How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
Semantic search isn't just about structured data. The way we write can help Google to understand content and, if you know what you're doing, allow you to land your content in an AnswerBox. Find out how to turn unstructured content into structured data and why SEO is all about reducing friction.
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
Semantic search isn't just about structured data. The way we write can help Google to understand content and, if you know what you're doing, allow you to land your content in an AnswerBox. Find out how to turn unstructured content into structured data and why SEO is all about reducing friction.
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
This is my talk for TEDx Youth. It's about the three lies about the teen-age that is preached by our day and age. If you want to watch the video of my talk using this Powerpoint deck, you can do so here: https://www.youtube.com/watch?v=Fo8RyQpPpUA
Link Building, Content Marketing and Content Strategy: What's Right for your ...John-Henry Scherck
Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.
Social Media & Tourism: 10 Tips to Attract TravelersSean Si
This is a slide that raises the awareness of the general public towards internet marketing in the aspect of tourism.
This slide was re-posted with the permission of Ben Grossman in order to educate and inform other people of the potential of internet marketing to the economy and how we can be more effective by utilizing our internet-based resources to further our reach.
This is my story on How I became a CEO at age 22. I was privileged to share my experience to the Business Management and Entrepreneur students of different universities. It was held last 11th of January 2014 at Adamson University.
As we enter 2016, SEO specialists tend to be great at what they do but many need to brush up on their blogger outreach and influencer marketing. In this PowerPoint presentation, Andy Crestodina, web strategist and the co-founder of Orbit Media Studies shows how to combine the “dynamic duo” of social media and search to create the ultimate social marketing strategy. Click here to watch the full recording: bit.ly/1Ocweid (If you are going to watch one ppt or slideshow/talk about SEO or social media marketing, this is the one!)
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
The Three E's of Leadership according to Sean Si - how I've applied it to my life, my team, my business and how it has helped me grow as a leader, manager and as a person. I'll be using this Powerpoint Deck in my talks at AIESEC in various universities in the Philippines. Check out my personal site where I blog about entrepreneurship, public speaking, leadership, and cultivating a team: http://seansi.org
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
The Art to the Start of Content OptimisationGrant Merriel
All the research that should be undertaken before pen is put to paper for writing any SEO web content, which will ensure that your main pages of content will get the highest ranking, best exposure and greatest success
My presentation for Go Negosyo's talk streamed on Facebook. This is all about the shift to digital from pre-pandemic period to where we are today with COVID-19. Ultimately, I spell out how we can win in business and help the economy in spite of the challenges.
This leadership seminar was delivered for Accenture in Bonifacio Global City (BGC) for their Top ACT event. It was the first time they were doing an event such as this for their newly launched mentorship program so delivering the Agile Leadership talk for them was a very big deal for me.
I mixed a little bit of tech geekiness in the deck so the sub-title is 'Decoding Leadership in Today's World'. I also tackled why leadership is important and why it's difficult at the same time.
I also noted that leadership is more difficult nowadays because influencing people has become more elusive. Technology has increased our awareness and so it has also increased our skepticism. We don't put our faith in someone or something as easily as before.
Influence is earned. Which means leadership is earned. And how you earn leadership stems from who you are and how authoritative you are in what you do and say.
Earning influence requires a ton of hard work, intentional practice, research and diplomacy. These things do not come often to a lot of people. There are a few gems of an individual that has these and I implore people to work towards having these characteristics as it will serve them in becoming the best leaders they can be.
I also talk about passion and how it is grossly misunderstood by the world at large. It does take passion to be a leader but it is the difficult side of passion that enables this. The side that takes a lot of sacrifice and (I daresay) martyrdom.
Life is not about work and pay. Rather, it is about sharing your faith to others. Give what you have freely to others. How can you share and give to others if they don't want what you have?
Because they don't want to be like you?
The Bible says in Titus 2:7 "And you yourself must be an example to them by doing good works of every kind. Let everything you do reflect the integrity and seriousness of your teaching."
You have to be someone who matters to people. That takes authority which turns to influence.
Leadership is impossible without the willingness to suffer for something you truly believe in. The good news is leadership can be agile!
Leadership is not a long, hard development that will launch after everything has been "quality-assured."
You learn, you practice - and yes you might faith sometimes and experience 'bugs' along the way, but the important thing is to 'just keep shipping.'
This talk was also delivered to Fluor Philippines, in Alabang. They are a Fortune 500 company with more than 56,000 employees worldwide. They also have offices in Manila and Cebu with a combined headcount of almost 3,000 employees. They got me to talk about leadership for their Mentoring program. It was a very exciting time for them and I, in turn, was thrilled for the opportunity to speak about leadership in their event.
This is my presentation in ICTT 2019 in Kerala, India at the Le Meridien Kochi Hotel. I talk about how Expertise, Authority and Trust affects SEO, how to optimize it, and how Google stashed critical data to jump-start E-A-T as a ranking factor.
Digital Innovation (Digital vs Traditional Marketing)Sean Si
This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
This is my talk for TEDx Youth. It's about the three lies about the teen-age that is preached by our day and age. If you want to watch the video of my talk using this Powerpoint deck, you can do so here: https://www.youtube.com/watch?v=Fo8RyQpPpUA
Link Building, Content Marketing and Content Strategy: What's Right for your ...John-Henry Scherck
Content is built up to be a blanket solution for all businesses in today's digital economy. The truth is, it doesn't work for everyone and it doesn't always make sense for your business.
Social Media & Tourism: 10 Tips to Attract TravelersSean Si
This is a slide that raises the awareness of the general public towards internet marketing in the aspect of tourism.
This slide was re-posted with the permission of Ben Grossman in order to educate and inform other people of the potential of internet marketing to the economy and how we can be more effective by utilizing our internet-based resources to further our reach.
This is my story on How I became a CEO at age 22. I was privileged to share my experience to the Business Management and Entrepreneur students of different universities. It was held last 11th of January 2014 at Adamson University.
As we enter 2016, SEO specialists tend to be great at what they do but many need to brush up on their blogger outreach and influencer marketing. In this PowerPoint presentation, Andy Crestodina, web strategist and the co-founder of Orbit Media Studies shows how to combine the “dynamic duo” of social media and search to create the ultimate social marketing strategy. Click here to watch the full recording: bit.ly/1Ocweid (If you are going to watch one ppt or slideshow/talk about SEO or social media marketing, this is the one!)
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
The Three E's of Leadership according to Sean Si - how I've applied it to my life, my team, my business and how it has helped me grow as a leader, manager and as a person. I'll be using this Powerpoint Deck in my talks at AIESEC in various universities in the Philippines. Check out my personal site where I blog about entrepreneurship, public speaking, leadership, and cultivating a team: http://seansi.org
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
The Art to the Start of Content OptimisationGrant Merriel
All the research that should be undertaken before pen is put to paper for writing any SEO web content, which will ensure that your main pages of content will get the highest ranking, best exposure and greatest success
My presentation for Go Negosyo's talk streamed on Facebook. This is all about the shift to digital from pre-pandemic period to where we are today with COVID-19. Ultimately, I spell out how we can win in business and help the economy in spite of the challenges.
This leadership seminar was delivered for Accenture in Bonifacio Global City (BGC) for their Top ACT event. It was the first time they were doing an event such as this for their newly launched mentorship program so delivering the Agile Leadership talk for them was a very big deal for me.
I mixed a little bit of tech geekiness in the deck so the sub-title is 'Decoding Leadership in Today's World'. I also tackled why leadership is important and why it's difficult at the same time.
I also noted that leadership is more difficult nowadays because influencing people has become more elusive. Technology has increased our awareness and so it has also increased our skepticism. We don't put our faith in someone or something as easily as before.
Influence is earned. Which means leadership is earned. And how you earn leadership stems from who you are and how authoritative you are in what you do and say.
Earning influence requires a ton of hard work, intentional practice, research and diplomacy. These things do not come often to a lot of people. There are a few gems of an individual that has these and I implore people to work towards having these characteristics as it will serve them in becoming the best leaders they can be.
I also talk about passion and how it is grossly misunderstood by the world at large. It does take passion to be a leader but it is the difficult side of passion that enables this. The side that takes a lot of sacrifice and (I daresay) martyrdom.
Life is not about work and pay. Rather, it is about sharing your faith to others. Give what you have freely to others. How can you share and give to others if they don't want what you have?
Because they don't want to be like you?
The Bible says in Titus 2:7 "And you yourself must be an example to them by doing good works of every kind. Let everything you do reflect the integrity and seriousness of your teaching."
You have to be someone who matters to people. That takes authority which turns to influence.
Leadership is impossible without the willingness to suffer for something you truly believe in. The good news is leadership can be agile!
Leadership is not a long, hard development that will launch after everything has been "quality-assured."
You learn, you practice - and yes you might faith sometimes and experience 'bugs' along the way, but the important thing is to 'just keep shipping.'
This talk was also delivered to Fluor Philippines, in Alabang. They are a Fortune 500 company with more than 56,000 employees worldwide. They also have offices in Manila and Cebu with a combined headcount of almost 3,000 employees. They got me to talk about leadership for their Mentoring program. It was a very exciting time for them and I, in turn, was thrilled for the opportunity to speak about leadership in their event.
This is my presentation in ICTT 2019 in Kerala, India at the Le Meridien Kochi Hotel. I talk about how Expertise, Authority and Trust affects SEO, how to optimize it, and how Google stashed critical data to jump-start E-A-T as a ranking factor.
Digital Innovation (Digital vs Traditional Marketing)Sean Si
This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
This is my Deck for Robinsons Homes' Sales Rally for 2018. Their motto is 'Start the Good Life'. The talk is all about how to get people to listen to what you have to say. It's hard for people to hand out flyers and leaflets in the mall to people who are passing by. Often people just shrug it off. Selling is tough. There are real problems along the way. The secret to getting people to listen to you is simple but it takes a lot of hard work. Check out the deck and enjoy!
People are smartening up because of all the noise of spam, the dishonesty of marketers and salespeople, and the fear of the product or service falling short of what was promised.
This is a Powerpoint Deck about how to go beyond that through the power of Authority.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/