Keith Fraley SEO For WordPress Intro
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This document provides an overview of search engine optimization (SEO) including common best practices and myths. It discusses the importance of SEO and recommends tools for keyword research, content optimization in WordPress, link building best practices, and debunks several SEO myths. Guides and free online tools are referenced to help readers get started with SEO.
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Keith Fraley SEO For WordPress Intro
- 2. What Is SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. Source: https://en.wikipedia.org/wiki/Search_engine_optimization
- 5. Why Is SEO Important Source: http://www.advancedwebranking.com/ctrstudy/
- 6. Common Industry Thinking - How To Rank
- 7. 1st SEO Thing To Do – Install Google Tools http://bit.ly/1KOXBRb http://bit.ly/1KOY31M
- 8. Google Search Console – Formerly WMT
- 9. Google Search Console – Formerly WMT
- 10. Google Search Console – Formerly WMT
- 11. Google Search Console – Formerly WMT
- 12. Google Search Console – Formerly WMT
- 13. 2nd SEO Thing To Do – Understand Keywords
- 14. You’re Doing It Wrong – Keyword Research 1. Settling on keywords that are too broad or generic 2. Optimizing for words with little search traffic 3. Keywords that do not “convert” 4. Focusing on only one keyword at a time
- 15. You’re Doing It Right – Keyword Research 1. Keywords that are relevant to your content 2. Keywords with decent potential search volume 3. Keywords that have lower levels of competition
- 16. 3rd SEO Thing To Do – Write and Publish Content
- 17. You’re Doing It Wrong – Content 1. Duplicate / Copied Content 2. Zero Keyword Research or Inclusion 3. Too Much Keyword Inclusion (Keyword Stuffing) 4. Low Quality – Poor Content 5. Stale – Old – Expired – Rotting Content
- 18. 4th SEO Thing To Do – Get Links
- 19. You’re Doing It Wrong – Acquiring Links 1. Never use a link network 2. Never buy links 3. Limit the amount exchange links 4. Very limited directory submissions
- 20. You’re Doing It Right – Acquiring Links 1. Ask friends and connections for links 2. Build up social profiles* 3. Link to other sites/authors 4. Forums & Online Communities** 5. Local business/site? 1. Local Chamber of Commerce 2. Local Charities 3. Local Directories * Social profile links pass no direct SEO value ** Never join and leave online communities. Only participate in relevant groups and BE involved
- 22. WordPress SEO Right From The Start Setting up WWW versus non-WWW Select Settings -> General
- 23. WordPress SEO Right From The Start Setting up Permalink Select Settings -> Permalinks
- 24. Suggest Installing Yoast WordPress SEO https://yoast.com/wordpress-seo/
- 25. Yoast Page And Post Optimization
- 26. Yoast Page – Post Optimization
- 27. SEO WordPress Plugins to Try
- 28. Do Not Over Do It Installing Plugins Do not add a plugin if you already can achieve the function with an existing plugin Additionally: • Check out stars and reviews • Is the plugin in new or old? • How frequent is it updated?
- 29. 2 Bonus Tips: Read More Tag – Uncategorized
- 31. SEO Myths “Build It And They Will Come”
- 32. SEO Myths “Make Sure To Add Keywords to the Meta Keywords”
- 33. SEO Myths “I Got To Stuff Keywords Into Image Alt Text”
- 34. SEO Myths “It Helps If you Maximize Keyword Density In Your Content – At Least 6%”
- 35. SEO Myths “XML Sitemaps Can Increase Rankings”
- 36. SEO Myths “SEO Is Cheap”
- 37. SEO Myths “SEO Is Dead”
- 38. Get Started: SEO Guides – Recommended Google Search Engine Optimization Starter Guide http://bit.ly/1KOJICn Moz – The Beginners Guide To SEO http://bit.ly/1KOJVFB Yoast – The Definitive Guide To Higher Rankings For WordPress Sites http://bit.ly/1KOKyPD
- 39. FREE Tools – Recommended http://www.seoquake.com/ https://www.google.com/trends/ http://www.screamingfrog.co.uk/seo-spider/ https://moz.com/tools http://www.copyscape.com/ https://adwords.google.com/KeywordPlanner
- 40. Chrome Browser Extensions – Recommended
Editor's Notes
- Yoast – All In One SEO Pack – Two tools that make it easy Also many themes today have fields in the setup menu to add fields to headers and footers where these codes can go. For GWMT you can add the verification file to the root directory of the site using FTP or Cpanel
- Video, Infographics, Q&A, user generated, guest writers/blog, Memes, pod cast, reviews, how to, lists (buzzfeed 43), case study, white papers, interviews, pictures/images,
- Not about the numbers as much as it is about quality – 1 great link can be worth 20-25 mediocre links
- You need to think about what you want your site to show up as, www.example.com or simply example.com. Make sure that in your general settings, under Settings → General, the version you want to show up is properly reflected You will also want to set this correctly in Google Webmaster Tools. Make sure to set up your site with Google Webmaster Tools and set the preferred domain, you can find this setting under Settings → Preferred domain
- To include the category, you select “Custom Structure” and change the value to /%category%/%postname%/ A quality URL on the web should make sense when someone looks at the link. The URL should reveal the subject of the link simply by seeing the link. This is helpful both to humans AND to search engines.
- 55 Characters for Page title 155 Characters meta description
- ShareThis lets your visitors spread your content to 120 different social channels, including Facebook, Twitter, and LinkedIn. Email is also supported.
- Those methods are More Tag and Excerpts. – Excerpts can be theme dependent and could cause extra work if you ever change them Categories often are also the set up for table of contents
- If you are launching a new site or have one that has been sitting there just generating content with no link plan, stop now. A site still needs links to compete. This means you need links to your content.
- Meta tags will also make your search results attractive, which can attract more clicks from search users.
- So we know that an XML Sitemap helps search engines to crawl and index fresh pages faster
- this is an ever-changing industry that requires its practitioners to keep up on a daily (DAILY, no exaggeration) basis on all the changes to algorithms and tools and just what is the next thing in website visibility. This means we are constantly reading, testing, asking, and working