Dejan Petrovic's presentation on the SEO Summit 2016 touching base on the best way to execute SEO campaigns in a very creative manner.

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45. In order to know what the largest star in the universe is we would have had to look
at all the stars. We haven't come close to that - we haven't even looked at all the
stars in our galaxy. There are about 100 billion stars in our galaxy, and about as
many galaxies in the observable universe so you might understand why.

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