This document provides tips and resources for local search engine optimization (SEO), including how to claim and update business listings on directories like Apple Maps Connect, Factual, and Neustar Localeze. It recommends filling listings with a complete name, address, phone number, website, and description with keywords. Sources to check listings and find citations are listed, as well as tips for local SEO best practices like location pages and claims across search engines and directories. Contact information is provided for local SEO questions.

1. EVERYTHING IS AWESOME IN
#LSA2015
April 20, 2015

8. https://getlisted.org/static/resources/local_search_ecosystem.pdf
Every other local site u can think of!

10. No Listing!
• NAP Hunter ( Free Tool! )
• Moz Local
• https://www.whitespark.ca/local-citation-finder
• www.yext.com
• Search “{Name}” | “{Address}” | “{Phone#}” in Google
Here’s How To Find Em!

11. Neustar
Localeze Axciom InfoGroup Factual
Play Well Pleasanton 0 1 1 1
Play Well Teknologies 1 0 0 0
Play Well TEKnologies 0 1 0 0
Claim! Close! Update!
Acxiom: https://mybusinesslistingmanager.myacxiom.com/#
Factual: http://www.factual.com/data/t/places
Infogroup: http://www.expressupdate.com/
Neustar Localeze: http://www.neustarlocaleze.biz/directory/index.aspx
Here’s Where To Look!

12. • Fill it out 100%
• G+ NAP = Website NAP
• Use Local Phone #s
• No P.O. Boxes Please!
• Great Description w/Keywords
• Use the Right Categories
• Photos, Photos, Photos
Trouble?
https://support.google.com/places/answer/176504

14. • Page for each area you serve
• Local addresses on service area pages
• Regularly updated content on location pages with geo-
specific keywords
• Understand regional differences & use them

15. http://willenslaw.com/report-your-accident/

16. http://www.dralexchambers.co.uk/fat-removal/vaser-lipo-swelling-
bruising-and-numbness.html

17. http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/

20. 20
http://www.localseoguide.com/local-seo-audit-doc/

22. Source:
http://www.theverge.
com/2013/6/10/4415
258/apple-
announces-600-
million-ios-devices-
sold
* As of June 2013

23. …Not Including iPhone 5s/5c, iOS 7,
iPad, iPod, Mac & Xmas
Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/

24. @localseoguide
+ Andrew Shotland

25. @localseoguide
+ Andrew Shotland

27. @localseoguide
+ Andrew Shotland
Now with TripAdvisor & Booking.com Reviews!

30. Slideshow

32. @localseoguide
+ Andrew Shotland

36. http://applemapsmarketing.com/2013/09/business-categories-
in-apple-maps-for-ios7/

38. https://mapsconnect.apple.com
• Claim your listing
• Update your listing
• Forwarded phone # cannot be verified
• Residential listings are not eligible
• No bulk or agency submission except
yet via Yext
Apple Maps Connect F.A.Q

39. Business Listings
Reviews & Photos
http://www.neustarlocaleze.biz/directory/index.as
px
http://www.mybusinesslistingmanager.com/
http://www.factual.com/data/t/places
http://www.yext.com

41. http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/

42. http://searchengineland.com/10-simple-things-smb-websites-need-to-
fix-before-seo-88585
http://searchengineland.com/small-business-redesigned-website-
you-wont-believe-what-horrible-seo-thing-happened-next-212829
http://searchengineland.com/ama-common-things-big-small-
businesses-get-wrong-local-seo-214778
http://searchengineland.com/google-places-ranking-factors-the-phd-
version-114839
http://searchengineland.com/the-smb-guide-to-changing-business-
names-seo-128939
http://searchengineland.com/how-to-create-content-when-youd-
rather-be-doing-something-else-126622
http://searchengineland.com/5-tips-for-responding-to-negative-
customer-reviews-online-102136
http://searchengineland.com/4-tips-for-success-with-seasonal-local-
seo-88601
http://applemapsmarketing.com/2014/03/how-to-use-apple-maps-
connect/
www.localseoguide.com/local-seo-tools/

43. www.localseoguide.com
www.applemapsmarketing.com
localseo@localseoguide.com
Twitter: @localseoguide
+Andrew Shotland
This presentation available at http://bit.ly/local-seo-is-awesome