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SEO, LLC Internet Competitive Analysis Report 4/27/2014
SEO, LLC Internet Competitive Analysis
500 N. Michigan Ave.
Suite 300
Chicago, IL 60611
920-285-7570
Date: 4/27/2014
Recipient: Brian C. Bateman
111Things.com Search Engine Optimization
500 N. Michigan Avenue Suite #300
CHICAGO IL 60611
Phone: 877-710-2007
Data and statistics used to make your site as good as or better than any of the top 10 competitors on
Google or Bing.
Edit your website based on this in-depth and insightful advice from top to bottom, as the advice is given
in order or weight and priority.
The link building advice is something that is developed over some time, as the search engines will give
less weight to newer or fleeting links. My advice on link building is to simply add good articles to your
news or blog section of your website. Your website should present a lot of material that people would
want to reference in their own blogs or websites. It is the ONLY legitimate way to gain good links back
your site and it works with the title advice (to gain links using the right keywords.
This report has been created by SEO llc. Visit us on the Web at www.SplinternetMarketing.com or
call 920-285-7570 for a free SEO analysis.
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SEO, LLC Internet Competitive Analysis Report 4/27/2014
Report overview
This report helps you to optimize the web page "http://111things.com/" for a high ranking on Google.com (without Places)
for the search term "Search engine optimization".
Your web page
http://111things.com/
Title: SEO LLC - Search Engine Optimization Services & Consultation
Description: We provide Search Engine Optimization Services Internet Operations Consulting,
Training and Services to SEO, Digital Marketing and Web Design companie
Your competitors for the search term "Search engine optimization" on Google.com (without Places)
1 http://en.wikipedia.org/wiki/Search_engine_optimization
Title: Search engine optimization - Wikipedia, the free encyclopedia
Description: [No meta description available.]
2 http://www.huffingtonpost.com/jonathan-long/small-business-marketing-_1_b_5206764.html
Title: Small Business Marketing: Pay-Per-Click or SEO? | Jonathan Long
Description: A common question that every small business owner has when it comes to
driving visitors to his or her website is whether search engine optimization (SEO) or
pay-per-click (PPC) marketing is the best option. These are the two most effective traffic
so...
3 http://searchengineland.com/guide/what-is-seo
Title: What Is SEO / Search Engine Optimization?
Description: Get started learning all about SEO from the industry's most trusted source,
Search Engine Land. Review basics of search engine optimization, ranking factors & more.
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SEO, LLC Internet Competitive Analysis Report 4/27/2014
Your competitors for the search term "Search engine optimization" on Google.com (without Places)
4 http://searchengineland.com/guide/what-is-sem
Title: What Is Search Marketing?
Description: Search marketing is the process of gaining traffic and visibility from search
engines through both paid and unpaid efforts. It encompasses: SEO: Earning tr
5 http://moz.com/beginners-guide-to-seo
Title: SEO: The Free Beginner’s Guide From Moz
Description: New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO
has been read over 1 million times and provides the information you need to get on the road
to professional quality SEO. New to SEO? Need to polish up your knowledge? The
Beginner's Guide to SEO has been read over 1 million times and provides the information
you need to get on the road to professional quality SEO.
6 http://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary
Title: Why SEO is Important - The Beginners Guide to SEO - Moz
Description: New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO
has been read over 1 million times and provides the information you need to get on the road
to professional quality SEO. New to SEO? Need to polish up your knowledge? The
Beginner's Guide to SEO has been read over 1 million times and provides the information
you need to get on the road to professional quality SEO.
7 http://www.mainstreethost.com/
Title: Affordable SEO & Search Engine Marketing Services | Optimization Company -
Mainstreethost
Description: Get your website found and start converting traffic into business! Mainstreethost
specializes in search engine optimization (SEO), paid search marketing, website design,
social media marketing, content marketing and more.
8 http://www.bruceclay.com/seo/search-engine-optimization.htm
Title: BruceClay - Search Engine Optimization Tutorial - SEO training, free tools, how to
ranking tips, advice
Description: Step-by-step Search Engine Optimization tutorial, classroom SEO training,
tools, services, site Assessments, free tips and advice for ranking, placement, education
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Your competitors for the search term "Search engine optimization" on Google.com (without Places)
guide.
9 http://www.webopedia.com/TERM/S/SEO.html
Title: What is Search Engine Optimization (SEO)? Webopedia
Description: SEO is strategies, techniques and tactics to increase the number of visitors to
a website by obtaining a high-ranking placement in search results
10 http://www.entrepreneur.com/seo/
Title: SEO | Search Engine Optimization | Entrepreneur.com
Description: The latest SEO news, tips, and tools for growing your business online. Search
engine optimization strategies to get more traffic and sales from Entrepreneur.
Analyzed search terms
1. Search engine optimization
2. Search
3. engine
4. optimization
Top 10 Ranking Requirements Score™
63%The Top 10 Ranking Requirements Score™ of 63% means that the web page 111things.com meets only 63% of the
requirements for a top 10 ranking on Google.com (without Places) for the search term "Search engine optimization".
Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
account because search engines do not reveal the necessary data.
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SEO, LLC Internet Competitive Analysis Report 4/27/2014
Search engine ranking factors performance
Ranking Factor Importance Factors
Passed
Factors
Failed
Ranking Factors Performance
133 ranking factors passed
12 ranking factors failed
Essential (weighted most): 21 6
Very Important: 11 0
Important: 42 2
Moderately Important: 49 2
Slightly Important: 10 2
Total: 133 12
Table of contents
1. Report overview 18. Keyword use in outbound anchor texts
2. Keyword use in document title 19. Keyword use in same domain link URLs
3. Number of backlinks 20. Keyword use in outbound link URLs
4. Anchor texts of backlinks 21. Keyword use in meta description
5. Keyword use in body text 22. Number of trailing slashes in URL
6. Age of web site 23. HTML validation of web page to W3C standards
7. Keyword use in H1 headline texts 24. Readability level of web page
8. Keyword use in domain name 25. Keyword use in the first sentence of the body text
9. Keyword use in page URL 26. Search engine compatibility
10. Mentions on social sites 27. Factors that could prevent your top ranking
11. Server speed 28. Table: Number of keywords
12. Keyword use in H2-H6 headline texts 29. Table: Keyword density
13. Keyword use in IMG ALT attributes 30. Table: Keyword position
14. Top level domain of web site 31. Table: Number of words
15. Keyword use in bold body text 32. Table: Number of characters
16. Number of visitors to the site 33. Table: Ranking factors digest
17. Keyword use in same domain anchor texts
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Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to
find out how to use the search term "Search engine optimization" in the document title and if it's important for
Google.com (without Places).
Example: <title>Your web page title</title>
Their contents
Rank Keyword use in document title
1 Search engine optimization - Wikipedia, the free encyclopedia
2 Small Business Marketing: Pay-Per-Click or SEO? | Jonathan Long
3 What Is SEO / Search Engine Optimization ?
4 What Is Search Marketing?
5 SEO: The Free Beginner’s Guide From Moz
6 Why SEO is Important - The Beginners Guide to SEO - Moz
7 Affordable SEO & Search Engine Marketing Services | Optimization Company - Mainstreethost
8 BruceClay - Search Engine Optimization Tutorial - SEO training, free tools, how to ranking tips, advice
9 What is Search Engine Optimization (SEO)? Webopedia
10 SEO | Search Engine Optimization | Entrepreneur.com
Your contents
SEO LLC - Search Engine Optimization Services & Consultation
Advice for your document title
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 43% 38% OK OK
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 25% 13% OK OK
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 14% 13% OK OK
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SEO, LLC Internet Competitive Analysis Report 4/27/2014
Advice for your document title
Search term: "Search engine optimization"
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 14% 13% OK OK
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 3 3 OK OK
Keyword density: 0% to 14% 13% OK OK
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Number of backlinks
Essential
This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and
SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking
pages.
Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to
your site.
Number of backlinks according to these data providers (the more the better)
Alexa SEOprofiler (unique backlinks) Peak Value
To Your Site: 17 13 17
To Site 1: 1,907,031 n/a 1,907,031
To Site 2: 215,161 200,000 215,161
To Site 3: 23,932 35,277 35,277
To Site 4: 23,932 35,277 35,277
To Site 5: 13,369 14,602 14,602
To Site 6: 13,369 14,602 14,602
To Site 7: 2,890 2,088 2,890
To Site 8: 2,417 4,078 4,078
To Site 9: 8,719 16,099 16,099
To Site 10: 27,727 51,051 51,051
Range: 17 to 1,907,031 13 to 200,000 2,890 to 1,907,031
Advice for the number of backlinks
Summing up all data providers, there are too few web pages that link to your web site "111things.com". You should
increase the number of web pages from different domains that link to your web site.
<<
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SEO, LLC Internet Competitive Analysis Report 4/27/2014
Anchor texts of backlinks
Essential
Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider
your site to be important. However, the number of links is not as important as is the relevance of the linking page and the
anchor text used in linking to your site.
This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that
link to your site, along with the anchor text.
Most popular anchor texts used to link to your site
Anchor Text Popularity
lendingtree official site - loans from lendingtree 61.5%
large appliances 15.4%
http://www.111things.com/ 7.7%
seo llc - search engine optimization services | search engine experts 7.7%
http://111things.com 7.7%
Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
http://111Things.com http://111things.com/ http://splinternetmarketing.blogspot.com/2010/
10/search-engine-optimization-services.html
http://www.111things.c
om/
http://www.111things.com/ http://www.usalocalsearch.com/Lists/Site%20P
age%20Rank/AllItems.aspx
Large Appliances http://www.111things.com/apf4/amazon.cgi?Op
eration=ItemSearch&SearchIndex=Kitchen&Bro
wseNode=3741171
http://thecomputerauction.com/samsungmonito
r/
Large Appliances http://www.111things.com/apf4/amazon.cgi?Op
eration=ItemSearch&SearchIndex=Kitchen&Bro
wseNode=3741171
http://www.aawholesaler.com/samsungmonitor/
Large Appliances http://www.111things.com/apf4/amazon.cgi?Op
eration=ItemSearch&SearchIndex=Kitchen&Bro
wseNode=3741171
http://www.thecomputerauction.com/samsung
monitor/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://claimsprospector.com/foreclosurehomelo
an/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://howtosellyourhomefastingoodorbadmarke
ts.com/foreclosureloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://hwbi.net/badcredithomeloan/
LendingTree Official http://www.111things.com/lending-tree.htm http://hwbi.net/studentloan/
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
Site - Loans from
LendingTree
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://hwbi.net/vahomeloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://moneysourceonline.com/badcredithomelo
an/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://moneysourceonline.com/loanfinance/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://moneysourceonline.com/sbaloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://moneysourceonline.com/studentloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://pefunding.net/foreclosureloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://realestate-basics.com/foreclosureloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://thecashedge.com/badcredithomeloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://thecashedge.com/sbaloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://thecashedge.com/studentloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://thecashedge.com/vahomeloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.claimsprospector.com/foreclosureho
meloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.howtosellyourhomefastingoodorbad
markets.com/foreclosureloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.hwbi.net/badcredithomeloan/
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Sample of the web pages that link to your site
Anchor Text Linked URL Web Page That Links To Your Site
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.hwbi.net/studentloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.hwbi.net/vahomeloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.moneysourceonline.com/badcredith
omeloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.moneysourceonline.com/sbaloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.moneysourceonline.com/studentloa
n/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.pefunding.net/foreclosureloan/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.realestate-basics.com/foreclosurelo
an/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.student-loan-place.com/acs_student
_loan/acs_loan_servicing_student/
LendingTree Official
Site - Loans from
LendingTree
http://www.111things.com/lending-tree.htm http://www.student-loan-place.com/acs_student
_loan/acs_loan_site_student_web/
SEO LLC - Search
Engine Optimization
Services | Search
Engine Experts
http://111things.com/ http://www.fatm.org/index.php?c=4
SEO LLC - Search
Engine Optimization
Services | Search
Engine Experts
http://111things.com/ http://www.fatm.org/index.php?s=H&c=4
Advice for the anchor texts of backlinks
To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the
search term "Search engine optimization" in their anchor texts. The more links to your web site contain "Search
engine optimization" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking
on Google.com (without Places) for that search term.
It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the
same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking
<
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Advice for the anchor texts of backlinks
patterns.
In addition, the quality and reputation of the web pages that link to your site is very important to the search
engines.
Less than 10% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You
must increase the number of backlinks or anchor texts that contain that search term.
<<
Less than 20% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You
must increase the number of backlinks or anchor texts that contain that search term.
<<
Less than 40% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You
must increase the number of backlinks or anchor texts that contain that search term.
<<
Less than 60% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You
must increase the number of backlinks or anchor texts that contain that search term.
<<
Less than 80% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You
must increase the number of backlinks or anchor texts that contain that search term.
<<
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Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The
calculations include spaces and punctuation marks.
Your contents
Hello, Guest ( My SEO Project | Scope Your SEO Plan | Login ) Total Investment in SEO Consulting: 0 Sub-Total :
$0.00 Search SEO LLC SEO, LLC SEO Blog SEO News Your Account Services... Custom E-Commerce Development
Consulting & Training Content Writing Services Emails Newsletter Marketing Local Marketing PPC Marketing &
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Newsletters Local Marketing PPC Advertising Social Media Web Design Search Engine Optimization Powerful Tools
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We Know Search Engines and SEO Better Because We Build Search Engines. We provide Internet Operations
Consulting, Training and Services to SEO, Digital Marketing and Web Design companies from all over North America.
Digital Marketing Services SEO E-Commerce Web Hosting SEO and Social Media Marketing Statistics and Analysis
Why Online Marketing? Online marketing leads have consistently been shown to cost less than traditional marketing
channels. In fact, a recent report showed that an average online marketing lead cost $134 compared to $322 for
traditional marketing channels.
Additionally, the volume of leads on online marketing continues to grow. The chart above shows the lead channels that
were most frequently answered as having a low cost. Online marketing activities like blogging, seo and social media were
most frequently mentioned. The survey data also showed that most companies were increasing investment in these
activities. The fact that these sources are already among the cheapest ways to get new customers and that your
competitors are investing more in online marketing make a strong case for online marketing.
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interactive rich media ad formats that help you connect customers with your brand message.
And, you pay only when people engage wit ... Read more » August 14 2012 - Testimonials Since many of my prospective
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Advice for your body text
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 1 to 65 3 OK OK
Keyword density: 0% to 4% 1% OK OK
Number of words: 584 to 9,427 776 OK OK
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 3 to 244 11 OK OK
Keyword density: 1% to 5% 1% OK OK
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 2 to 169 6 OK OK
Keyword density: 0% to 3% 1% OK OK
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 1 to 79 3 OK OK
Keyword density: 0% to 1% 0% OK OK
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 8 to 492 20 OK OK
Keyword density: 1% to 2% 1% OK OK
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Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be
faked. The data is provided by Alexa.com and SEOprofiler.com.
Dates of the domain registration or of the first contents
URL Registration Date
Your Site http://111things.com/ Wednesday, October 20, 1999
1 http://en.wikipedia.org/wiki/Search_engine_optimizatio
n
Saturday, January 13, 2001
2 http://www.huffingtonpost.com/jonathan-long/small-bus
iness-marketing-_1_b_5206764.html
Thursday, March 10, 2005
3 http://searchengineland.com/guide/what-is-seo Wednesday, July 26, 2006 (newest domain)
4 http://searchengineland.com/guide/what-is-sem Wednesday, July 26, 2006 (newest domain)
5 http://moz.com/beginners-guide-to-seo Wednesday, April 29, 1998
6 http://moz.com/beginners-guide-to-seo/why-search-en
gine-marketing-is-necessary
Wednesday, April 29, 1998
7 http://www.mainstreethost.com/ Friday, January 21, 2000
8 http://www.bruceclay.com/seo/search-engine-optimiza
tion.htm
Friday, January 24, 1997
9 http://www.webopedia.com/TERM/S/SEO.html Saturday, April 04, 1998
10 http://www.entrepreneur.com/seo/ Tuesday, October 11, 1994 (oldest domain)
Range Tuesday, October 11, 1994 to Wednesday, July 26, 2006
Advice for the web site age
Your web site is about 15 years old. This is very good because the older your web site, the better it is for your
rankings on Google.com (without Places).
OK
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Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this
applies to Google.com (without Places), too.
Example: <h1>your very big headline text</h1>
Your contents
No. H1 Heading Text
1. Expert Search Engine Optimization Services, SEO Consultation & Training
Advice for your H1 headline texts
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 100% 33% OK OK
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 2 1 OK OK
Keyword density: 0% to 33% 11% OK OK
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 33% 11% OK OK
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 33% 11% OK OK
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 4 3 OK OK
Keyword density: 0% to 33% 11% OK OK
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Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places)
gives extra relevance to search terms within the domain name.
Example: "your-keyword" is the domain name of http://www.your-keyword.com
Their contents
Rank Words In Domain Name URL
1 en wikipedia http://en.wikipedia.org/wiki/Search_engine_optimization
2 huffingtonpost http://www.huffingtonpost.com/jonathan-long/small-busin
ess-marketing-_1_b_5206764.html
3 searchengine land http://searchengineland.com/guide/what-is-seo
4 searchengine land http://searchengineland.com/guide/what-is-sem
5 moz http://moz.com/beginners-guide-to-seo
6 moz http://moz.com/beginners-guide-to-seo/why-search-engi
ne-marketing-is-necessary
7 mainstreethost http://www.mainstreethost.com/
8 bruceclay http://www.bruceclay.com/seo/search-engine-optimizati
on.htm
9 webopedia http://www.webopedia.com/TERM/S/SEO.html
10 entrepreneur http://www.entrepreneur.com/seo/
Your contents
111things (Domain name: "111things.com")
Advice for the domain name
The domain name 111things.com does not contain the search term "Search engine optimization".
If you have a young web site with only a few backlinks, then consider registering a new domain name that contains
the search term "Search engine optimization".
If you have an established web site with a lot of backlinks, then you must compensate by improving the other
search engine ranking factors.
<
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Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com
(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL
with slashes, dashes or underscores.
Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm
Their contents
Rank Words In Page URL URL
1 wiki Search engine optimization http://en.wikipedia.org/wiki/Search_engine_optimization
2 jonathan long small business marketing 1 b 5206764 http://www.huffingtonpost.com/jonathan-long/small-busin
ess-marketing-_1_b_5206764.html
3 guide what is seo http://searchengineland.com/guide/what-is-seo
4 guide what is sem http://searchengineland.com/guide/what-is-sem
5 beginners guide to seo http://moz.com/beginners-guide-to-seo
6 beginners guide to seo why search engine marketing is
necessary
http://moz.com/beginners-guide-to-seo/why-search-engi
ne-marketing-is-necessary
7 [no words] http://www.mainstreethost.com/
8 seo search engine optimization http://www.bruceclay.com/seo/search-engine-optimizati
on.htm
9 TERM S SEO http://www.webopedia.com/TERM/S/SEO.html
10 seo http://www.entrepreneur.com/seo/
Your contents
[no words] (no page URL because you analyzed your homepage)
Advice for your page URL
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "Search engine optimization" at
least once but this is optional.
<
Keyword density: 0% to 75% 0% You could increase the keyword density for the search term
"Search engine optimization" but this is optional.
<
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "Search" at least once but this
is optional.
<
Keyword density: 0% to 25% 0% You could increase the keyword density for the search term <
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Advice for your page URL
Search term: "Search engine optimization"
"Search" but this is optional.
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "engine" at least once but this is
optional.
<
Keyword density: 0% to 25% 0% You could increase the keyword density for the search term
"engine" but this is optional.
<
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "optimization" at least once but
this is optional.
<
Keyword density: 0% to 25% 0% You could increase the keyword density for the search term
"optimization" but this is optional.
<
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 3 0 You could use one of the keywords "Search", "engine" or
"optimization" at least once but this is optional.
<
Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords
"Search", "engine" or "optimization" but this is optional.
<
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Mentions on social sites
Important
On social network sites, people decide which web sites are popular. This means that the popularity on social network
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on
social networks. ("n/a" means "data not available".)
Mentions on social sites (the more the better)
Delicious.com Facebook
Mentions
Google +1 Twitter Tweets Total
To Your Site: 0 2 4 13 19
To Site 1: 696 133,159 255 398 134,508
To Site 2: 8,058 229,300 7 229,269 466,634
To Site 3: 3,146 1,072 560 3,209 7,987
To Site 4: 3,146 1,072 29 3,209 7,456
To Site 5: 130 3,615 1,601 4,740 10,086
To Site 6: 130 3,615 35 4,740 8,520
To Site 7: 2 167 378 73 620
To Site 8: 548 214 35 376 1,173
To Site 9: 2,486 1,987 26 1,790 6,289
To Site 10: 2,609 15,985 4 25,974 44,572
Range: 0 to 8,058 2 to 229,300 4 to 1,601 13 to 229,269 620 to 466,634
Advice for the mentions on social sites
There are too few web pages that link to your web site "111things.com". You should increase the number of web
pages that link to your web site on these social networks.
<<
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Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).
Server speed results
Average Page Load Time (measured in seconds, the lower the better)
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
1.25s 1.66s 3.32s 2.78s 2.78s 1.96s 1.96s 2.21s 2.36s 3.32s 2.53s 1.66s to
3.32s
Server Speed Relative To Other Servers On The Internet (the faster the better)
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
fast:
top 35%
average:
top 50%
very
slow:
bottom
15%
slow:
bottom
25%
slow:
bottom
25%
average:
bottom
40%
average:
bottom
40%
slow:
bottom
35%
slow:
bottom
30%
very
slow:
bottom
15%
slow:
bottom
30%
very
slow:
bottom
15% to
average:
top 50%
Advice for the server speed
Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on
Google.com (without Places).
OK
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Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline
texts. This chapter examines if this applies to Google.com (without Places), too.
Example: <h3>your big headline text</h3>
Your contents
No. Heading Texts
1. [H2] Prices & Estimates
2. [H2] Powerful Tools
3. [H2] Affiliates & Resellers
4. [H2] Featured Services
5. [H2] SEO and Social Media Marketing Statistics and Analysis
6. [H2] Why Online Marketing?
7. [H2] Web and SEO Service Packages - 877-710-2007
8. [H3] Content Writing & Placement Services
9. [H3] PPC Advanced
10. [H3] PPC Basic
11. [H3] PPC Custom
12. [H3] PPC Starter
13. [H3] Social Media Community
14. [H3] December 23 2013 - Google's New Engagement Ads
15. [H3] August 14 2012 - Testimonials
16. [H3] March 2 2012 - Google Trends
17. [H3] March 2 2012 - Bing Linked Pages Allows Users to Influence Search Results
18. [H3] December 30 2011 - Google Quality Guide
19. [H2] SEO News
20. [H2] SEO Blog
21. [H2] SEO & Web Design Portfolio
Advice for your H2-H6 headline texts
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 5 0 You could use the search term "Search engine optimization" at
least once but this is optional.
<
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Advice for your H2-H6 headline texts
Search term: "Search engine optimization"
Keyword density: 0% to 10% 0% You could increase the keyword density for the search term
"Search engine optimization" but this is optional.
<
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 9 1 OK OK
Keyword density: 0% to 8% 1% OK OK
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 8 0 You could use the search term "engine" at least once but this is
optional.
<
Keyword density: 0% to 8% 0% You could increase the keyword density for the search term
"engine" but this is optional.
<
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 5 0 You could use the search term "optimization" at least once but
this is optional.
<
Keyword density: 0% to 4% 0% You could increase the keyword density for the search term
"optimization" but this is optional.
<
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 22 1 OK OK
Keyword density: 0% to 5% 0% OK OK
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Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the
<img alt> attributes to improve your rankings.
Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">
Your contents
No. Image Alt Attribute Text Image File Name
1. SEO, LLC - SEO and Internet Marketing Services images/111thingslogo.jpg
2. [empty] images/3page_img2.jpg
3. [empty] images/3page_img3.jpg
4. SEO, LLC on Pinterest Sharing Fun Stuff http://111things.com/images/black-pinterest-icon32.jpg
5. Follow Splinternet Marketing on Facebook http://111things.com/images/facebook-32x32.png
6. Splinternet Marketing on LinkedIn http://111things.com/images/linkedin-round32.jpg
7. Follow SplinternetMarketing SEO Tips on Wordpress http://111things.com/images/wordpress-32x32.png
8. Follow us on YouTube http://111things.com/images/youtube-32x32.png
9. Join us on Google Plus http://111things.com/images/google-32x32.png
10. Follow us on StumbleUpon http://111things.com/images/stumbleupon-32x32.png
11. Follow us on Blogger http://111things.com/images/blogger-32x32.png
12. Follow our Diggs http://111things.com/images/digg-32x32.png
13. Follow us on Delicious http://111things.com/images/delicious-32x32.png
14. [empty] /images/vslogo-s1.jpg
15. SEO and Internet Marketing RSS Feed http://111things.com/images/rss-32x32.png
16. [empty] images/set1.jpg
17. [empty] images/set2.jpg
18. [empty] images/set3.jpg
19. [empty] images/set4.jpg
20. [empty] images/set5.jpg
21. [empty] images/set6.jpg
22. [empty] images/set7.jpg
23. [empty] images/socialmediaheader.jpg
24. [empty] images/set8.jpg
25. [empty] images/set9.jpg
26. hubspot lead cost stats http://s3.amazonaws.com/systemproposalimages/1_201
20908_7187220.png
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Your contents
No. Image Alt Attribute Text Image File Name
27. Content Writing & Placement Services images/home_dsp_pricing_other.png
28. PPC Advanced images/home_dsp_pricing_ppc.png
29. PPC Basic images/home_dsp_pricing_ppc.png
30. PPC Custom images/home_dsp_pricing_ppc.png
31. PPC Starter images/home_dsp_pricing_ppc.png
32. Social Media Community images/home_dsp_pricing_social.png
33. [empty] //googleads.g.doubleclick.net/pagead/viewthroughconvers
ion/996896745/?value=0&amp;guid=ON&amp;script=0
Advice for your IMG ALT attributes
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 9 0 You could use the search term "Search engine optimization" at
least once but this is optional.
<
Keyword density: 0% to 31% 0% You could increase the keyword density for the search term
"Search engine optimization" but this is optional.
<
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 14 0 You could use the search term "Search" at least once but this
is optional.
<
Keyword density: 0% to 15% 0% You could increase the keyword density for the search term
"Search" but this is optional.
<
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 15 0 You could use the search term "engine" at least once but this is
optional.
<
Keyword density: 0% to 15% 0% You could increase the keyword density for the search term
"engine" but this is optional.
<
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 9 0 You could use the search term "optimization" at least once but
this is optional.
<
Keyword density: 0% to 10% 0% You could increase the keyword density for the search term
"optimization" but this is optional.
<
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 30 0 You could use one of the keywords "Search", "engine" or
"optimization" at least once but this is optional.
<
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Advice for your IMG ALT attributes
Search term: "Search engine optimization"
Keyword density: 0% to 12% 0% You could increase the keyword density for the keywords
"Search", "engine" or "optimization" but this is optional.
<
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Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.
Top level domain results
Your
Site
1 2 3 4 5 6 7 8 9 10
.com .org .com .com .com .com .com .com .com .com .com
Advice for the top level domain of your web site
Your web site URL 111things.com contains the often used top level domain .com. This is neither good nor bad for
your rankings on Google.com (without Places).
OK
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Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.
Their contents
Rank Keyword use in bold body text
1 Search engine optimization Search engine optimization SEO ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b a
b ^ ^ ^ ^ ^ ^ ^ a b ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b c ^ ^ ^ ^ ^ Listen to this article More spoken articlesSearch engine
optimization
2 U.S. BR CA FR IT JP MG ES US UK Newsletters Huffington Post Search Notifications More in Politics You
Might Also Like More in WorldPost You Might Also Like More in Business You Might Also Like More in Tech You
Might Also Like More in Media You Might Also Like More in Green You Might Also Like More in Sports You Might
Also Like More in Science You Might Also Like More in Arts You Might Also Like News Entertainment Life &
Style Tech & Science Voice [and 1,309 additional characters]
3 | See More Top News See More News Briefs See More Features See More Columns See More How To Join us at
one of our SMX or MarTech events: United States Europe Australia & China Learn more about:SearchCap
Webcasts: Re search: See More Topics News From Marketing Land See more at Marketing Land
4 | Search Marketing Advice At Search Engine Land Search Marketing Resources See More Top News See More
News Briefs See More Features See More Columns See More How To Join us at one of our SMX or MarTech
events: United States Europe Australia & China Learn more about: SearchCap Webcasts: Research: See More
Topics News From Marketing Land See more at Marketing Land
5 The Help Hub Questions About Inbound Marketing? over 1 million timesSearch queries we recommend reading
this guide front-to-back Looking for marketing consulting? Let's be friends!
6 The Help Hub Questions About Inbound Marketing? relevance importance Looking for marketing consulting? Let's
be friends!
7 Grow your business. SOLUTIONS Real results raised organic traffic by 60% reduced website load time by 6.9
seconds 2164% increase in Twitter mentions increase site visitors by 638% satisfied companies Free Ebook:
Free Ebook: Free Ebook: Free Ebook:
8 how to do Search Engine Optimization search engine optimization ( SEO ) You should get your rankings the
old fashioned way - you should earn them! free SEO tips and advice ranking is the first step to increased Web
traffic personalization What is Search Engine Optimization ? formal, proven SEO methodology and strong tools
top organic SEO ranking It is not the job of search engine optimization to make a pig fly. It is the job of the
SEO to genetica [and 2,254 additional characters]
9 s e o s e o
10 Please note:
Your contents
Hello, Guest
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Advice for your bold body text
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 7 0 You could use the search term "Search engine optimization" at
least once but this is optional.
<
Keyword density: 0% to 12% 0% You could increase the keyword density for the search term
"Search engine optimization" but this is optional.
<
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 15 0 You could use the search term "Search" at least once but this
is optional.
<
Keyword density: 0% to 8% 0% You could increase the keyword density for the search term
"Search" but this is optional.
<
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 9 0 You could use the search term "engine" at least once but this is
optional.
<
Keyword density: 0% to 4% 0% You could increase the keyword density for the search term
"engine" but this is optional.
<
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 8 0 You could use the search term "optimization" at least once but
this is optional.
<
Keyword density: 0% to 4% 0% You could increase the keyword density for the search term
"optimization" but this is optional.
<
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 32 0 You could use one of the keywords "Search", "engine" or
"optimization" at least once but this is optional.
<
Keyword density: 0% to 4% 0% You could increase the keyword density for the keywords
"Search", "engine" or "optimization" but this is optional.
<
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Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.
Alexa.com Traffic Rank results (the lower the better)
URL Alexa Traffic Rank
Your Site http://111things.com/ Rank #2,280,400
1 http://en.wikipedia.org/wiki/Search_engine_optimizatio
n
Rank #6 (most visitors of the competitors)
2 http://www.huffingtonpost.com/jonathan-long/small-bus
iness-marketing-_1_b_5206764.html
Rank #79
3 http://searchengineland.com/guide/what-is-seo Rank #767
4 http://searchengineland.com/guide/what-is-sem Rank #767
5 http://moz.com/beginners-guide-to-seo Rank #268
6 http://moz.com/beginners-guide-to-seo/why-search-en
gine-marketing-is-necessary
Rank #268
7 http://www.mainstreethost.com/ Rank #41,458 (least visitors of the competitors)
8 http://www.bruceclay.com/seo/search-engine-optimiza
tion.htm
Rank #10,795
9 http://www.webopedia.com/TERM/S/SEO.html Rank #4,349
10 http://www.entrepreneur.com/seo/ Rank #747
Range 6 to 41,458
(average rank: #5,950)
Advice for the number of visitors to your site
Your web site 111things.com does not appear to attract many visitors because your traffic rank is above #100,000
and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on
Google.com (without Places).
<<
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Keyword use in same domain anchor texts
Moderately Important
Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the
links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search
terms in same domain anchor texts into account.
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact
information".
Your contents
No. Same Domain Link Text Link URL
1. [empty] /default.asp
2. My SEO Project /shopcustadmin.asp
3. Scope Your SEO Plan /shopaddtocart.asp
4. Login /shopcustadminlogin.asp
5. SEO, LLC /default.asp
6. SEO Blog /shopblogslistings.asp
7. SEO News /shopnewslistings.asp
8. Your Account /shopcustadmin.asp
9. Services... /shopdisplaycategories.asp
10. Custom E-Commerce Development /shopdisplayproducts.asp?id=21&cat=++E%2DCommer
ce+Development
11. Consulting & Training /shopdisplayproducts.asp?id=45&cat=Consulting+%26+
Training
12. Content Writing Services /shopdisplayproducts.asp?id=48&cat=Content+Writing+
Services
13. Emails Newsletter Marketing /shopdisplayproducts.asp?id=49&cat=Email+Newsletter
s
14. Local Marketing /shopdisplayproducts.asp?id=52&cat=Local+Marketing
15. PPC Marketing & Advertising /shopdisplayproducts.asp?id=51&cat=PPC+Advertising
16. Social Media Marketing /shopdisplayproducts.asp?id=50&cat=Social+Media
17. Web Design /shopdisplayproducts.asp?id=53&cat=Web+Design
18. Custom SEO Services /shopdisplayproducts.asp?id=39&cat=Search+Engine+O
ptimization
19. Contact SEO, LLC /shopcustcontact.asp
20. E-Commerce Development /shopdisplayproducts.asp?id=21&amp;cat=++E%2DCo
mmerce+Development
21. Consulting & Training /shopdisplayproducts.asp?id=45&amp;cat=Consulting+
%26+Training
22. Content Writing Services /shopdisplayproducts.asp?id=48&amp;cat=Content+Writ
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Your contents
No. Same Domain Link Text Link URL
ing+Services
23. Email Newsletters /shopdisplayproducts.asp?id=49&amp;cat=Email+Newsl
etters
24. Local Marketing /shopdisplayproducts.asp?id=52&amp;cat=Local+Market
ing
25. PPC Advertising /shopdisplayproducts.asp?id=51&amp;cat=PPC+Adverti
sing
26. Social Media /shopdisplayproducts.asp?id=50&amp;cat=Social+Media
27. Web Design /shopdisplayproducts.asp?id=53&amp;cat=Web+Design
28. Search Engine Optimization /shopdisplayproducts.asp?id=39&amp;cat=Search+Engi
ne+Optimization
29. Marketing Tools Portal /shopcontent.asp?type=marketingtoolsportal
30. PPC Process Overview /shopcontent.asp?type=ppcprocessoverview
31. PPC Management Portal /shopcontent.asp?type=ppctoolsportal
32. SEO Process Overview /shopcontent.asp?type=seooverview
33. SEO Management Portal /shopcontent.asp?type=seotoolsportal
34. Hosting Resellers /shopcontent.asp?type=hostingresellers
35. SEO & Digital Media Marketing Resellers /shopcontent.asp?type=seoresellers
36. [empty] /shopquery.asp?catalogid=96
37. Details /shopquery.asp?catalogid=96
38. [empty] /shopquery.asp?catalogid=97
39. Details /shopquery.asp?catalogid=97
40. [empty] /
41. [empty] /shopcontent.asp?type=seorssfeeds
42. Digital Marketing Services /shopdisplaycategories.asp?id=47&amp;cat=Digital+Mar
keting+Services
43. /shopdisplayproducts.asp?id=39&amp;cat=Search+Engi
ne+Optimization
44. SEO /shopdisplayproducts.asp?id=39&amp;cat=Search+Engi
ne+Optimization
45. /shopexd.asp?id=96
46. E-Commerce /shopexd.asp?id=96
47. [empty] /shopquery.asp?catalogid=108
48. [empty] /shopquery.asp?catalogid=119
49. [empty] /shopquery.asp?catalogid=116
50. [empty] /shopquery.asp?catalogid=120
51. [empty] /shopquery.asp?catalogid=114
Created by SEO, LLC 32 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Your contents
No. Same Domain Link Text Link URL
52. [empty] /shopquery.asp?catalogid=113
53. Read more » /shopnews.asp?type=googleengagementads
54. Read more » /shopnews.asp?type=references
55. Read more » /shopnews.asp?type=googletrends
56. Read more » /shopnews.asp?type=BingLinkedPagesAllowsUserstoInfl
uenceSearchResults
57. Read more » /shopnews.asp?type=GoogleQualityGuide
58. Testimonials /shopnews.asp?type=references
59. Company Profile /shopnews.asp?type=resume
60. Google Trends /shopnews.asp?type=googletrends
61. Google Quality Guide /shopnews.asp?type=GoogleQualityGuide
62. Social Media Infographics /shopblogs.asp?type=socialmediainfographics
63. Facebook Facts /shopblogs.asp?type=FacebookFacts
64. Twitter Facts /shopblogs.asp?type=TwitterFacts
65. LinkedIn Facts /shopblogs.asp?type=LinkedInFacts
66. Google Plus Facts /shopblogs.asp?type=GooglePlusFacts
67. Social Media Facts /shopblogs.asp?type=SocialMediaFacts
68. What is SEO? /shopblogs.asp?type=whatisseo
69. How to add the Google +1 button to your web pages /shopblogs.asp?type=HowToGooglePlusAPage
70. Amore Laser /shopcontent.asp?type=amorelaser
71. Gallun Jewelry /shopcontent.asp?type=antiquejewelry
72. Belchfire /shopcontent.asp?type=belchfire
73. Downtown Dough /shopcontent.asp?type=cookiecutters
74. Curvy Road /shopcontent.asp?type=curvyroad
75. George Watts /shopcontent.asp?type=georgewatts
76. Have Healthy Water /shopcontent.asp?type=havehealthywater
77. Lake Monitors /shopcontent.asp?type=lakemonitors
78. My Hair Piece /shopcontent.asp?type=myhairpiece
79. My Pool Spas /shopcontent.asp?type=MyPoolSpas
80. Affluent Magazine /shopcontent.asp?type=PortfolioAffluentMagazine
81. Automotive Catalog Corp /shopcontent.asp?type=PortfolioAutomotiveCatalogCorp
82. Remodel and Paint /shopcontent.asp?type=remodelandpaint
83. Remodeling & Improvements /shopcontent.asp?type=remodelingimprovements
84. Home /default.asp
85. Services /shopdisplaycategories.asp
86. Features /shopcontent.asp?type=features
Created by SEO, LLC 33 of 64 http://www.SplinternetMarketing.com
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Your contents
No. Same Domain Link Text Link URL
87. About Us /shopcontent.asp?type=Aboutus
88. Contact us /shopcustcontact.asp
89. Search /shopsearch.asp
Advice for your same domain anchor texts
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 16 1 OK OK
Keyword density: 0% to 8% 2% OK OK
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 1 to 40 2 OK OK
Keyword density: 0% to 10% 1% OK OK
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 17 1 OK OK
Keyword density: 0% to 7% 1% OK OK
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 16 1 OK OK
Keyword density: 0% to 3% 1% OK OK
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 1 to 51 4 OK OK
Keyword density: 0% to 6% 1% OK OK
Created by SEO, LLC 34 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Keyword use in outbound anchor texts
Moderately Important
Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a>
tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places)
gives relevance to search terms in outbound anchor texts.
Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the
outbound anchor text "About the company".
Your contents
No. Outbound Link Text Link URL
1. [empty] http://pinterest.com/seollc/
2. [empty] http://facebook.splinternetmarketing.com
3. [empty] http://linkedin.splinternetmarketing.com
4. [empty] http://youtube.splinternetmarketing.com
5. [empty] http://googleplus.splinternetmarketing.com
6. [empty] http://stumbleupon.splinternetmarketing.com
7. [empty] http://Blogspot.splinternetmarketing.com
8. [empty] http://digg.splinternetmarketing.com
9. [empty] http://tiny.cc/aebb0
10. [empty] http://www.venturestreet.com
11. http://seoxtc.net/web-site-hosting/
12. Web Hosting http://seoxtc.net/web-site-hosting/
13. Tweet https://twitter.com/share
14. Site Designed by SEO, LLC - SEO, Web Design and
Online Marketing
http://SplinternetMarketing.com/default.asp
Advice for your outbound anchor texts
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 5 0 You could use the search term "Search engine optimization" at
least once but this is optional.
<
Keyword density: 0% to 4% 0% You could increase the keyword density for the search term
"Search engine optimization" but this is optional.
<
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 25 0 You could use the search term "Search" at least once but this
is optional.
<
Created by SEO, LLC 35 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Advice for your outbound anchor texts
Search term: "Search engine optimization"
Keyword density: 0% to 8% 0% You could increase the keyword density for the search term
"Search" but this is optional.
<
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 13 0 You could use the search term "engine" at least once but this is
optional.
<
Keyword density: 0% to 4% 0% You could increase the keyword density for the search term
"engine" but this is optional.
<
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 5 0 You could use the search term "optimization" at least once but
this is optional.
<
Keyword density: 0% to 1% 0% You could increase the keyword density for the search term
"optimization" but this is optional.
<
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 43 0 You could use one of the keywords "Search", "engine" or
"optimization" at least once but this is optional.
<
Keyword density: 0% to 3% 0% You could increase the keyword density for the keywords
"Search", "engine" or "optimization" but this is optional.
<
Created by SEO, LLC 36 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Keyword use in same domain link URLs
Moderately Important
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com
(without Places).
Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL
"contact.htm".
Your contents
No. Same Domain Link URL Link Text
1. default [/default.asp] [empty]
2. shopcustadmin [/shopcustadmin.asp] My SEO Project
3. shopaddtocart [/shopaddtocart.asp] Scope Your SEO Plan
4. shopcustadminlogin [/shopcustadminlogin.asp] Login
5. default [/default.asp] SEO, LLC
6. shopblogslistings [/shopblogslistings.asp] SEO Blog
7. shopnewslistings [/shopnewslistings.asp] SEO News
8. shopcustadmin [/shopcustadmin.asp] Your Account
9. shopdisplaycategories [/shopdisplaycategories.asp] Services...
10. shopdisplayproducts id 21 cat E 2DCommerce
Development
[/shopdisplayproducts.asp?id=21&cat=++E%2DCommer
ce+Development]
Custom E-Commerce Development
11. shopdisplayproducts id 45 cat Consulting 26 Training
[/shopdisplayproducts.asp?id=45&cat=Consulting+%26+
Training]
Consulting & Training
12. shopdisplayproducts id 48 cat Content Writing Services
[/shopdisplayproducts.asp?id=48&cat=Content+Writing+
Services]
Content Writing Services
13. shopdisplayproducts id 49 cat Email Newsletters
[/shopdisplayproducts.asp?id=49&cat=Email+Newsletter
s]
Emails Newsletter Marketing
14. shopdisplayproducts id 52 cat Local Marketing
[/shopdisplayproducts.asp?id=52&cat=Local+Marketing]
Local Marketing
15. shopdisplayproducts id 51 cat PPC Advertising
[/shopdisplayproducts.asp?id=51&cat=PPC+Advertising]
PPC Marketing & Advertising
16. shopdisplayproducts id 50 cat Social Media
[/shopdisplayproducts.asp?id=50&cat=Social+Media]
Social Media Marketing
17. shopdisplayproducts id 53 cat Web Design
[/shopdisplayproducts.asp?id=53&cat=Web+Design]
Web Design
18. shopdisplayproducts id 39 cat Search Engine Custom SEO Services
Created by SEO, LLC 37 of 64 http://www.SplinternetMarketing.com
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Your contents
No. Same Domain Link URL Link Text
Optimization [/shopdisplayproducts.asp?id=39&cat=
Search+Engine+Optimization ]
19. shopcustcontact [/shopcustcontact.asp] Contact SEO, LLC
20. shopdisplayproducts id 21 amp cat E 2DCommerce
Development
[/shopdisplayproducts.asp?id=21&amp;cat=++E%2DCo
mmerce+Development]
E-Commerce Development
21. shopdisplayproducts id 45 amp cat Consulting 26
Training
[/shopdisplayproducts.asp?id=45&amp;cat=Consulting+
%26+Training]
Consulting & Training
22. shopdisplayproducts id 48 amp cat Content Writing
Services
[/shopdisplayproducts.asp?id=48&amp;cat=Content+Wri
ting+Services]
Content Writing Services
23. shopdisplayproducts id 49 amp cat Email Newsletters
[/shopdisplayproducts.asp?id=49&amp;cat=Email+Newsl
etters]
Email Newsletters
24. shopdisplayproducts id 52 amp cat Local Marketing
[/shopdisplayproducts.asp?id=52&amp;cat=Local+Marke
ting]
Local Marketing
25. shopdisplayproducts id 51 amp cat PPC Advertising
[/shopdisplayproducts.asp?id=51&amp;cat=PPC+Adverti
sing]
PPC Advertising
26. shopdisplayproducts id 50 amp cat Social Media
[/shopdisplayproducts.asp?id=50&amp;cat=Social+Medi
a]
Social Media
27. shopdisplayproducts id 53 amp cat Web Design
[/shopdisplayproducts.asp?id=53&amp;cat=Web+Design
]
Web Design
28. shopdisplayproducts id 39 amp cat Search Engine
Optimization
[/shopdisplayproducts.asp?id=39&amp;cat= Search+
Engine+Optimization ]
Search Engine Optimization
29. shopcontent type marketingtoolsportal
[/shopcontent.asp?type=marketingtoolsportal]
Marketing Tools Portal
30. shopcontent type ppcprocessoverview
[/shopcontent.asp?type=ppcprocessoverview]
PPC Process Overview
31. shopcontent type ppctoolsportal
[/shopcontent.asp?type=ppctoolsportal]
PPC Management Portal
32. shopcontent type seooverview
[/shopcontent.asp?type=seooverview]
SEO Process Overview
33. shopcontent type seotoolsportal SEO Management Portal
Created by SEO, LLC 38 of 64 http://www.SplinternetMarketing.com
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Your contents
No. Same Domain Link URL Link Text
[/shopcontent.asp?type=seotoolsportal]
34. shopcontent type hostingresellers
[/shopcontent.asp?type=hostingresellers]
Hosting Resellers
35. shopcontent type seoresellers
[/shopcontent.asp?type=seoresellers]
SEO & Digital Media Marketing Resellers
36. shopquery catalogid 96 [/shopquery.asp?catalogid=96] [empty]
37. shopquery catalogid 96 [/shopquery.asp?catalogid=96] Details
38. shopquery catalogid 97 [/shopquery.asp?catalogid=97] [empty]
39. shopquery catalogid 97 [/shopquery.asp?catalogid=97] Details
40. [empty] [/] [empty]
41. shopcontent type seorssfeeds
[/shopcontent.asp?type=seorssfeeds]
[empty]
42. shopdisplaycategories id 47 amp cat Digital Marketing
Services
[/shopdisplaycategories.asp?id=47&amp;cat=Digital+Mar
keting+Services]
Digital Marketing Services
43. shopdisplayproducts id 39 amp cat Search Engine
Optimization
[/shopdisplayproducts.asp?id=39&amp;cat= Search+
Engine+Optimization ]
44. shopdisplayproducts id 39 amp cat Search Engine
Optimization
[/shopdisplayproducts.asp?id=39&amp;cat= Search+
Engine+Optimization ]
SEO
45. shopexd id 96 [/shopexd.asp?id=96]
46. shopexd id 96 [/shopexd.asp?id=96] E-Commerce
47. shopquery catalogid 108 [/shopquery.asp?catalogid=108] [empty]
48. shopquery catalogid 119 [/shopquery.asp?catalogid=119] [empty]
49. shopquery catalogid 116 [/shopquery.asp?catalogid=116] [empty]
50. shopquery catalogid 120 [/shopquery.asp?catalogid=120] [empty]
51. shopquery catalogid 114 [/shopquery.asp?catalogid=114] [empty]
52. shopquery catalogid 113 [/shopquery.asp?catalogid=113] [empty]
53. shopnews type googleengagementads
[/shopnews.asp?type=googleengagementads]
Read more »
54. shopnews type references
[/shopnews.asp?type=references]
Read more »
55. shopnews type googletrends
[/shopnews.asp?type=googletrends]
Read more »
56. shopnews type BingLinkedPagesAllowsUserstoInfluence
SearchResults
Read more »
Created by SEO, LLC 39 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Your contents
No. Same Domain Link URL Link Text
[/shopnews.asp?type=BingLinkedPagesAllowsUserstoInfl
uenceSearchResults]
57. shopnews type GoogleQualityGuide
[/shopnews.asp?type=GoogleQualityGuide]
Read more »
58. shopnews type references
[/shopnews.asp?type=references]
Testimonials
59. shopnews type resume [/shopnews.asp?type=resume] Company Profile
60. shopnews type googletrends
[/shopnews.asp?type=googletrends]
Google Trends
61. shopnews type GoogleQualityGuide
[/shopnews.asp?type=GoogleQualityGuide]
Google Quality Guide
62. shopblogs type socialmediainfographics
[/shopblogs.asp?type=socialmediainfographics]
Social Media Infographics
63. shopblogs type FacebookFacts
[/shopblogs.asp?type=FacebookFacts]
Facebook Facts
64. shopblogs type TwitterFacts
[/shopblogs.asp?type=TwitterFacts]
Twitter Facts
65. shopblogs type LinkedInFacts
[/shopblogs.asp?type=LinkedInFacts]
LinkedIn Facts
66. shopblogs type GooglePlusFacts
[/shopblogs.asp?type=GooglePlusFacts]
Google Plus Facts
67. shopblogs type SocialMediaFacts
[/shopblogs.asp?type=SocialMediaFacts]
Social Media Facts
68. shopblogs type whatisseo
[/shopblogs.asp?type=whatisseo]
What is SEO?
69. shopblogs type HowToGooglePlusAPage
[/shopblogs.asp?type=HowToGooglePlusAPage]
How to add the Google +1 button to your web pages
70. shopcontent type amorelaser
[/shopcontent.asp?type=amorelaser]
Amore Laser
71. shopcontent type antiquejewelry
[/shopcontent.asp?type=antiquejewelry]
Gallun Jewelry
72. shopcontent type belchfire
[/shopcontent.asp?type=belchfire]
Belchfire
73. shopcontent type cookiecutters
[/shopcontent.asp?type=cookiecutters]
Downtown Dough
74. shopcontent type curvyroad
[/shopcontent.asp?type=curvyroad]
Curvy Road
75. shopcontent type georgewatts
[/shopcontent.asp?type=georgewatts]
George Watts
76. shopcontent type havehealthywater
[/shopcontent.asp?type=havehealthywater]
Have Healthy Water
Created by SEO, LLC 40 of 64 http://www.SplinternetMarketing.com
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Your contents
No. Same Domain Link URL Link Text
77. shopcontent type lakemonitors
[/shopcontent.asp?type=lakemonitors]
Lake Monitors
78. shopcontent type myhairpiece
[/shopcontent.asp?type=myhairpiece]
My Hair Piece
79. shopcontent type MyPoolSpas
[/shopcontent.asp?type=MyPoolSpas]
My Pool Spas
80. shopcontent type PortfolioAffluentMagazine
[/shopcontent.asp?type=PortfolioAffluentMagazine]
Affluent Magazine
81. shopcontent type PortfolioAutomotiveCatalogCorp
[/shopcontent.asp?type=PortfolioAutomotiveCatalogCorp]
Automotive Catalog Corp
82. shopcontent type remodelandpaint
[/shopcontent.asp?type=remodelandpaint]
Remodel and Paint
83. shopcontent type remodelingimprovements
[/shopcontent.asp?type=remodelingimprovements]
Remodeling & Improvements
84. default [/default.asp] Home
85. shopdisplaycategories [/shopdisplaycategories.asp] Services
86. shopcontent type features
[/shopcontent.asp?type=features]
Features
87. shopcontent type Aboutus
[/shopcontent.asp?type=Aboutus]
About Us
88. shopcustcontact [/shopcustcontact.asp] Contact us
89. shopsearch [/shopsearch.asp] Search
Advice for your same domain link URLs
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 26 4 OK OK
Keyword density: 0% to 6% 4% OK OK
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 54 6 OK OK
Keyword density: 0% to 8% 2% OK OK
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 46 4 OK OK
Keyword density: 0% to 7% 1% OK OK
Search term: "optimization"
Competitors Your Site Advice
Created by SEO, LLC 41 of 64 http://www.SplinternetMarketing.com
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Advice for your same domain link URLs
Search term: "Search engine optimization"
Number of keywords: 0 to 27 4 OK OK
Keyword density: 0% to 3% 1% OK OK
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 127 14 OK OK
Keyword density: 0% to 5% 1% OK OK
Created by SEO, LLC 42 of 64 http://www.SplinternetMarketing.com
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Keyword use in outbound link URLs
Moderately Important
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other
web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search
terms in outbound links
Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL
"www.not-your-site.com/info.htm".
Your contents
No. Outbound Link URL Link Text
1. pinterest seollc [http://pinterest.com/seollc/] [empty]
2. facebook splinternetmarketing
[http://facebook.splinternetmarketing.com]
[empty]
3. linkedin splinternetmarketing
[http://linkedin.splinternetmarketing.com]
[empty]
4. youtube splinternetmarketing
[http://youtube.splinternetmarketing.com]
[empty]
5. googleplus splinternetmarketing
[http://googleplus.splinternetmarketing.com]
[empty]
6. stumbleupon splinternetmarketing
[http://stumbleupon.splinternetmarketing.com]
[empty]
7. Blogspot splinternetmarketing
[http://Blogspot.splinternetmarketing.com]
[empty]
8. digg splinternetmarketing
[http://digg.splinternetmarketing.com]
[empty]
9. tiny aebb0 [http://tiny.cc/aebb0] [empty]
10. www venturestreet [http://www.venturestreet.com] [empty]
11. seoxtc web site hosting
[http://seoxtc.net/web-site-hosting/]
12. seoxtc web site hosting
[http://seoxtc.net/web-site-hosting/]
Web Hosting
13. twitter share [https://twitter.com/share] Tweet
14. SplinternetMarketing default
[http://SplinternetMarketing.com/default.asp]
Site Designed by SEO, LLC - SEO, Web Design and
Online Marketing
Advice for your outbound link URLs
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 2 0 You could use the search term "Search engine optimization" at <
Created by SEO, LLC 43 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Advice for your outbound link URLs
Search term: "Search engine optimization"
least once but this is optional.
Keyword density: 0% to 2% 0% You could increase the keyword density for the search term
"Search engine optimization" but this is optional.
<
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 40 0 You could use the search term "Search" at least once but this
is optional.
<
Keyword density: 0% to 7% 0% You could increase the keyword density for the search term
"Search" but this is optional.
<
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 17 0 You could use the search term "engine" at least once but this is
optional.
<
Keyword density: 0% to 4% 0% You could increase the keyword density for the search term
"engine" but this is optional.
<
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 3 0 You could use the search term "optimization" at least once but
this is optional.
<
Keyword density: 0% to 1% 0% You could increase the keyword density for the search term
"optimization" but this is optional.
<
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 55 0 You could use one of the keywords "Search", "engine" or
"optimization" at least once but this is optional.
<
Keyword density: 0% to 3% 0% You could increase the keyword density for the keywords
"Search", "engine" or "optimization" but this is optional.
<
Created by SEO, LLC 44 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Keyword use in meta description
Moderately Important
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without
Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search
results.
Example: <meta name="description" content="This sentence describes the contents of your web site.">
Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to
make sure that your web site is displayed with an attractive description in the search results.
Their contents
Rank Keyword use in meta description
1 [not used]
2 A common question that every small business owner has when it comes to driving visitors to his or her website is
whether search engine optimization (SEO) or pay-per-click (PPC) marketing is the best option. These are the
two most effective traffic so...
3 Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics
of search engine optimization , ranking factors & more.
4 Search marketing is the process of gaining traffic and visibility from search engine s through both paid and
unpaid efforts. It encompasses: SEO: Earning tr
5 New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million
times and provides the information you need to get on the road to professional quality SEO. New to SEO? Need to
polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the
information you need to get on the road to professional quality SEO.
6 New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million
times and provides the information you need to get on the road to professional quality SEO. New to SEO? Need to
polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the
information you need to get on the road to professional quality SEO.
7 Get your website found and start converting traffic into business! Mainstreethost specializes in search engine
optimization (SEO), paid search marketing, website design, social media marketing, content marketing and
more.
8 Step-by-step Search Engine Optimization tutorial, classroom SEO training, tools, services, site Assessments,
free tips and advice for ranking, placement, education guide.
9 SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a
high-ranking placement in search results
10 The latest SEO news, tips, and tools for growing your business online. Search engine optimization strategies
to get more traffic and sales from Entrepreneur.
Your contents
We provide Search Engine Optimization Services Internet Operations Consulting, Training and Services to SEO, Digital
Marketing and Web Design companie
Created by SEO, LLC 45 of 64 http://www.SplinternetMarketing.com
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Advice for your meta description
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 13% 15% The keyword density is too high. It should be 13% at maximum.
Consider adding more text to lower the keyword density.
<<
Search term: "Search"
Competitors Your Site Advice
Number of keywords: 0 to 2 1 OK OK
Keyword density: 0% to 8% 5% OK OK
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 2 1 OK OK
Keyword density: 0% to 8% 5% OK OK
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 1 1 OK OK
Keyword density: 0% to 4% 5% The keyword density is too high. It should be 4% at maximum.
Consider adding more text to lower the keyword density.
<<
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 5 3 OK OK
Keyword density: 0% to 7% 5% OK OK
Created by SEO, LLC 46 of 64 http://www.SplinternetMarketing.com
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Number of trailing slashes in URL
Moderately Important
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL
contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think
that the page is important in relation to the other pages.
Number of trailing slashes
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
0 1 1 1 1 0 1 0 1 2 1 0 to 2
Advice for the number of trailing slashes in your web site URL
The URL 111things.com does not contain more or less trailing slashes than the top ranked pages. This means that
you do not have to change the number of trailing slashes in your URL.
OK
Created by SEO, LLC 47 of 64 http://www.SplinternetMarketing.com
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HTML validation of web page to W3C standards
Slightly Important
Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web
page, then search engines might not be able to read everything of your web page. You should also check the CSS code
of your web page (see link below).
Validation results
Validity
HTML: 41 errors, not valid
http://validator.w3.org/check?uri=http://111things.com/
CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://111things.com/
Advice regarding the validity of your web site
The HTML code validation of your web page 111things.com failed. This means that Google.com (without Places)
might not be able to read your web page. You should fix any HTML errors.
<<
Created by SEO, LLC 48 of 64 http://www.SplinternetMarketing.com
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Readability level of web page
Slightly Important
The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It
measures the approximate level of education necessary to understand the web page content. Higher scores indicate the
text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not
comparable.
Readability results
Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand)
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
51 65 49 66 60 55 53 56 56 63 44 44 to 66
Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text)
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
10 6 12 7 8 10 10 9 10 9 14 6 to 14
Advice for the readability of your web site
The Flesch Reading Ease Score of your web page 111things.com is 51. A score of 60 to 80 is considered to be
optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page
is not English, then the score might be alright.
To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure
that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one
space between each word, and after any punctuation, including commas.
<<
Created by SEO, LLC 49 of 64 http://www.SplinternetMarketing.com
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Keyword use in the first sentence of the body text
Slightly Important
The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some
search engines give more relevance to search terms when they appear in the first sentence. Some will use your first
sentence as the description of your page on the search result page.
Example: <body>Here goes the first sentence. This text is not the first sentence.
Their contents
Rank Keyword use in the first sentence of the body text
1 Search engine optimization From Wikipedia, the free encyclopedia Jump to: navigation , search "SEO"
redirects here.
2 April 27, 2014 Edition: U.S.
3 News News Headlines Features SearchCap Daily Newsletter Columns SEO Overview: What Is SEO?
4 News News Headlines Features SearchCap Daily Newsletter Columns SEO Overview: What Is SEO?
5 Products Learn Community Blogs About Help
6 Products Learn Community Blogs About Help
7 Questions?
8 USA (Corporate) USA (Corporate) Europe English Italian Australasia India Japan English Japanese Brazil English
Portuguese A A A Login Blog Newsletter Press Contact About Ethics Get Quote Internet Marketing Optimization
» SEO » Tutorials Click To Select SEO - Search Engine Optimization
9 MAIN BROWSE TERMS DID YOU KNOW?
10 Business & Small Business Log In | Join Log In | Join Log In Join Entrepreneur Sign In with My Account My
Activity Email Preferences Logout Follow Entrepreneur on Facebook Follow Entrepreneur on Twitter Follow
Entrepreneur on LinkedIn Subscribe Get the Magazine Email Newsletters Get Our Mobile Apps | Bookstore |
eServices Entrepreneur Homepage Startups Starting a Business Home How-To Guides Startup Basics Business
Ideas Your Business Plan Startup [and 1,121 additional characters]
Your contents
Hello, Guest ( My SEO Project | Scope Your SEO Plan | Login ) Total Investment in SEO Consulting: 0 Sub-Total :
$0.00 Search SEO LLC
Advice for your first sentence of the body text
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "Search engine optimization" at
least once but this is optional.
<
Keyword density: 0% to 20% 0% You could increase the keyword density for the search term
"Search engine optimization" but this is optional.
<
Search term: "Search"
Created by SEO, LLC 50 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Advice for your first sentence of the body text
Search term: "Search engine optimization"
Competitors Your Site Advice
Number of keywords: 0 to 2 1 OK OK
Keyword density: 0% to 13% 4% OK OK
Search term: "engine"
Competitors Your Site Advice
Number of keywords: 0 to 1 0 You could use the search term "engine" at least once but this is
optional.
<
Keyword density: 0% to 7% 0% You could increase the keyword density for the search term
"engine" but this is optional.
<
Search term: "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 2 0 You could use the search term "optimization" at least once but
this is optional.
<
Keyword density: 0% to 7% 0% You could increase the keyword density for the search term
"optimization" but this is optional.
<
Keywords "Search", "engine" or "optimization"
Competitors Your Site Advice
Number of keywords: 0 to 4 1 OK OK
Keyword density: 0% to 9% 1% OK OK
Created by SEO, LLC 51 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Search engine compatibility
This chapter examines the general search engine compatibility of your web page.
Advice
Search engines need text to index your web pages, to determine the theme of your web site and to produce a site
summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to
create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that
search engines return to your web site (and your visitors, too). Your web page "111things.com" contains 784 words
which should be enough for search engines.
OK
Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this
aspect.
OK
Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this
aspect.
OK
Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this
aspect.
OK
Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in
this aspect.
OK
Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this
aspect.
OK
Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK
Your web page uses script code in an external file so you've already minimized the problems with scripts and the
search engines.
OK
Your web page uses style sheet code in an external file so you've already minimized the problems with style
sheets and the search engines.
OK
Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK
Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some
webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers
cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search
engines in this aspect.
OK
Your web page URL "111things.com" doesn't indicate a dynamically served web page so there shouldn't be any
problems with the search engines in this aspect.
OK
Created by SEO, LLC 52 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Factors that could prevent your top ranking
Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be
extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could
prevent a top ranking for 111things.com on Google.com (without Places).
Advice
Backlinks to your web page
Are the web pages linking to your web page relevant to the search term "Search engine optimization"?
How fast does your web page get new links pointing to it?
Do the web sites which link to your page belong to the same content category?
Since when do the links to your page exist?
Is the text surrounding the link to your page relevant to the search term "Search engine optimization"?
Your web page
How many important links from your other pages point to your web page?
Do the links on your web page point to high quality, topically-related pages?
How often and how many changes do you make to your web page over time? Is your content up-to-date?
How often and how many web pages do you add to your web site?
How long do your visitors spend time on your web page?
Search engine result page
Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for
example Amazon or Wikipedia?
How many visitors of the search engine result pages click through to your page?
How often do search engine visitors search for your company name or web page URL on Google.com (without Places)?
Negative ranking factors (you should be able to say "no" to all the following questions)
Is your content very similar or a duplicate of existing content?
Is your server often down when search engine crawlers try to access it?
Do you link to web sites that do not deserve a link?
Do you use the same title or meta tags for many web pages?
Do you overuse the same keyword or key phrase?
Do you participate in link schemes?
Do you actively sell links on your web page?
Do a majority of your backlinks come from low quality or spam sites?
Does your web page have any spelling or grammar mistakes?
Created by SEO, LLC 53 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Table: Number of keywords
This chapter lists the analyzed keyword ranking factors in tabular form.
(AT = anchor text, LU = link URL, SD = same domain.)
Search term: "Search engine optimization"
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
Document Title: 1 1 0 1 0 0 0 0 1 1 1 0 to 1
Body Text: 3 15 8 6 1 4 2 2 65 2 18 1 to 65
H1 Texts: 1 1 0 1 0 0 0 0 1 1 1 0 to 1
Domain: 0 0 0 0 0 0 0 0 0 0 0 all 0
Page URL: 0 1 0 0 0 0 0 0 1 0 0 0 to 1
H2-H6 Texts: 0 0 0 0 0 1 0 0 5 0 1 0 to 5
IMG ALT: 0 0 0 0 0 0 0 0 9 0 0 0 to 9
Bold Text: 0 3 3 0 0 0 0 0 7 0 0 0 to 7
SD AT: 1 1 0 1 1 0 0 1 8 0 16 0 to 16
Outbound AT: 0 5 0 0 0 0 0 0 1 0 0 0 to 5
SD LU: 4 26 0 1 1 0 0 3 3 0 0 0 to 26
Outbound LU: 0 2 2 1 0 0 0 0 0 0 0 0 to 2
Meta Descr.: 1 0 1 1 0 0 0 1 1 0 1 0 to 1
First Sentence: 0 1 0 0 0 0 0 0 1 0 0 0 to 1
Search term: "Search"
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
Document Title: 1 1 0 1 1 0 0 1 1 1 1 0 to 1
Body Text: 11 172 35 62 87 35 44 3 244 25 29 3 to 244
H1 Texts: 1 1 0 2 2 0 0 0 1 1 1 0 to 2
Domain: 0 0 0 1 1 0 0 0 0 0 0 0 to 1
Page URL: 0 1 0 0 0 0 1 0 1 0 0 0 to 1
H2-H6 Texts: 1 2 0 4 1 2 1 0 9 1 3 0 to 9
IMG ALT: 0 0 0 14 14 2 2 0 11 0 2 0 to 14
Bold Text: 0 3 5 2 5 1 0 0 15 0 0 0 to 15
SD AT: 2 26 1 38 40 10 2 2 19 6 18 1 to 40
Outbound AT: 0 25 0 1 12 0 1 0 4 7 0 0 to 25
SD LU: 6 54 2 42 49 11 31 4 11 4 0 0 to 54
Outbound LU: 0 22 3 29 40 0 0 0 4 8 0 0 to 40
Meta Descr.: 1 0 1 2 2 0 0 2 1 1 1 0 to 2
First Sentence: 1 2 0 1 1 0 0 0 1 0 0 0 to 2
Created by SEO, LLC 54 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Search term: "engine"
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
Document Title: 1 1 0 1 0 0 0 1 1 1 1 0 to 1
Body Text: 6 114 13 30 22 28 32 2 169 18 19 2 to 169
H1 Texts: 1 1 0 1 0 0 0 0 1 1 1 0 to 1
Domain: 0 0 0 1 1 0 0 0 0 0 0 0 to 1
Page URL: 0 1 0 0 0 0 1 0 1 0 0 0 to 1
H2-H6 Texts: 0 1 0 4 1 2 1 0 8 0 1 0 to 8
IMG ALT: 0 0 0 15 15 2 2 0 10 0 0 0 to 15
Bold Text: 0 3 4 0 1 0 0 0 9 0 0 0 to 9
SD AT: 1 17 0 12 6 7 0 1 12 6 16 0 to 17
Outbound AT: 0 13 0 1 6 0 0 0 2 5 0 0 to 13
SD LU: 4 46 0 13 5 10 25 3 7 4 0 0 to 46
Outbound LU: 0 17 2 12 15 0 0 0 1 7 0 0 to 17
Meta Descr.: 1 0 1 2 1 0 0 1 1 0 1 0 to 2
First Sentence: 0 1 0 0 0 0 0 0 1 0 0 0 to 1
Search term: "optimization"
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
Document Title: 1 1 0 1 0 0 0 1 1 1 1 0 to 1
Body Text: 3 21 9 7 1 5 2 3 79 2 19 1 to 79
H1 Texts: 1 1 0 1 0 0 0 0 1 1 1 0 to 1
Domain: 0 0 0 0 0 0 0 0 0 0 0 all 0
Page URL: 0 1 0 0 0 0 0 0 1 0 0 0 to 1
H2-H6 Texts: 0 0 0 0 0 1 0 0 5 0 1 0 to 5
IMG ALT: 0 0 0 0 0 0 0 0 9 0 0 0 to 9
Bold Text: 0 3 3 0 0 0 0 0 8 0 0 0 to 8
SD AT: 1 3 0 1 1 0 0 2 11 0 16 0 to 16
Outbound AT: 0 5 0 0 0 0 0 0 1 0 0 0 to 5
SD LU: 4 27 0 1 1 0 0 4 5 0 0 0 to 27
Outbound LU: 0 2 2 1 0 0 0 0 3 0 0 0 to 3
Meta Descr.: 1 0 1 1 0 0 0 1 1 0 1 0 to 1
First Sentence: 0 1 0 0 0 0 0 0 2 0 0 0 to 2
Created by SEO, LLC 55 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Keywords "Search", "engine" or "optimization"
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
Document Title: 3 3 0 3 1 0 0 3 3 3 3 0 to 3
Body Text: 20 307 57 99 110 68 78 8 492 45 67 8 to 492
H1 Texts: 3 3 0 4 2 0 0 0 3 3 3 0 to 4
Domain: 0 0 0 2 2 0 0 0 0 0 0 0 to 2
Page URL: 0 3 0 0 0 0 2 0 3 0 0 0 to 3
H2-H6 Texts: 1 3 0 8 2 5 2 0 22 1 5 0 to 22
IMG ALT: 0 0 0 29 29 4 4 0 30 0 2 0 to 30
Bold Text: 0 9 12 2 6 1 0 0 32 0 0 0 to 32
SD AT: 4 46 1 51 47 17 2 5 42 12 50 1 to 51
Outbound AT: 0 43 0 2 18 0 1 0 7 12 0 0 to 43
SD LU: 14 127 2 56 55 21 56 11 23 8 0 0 to 127
Outbound LU: 0 41 7 42 55 0 0 0 8 15 0 0 to 55
Meta Descr.: 3 0 3 5 3 0 0 4 3 1 3 0 to 5
First Sentence: 1 4 0 1 1 0 0 0 4 0 0 0 to 4
Created by SEO, LLC 56 of 64 http://www.SplinternetMarketing.com
SEO, LLC Internet Competitive Analysis Report 4/27/2014
Table: Keyword density
This chapter lists the analyzed keyword ranking factors in tabular form.
(AT = anchor text, LU = link URL, SD = same domain.)
Search term: "Search engine optimization"
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
Document Title: 38% 43% 0% 43% 0% 0% 0% 0% 21% 43% 43% 0% to 43%
Body Text: 1% 1% 1% 1% 0% 1% 1% 1% 2% 1% 4% 0% to 4%
H1 Texts: 33% 100% 0% 15% 0% 0% 0% 0% 75% 60% 60% 0% to 100%
Domain: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%
Page URL: 0% 75% 0% 0% 0% 0% 0% 0% 75% 0% 0% 0% to 75%
H2-H6 Texts: 0% 0% 0% 0% 0% 6% 0% 0% 10% 0% 1% 0% to 10%
IMG ALT: 0% 0% 0% 0% 0% 0% 0% 0% 31% 0% 0% 0% to 31%
Bold Text: 0% 12% 3% 0% 0% 0% 0% 0% 5% 0% 0% 0% to 12%
SD AT: 2% 0% 0% 0% 0% 0% 0% 2% 7% 0% 8% 0% to 8%
Outbound AT: 0% 3% 0% 0% 0% 0% 0% 0% 4% 0% 0% 0% to 4%
SD LU: 4% 3% 0% 0% 0% 0% 0% 6% 4% 0% 0% 0% to 6%
Outbound LU: 0% 1% 2% 1% 0% 0% 0% 0% 0% 0% 0% 0% to 2%
Meta Descr.: 15% 0% 7% 12% 0% 0% 0% 10% 13% 0% 13% 0% to 13%
First Sentence: 0% 20% 0% 0% 0% 0% 0% 0% 7% 0% 0% 0% to 20%
Search term: "Search"
Your
Site
1 2 3 4 5 6 7 8 9 10 Range
Document Title: 13% 14% 0% 14% 25% 0% 0% 9% 7% 14% 14% 0% to 25%
Body Text: 1% 3% 2% 4% 5% 3% 4% 1% 3% 4% 2% 1% to 5%
H1 Texts: 11% 33% 0% 10% 14% 0% 0% 0% 25% 20% 20% 0% to 33%
Domain: 0% 0% 0% 100% 100% 0% 0% 0% 0% 0% 0% 0% to 100%
Page URL: 0% 25% 0% 0% 0% 0% 10% 0% 25% 0% 0% 0% to 25%
H2-H6 Texts: 1% 4% 0% 8% 6% 4% 3% 0% 6% 5% 1% 0% to 8%
IMG ALT: 0% 0% 0% 10% 10% 15% 5% 0% 13% 0% 1% 0% to 15%
Bold Text: 0% 4% 2% 4% 8% 4% 0% 0% 3% 0% 0% 0% to 8%
SD AT: 1% 3% 0% 5% 5% 10% 3% 1% 5% 4% 3% 0% to 10%
Outbound AT: 0% 6% 0% 1% 5% 0% 8% 0% 5% 5% 0% 0% to 8%
SD LU: 2% 2% 0% 5% 6% 7% 8% 3% 5% 2% 0% 0% to 8%
Outbound LU: 0% 4% 1% 6% 7% 0% 0% 0% 1% 5% 0% 0% to 7%
Meta Descr.: 5% 0% 2% 8% 8% 0% 0% 7% 4% 4% 4% 0% to 8%
First Sentence: 4% 13% 0% 8% 8% 0% 0% 0% 2% 0% 0% 0% to 13%
Created by SEO, LLC 57 of 64 http://www.SplinternetMarketing.com
How to rank for "search engine optimization" on Google
How to rank for "search engine optimization" on Google
How to rank for "search engine optimization" on Google
How to rank for "search engine optimization" on Google
How to rank for "search engine optimization" on Google
How to rank for "search engine optimization" on Google
How to rank for "search engine optimization" on Google

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How to rank for "search engine optimization" on Google

  • 1. SEO, LLC Internet Competitive Analysis Report 4/27/2014 SEO, LLC Internet Competitive Analysis 500 N. Michigan Ave. Suite 300 Chicago, IL 60611 920-285-7570 Date: 4/27/2014 Recipient: Brian C. Bateman 111Things.com Search Engine Optimization 500 N. Michigan Avenue Suite #300 CHICAGO IL 60611 Phone: 877-710-2007 Data and statistics used to make your site as good as or better than any of the top 10 competitors on Google or Bing. Edit your website based on this in-depth and insightful advice from top to bottom, as the advice is given in order or weight and priority. The link building advice is something that is developed over some time, as the search engines will give less weight to newer or fleeting links. My advice on link building is to simply add good articles to your news or blog section of your website. Your website should present a lot of material that people would want to reference in their own blogs or websites. It is the ONLY legitimate way to gain good links back your site and it works with the title advice (to gain links using the right keywords. This report has been created by SEO llc. Visit us on the Web at www.SplinternetMarketing.com or call 920-285-7570 for a free SEO analysis. Created by SEO, LLC 1 of 64 http://www.SplinternetMarketing.com
  • 2. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Report overview This report helps you to optimize the web page "http://111things.com/" for a high ranking on Google.com (without Places) for the search term "Search engine optimization". Your web page http://111things.com/ Title: SEO LLC - Search Engine Optimization Services & Consultation Description: We provide Search Engine Optimization Services Internet Operations Consulting, Training and Services to SEO, Digital Marketing and Web Design companie Your competitors for the search term "Search engine optimization" on Google.com (without Places) 1 http://en.wikipedia.org/wiki/Search_engine_optimization Title: Search engine optimization - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://www.huffingtonpost.com/jonathan-long/small-business-marketing-_1_b_5206764.html Title: Small Business Marketing: Pay-Per-Click or SEO? | Jonathan Long Description: A common question that every small business owner has when it comes to driving visitors to his or her website is whether search engine optimization (SEO) or pay-per-click (PPC) marketing is the best option. These are the two most effective traffic so... 3 http://searchengineland.com/guide/what-is-seo Title: What Is SEO / Search Engine Optimization? Description: Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more. Created by SEO, LLC 2 of 64 http://www.SplinternetMarketing.com
  • 3. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your competitors for the search term "Search engine optimization" on Google.com (without Places) 4 http://searchengineland.com/guide/what-is-sem Title: What Is Search Marketing? Description: Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses: SEO: Earning tr 5 http://moz.com/beginners-guide-to-seo Title: SEO: The Free Beginner’s Guide From Moz Description: New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO. New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO. 6 http://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary Title: Why SEO is Important - The Beginners Guide to SEO - Moz Description: New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO. New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO. 7 http://www.mainstreethost.com/ Title: Affordable SEO & Search Engine Marketing Services | Optimization Company - Mainstreethost Description: Get your website found and start converting traffic into business! Mainstreethost specializes in search engine optimization (SEO), paid search marketing, website design, social media marketing, content marketing and more. 8 http://www.bruceclay.com/seo/search-engine-optimization.htm Title: BruceClay - Search Engine Optimization Tutorial - SEO training, free tools, how to ranking tips, advice Description: Step-by-step Search Engine Optimization tutorial, classroom SEO training, tools, services, site Assessments, free tips and advice for ranking, placement, education Created by SEO, LLC 3 of 64 http://www.SplinternetMarketing.com
  • 4. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your competitors for the search term "Search engine optimization" on Google.com (without Places) guide. 9 http://www.webopedia.com/TERM/S/SEO.html Title: What is Search Engine Optimization (SEO)? Webopedia Description: SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results 10 http://www.entrepreneur.com/seo/ Title: SEO | Search Engine Optimization | Entrepreneur.com Description: The latest SEO news, tips, and tools for growing your business online. Search engine optimization strategies to get more traffic and sales from Entrepreneur. Analyzed search terms 1. Search engine optimization 2. Search 3. engine 4. optimization Top 10 Ranking Requirements Score™ 63%The Top 10 Ranking Requirements Score™ of 63% means that the web page 111things.com meets only 63% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Search engine optimization". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SEO, LLC 4 of 64 http://www.SplinternetMarketing.com
  • 5. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Ranking Factors Performance 133 ranking factors passed 12 ranking factors failed Essential (weighted most): 21 6 Very Important: 11 0 Important: 42 2 Moderately Important: 49 2 Slightly Important: 10 2 Total: 133 12 Table of contents 1. Report overview 18. Keyword use in outbound anchor texts 2. Keyword use in document title 19. Keyword use in same domain link URLs 3. Number of backlinks 20. Keyword use in outbound link URLs 4. Anchor texts of backlinks 21. Keyword use in meta description 5. Keyword use in body text 22. Number of trailing slashes in URL 6. Age of web site 23. HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24. Readability level of web page 8. Keyword use in domain name 25. Keyword use in the first sentence of the body text 9. Keyword use in page URL 26. Search engine compatibility 10. Mentions on social sites 27. Factors that could prevent your top ranking 11. Server speed 28. Table: Number of keywords 12. Keyword use in H2-H6 headline texts 29. Table: Keyword density 13. Keyword use in IMG ALT attributes 30. Table: Keyword position 14. Top level domain of web site 31. Table: Number of words 15. Keyword use in bold body text 32. Table: Number of characters 16. Number of visitors to the site 33. Table: Ranking factors digest 17. Keyword use in same domain anchor texts Created by SEO, LLC 5 of 64 http://www.SplinternetMarketing.com
  • 6. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Search engine optimization" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Search engine optimization - Wikipedia, the free encyclopedia 2 Small Business Marketing: Pay-Per-Click or SEO? | Jonathan Long 3 What Is SEO / Search Engine Optimization ? 4 What Is Search Marketing? 5 SEO: The Free Beginner’s Guide From Moz 6 Why SEO is Important - The Beginners Guide to SEO - Moz 7 Affordable SEO & Search Engine Marketing Services | Optimization Company - Mainstreethost 8 BruceClay - Search Engine Optimization Tutorial - SEO training, free tools, how to ranking tips, advice 9 What is Search Engine Optimization (SEO)? Webopedia 10 SEO | Search Engine Optimization | Entrepreneur.com Your contents SEO LLC - Search Engine Optimization Services & Consultation Advice for your document title Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 43% 38% OK OK Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 25% 13% OK OK Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 14% 13% OK OK Created by SEO, LLC 6 of 64 http://www.SplinternetMarketing.com
  • 7. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your document title Search term: "Search engine optimization" Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 14% 13% OK OK Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 3 3 OK OK Keyword density: 0% to 14% 13% OK OK Created by SEO, LLC 7 of 64 http://www.SplinternetMarketing.com
  • 8. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: 17 13 17 To Site 1: 1,907,031 n/a 1,907,031 To Site 2: 215,161 200,000 215,161 To Site 3: 23,932 35,277 35,277 To Site 4: 23,932 35,277 35,277 To Site 5: 13,369 14,602 14,602 To Site 6: 13,369 14,602 14,602 To Site 7: 2,890 2,088 2,890 To Site 8: 2,417 4,078 4,078 To Site 9: 8,719 16,099 16,099 To Site 10: 27,727 51,051 51,051 Range: 17 to 1,907,031 13 to 200,000 2,890 to 1,907,031 Advice for the number of backlinks Summing up all data providers, there are too few web pages that link to your web site "111things.com". You should increase the number of web pages from different domains that link to your web site. << Created by SEO, LLC 8 of 64 http://www.SplinternetMarketing.com
  • 9. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site Anchor Text Popularity lendingtree official site - loans from lendingtree 61.5% large appliances 15.4% http://www.111things.com/ 7.7% seo llc - search engine optimization services | search engine experts 7.7% http://111things.com 7.7% Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site http://111Things.com http://111things.com/ http://splinternetmarketing.blogspot.com/2010/ 10/search-engine-optimization-services.html http://www.111things.c om/ http://www.111things.com/ http://www.usalocalsearch.com/Lists/Site%20P age%20Rank/AllItems.aspx Large Appliances http://www.111things.com/apf4/amazon.cgi?Op eration=ItemSearch&SearchIndex=Kitchen&Bro wseNode=3741171 http://thecomputerauction.com/samsungmonito r/ Large Appliances http://www.111things.com/apf4/amazon.cgi?Op eration=ItemSearch&SearchIndex=Kitchen&Bro wseNode=3741171 http://www.aawholesaler.com/samsungmonitor/ Large Appliances http://www.111things.com/apf4/amazon.cgi?Op eration=ItemSearch&SearchIndex=Kitchen&Bro wseNode=3741171 http://www.thecomputerauction.com/samsung monitor/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://claimsprospector.com/foreclosurehomelo an/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://howtosellyourhomefastingoodorbadmarke ts.com/foreclosureloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://hwbi.net/badcredithomeloan/ LendingTree Official http://www.111things.com/lending-tree.htm http://hwbi.net/studentloan/ Created by SEO, LLC 9 of 64 http://www.SplinternetMarketing.com
  • 10. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site Site - Loans from LendingTree LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://hwbi.net/vahomeloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://moneysourceonline.com/badcredithomelo an/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://moneysourceonline.com/loanfinance/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://moneysourceonline.com/sbaloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://moneysourceonline.com/studentloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://pefunding.net/foreclosureloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://realestate-basics.com/foreclosureloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://thecashedge.com/badcredithomeloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://thecashedge.com/sbaloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://thecashedge.com/studentloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://thecashedge.com/vahomeloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.claimsprospector.com/foreclosureho meloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.howtosellyourhomefastingoodorbad markets.com/foreclosureloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.hwbi.net/badcredithomeloan/ Created by SEO, LLC 10 of 64 http://www.SplinternetMarketing.com
  • 11. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Sample of the web pages that link to your site Anchor Text Linked URL Web Page That Links To Your Site LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.hwbi.net/studentloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.hwbi.net/vahomeloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.moneysourceonline.com/badcredith omeloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.moneysourceonline.com/sbaloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.moneysourceonline.com/studentloa n/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.pefunding.net/foreclosureloan/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.realestate-basics.com/foreclosurelo an/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.student-loan-place.com/acs_student _loan/acs_loan_servicing_student/ LendingTree Official Site - Loans from LendingTree http://www.111things.com/lending-tree.htm http://www.student-loan-place.com/acs_student _loan/acs_loan_site_student_web/ SEO LLC - Search Engine Optimization Services | Search Engine Experts http://111things.com/ http://www.fatm.org/index.php?c=4 SEO LLC - Search Engine Optimization Services | Search Engine Experts http://111things.com/ http://www.fatm.org/index.php?s=H&c=4 Advice for the anchor texts of backlinks To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the search term "Search engine optimization" in their anchor texts. The more links to your web site contain "Search engine optimization" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking < Created by SEO, LLC 11 of 64 http://www.SplinternetMarketing.com
  • 12. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for the anchor texts of backlinks patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. Less than 10% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 20% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 40% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 60% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 80% of the analyzed backlink anchor texts contain the search term "Search engine optimization". You must increase the number of backlinks or anchor texts that contain that search term. << Created by SEO, LLC 12 of 64 http://www.SplinternetMarketing.com
  • 13. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents Hello, Guest ( My SEO Project | Scope Your SEO Plan | Login ) Total Investment in SEO Consulting: 0 Sub-Total : $0.00 Search SEO LLC SEO, LLC SEO Blog SEO News Your Account Services... Custom E-Commerce Development Consulting & Training Content Writing Services Emails Newsletter Marketing Local Marketing PPC Marketing & Advertising Social Media Marketing Web Design Custom SEO Services Contact SEO, LLC Prices & Estimates E-Commerce Development Consulting & Training Digital Marketing Services... Content Writing Services Email Newsletters Local Marketing PPC Advertising Social Media Web Design Search Engine Optimization Powerful Tools Marketing Tools Portal PPC Process Overview PPC Management Portal SEO Process Overview SEO Management Portal Affiliates & Resellers Hosting Resellers SEO & Digital Media Marketing Resellers Featured Services E-Commerce/CMS Web Design and Development Details Digital Media and SEO Consulting or Training Details Expert Search Engine Optimization Services, SEO Consultation & Training SEO LLC - Expert Search Engine Optimization Services by Search Engine Developers. We Know Search Engines and SEO Better Because We Build Search Engines. We provide Internet Operations Consulting, Training and Services to SEO, Digital Marketing and Web Design companies from all over North America. Digital Marketing Services SEO E-Commerce Web Hosting SEO and Social Media Marketing Statistics and Analysis Why Online Marketing? Online marketing leads have consistently been shown to cost less than traditional marketing channels. In fact, a recent report showed that an average online marketing lead cost $134 compared to $322 for traditional marketing channels. Additionally, the volume of leads on online marketing continues to grow. The chart above shows the lead channels that were most frequently answered as having a low cost. Online marketing activities like blogging, seo and social media were most frequently mentioned. The survey data also showed that most companies were increasing investment in these activities. The fact that these sources are already among the cheapest ways to get new customers and that your competitors are investing more in online marketing make a strong case for online marketing. Web and SEO Service Packages - 877-710-2007 Content Writing & Placement Services No reviews PPC Advanced No reviews PPC Basic No reviews PPC Custom No reviews PPC Starter No reviews Social Media Community No reviews December 23 2013 - Google's New Engagement Ads Create an engagement ads campaign If you're looking for ways to reach, captivate, and connect with your audiences, you can try engagement ads. Engagement ads are a suite of interactive rich media ad formats that help you connect customers with your brand message. And, you pay only when people engage wit ... Read more » August 14 2012 - Testimonials Since many of my prospective customers are not yet connected to me on LinkedIn, I thought I would copy and paste the References and Testimonials I've received there onto the website. I have copied these exactly as they appear on my LinkedIn profile with no changes (not even spelling corrections). I have left t ... Read more » March 2 2012 - Google Trends Google Trends About Google Trends for Websites Using Google Trends for Websites Information for Website Owners About Google Trends for Websites With Google Trends for Websites, you can get insights into the traffic and geographic visitation patterns of your favorite we ... Read more » March 2 2012 - Bing Linked Pages Allows Users to Influence Search Results Microsoft's Bing today took the wraps off a new feature called Linked Pages, which offers a new way for you to influencesearch results on the site when someone searches for your name. Linked Pages allows you to pick exactly which Internet links are most relevant or preferred when one of your friends performs a ... Read more » December 30 2011 - Google Quality Guide Google's leaked quality rater handbook: 7 helpful tips Last month, Google's latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough Created by SEO, LLC 13 of 64 http://www.SplinternetMarketing.com
  • 14. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your contents for Google's requirements? ... Read more » Tweet SEO News Testimonials Company Profile Google Trends Google Quality Guide SEO Blog Social Media Infographics Facebook Facts Twitter Facts LinkedIn Facts Google Plus Facts Social Media Facts What is SEO? How to add the Google +1 button to your web pages SEO & Web Design Portfolio Amore Laser Gallun Jewelry Belchfire Downtown Dough Curvy Road George Watts Have Healthy Water Lake Monitors My Hair Piece My Pool Spas Affluent Magazine Automotive Catalog Corp Remodel and Paint Remodeling & Improvements Copyright 1999-2011 SEO, LLC All rights reserved. Site Designed by SEO, LLC - SEO, Web Design and Online Marketing Watertown, Wisconsin; Chicago, Illinois; Las Vegas, Nevada Home Services Features About Us Contact us Search Advice for your body text Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 1 to 65 3 OK OK Keyword density: 0% to 4% 1% OK OK Number of words: 584 to 9,427 776 OK OK Search term: "Search" Competitors Your Site Advice Number of keywords: 3 to 244 11 OK OK Keyword density: 1% to 5% 1% OK OK Search term: "engine" Competitors Your Site Advice Number of keywords: 2 to 169 6 OK OK Keyword density: 0% to 3% 1% OK OK Search term: "optimization" Competitors Your Site Advice Number of keywords: 1 to 79 3 OK OK Keyword density: 0% to 1% 0% OK OK Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 8 to 492 20 OK OK Keyword density: 1% to 2% 1% OK OK Created by SEO, LLC 14 of 64 http://www.SplinternetMarketing.com
  • 15. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Registration Date Your Site http://111things.com/ Wednesday, October 20, 1999 1 http://en.wikipedia.org/wiki/Search_engine_optimizatio n Saturday, January 13, 2001 2 http://www.huffingtonpost.com/jonathan-long/small-bus iness-marketing-_1_b_5206764.html Thursday, March 10, 2005 3 http://searchengineland.com/guide/what-is-seo Wednesday, July 26, 2006 (newest domain) 4 http://searchengineland.com/guide/what-is-sem Wednesday, July 26, 2006 (newest domain) 5 http://moz.com/beginners-guide-to-seo Wednesday, April 29, 1998 6 http://moz.com/beginners-guide-to-seo/why-search-en gine-marketing-is-necessary Wednesday, April 29, 1998 7 http://www.mainstreethost.com/ Friday, January 21, 2000 8 http://www.bruceclay.com/seo/search-engine-optimiza tion.htm Friday, January 24, 1997 9 http://www.webopedia.com/TERM/S/SEO.html Saturday, April 04, 1998 10 http://www.entrepreneur.com/seo/ Tuesday, October 11, 1994 (oldest domain) Range Tuesday, October 11, 1994 to Wednesday, July 26, 2006 Advice for the web site age Your web site is about 15 years old. This is very good because the older your web site, the better it is for your rankings on Google.com (without Places). OK Created by SEO, LLC 15 of 64 http://www.SplinternetMarketing.com
  • 16. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. Expert Search Engine Optimization Services, SEO Consultation & Training Advice for your H1 headline texts Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 100% 33% OK OK Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 33% 11% OK OK Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 33% 11% OK OK Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 33% 11% OK OK Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 4 3 OK OK Keyword density: 0% to 33% 11% OK OK Created by SEO, LLC 16 of 64 http://www.SplinternetMarketing.com
  • 17. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Search_engine_optimization 2 huffingtonpost http://www.huffingtonpost.com/jonathan-long/small-busin ess-marketing-_1_b_5206764.html 3 searchengine land http://searchengineland.com/guide/what-is-seo 4 searchengine land http://searchengineland.com/guide/what-is-sem 5 moz http://moz.com/beginners-guide-to-seo 6 moz http://moz.com/beginners-guide-to-seo/why-search-engi ne-marketing-is-necessary 7 mainstreethost http://www.mainstreethost.com/ 8 bruceclay http://www.bruceclay.com/seo/search-engine-optimizati on.htm 9 webopedia http://www.webopedia.com/TERM/S/SEO.html 10 entrepreneur http://www.entrepreneur.com/seo/ Your contents 111things (Domain name: "111things.com") Advice for the domain name The domain name 111things.com does not contain the search term "Search engine optimization". If you have a young web site with only a few backlinks, then consider registering a new domain name that contains the search term "Search engine optimization". If you have an established web site with a lot of backlinks, then you must compensate by improving the other search engine ranking factors. < Created by SEO, LLC 17 of 64 http://www.SplinternetMarketing.com
  • 18. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 wiki Search engine optimization http://en.wikipedia.org/wiki/Search_engine_optimization 2 jonathan long small business marketing 1 b 5206764 http://www.huffingtonpost.com/jonathan-long/small-busin ess-marketing-_1_b_5206764.html 3 guide what is seo http://searchengineland.com/guide/what-is-seo 4 guide what is sem http://searchengineland.com/guide/what-is-sem 5 beginners guide to seo http://moz.com/beginners-guide-to-seo 6 beginners guide to seo why search engine marketing is necessary http://moz.com/beginners-guide-to-seo/why-search-engi ne-marketing-is-necessary 7 [no words] http://www.mainstreethost.com/ 8 seo search engine optimization http://www.bruceclay.com/seo/search-engine-optimizati on.htm 9 TERM S SEO http://www.webopedia.com/TERM/S/SEO.html 10 seo http://www.entrepreneur.com/seo/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Search engine optimization" at least once but this is optional. < Keyword density: 0% to 75% 0% You could increase the keyword density for the search term "Search engine optimization" but this is optional. < Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Search" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the search term < Created by SEO, LLC 18 of 64 http://www.SplinternetMarketing.com
  • 19. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your page URL Search term: "Search engine optimization" "Search" but this is optional. Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "engine" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the search term "engine" but this is optional. < Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "optimization" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the search term "optimization" but this is optional. < Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use one of the keywords "Search", "engine" or "optimization" at least once but this is optional. < Keyword density: 0% to 25% 0% You could increase the keyword density for the keywords "Search", "engine" or "optimization" but this is optional. < Created by SEO, LLC 19 of 64 http://www.SplinternetMarketing.com
  • 20. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: 0 2 4 13 19 To Site 1: 696 133,159 255 398 134,508 To Site 2: 8,058 229,300 7 229,269 466,634 To Site 3: 3,146 1,072 560 3,209 7,987 To Site 4: 3,146 1,072 29 3,209 7,456 To Site 5: 130 3,615 1,601 4,740 10,086 To Site 6: 130 3,615 35 4,740 8,520 To Site 7: 2 167 378 73 620 To Site 8: 548 214 35 376 1,173 To Site 9: 2,486 1,987 26 1,790 6,289 To Site 10: 2,609 15,985 4 25,974 44,572 Range: 0 to 8,058 2 to 229,300 4 to 1,601 13 to 229,269 620 to 466,634 Advice for the mentions on social sites There are too few web pages that link to your web site "111things.com". You should increase the number of web pages that link to your web site on these social networks. << Created by SEO, LLC 20 of 64 http://www.SplinternetMarketing.com
  • 21. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range 1.25s 1.66s 3.32s 2.78s 2.78s 1.96s 1.96s 2.21s 2.36s 3.32s 2.53s 1.66s to 3.32s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range fast: top 35% average: top 50% very slow: bottom 15% slow: bottom 25% slow: bottom 25% average: bottom 40% average: bottom 40% slow: bottom 35% slow: bottom 30% very slow: bottom 15% slow: bottom 30% very slow: bottom 15% to average: top 50% Advice for the server speed Your web site is fast. This is very good because the faster your web site, the better it could be for your rankings on Google.com (without Places). OK Created by SEO, LLC 21 of 64 http://www.SplinternetMarketing.com
  • 22. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Prices & Estimates 2. [H2] Powerful Tools 3. [H2] Affiliates & Resellers 4. [H2] Featured Services 5. [H2] SEO and Social Media Marketing Statistics and Analysis 6. [H2] Why Online Marketing? 7. [H2] Web and SEO Service Packages - 877-710-2007 8. [H3] Content Writing & Placement Services 9. [H3] PPC Advanced 10. [H3] PPC Basic 11. [H3] PPC Custom 12. [H3] PPC Starter 13. [H3] Social Media Community 14. [H3] December 23 2013 - Google's New Engagement Ads 15. [H3] August 14 2012 - Testimonials 16. [H3] March 2 2012 - Google Trends 17. [H3] March 2 2012 - Bing Linked Pages Allows Users to Influence Search Results 18. [H3] December 30 2011 - Google Quality Guide 19. [H2] SEO News 20. [H2] SEO Blog 21. [H2] SEO & Web Design Portfolio Advice for your H2-H6 headline texts Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Search engine optimization" at least once but this is optional. < Created by SEO, LLC 22 of 64 http://www.SplinternetMarketing.com
  • 23. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your H2-H6 headline texts Search term: "Search engine optimization" Keyword density: 0% to 10% 0% You could increase the keyword density for the search term "Search engine optimization" but this is optional. < Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 9 1 OK OK Keyword density: 0% to 8% 1% OK OK Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 8 0 You could use the search term "engine" at least once but this is optional. < Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "engine" but this is optional. < Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "optimization" at least once but this is optional. < Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "optimization" but this is optional. < Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 22 1 OK OK Keyword density: 0% to 5% 0% OK OK Created by SEO, LLC 23 of 64 http://www.SplinternetMarketing.com
  • 24. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. SEO, LLC - SEO and Internet Marketing Services images/111thingslogo.jpg 2. [empty] images/3page_img2.jpg 3. [empty] images/3page_img3.jpg 4. SEO, LLC on Pinterest Sharing Fun Stuff http://111things.com/images/black-pinterest-icon32.jpg 5. Follow Splinternet Marketing on Facebook http://111things.com/images/facebook-32x32.png 6. Splinternet Marketing on LinkedIn http://111things.com/images/linkedin-round32.jpg 7. Follow SplinternetMarketing SEO Tips on Wordpress http://111things.com/images/wordpress-32x32.png 8. Follow us on YouTube http://111things.com/images/youtube-32x32.png 9. Join us on Google Plus http://111things.com/images/google-32x32.png 10. Follow us on StumbleUpon http://111things.com/images/stumbleupon-32x32.png 11. Follow us on Blogger http://111things.com/images/blogger-32x32.png 12. Follow our Diggs http://111things.com/images/digg-32x32.png 13. Follow us on Delicious http://111things.com/images/delicious-32x32.png 14. [empty] /images/vslogo-s1.jpg 15. SEO and Internet Marketing RSS Feed http://111things.com/images/rss-32x32.png 16. [empty] images/set1.jpg 17. [empty] images/set2.jpg 18. [empty] images/set3.jpg 19. [empty] images/set4.jpg 20. [empty] images/set5.jpg 21. [empty] images/set6.jpg 22. [empty] images/set7.jpg 23. [empty] images/socialmediaheader.jpg 24. [empty] images/set8.jpg 25. [empty] images/set9.jpg 26. hubspot lead cost stats http://s3.amazonaws.com/systemproposalimages/1_201 20908_7187220.png Created by SEO, LLC 24 of 64 http://www.SplinternetMarketing.com
  • 25. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your contents No. Image Alt Attribute Text Image File Name 27. Content Writing & Placement Services images/home_dsp_pricing_other.png 28. PPC Advanced images/home_dsp_pricing_ppc.png 29. PPC Basic images/home_dsp_pricing_ppc.png 30. PPC Custom images/home_dsp_pricing_ppc.png 31. PPC Starter images/home_dsp_pricing_ppc.png 32. Social Media Community images/home_dsp_pricing_social.png 33. [empty] //googleads.g.doubleclick.net/pagead/viewthroughconvers ion/996896745/?value=0&amp;guid=ON&amp;script=0 Advice for your IMG ALT attributes Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 9 0 You could use the search term "Search engine optimization" at least once but this is optional. < Keyword density: 0% to 31% 0% You could increase the keyword density for the search term "Search engine optimization" but this is optional. < Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 14 0 You could use the search term "Search" at least once but this is optional. < Keyword density: 0% to 15% 0% You could increase the keyword density for the search term "Search" but this is optional. < Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 15 0 You could use the search term "engine" at least once but this is optional. < Keyword density: 0% to 15% 0% You could increase the keyword density for the search term "engine" but this is optional. < Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 9 0 You could use the search term "optimization" at least once but this is optional. < Keyword density: 0% to 10% 0% You could increase the keyword density for the search term "optimization" but this is optional. < Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 30 0 You could use one of the keywords "Search", "engine" or "optimization" at least once but this is optional. < Created by SEO, LLC 25 of 64 http://www.SplinternetMarketing.com
  • 26. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your IMG ALT attributes Search term: "Search engine optimization" Keyword density: 0% to 12% 0% You could increase the keyword density for the keywords "Search", "engine" or "optimization" but this is optional. < Created by SEO, LLC 26 of 64 http://www.SplinternetMarketing.com
  • 27. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your Site 1 2 3 4 5 6 7 8 9 10 .com .org .com .com .com .com .com .com .com .com .com Advice for the top level domain of your web site Your web site URL 111things.com contains the often used top level domain .com. This is neither good nor bad for your rankings on Google.com (without Places). OK Created by SEO, LLC 27 of 64 http://www.SplinternetMarketing.com
  • 28. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 Search engine optimization Search engine optimization SEO ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b a b ^ ^ ^ ^ ^ ^ ^ a b ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ a b c ^ ^ ^ ^ ^ Listen to this article More spoken articlesSearch engine optimization 2 U.S. BR CA FR IT JP MG ES US UK Newsletters Huffington Post Search Notifications More in Politics You Might Also Like More in WorldPost You Might Also Like More in Business You Might Also Like More in Tech You Might Also Like More in Media You Might Also Like More in Green You Might Also Like More in Sports You Might Also Like More in Science You Might Also Like More in Arts You Might Also Like News Entertainment Life & Style Tech & Science Voice [and 1,309 additional characters] 3 | See More Top News See More News Briefs See More Features See More Columns See More How To Join us at one of our SMX or MarTech events: United States Europe Australia & China Learn more about:SearchCap Webcasts: Re search: See More Topics News From Marketing Land See more at Marketing Land 4 | Search Marketing Advice At Search Engine Land Search Marketing Resources See More Top News See More News Briefs See More Features See More Columns See More How To Join us at one of our SMX or MarTech events: United States Europe Australia & China Learn more about: SearchCap Webcasts: Research: See More Topics News From Marketing Land See more at Marketing Land 5 The Help Hub Questions About Inbound Marketing? over 1 million timesSearch queries we recommend reading this guide front-to-back Looking for marketing consulting? Let's be friends! 6 The Help Hub Questions About Inbound Marketing? relevance importance Looking for marketing consulting? Let's be friends! 7 Grow your business. SOLUTIONS Real results raised organic traffic by 60% reduced website load time by 6.9 seconds 2164% increase in Twitter mentions increase site visitors by 638% satisfied companies Free Ebook: Free Ebook: Free Ebook: Free Ebook: 8 how to do Search Engine Optimization search engine optimization ( SEO ) You should get your rankings the old fashioned way - you should earn them! free SEO tips and advice ranking is the first step to increased Web traffic personalization What is Search Engine Optimization ? formal, proven SEO methodology and strong tools top organic SEO ranking It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetica [and 2,254 additional characters] 9 s e o s e o 10 Please note: Your contents Hello, Guest Created by SEO, LLC 28 of 64 http://www.SplinternetMarketing.com
  • 29. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your bold body text Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 7 0 You could use the search term "Search engine optimization" at least once but this is optional. < Keyword density: 0% to 12% 0% You could increase the keyword density for the search term "Search engine optimization" but this is optional. < Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 15 0 You could use the search term "Search" at least once but this is optional. < Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "Search" but this is optional. < Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 9 0 You could use the search term "engine" at least once but this is optional. < Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "engine" but this is optional. < Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 8 0 You could use the search term "optimization" at least once but this is optional. < Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "optimization" but this is optional. < Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 32 0 You could use one of the keywords "Search", "engine" or "optimization" at least once but this is optional. < Keyword density: 0% to 4% 0% You could increase the keyword density for the keywords "Search", "engine" or "optimization" but this is optional. < Created by SEO, LLC 29 of 64 http://www.SplinternetMarketing.com
  • 30. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://111things.com/ Rank #2,280,400 1 http://en.wikipedia.org/wiki/Search_engine_optimizatio n Rank #6 (most visitors of the competitors) 2 http://www.huffingtonpost.com/jonathan-long/small-bus iness-marketing-_1_b_5206764.html Rank #79 3 http://searchengineland.com/guide/what-is-seo Rank #767 4 http://searchengineland.com/guide/what-is-sem Rank #767 5 http://moz.com/beginners-guide-to-seo Rank #268 6 http://moz.com/beginners-guide-to-seo/why-search-en gine-marketing-is-necessary Rank #268 7 http://www.mainstreethost.com/ Rank #41,458 (least visitors of the competitors) 8 http://www.bruceclay.com/seo/search-engine-optimiza tion.htm Rank #10,795 9 http://www.webopedia.com/TERM/S/SEO.html Rank #4,349 10 http://www.entrepreneur.com/seo/ Rank #747 Range 6 to 41,458 (average rank: #5,950) Advice for the number of visitors to your site Your web site 111things.com does not appear to attract many visitors because your traffic rank is above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com (without Places). << Created by SEO, LLC 30 of 64 http://www.SplinternetMarketing.com
  • 31. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] /default.asp 2. My SEO Project /shopcustadmin.asp 3. Scope Your SEO Plan /shopaddtocart.asp 4. Login /shopcustadminlogin.asp 5. SEO, LLC /default.asp 6. SEO Blog /shopblogslistings.asp 7. SEO News /shopnewslistings.asp 8. Your Account /shopcustadmin.asp 9. Services... /shopdisplaycategories.asp 10. Custom E-Commerce Development /shopdisplayproducts.asp?id=21&cat=++E%2DCommer ce+Development 11. Consulting & Training /shopdisplayproducts.asp?id=45&cat=Consulting+%26+ Training 12. Content Writing Services /shopdisplayproducts.asp?id=48&cat=Content+Writing+ Services 13. Emails Newsletter Marketing /shopdisplayproducts.asp?id=49&cat=Email+Newsletter s 14. Local Marketing /shopdisplayproducts.asp?id=52&cat=Local+Marketing 15. PPC Marketing & Advertising /shopdisplayproducts.asp?id=51&cat=PPC+Advertising 16. Social Media Marketing /shopdisplayproducts.asp?id=50&cat=Social+Media 17. Web Design /shopdisplayproducts.asp?id=53&cat=Web+Design 18. Custom SEO Services /shopdisplayproducts.asp?id=39&cat=Search+Engine+O ptimization 19. Contact SEO, LLC /shopcustcontact.asp 20. E-Commerce Development /shopdisplayproducts.asp?id=21&amp;cat=++E%2DCo mmerce+Development 21. Consulting & Training /shopdisplayproducts.asp?id=45&amp;cat=Consulting+ %26+Training 22. Content Writing Services /shopdisplayproducts.asp?id=48&amp;cat=Content+Writ Created by SEO, LLC 31 of 64 http://www.SplinternetMarketing.com
  • 32. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your contents No. Same Domain Link Text Link URL ing+Services 23. Email Newsletters /shopdisplayproducts.asp?id=49&amp;cat=Email+Newsl etters 24. Local Marketing /shopdisplayproducts.asp?id=52&amp;cat=Local+Market ing 25. PPC Advertising /shopdisplayproducts.asp?id=51&amp;cat=PPC+Adverti sing 26. Social Media /shopdisplayproducts.asp?id=50&amp;cat=Social+Media 27. Web Design /shopdisplayproducts.asp?id=53&amp;cat=Web+Design 28. Search Engine Optimization /shopdisplayproducts.asp?id=39&amp;cat=Search+Engi ne+Optimization 29. Marketing Tools Portal /shopcontent.asp?type=marketingtoolsportal 30. PPC Process Overview /shopcontent.asp?type=ppcprocessoverview 31. PPC Management Portal /shopcontent.asp?type=ppctoolsportal 32. SEO Process Overview /shopcontent.asp?type=seooverview 33. SEO Management Portal /shopcontent.asp?type=seotoolsportal 34. Hosting Resellers /shopcontent.asp?type=hostingresellers 35. SEO & Digital Media Marketing Resellers /shopcontent.asp?type=seoresellers 36. [empty] /shopquery.asp?catalogid=96 37. Details /shopquery.asp?catalogid=96 38. [empty] /shopquery.asp?catalogid=97 39. Details /shopquery.asp?catalogid=97 40. [empty] / 41. [empty] /shopcontent.asp?type=seorssfeeds 42. Digital Marketing Services /shopdisplaycategories.asp?id=47&amp;cat=Digital+Mar keting+Services 43. /shopdisplayproducts.asp?id=39&amp;cat=Search+Engi ne+Optimization 44. SEO /shopdisplayproducts.asp?id=39&amp;cat=Search+Engi ne+Optimization 45. /shopexd.asp?id=96 46. E-Commerce /shopexd.asp?id=96 47. [empty] /shopquery.asp?catalogid=108 48. [empty] /shopquery.asp?catalogid=119 49. [empty] /shopquery.asp?catalogid=116 50. [empty] /shopquery.asp?catalogid=120 51. [empty] /shopquery.asp?catalogid=114 Created by SEO, LLC 32 of 64 http://www.SplinternetMarketing.com
  • 33. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your contents No. Same Domain Link Text Link URL 52. [empty] /shopquery.asp?catalogid=113 53. Read more » /shopnews.asp?type=googleengagementads 54. Read more » /shopnews.asp?type=references 55. Read more » /shopnews.asp?type=googletrends 56. Read more » /shopnews.asp?type=BingLinkedPagesAllowsUserstoInfl uenceSearchResults 57. Read more » /shopnews.asp?type=GoogleQualityGuide 58. Testimonials /shopnews.asp?type=references 59. Company Profile /shopnews.asp?type=resume 60. Google Trends /shopnews.asp?type=googletrends 61. Google Quality Guide /shopnews.asp?type=GoogleQualityGuide 62. Social Media Infographics /shopblogs.asp?type=socialmediainfographics 63. Facebook Facts /shopblogs.asp?type=FacebookFacts 64. Twitter Facts /shopblogs.asp?type=TwitterFacts 65. LinkedIn Facts /shopblogs.asp?type=LinkedInFacts 66. Google Plus Facts /shopblogs.asp?type=GooglePlusFacts 67. Social Media Facts /shopblogs.asp?type=SocialMediaFacts 68. What is SEO? /shopblogs.asp?type=whatisseo 69. How to add the Google +1 button to your web pages /shopblogs.asp?type=HowToGooglePlusAPage 70. Amore Laser /shopcontent.asp?type=amorelaser 71. Gallun Jewelry /shopcontent.asp?type=antiquejewelry 72. Belchfire /shopcontent.asp?type=belchfire 73. Downtown Dough /shopcontent.asp?type=cookiecutters 74. Curvy Road /shopcontent.asp?type=curvyroad 75. George Watts /shopcontent.asp?type=georgewatts 76. Have Healthy Water /shopcontent.asp?type=havehealthywater 77. Lake Monitors /shopcontent.asp?type=lakemonitors 78. My Hair Piece /shopcontent.asp?type=myhairpiece 79. My Pool Spas /shopcontent.asp?type=MyPoolSpas 80. Affluent Magazine /shopcontent.asp?type=PortfolioAffluentMagazine 81. Automotive Catalog Corp /shopcontent.asp?type=PortfolioAutomotiveCatalogCorp 82. Remodel and Paint /shopcontent.asp?type=remodelandpaint 83. Remodeling & Improvements /shopcontent.asp?type=remodelingimprovements 84. Home /default.asp 85. Services /shopdisplaycategories.asp 86. Features /shopcontent.asp?type=features Created by SEO, LLC 33 of 64 http://www.SplinternetMarketing.com
  • 34. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your contents No. Same Domain Link Text Link URL 87. About Us /shopcontent.asp?type=Aboutus 88. Contact us /shopcustcontact.asp 89. Search /shopsearch.asp Advice for your same domain anchor texts Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 16 1 OK OK Keyword density: 0% to 8% 2% OK OK Search term: "Search" Competitors Your Site Advice Number of keywords: 1 to 40 2 OK OK Keyword density: 0% to 10% 1% OK OK Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 17 1 OK OK Keyword density: 0% to 7% 1% OK OK Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 16 1 OK OK Keyword density: 0% to 3% 1% OK OK Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 1 to 51 4 OK OK Keyword density: 0% to 6% 1% OK OK Created by SEO, LLC 34 of 64 http://www.SplinternetMarketing.com
  • 35. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in outbound anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound anchor texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound anchor text "About the company". Your contents No. Outbound Link Text Link URL 1. [empty] http://pinterest.com/seollc/ 2. [empty] http://facebook.splinternetmarketing.com 3. [empty] http://linkedin.splinternetmarketing.com 4. [empty] http://youtube.splinternetmarketing.com 5. [empty] http://googleplus.splinternetmarketing.com 6. [empty] http://stumbleupon.splinternetmarketing.com 7. [empty] http://Blogspot.splinternetmarketing.com 8. [empty] http://digg.splinternetmarketing.com 9. [empty] http://tiny.cc/aebb0 10. [empty] http://www.venturestreet.com 11. http://seoxtc.net/web-site-hosting/ 12. Web Hosting http://seoxtc.net/web-site-hosting/ 13. Tweet https://twitter.com/share 14. Site Designed by SEO, LLC - SEO, Web Design and Online Marketing http://SplinternetMarketing.com/default.asp Advice for your outbound anchor texts Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "Search engine optimization" at least once but this is optional. < Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "Search engine optimization" but this is optional. < Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 25 0 You could use the search term "Search" at least once but this is optional. < Created by SEO, LLC 35 of 64 http://www.SplinternetMarketing.com
  • 36. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your outbound anchor texts Search term: "Search engine optimization" Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "Search" but this is optional. < Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 13 0 You could use the search term "engine" at least once but this is optional. < Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "engine" but this is optional. < Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 5 0 You could use the search term "optimization" at least once but this is optional. < Keyword density: 0% to 1% 0% You could increase the keyword density for the search term "optimization" but this is optional. < Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 43 0 You could use one of the keywords "Search", "engine" or "optimization" at least once but this is optional. < Keyword density: 0% to 3% 0% You could increase the keyword density for the keywords "Search", "engine" or "optimization" but this is optional. < Created by SEO, LLC 36 of 64 http://www.SplinternetMarketing.com
  • 37. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. default [/default.asp] [empty] 2. shopcustadmin [/shopcustadmin.asp] My SEO Project 3. shopaddtocart [/shopaddtocart.asp] Scope Your SEO Plan 4. shopcustadminlogin [/shopcustadminlogin.asp] Login 5. default [/default.asp] SEO, LLC 6. shopblogslistings [/shopblogslistings.asp] SEO Blog 7. shopnewslistings [/shopnewslistings.asp] SEO News 8. shopcustadmin [/shopcustadmin.asp] Your Account 9. shopdisplaycategories [/shopdisplaycategories.asp] Services... 10. shopdisplayproducts id 21 cat E 2DCommerce Development [/shopdisplayproducts.asp?id=21&cat=++E%2DCommer ce+Development] Custom E-Commerce Development 11. shopdisplayproducts id 45 cat Consulting 26 Training [/shopdisplayproducts.asp?id=45&cat=Consulting+%26+ Training] Consulting & Training 12. shopdisplayproducts id 48 cat Content Writing Services [/shopdisplayproducts.asp?id=48&cat=Content+Writing+ Services] Content Writing Services 13. shopdisplayproducts id 49 cat Email Newsletters [/shopdisplayproducts.asp?id=49&cat=Email+Newsletter s] Emails Newsletter Marketing 14. shopdisplayproducts id 52 cat Local Marketing [/shopdisplayproducts.asp?id=52&cat=Local+Marketing] Local Marketing 15. shopdisplayproducts id 51 cat PPC Advertising [/shopdisplayproducts.asp?id=51&cat=PPC+Advertising] PPC Marketing & Advertising 16. shopdisplayproducts id 50 cat Social Media [/shopdisplayproducts.asp?id=50&cat=Social+Media] Social Media Marketing 17. shopdisplayproducts id 53 cat Web Design [/shopdisplayproducts.asp?id=53&cat=Web+Design] Web Design 18. shopdisplayproducts id 39 cat Search Engine Custom SEO Services Created by SEO, LLC 37 of 64 http://www.SplinternetMarketing.com
  • 38. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your contents No. Same Domain Link URL Link Text Optimization [/shopdisplayproducts.asp?id=39&cat= Search+Engine+Optimization ] 19. shopcustcontact [/shopcustcontact.asp] Contact SEO, LLC 20. shopdisplayproducts id 21 amp cat E 2DCommerce Development [/shopdisplayproducts.asp?id=21&amp;cat=++E%2DCo mmerce+Development] E-Commerce Development 21. shopdisplayproducts id 45 amp cat Consulting 26 Training [/shopdisplayproducts.asp?id=45&amp;cat=Consulting+ %26+Training] Consulting & Training 22. shopdisplayproducts id 48 amp cat Content Writing Services [/shopdisplayproducts.asp?id=48&amp;cat=Content+Wri ting+Services] Content Writing Services 23. shopdisplayproducts id 49 amp cat Email Newsletters [/shopdisplayproducts.asp?id=49&amp;cat=Email+Newsl etters] Email Newsletters 24. shopdisplayproducts id 52 amp cat Local Marketing [/shopdisplayproducts.asp?id=52&amp;cat=Local+Marke ting] Local Marketing 25. shopdisplayproducts id 51 amp cat PPC Advertising [/shopdisplayproducts.asp?id=51&amp;cat=PPC+Adverti sing] PPC Advertising 26. shopdisplayproducts id 50 amp cat Social Media [/shopdisplayproducts.asp?id=50&amp;cat=Social+Medi a] Social Media 27. shopdisplayproducts id 53 amp cat Web Design [/shopdisplayproducts.asp?id=53&amp;cat=Web+Design ] Web Design 28. shopdisplayproducts id 39 amp cat Search Engine Optimization [/shopdisplayproducts.asp?id=39&amp;cat= Search+ Engine+Optimization ] Search Engine Optimization 29. shopcontent type marketingtoolsportal [/shopcontent.asp?type=marketingtoolsportal] Marketing Tools Portal 30. shopcontent type ppcprocessoverview [/shopcontent.asp?type=ppcprocessoverview] PPC Process Overview 31. shopcontent type ppctoolsportal [/shopcontent.asp?type=ppctoolsportal] PPC Management Portal 32. shopcontent type seooverview [/shopcontent.asp?type=seooverview] SEO Process Overview 33. shopcontent type seotoolsportal SEO Management Portal Created by SEO, LLC 38 of 64 http://www.SplinternetMarketing.com
  • 39. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your contents No. Same Domain Link URL Link Text [/shopcontent.asp?type=seotoolsportal] 34. shopcontent type hostingresellers [/shopcontent.asp?type=hostingresellers] Hosting Resellers 35. shopcontent type seoresellers [/shopcontent.asp?type=seoresellers] SEO & Digital Media Marketing Resellers 36. shopquery catalogid 96 [/shopquery.asp?catalogid=96] [empty] 37. shopquery catalogid 96 [/shopquery.asp?catalogid=96] Details 38. shopquery catalogid 97 [/shopquery.asp?catalogid=97] [empty] 39. shopquery catalogid 97 [/shopquery.asp?catalogid=97] Details 40. [empty] [/] [empty] 41. shopcontent type seorssfeeds [/shopcontent.asp?type=seorssfeeds] [empty] 42. shopdisplaycategories id 47 amp cat Digital Marketing Services [/shopdisplaycategories.asp?id=47&amp;cat=Digital+Mar keting+Services] Digital Marketing Services 43. shopdisplayproducts id 39 amp cat Search Engine Optimization [/shopdisplayproducts.asp?id=39&amp;cat= Search+ Engine+Optimization ] 44. shopdisplayproducts id 39 amp cat Search Engine Optimization [/shopdisplayproducts.asp?id=39&amp;cat= Search+ Engine+Optimization ] SEO 45. shopexd id 96 [/shopexd.asp?id=96] 46. shopexd id 96 [/shopexd.asp?id=96] E-Commerce 47. shopquery catalogid 108 [/shopquery.asp?catalogid=108] [empty] 48. shopquery catalogid 119 [/shopquery.asp?catalogid=119] [empty] 49. shopquery catalogid 116 [/shopquery.asp?catalogid=116] [empty] 50. shopquery catalogid 120 [/shopquery.asp?catalogid=120] [empty] 51. shopquery catalogid 114 [/shopquery.asp?catalogid=114] [empty] 52. shopquery catalogid 113 [/shopquery.asp?catalogid=113] [empty] 53. shopnews type googleengagementads [/shopnews.asp?type=googleengagementads] Read more » 54. shopnews type references [/shopnews.asp?type=references] Read more » 55. shopnews type googletrends [/shopnews.asp?type=googletrends] Read more » 56. shopnews type BingLinkedPagesAllowsUserstoInfluence SearchResults Read more » Created by SEO, LLC 39 of 64 http://www.SplinternetMarketing.com
  • 40. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your contents No. Same Domain Link URL Link Text [/shopnews.asp?type=BingLinkedPagesAllowsUserstoInfl uenceSearchResults] 57. shopnews type GoogleQualityGuide [/shopnews.asp?type=GoogleQualityGuide] Read more » 58. shopnews type references [/shopnews.asp?type=references] Testimonials 59. shopnews type resume [/shopnews.asp?type=resume] Company Profile 60. shopnews type googletrends [/shopnews.asp?type=googletrends] Google Trends 61. shopnews type GoogleQualityGuide [/shopnews.asp?type=GoogleQualityGuide] Google Quality Guide 62. shopblogs type socialmediainfographics [/shopblogs.asp?type=socialmediainfographics] Social Media Infographics 63. shopblogs type FacebookFacts [/shopblogs.asp?type=FacebookFacts] Facebook Facts 64. shopblogs type TwitterFacts [/shopblogs.asp?type=TwitterFacts] Twitter Facts 65. shopblogs type LinkedInFacts [/shopblogs.asp?type=LinkedInFacts] LinkedIn Facts 66. shopblogs type GooglePlusFacts [/shopblogs.asp?type=GooglePlusFacts] Google Plus Facts 67. shopblogs type SocialMediaFacts [/shopblogs.asp?type=SocialMediaFacts] Social Media Facts 68. shopblogs type whatisseo [/shopblogs.asp?type=whatisseo] What is SEO? 69. shopblogs type HowToGooglePlusAPage [/shopblogs.asp?type=HowToGooglePlusAPage] How to add the Google +1 button to your web pages 70. shopcontent type amorelaser [/shopcontent.asp?type=amorelaser] Amore Laser 71. shopcontent type antiquejewelry [/shopcontent.asp?type=antiquejewelry] Gallun Jewelry 72. shopcontent type belchfire [/shopcontent.asp?type=belchfire] Belchfire 73. shopcontent type cookiecutters [/shopcontent.asp?type=cookiecutters] Downtown Dough 74. shopcontent type curvyroad [/shopcontent.asp?type=curvyroad] Curvy Road 75. shopcontent type georgewatts [/shopcontent.asp?type=georgewatts] George Watts 76. shopcontent type havehealthywater [/shopcontent.asp?type=havehealthywater] Have Healthy Water Created by SEO, LLC 40 of 64 http://www.SplinternetMarketing.com
  • 41. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Your contents No. Same Domain Link URL Link Text 77. shopcontent type lakemonitors [/shopcontent.asp?type=lakemonitors] Lake Monitors 78. shopcontent type myhairpiece [/shopcontent.asp?type=myhairpiece] My Hair Piece 79. shopcontent type MyPoolSpas [/shopcontent.asp?type=MyPoolSpas] My Pool Spas 80. shopcontent type PortfolioAffluentMagazine [/shopcontent.asp?type=PortfolioAffluentMagazine] Affluent Magazine 81. shopcontent type PortfolioAutomotiveCatalogCorp [/shopcontent.asp?type=PortfolioAutomotiveCatalogCorp] Automotive Catalog Corp 82. shopcontent type remodelandpaint [/shopcontent.asp?type=remodelandpaint] Remodel and Paint 83. shopcontent type remodelingimprovements [/shopcontent.asp?type=remodelingimprovements] Remodeling & Improvements 84. default [/default.asp] Home 85. shopdisplaycategories [/shopdisplaycategories.asp] Services 86. shopcontent type features [/shopcontent.asp?type=features] Features 87. shopcontent type Aboutus [/shopcontent.asp?type=Aboutus] About Us 88. shopcustcontact [/shopcustcontact.asp] Contact us 89. shopsearch [/shopsearch.asp] Search Advice for your same domain link URLs Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 26 4 OK OK Keyword density: 0% to 6% 4% OK OK Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 54 6 OK OK Keyword density: 0% to 8% 2% OK OK Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 46 4 OK OK Keyword density: 0% to 7% 1% OK OK Search term: "optimization" Competitors Your Site Advice Created by SEO, LLC 41 of 64 http://www.SplinternetMarketing.com
  • 42. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your same domain link URLs Search term: "Search engine optimization" Number of keywords: 0 to 27 4 OK OK Keyword density: 0% to 3% 1% OK OK Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 127 14 OK OK Keyword density: 0% to 5% 1% OK OK Created by SEO, LLC 42 of 64 http://www.SplinternetMarketing.com
  • 43. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. pinterest seollc [http://pinterest.com/seollc/] [empty] 2. facebook splinternetmarketing [http://facebook.splinternetmarketing.com] [empty] 3. linkedin splinternetmarketing [http://linkedin.splinternetmarketing.com] [empty] 4. youtube splinternetmarketing [http://youtube.splinternetmarketing.com] [empty] 5. googleplus splinternetmarketing [http://googleplus.splinternetmarketing.com] [empty] 6. stumbleupon splinternetmarketing [http://stumbleupon.splinternetmarketing.com] [empty] 7. Blogspot splinternetmarketing [http://Blogspot.splinternetmarketing.com] [empty] 8. digg splinternetmarketing [http://digg.splinternetmarketing.com] [empty] 9. tiny aebb0 [http://tiny.cc/aebb0] [empty] 10. www venturestreet [http://www.venturestreet.com] [empty] 11. seoxtc web site hosting [http://seoxtc.net/web-site-hosting/] 12. seoxtc web site hosting [http://seoxtc.net/web-site-hosting/] Web Hosting 13. twitter share [https://twitter.com/share] Tweet 14. SplinternetMarketing default [http://SplinternetMarketing.com/default.asp] Site Designed by SEO, LLC - SEO, Web Design and Online Marketing Advice for your outbound link URLs Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "Search engine optimization" at < Created by SEO, LLC 43 of 64 http://www.SplinternetMarketing.com
  • 44. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your outbound link URLs Search term: "Search engine optimization" least once but this is optional. Keyword density: 0% to 2% 0% You could increase the keyword density for the search term "Search engine optimization" but this is optional. < Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 40 0 You could use the search term "Search" at least once but this is optional. < Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "Search" but this is optional. < Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 17 0 You could use the search term "engine" at least once but this is optional. < Keyword density: 0% to 4% 0% You could increase the keyword density for the search term "engine" but this is optional. < Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 3 0 You could use the search term "optimization" at least once but this is optional. < Keyword density: 0% to 1% 0% You could increase the keyword density for the search term "optimization" but this is optional. < Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 55 0 You could use one of the keywords "Search", "engine" or "optimization" at least once but this is optional. < Keyword density: 0% to 3% 0% You could increase the keyword density for the keywords "Search", "engine" or "optimization" but this is optional. < Created by SEO, LLC 44 of 64 http://www.SplinternetMarketing.com
  • 45. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 A common question that every small business owner has when it comes to driving visitors to his or her website is whether search engine optimization (SEO) or pay-per-click (PPC) marketing is the best option. These are the two most effective traffic so... 3 Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization , ranking factors & more. 4 Search marketing is the process of gaining traffic and visibility from search engine s through both paid and unpaid efforts. It encompasses: SEO: Earning tr 5 New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO. New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO. 6 New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO. New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO. 7 Get your website found and start converting traffic into business! Mainstreethost specializes in search engine optimization (SEO), paid search marketing, website design, social media marketing, content marketing and more. 8 Step-by-step Search Engine Optimization tutorial, classroom SEO training, tools, services, site Assessments, free tips and advice for ranking, placement, education guide. 9 SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results 10 The latest SEO news, tips, and tools for growing your business online. Search engine optimization strategies to get more traffic and sales from Entrepreneur. Your contents We provide Search Engine Optimization Services Internet Operations Consulting, Training and Services to SEO, Digital Marketing and Web Design companie Created by SEO, LLC 45 of 64 http://www.SplinternetMarketing.com
  • 46. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your meta description Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 13% 15% The keyword density is too high. It should be 13% at maximum. Consider adding more text to lower the keyword density. << Search term: "Search" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 8% 5% OK OK Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 8% 5% OK OK Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 4% 5% The keyword density is too high. It should be 4% at maximum. Consider adding more text to lower the keyword density. << Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 5 3 OK OK Keyword density: 0% to 7% 5% OK OK Created by SEO, LLC 46 of 64 http://www.SplinternetMarketing.com
  • 47. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your Site 1 2 3 4 5 6 7 8 9 10 Range 0 1 1 1 1 0 1 0 1 2 1 0 to 2 Advice for the number of trailing slashes in your web site URL The URL 111things.com does not contain more or less trailing slashes than the top ranked pages. This means that you do not have to change the number of trailing slashes in your URL. OK Created by SEO, LLC 47 of 64 http://www.SplinternetMarketing.com
  • 48. SEO, LLC Internet Competitive Analysis Report 4/27/2014 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web page, then search engines might not be able to read everything of your web page. You should also check the CSS code of your web page (see link below). Validation results Validity HTML: 41 errors, not valid http://validator.w3.org/check?uri=http://111things.com/ CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://111things.com/ Advice regarding the validity of your web site The HTML code validation of your web page 111things.com failed. This means that Google.com (without Places) might not be able to read your web page. You should fix any HTML errors. << Created by SEO, LLC 48 of 64 http://www.SplinternetMarketing.com
  • 49. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your Site 1 2 3 4 5 6 7 8 9 10 Range 51 65 49 66 60 55 53 56 56 63 44 44 to 66 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your Site 1 2 3 4 5 6 7 8 9 10 Range 10 6 12 7 8 10 10 9 10 9 14 6 to 14 Advice for the readability of your web site The Flesch Reading Ease Score of your web page 111things.com is 51. A score of 60 to 80 is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. << Created by SEO, LLC 49 of 64 http://www.SplinternetMarketing.com
  • 50. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Search engine optimization From Wikipedia, the free encyclopedia Jump to: navigation , search "SEO" redirects here. 2 April 27, 2014 Edition: U.S. 3 News News Headlines Features SearchCap Daily Newsletter Columns SEO Overview: What Is SEO? 4 News News Headlines Features SearchCap Daily Newsletter Columns SEO Overview: What Is SEO? 5 Products Learn Community Blogs About Help 6 Products Learn Community Blogs About Help 7 Questions? 8 USA (Corporate) USA (Corporate) Europe English Italian Australasia India Japan English Japanese Brazil English Portuguese A A A Login Blog Newsletter Press Contact About Ethics Get Quote Internet Marketing Optimization » SEO » Tutorials Click To Select SEO - Search Engine Optimization 9 MAIN BROWSE TERMS DID YOU KNOW? 10 Business & Small Business Log In | Join Log In | Join Log In Join Entrepreneur Sign In with My Account My Activity Email Preferences Logout Follow Entrepreneur on Facebook Follow Entrepreneur on Twitter Follow Entrepreneur on LinkedIn Subscribe Get the Magazine Email Newsletters Get Our Mobile Apps | Bookstore | eServices Entrepreneur Homepage Startups Starting a Business Home How-To Guides Startup Basics Business Ideas Your Business Plan Startup [and 1,121 additional characters] Your contents Hello, Guest ( My SEO Project | Scope Your SEO Plan | Login ) Total Investment in SEO Consulting: 0 Sub-Total : $0.00 Search SEO LLC Advice for your first sentence of the body text Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Search engine optimization" at least once but this is optional. < Keyword density: 0% to 20% 0% You could increase the keyword density for the search term "Search engine optimization" but this is optional. < Search term: "Search" Created by SEO, LLC 50 of 64 http://www.SplinternetMarketing.com
  • 51. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Advice for your first sentence of the body text Search term: "Search engine optimization" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 13% 4% OK OK Search term: "engine" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "engine" at least once but this is optional. < Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "engine" but this is optional. < Search term: "optimization" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use the search term "optimization" at least once but this is optional. < Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "optimization" but this is optional. < Keywords "Search", "engine" or "optimization" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 9% 1% OK OK Created by SEO, LLC 51 of 64 http://www.SplinternetMarketing.com
  • 52. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "111things.com" contains 784 words which should be enough for search engines. OK Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the Meta Robots tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Your web page uses script code in an external file so you've already minimized the problems with scripts and the search engines. OK Your web page uses style sheet code in an external file so you've already minimized the problems with style sheets and the search engines. OK Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. OK Your web page URL "111things.com" doesn't indicate a dynamically served web page so there shouldn't be any problems with the search engines in this aspect. OK Created by SEO, LLC 52 of 64 http://www.SplinternetMarketing.com
  • 53. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for 111things.com on Google.com (without Places). Advice Backlinks to your web page Are the web pages linking to your web page relevant to the search term "Search engine optimization"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "Search engine optimization"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your backlinks come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SEO, LLC 53 of 64 http://www.SplinternetMarketing.com
  • 54. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Search engine optimization" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 0 1 0 0 0 0 1 1 1 0 to 1 Body Text: 3 15 8 6 1 4 2 2 65 2 18 1 to 65 H1 Texts: 1 1 0 1 0 0 0 0 1 1 1 0 to 1 Domain: 0 0 0 0 0 0 0 0 0 0 0 all 0 Page URL: 0 1 0 0 0 0 0 0 1 0 0 0 to 1 H2-H6 Texts: 0 0 0 0 0 1 0 0 5 0 1 0 to 5 IMG ALT: 0 0 0 0 0 0 0 0 9 0 0 0 to 9 Bold Text: 0 3 3 0 0 0 0 0 7 0 0 0 to 7 SD AT: 1 1 0 1 1 0 0 1 8 0 16 0 to 16 Outbound AT: 0 5 0 0 0 0 0 0 1 0 0 0 to 5 SD LU: 4 26 0 1 1 0 0 3 3 0 0 0 to 26 Outbound LU: 0 2 2 1 0 0 0 0 0 0 0 0 to 2 Meta Descr.: 1 0 1 1 0 0 0 1 1 0 1 0 to 1 First Sentence: 0 1 0 0 0 0 0 0 1 0 0 0 to 1 Search term: "Search" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 0 1 1 0 0 1 1 1 1 0 to 1 Body Text: 11 172 35 62 87 35 44 3 244 25 29 3 to 244 H1 Texts: 1 1 0 2 2 0 0 0 1 1 1 0 to 2 Domain: 0 0 0 1 1 0 0 0 0 0 0 0 to 1 Page URL: 0 1 0 0 0 0 1 0 1 0 0 0 to 1 H2-H6 Texts: 1 2 0 4 1 2 1 0 9 1 3 0 to 9 IMG ALT: 0 0 0 14 14 2 2 0 11 0 2 0 to 14 Bold Text: 0 3 5 2 5 1 0 0 15 0 0 0 to 15 SD AT: 2 26 1 38 40 10 2 2 19 6 18 1 to 40 Outbound AT: 0 25 0 1 12 0 1 0 4 7 0 0 to 25 SD LU: 6 54 2 42 49 11 31 4 11 4 0 0 to 54 Outbound LU: 0 22 3 29 40 0 0 0 4 8 0 0 to 40 Meta Descr.: 1 0 1 2 2 0 0 2 1 1 1 0 to 2 First Sentence: 1 2 0 1 1 0 0 0 1 0 0 0 to 2 Created by SEO, LLC 54 of 64 http://www.SplinternetMarketing.com
  • 55. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Search term: "engine" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 0 1 0 0 0 1 1 1 1 0 to 1 Body Text: 6 114 13 30 22 28 32 2 169 18 19 2 to 169 H1 Texts: 1 1 0 1 0 0 0 0 1 1 1 0 to 1 Domain: 0 0 0 1 1 0 0 0 0 0 0 0 to 1 Page URL: 0 1 0 0 0 0 1 0 1 0 0 0 to 1 H2-H6 Texts: 0 1 0 4 1 2 1 0 8 0 1 0 to 8 IMG ALT: 0 0 0 15 15 2 2 0 10 0 0 0 to 15 Bold Text: 0 3 4 0 1 0 0 0 9 0 0 0 to 9 SD AT: 1 17 0 12 6 7 0 1 12 6 16 0 to 17 Outbound AT: 0 13 0 1 6 0 0 0 2 5 0 0 to 13 SD LU: 4 46 0 13 5 10 25 3 7 4 0 0 to 46 Outbound LU: 0 17 2 12 15 0 0 0 1 7 0 0 to 17 Meta Descr.: 1 0 1 2 1 0 0 1 1 0 1 0 to 2 First Sentence: 0 1 0 0 0 0 0 0 1 0 0 0 to 1 Search term: "optimization" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 0 1 0 0 0 1 1 1 1 0 to 1 Body Text: 3 21 9 7 1 5 2 3 79 2 19 1 to 79 H1 Texts: 1 1 0 1 0 0 0 0 1 1 1 0 to 1 Domain: 0 0 0 0 0 0 0 0 0 0 0 all 0 Page URL: 0 1 0 0 0 0 0 0 1 0 0 0 to 1 H2-H6 Texts: 0 0 0 0 0 1 0 0 5 0 1 0 to 5 IMG ALT: 0 0 0 0 0 0 0 0 9 0 0 0 to 9 Bold Text: 0 3 3 0 0 0 0 0 8 0 0 0 to 8 SD AT: 1 3 0 1 1 0 0 2 11 0 16 0 to 16 Outbound AT: 0 5 0 0 0 0 0 0 1 0 0 0 to 5 SD LU: 4 27 0 1 1 0 0 4 5 0 0 0 to 27 Outbound LU: 0 2 2 1 0 0 0 0 3 0 0 0 to 3 Meta Descr.: 1 0 1 1 0 0 0 1 1 0 1 0 to 1 First Sentence: 0 1 0 0 0 0 0 0 2 0 0 0 to 2 Created by SEO, LLC 55 of 64 http://www.SplinternetMarketing.com
  • 56. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Keywords "Search", "engine" or "optimization" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 3 3 0 3 1 0 0 3 3 3 3 0 to 3 Body Text: 20 307 57 99 110 68 78 8 492 45 67 8 to 492 H1 Texts: 3 3 0 4 2 0 0 0 3 3 3 0 to 4 Domain: 0 0 0 2 2 0 0 0 0 0 0 0 to 2 Page URL: 0 3 0 0 0 0 2 0 3 0 0 0 to 3 H2-H6 Texts: 1 3 0 8 2 5 2 0 22 1 5 0 to 22 IMG ALT: 0 0 0 29 29 4 4 0 30 0 2 0 to 30 Bold Text: 0 9 12 2 6 1 0 0 32 0 0 0 to 32 SD AT: 4 46 1 51 47 17 2 5 42 12 50 1 to 51 Outbound AT: 0 43 0 2 18 0 1 0 7 12 0 0 to 43 SD LU: 14 127 2 56 55 21 56 11 23 8 0 0 to 127 Outbound LU: 0 41 7 42 55 0 0 0 8 15 0 0 to 55 Meta Descr.: 3 0 3 5 3 0 0 4 3 1 3 0 to 5 First Sentence: 1 4 0 1 1 0 0 0 4 0 0 0 to 4 Created by SEO, LLC 56 of 64 http://www.SplinternetMarketing.com
  • 57. SEO, LLC Internet Competitive Analysis Report 4/27/2014 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "Search engine optimization" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 38% 43% 0% 43% 0% 0% 0% 0% 21% 43% 43% 0% to 43% Body Text: 1% 1% 1% 1% 0% 1% 1% 1% 2% 1% 4% 0% to 4% H1 Texts: 33% 100% 0% 15% 0% 0% 0% 0% 75% 60% 60% 0% to 100% Domain: 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Page URL: 0% 75% 0% 0% 0% 0% 0% 0% 75% 0% 0% 0% to 75% H2-H6 Texts: 0% 0% 0% 0% 0% 6% 0% 0% 10% 0% 1% 0% to 10% IMG ALT: 0% 0% 0% 0% 0% 0% 0% 0% 31% 0% 0% 0% to 31% Bold Text: 0% 12% 3% 0% 0% 0% 0% 0% 5% 0% 0% 0% to 12% SD AT: 2% 0% 0% 0% 0% 0% 0% 2% 7% 0% 8% 0% to 8% Outbound AT: 0% 3% 0% 0% 0% 0% 0% 0% 4% 0% 0% 0% to 4% SD LU: 4% 3% 0% 0% 0% 0% 0% 6% 4% 0% 0% 0% to 6% Outbound LU: 0% 1% 2% 1% 0% 0% 0% 0% 0% 0% 0% 0% to 2% Meta Descr.: 15% 0% 7% 12% 0% 0% 0% 10% 13% 0% 13% 0% to 13% First Sentence: 0% 20% 0% 0% 0% 0% 0% 0% 7% 0% 0% 0% to 20% Search term: "Search" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 13% 14% 0% 14% 25% 0% 0% 9% 7% 14% 14% 0% to 25% Body Text: 1% 3% 2% 4% 5% 3% 4% 1% 3% 4% 2% 1% to 5% H1 Texts: 11% 33% 0% 10% 14% 0% 0% 0% 25% 20% 20% 0% to 33% Domain: 0% 0% 0% 100% 100% 0% 0% 0% 0% 0% 0% 0% to 100% Page URL: 0% 25% 0% 0% 0% 0% 10% 0% 25% 0% 0% 0% to 25% H2-H6 Texts: 1% 4% 0% 8% 6% 4% 3% 0% 6% 5% 1% 0% to 8% IMG ALT: 0% 0% 0% 10% 10% 15% 5% 0% 13% 0% 1% 0% to 15% Bold Text: 0% 4% 2% 4% 8% 4% 0% 0% 3% 0% 0% 0% to 8% SD AT: 1% 3% 0% 5% 5% 10% 3% 1% 5% 4% 3% 0% to 10% Outbound AT: 0% 6% 0% 1% 5% 0% 8% 0% 5% 5% 0% 0% to 8% SD LU: 2% 2% 0% 5% 6% 7% 8% 3% 5% 2% 0% 0% to 8% Outbound LU: 0% 4% 1% 6% 7% 0% 0% 0% 1% 5% 0% 0% to 7% Meta Descr.: 5% 0% 2% 8% 8% 0% 0% 7% 4% 4% 4% 0% to 8% First Sentence: 4% 13% 0% 8% 8% 0% 0% 0% 2% 0% 0% 0% to 13% Created by SEO, LLC 57 of 64 http://www.SplinternetMarketing.com