with excellent information. In this talk we'll talk about the role of E-A-T (Expertise, Authoritativeness and Trust) in rankings and much more. We'll also share examples of sites that have implemented changes based on the Quality Raters' Guidelines and have seen beautiful increases in Google organic traffic.

Using GSC Search Analytics for Quick SEO Wins (and a little bit about feature...

Marie Haynes

Penguin and Manual Penalty Recovery - A Case Study

Marie Haynes

Do you need a link audit - Marie Haynes Pubcon Vegas 2015

Marie Haynes

More from Marie Haynes (6)

Google's Quality Raters' Guidelines

Google's Quality Raters' Guidelines and algorithm updates.

Google's Quality Raters' Guidelines. The key to improving rankings in 2018 an...

Using GSC Search Analytics for Quick SEO Wins (and a little bit about feature...

Penguin and Manual Penalty Recovery - A Case Study

Do you need a link audit - Marie Haynes Pubcon Vegas 2015

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Training In Bangalore

syedasifsyed46

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO as the Backbone of Digital Marketing

Felipe Bazon

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

How to Run Landing Page Tests On and Off Paid Social Platforms

VWO

Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Valters Lauzums

E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times. Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management. Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences. The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Search Engine Journal

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges. You’ll learn: - How today’s users engage with content across various channels and devices. - The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant. - What digital shelf space is and how your content strategy needs to pivot. With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

My Personal Brand Exploration by Mariano

marianooscos

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

Recently uploaded (20)

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

Digital Marketing Training In Bangalore

Generative AI - Unleash Creative Opportunity - Peter Weltman

SEO as the Backbone of Digital Marketing

Coca Cola Branding Strategy and strategic marketing plan

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

How to Use AI to Write a High-Quality Article that Ranks

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

Winning local SEO in the Age of AI - Dennis Yu

How to Run Landing Page Tests On and Off Paid Social Platforms

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...

Winning local SEO in the Age of AI - Dennis Yu

Metaverse Marketing in the Generation of the Internet - Eugene Capon

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

My Personal Brand Exploration by Mariano

DMF Portfolio Piece Smart Goals - Artist Management.docx

Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018

1. Dr. Marie Haynes @marie_haynes MARIE HAYNES CONSULTING INC. Super Practical Nuggets from Google’s Quality Raters’ Guidelines.

2. MARIE HAYNES CONSULTING INC Specializing in site quality reviews

3. What are the Quality Raters’ Guidelines?

4. In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. — https://webmasters.googleblog.com/2015/11/up dating-our-search-quality-rating.html

5. Reputation is a Ranking Factor?

6. Use reputation research to find out what real users, as well as experts, think about a website. —QRG Section 2.6.1

7. The LOW rating should be used if the website or the creator of the main content has a mildly negative reputation. —QRG Section 6.5

9. Mentioned in QRG as sources of review info:

10.

11. Please consider very low ratings on the BBB site to be evidence for a negative reputation —QRG Section 2.6.4

12.

13. (Traffic estimates from SEMRush.com)

14.

15. Some types of pages could potentially impact the future happiness, healthy, financial stability, or safety of users. —QRG Section 2.3 – Your Money or Your Life (YMYL) Pages

16. UGC is GREAT!

17.

18.

19.

20.

21.

22.

23.

24. E-A-T Expertise Authoritativeness Trust

25. High Level of Expertise, Authoritativeness and Trustworthiness —QRG Section 4.1 – Characteristics of a High Quality Page

26. An inadequate level of Expertise, Authoritativeness and Trustworthiness —QRG Section 6.0 – Characteristics of a Low Quality Pages

27. Is it possible to improve your E-A-T?

28. Yes. But it’s difficult!

29.

30. See if there is a Wikipedia article or news article from a well known news site —QRG Section 2.6.4 – How to search for reputation information

31.

32.

33. For content creators, look for biographical data and other sources that are not written by the individual —QRG Section 2.6.4 – How to search for reputation information

34.

35.

36.

37.

38.

39.

40.

41.

42.

43.

44. August 1, 2018 algorithm update: TRUST

45.

46.

47.

48.

49.

50.

51. The article itself is well researched with appropriate references cited. —QRG Section 10.1

52. Good SEO in 2018: Making a website/ business that people TRUST and recognize as an AUTHORITY mariehaynes.com/newsletter

Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018

Similar to Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018 (20)

More from Marie Haynes

More from Marie Haynes (6)

Recently uploaded

Recently uploaded (20)

Super Practical Nuggets from Google's Quality Raters' Guidelines - Brighton SEO September 2018