This document provides tips and strategies for optimizing a website for search engine optimization (SEO). It discusses the importance of having both great content and proper SEO techniques to rank well in search engines. Some key tips mentioned include writing content geared towards a 10-year-old reading level, using keywords that flow naturally with the content, keeping the website design simple so text can be easily copied, and focusing on content optimization before worrying about image tags. The overall message is that SEO requires a balanced approach of high-quality content combined with technical optimization rather than relying on cheap tricks.

1. Web Promotion - SEO Strategy

2. What's it like to work for a world class SEO? What secrets
could you glean on website promotion? The SEO business
is sexy, exciting and challenging. While most people want
to improve and promote their site, web promo companies
often deal with such diverse clients, it sharpens their
instincts for what works and what don't work in the SEO
game. This article presents a few tricks, tips and myths
about how to SEO your website into GOOGLE heaven.

3. Content + SEO = Top GOOGLE Positions

4. If you have great content and decent SEO techniques,
you're webs site should do pretty well in the search
engines. If you have SEO stuffed pages full of garbage
keyword phrases, sooner or later, you're gonna pay the
price. There are too many billions of dollars at stake for
cheap tricks to raise search engine rankings for long.
Combine great content with great SEO instincts and
bang... you're website traffic will skyrocket. Here are some
common tips, you may have heard, but are worth
repeating.

5. Website Design - SEO Strategy

6. If you can't highlight and grab the text off of your website
- look out! If you can't grab it and paste it into a
document, how do you think a search engine is gonna
read it put it in their search engine. Sure, people will tell
you, don't worry, the search engines index it not problem.
Maybe they are right, my gut say Watch Out! Keep it
simple!

7. Keyword Selection - SEO Strategy

8. You can spend hours researching your keywords, try lots of
combo's and still get zero results in the search engines.
What the problem? CONTENT! The key words and the
content have to flow together. For example, if you write
about dog grooming and switch to a few cat grooming
examples, you may defeat your SEO efforts. If you write
for the search engine like you were talking to a ten year
old, you'll probably get much higher SEO results.

9. Meta Tag Mania - SEO Strategy

11. Copy Writing - SEO Strategy

12. Ditto for the copy writing - less is more. Pretend you're
writing for NPR. What do they do? They tell you what they
are going to tell you, tell you what the have to say and
then tell you what the told you. NPR are no dummies, if
that's what they do, it must be good so jump on the band
wagon and blow your trumpet.

13. Image Tags Copy - SEO Strategy

14. By the time you're concerned with adding image tags to
SEO your website, you either have a great site way, way up
their in the search engines or you're a SEO junky that
needs help. No body can assure you #1 rankings on Google
so don't set your sails for impossible goals. Someday, we'll
all wake up in the 1980's again and discover the sense of
freedom people back in pre-internet era.

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