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Benefits Of Search Marketing: Boss-Convincing Reasons to Invest in SEO

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Boss convincing reasons to invest in search engine optimization. Why it's important to consider a SEO strategy first before your social media strategy or viral marketing strategy.

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Boss-Convincing Reasons to Invest in Search Engine Optimization Presented by, B Line Marketing www.BLineMarketing.com
No Love From Googles’ Spiders
SMB Invest More in Digital Media Investment in Online Media Surpasses Traditional Media for First Time among Small-Business Advertisers (Source: Local Commerce Monitor: 2007-2009)
What is SEO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Killing 5 Birds with One SEO Campaign
SEO Proved Most Effective ,[object Object],[object Object]
SEO Can Be a Simple Process But HARD to Execute ,[object Object],[object Object],[object Object],[object Object]
SEO Can be Complex: 1000s of Factors Influencing Ranking
Organic vs. PPC ,[object Object],[object Object],[object Object]
Low Cost per Lead from Inbound Marketing Tactics ,[object Object],[object Object],[object Object]
SEO Strategy Comes First ,[object Object],[object Object]
Who Cares Unless You Can be Found ,[object Object],[object Object],[object Object],[object Object]
More Optimized Media = More Rankings ,[object Object],[object Object],[object Object],[object Object]
Blended Results from Google Pulls In Video and Image Content
One Google Web Search Pulls News, Local and Image Results
Optimize Your Blog For Real Estate on Search Results Page
More Market Share Requires A Smart SEO Strategy ,[object Object],[object Object],[object Object],[object Object]
Sandwich SEO Into Your Website
Keyword Research Is Fundamental ,[object Object],[object Object],[object Object],[object Object]
Longer Phrases = Higher Conversions ,[object Object],[object Object]
One Optimized Phrase Packs a Punch ,[object Object],[object Object],[object Object],[object Object]
Optimize Off-Page Referrals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maintenance Pays Off for Ongoing Long Term Success
Qualifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let us know if we can help… Brooke Spilberg Senior Search Marketing Strategist B Line Marketing 800-356-4319 x12 [email_address]

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Benefits Of Search Marketing: Boss-Convincing Reasons to Invest in SEO

Editor's Notes

  1. Insert comic slides here
  2. In this survey of 302 SMBs, the penetration of digital/online media increased from 73 percent in August 2008 to 77 percent in August 2009, while that of traditional media decreased from 74 percent to 69 percent during the same period. Penetration is defined as the percentage of SMBs using a given type of media, irrespective of spending level.
  3. *According to advertisers, PPC and SEO delivers the highest ROI out of all of the advertising vehicles. This is over email marketing, conferences, PR and direct mail. (source: eMarketer, 2007)