The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
SEO is perfectly suited for today's brand-agnostic, overloaded, and skeptical consumer. Learn how SEO can assist every phase of the customer journey and how e-commerce teams can more effectively leverage SEO data for big wins.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
How to Find Your Site's True Ranking FactorsBotify
Ranking factor studies rely on third-party data and don't segment by page type or site type, which is why we recommend using first-party data to find what factors correlate with higher or lower rankings on your unique website.
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
For a detailed recap: http://pshapi.ro/SemanticKWR
My BrightonSEO presentation...
1st Half: What is semantic search and why does it matter to SEOs.
2nd Half: Using KNIME to do semantic keyword research using SERP and Twitter data.
SEO is perfectly suited for today's brand-agnostic, overloaded, and skeptical consumer. Learn how SEO can assist every phase of the customer journey and how e-commerce teams can more effectively leverage SEO data for big wins.
View the slides from the SEJ ThinkTank webinar presentation with SEJ founder Loren Baker regarding dynamic Google SEO. Loren's presentation covers how your Google rankings change based on where a user is located when they search, how Google Graph can affect your ranking, and what you can do to optimize your ranking in an increasingly changing SEO world.
How to Find Your Site's True Ranking FactorsBotify
Ranking factor studies rely on third-party data and don't segment by page type or site type, which is why we recommend using first-party data to find what factors correlate with higher or lower rankings on your unique website.
SEO in 2017 - Boston Growth Meetup (October 2016)Kyle Risley
A presentation on SEO best practices and specific questions asked by members of the Boston Growth Meetup. Includes a number of SEO resource links in the appendix to learn more about the topics included in the presentation.
By Kyle Risley, http://kylerisley.com
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
I am discussing here some of the most useful techniques that you should put at the top of your priority list when planning your On-page SEO strategy in 2017.
Everything we know about Search Marketing is changing and changing fast. It is essential to understand where the industry is heading and what to focus your time on, which this presentation helps to lay out for you.
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
A physical address is a strategic asset in local searchMiShop.local Ltd
Different ways to leverage a physical address in local search.
Brands with a physical high-street presence have a strategic advantage in local search over brands that do not.
This presentation talks about different types of local presence scenarios and how to leverage them in search, including: concession brands, service area businesses and conventional retail premises.
BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I...AlexandraTachalova
Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
SEO in 2017 - Boston Growth Meetup (October 2016)Kyle Risley
A presentation on SEO best practices and specific questions asked by members of the Boston Growth Meetup. Includes a number of SEO resource links in the appendix to learn more about the topics included in the presentation.
By Kyle Risley, http://kylerisley.com
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
Faceted Navigation: (Almost) Everyone is Doing it WrongBotify
According to Google: “Faceted navigation, such as filtering by color or price range, can be helpful for your visitors, but it’s often not search-friendly since it creates many combinations of URLs with duplicative content.”
Petra Kis-Herczegh, SEO Solutions Consultant at Botify teamed up with Kelvin Newman, Founder of BrightonSEO to present actionable insights on handling faceted navigation. Learn how to combine your Data (Crawl, Analytics, Search Console and Log files) and ready-to-use tools to unlock your website’s hidden potential.
In this presentation, we cover:
- Understanding the issues caused by faceted navigation and the risk to SEO.
- Considerations, common methods and pitfalls when using SEO best practices.
- Use cases and examples on how to use data to handle your faceted navigation.
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Andreas Dzumla — Google's Hogging Half Your Traffic: How to Get it BackSemrush
These slides were presented at the SEMrush webinar "Google is Hogging Half Your Traffic: How to Get It Back". Video replay and transcript are available at https://www.semrush.com/webinars/google-is-hogging-half-your-traffic-how-to-get-it-back/
I am discussing here some of the most useful techniques that you should put at the top of your priority list when planning your On-page SEO strategy in 2017.
Everything we know about Search Marketing is changing and changing fast. It is essential to understand where the industry is heading and what to focus your time on, which this presentation helps to lay out for you.
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
A physical address is a strategic asset in local searchMiShop.local Ltd
Different ways to leverage a physical address in local search.
Brands with a physical high-street presence have a strategic advantage in local search over brands that do not.
This presentation talks about different types of local presence scenarios and how to leverage them in search, including: concession brands, service area businesses and conventional retail premises.
BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I...AlexandraTachalova
Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOChristoph C. Cemper
The Google Penguin updates launched first in 2012 changed the landscape for SEO and Link Building. This talk looks at the learnings, insights and outlook for the future. If you’re serious about SEO and marketing in general, don’t miss this session.
Data modelling presentation by Andrew Hood, MD of Lynchpin . Creating clusters in data to target and predict behaviour for profit. There are some handy links for tools including R and rattle.
BrightonSEO: Context is King - Ian Miller, CEO, at Crafted Crafted
Presentation from Ian Miller's BrightonSEO talk April 2015 - Context is King: looking beyond keywords - how you can help search engines rank your content. Ian is CEO at digital agency Crafted, which specialises in web and software development, search marketing, conversion rate optimisation (CRO) and user experience (UX).
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly.
You'll learn how to:
- Use compelling layouts and typography that psychologically work
- Create messaging to compliment your images
- Work smarter with graphic designers and content marketers
- Quickly pivot your images to be golden across any social media network
ADVANCED COMPETITIVE ANALYSIS - Three questions only the SERPs can answer (Br...Rob Bucci
My BrightonSEO 2015 talk on Advanced Competitive Intelligence. Using the SERPs to reverse engineer what strategies are being employed by argos.co.uk, amazon.co.uk, eBay.co.uk.
Technical SEO is easy. Making recommendations on site structures, opportunities and technical initiatives is pretty straightforward. But the psychology, politics and processes around delivering a actions which are understood, bought into, and acted upon, is much harder. Here's the fix.
SEO | The four main types of Cannibalisation affecting the visibility of your...Jon Earnshaw
SEO Cannibalisation revisited and updated illustrating just how easily your online content can loose visibility and in turn negatively impact on your organic traffic and lead to revenue attrition.
25 Posts in One Month: Co-ordinating a ‘Content Blitz’ Campaign on the Cheap ...Steve Morgan
In January 2015, I helped my parents’ IT recruitment agency to launch a ‘content blitz’ campaign, posting 25 posts in one month to mark the company’s 25th anniversary.
6 months in the making, we created and co-ordinated a plethora of content types beyond the usual bog-standard blog post, including guest posts, crowdsourced posts, a timeline, a list of local events, a list of local co-working spaces… and even a quiz.
Utilising free/cheap resources and WordPress plugins as much as possible to keep the budget nice and low, the campaign was intended to boost their site’s SEO as well as the company’s branding awareness, PR, social media followings and ultimately help them to earn new clients and candidates.
Talk date: Friday 10th April 2015
The Art of Search
Applying the lessons of ancient Chinese wisdom to modern search, we’ll show how Sun Tzu’s classic ‘The Art of War’ sheds light on Search Marketing strategy in 2015.
Solving the Offline Conversion Conundrum for Better Digital Marketing Optimis...Ed Brocklebank
My talk given to BrightonSEO on 10th April 2015.
If you aren't tracking offline conversions, your digital marketing team cannot effectively optimise their campaigns. This is talk is about the pitfalls of not tracking your entire funnel, how to go about fixing it, and some analysis to show what is possible when you do.
The demo given is for Google Analytics, but the principles can be applied to any analytics software.
If you work in the travel, finance, lead generation or high value retails sectors you need to see this presentation!
Get in touch with my if you want help with delivering forward thinking analytics within your business, including coaching, analysis and bespoke implementations.
Is it easier to be an SEO for a small business or a big business?Authoritas
What this presentation explores:
- How SEOs in small businesses can compete with SEOs in big businesses
- How SEOs in big businesses can compete with SEOs in small businesses
- How we can learn off each other
SEO & Large websites - Search University 2012Sven De Meyere
A presentation I gave @ Search University 2012. Rock solid tips & takeaways on how to improve your overall SEO strategy for large websites.
Topics covered, such as:
- SIte architecture
- Internal linking
- Microformats
- XML sitemaps
- Site speed
Intelligent Keyword Selection to Improve Search Ranking for B2B Companiesrbrisco
Your key to SEO success is strategic keyword use. Everything we do in SEO starts with smart keyword selection and content optimization. This presentation is your guide to identifying keywords for content optimization that will drive high-value prospects to your site.
Intelligent Keyword Selection to Improve Search Ranking for B2B CompaniesRosemary Brisco
Your key to SEO success is strategic keyword use. Everything we do in SEO starts with smart keyword selection and content optimization. This presentation is your guide to identifying keywords for content optimization that will drive high-value prospects to your site.
SEO for Small Business (or as We Like to Call It: Online Community Building)Joseph Skibbie
Small Businesses are under attack - what used to be achieved with a business card is now requiring brochures, websites, and multiple social media channels. If a targeted strategy isn't used from the beginning, the benefits to Search Engine Optimization will be negligible. A targeted strategy incorporating web, content, eNotice, social, and paid will allow for climbing the Search Engine Results Pages (SERP's) over time. Use the outlined strategy framework to focus your efforts will make the difference in your small and midsize enterprise.
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
SEOs have historically focussed on tactics rather than strategy, for one important reason: search engines weren’t as sophisticated as they are now, so a tactical approach could be very successful. That's all changed significantly, with machine learning, marketers now face a multitude of new challenges to be successful in search. The days of simple ranking factors are over. Marcus' session will cover data-driven methods to illuminate consumer intention and content relevance, along with many new insights that can be used to create content that is more relevant and successful.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
WordPress is one of the most popular content management systems and powers millions of websites all over the web. Some people mistakenly take WordPress as the answer to their SEO problems, but the fact is that WordPress is a tool that make it easy for anyone to publish and share their voice with everyone around the world. This presentation showcases my experience working with WordPress and how I've achieve results by carefully planning and understanding the SEO process.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
Discover actionable SEO tips from industry thought leaders at Online SEMrush and the Melbourne SEO Meetup.
The presentation covers the following topics:
1. Copywriting for Search Success (Jim Stewart)
Jim will dive into a real-world case study and share tips on how to rank in Google's Featured Answer.
2. Basic E-Commerce Site Audit (Tim Capper)
Beginners guide to Auditing your E-Commerce site. Tim will cover the most common problems encountered within an E-Commerce site, and how to check for these problems using both free and paid tools.
3. 10 Techniques to Convert Your Search Visits (Frederic Chanut)
Frederic will share his tips on how to increase profits to online business by understanding what exactly makes audience become customers.
4. WordPress SEO Tips and Tricks (Chris Burgess)
Chris will share the essential steps to creating and optimizing the perfect WordPress website, popular SEO plugins to use and common mistakes marketers make to when working with WordPress.
You can find more tips here: https://www.semrush.com/webinars/online-seo-meetup/
Similar to How Big Data is Changing SEO - by AnalyticsSEO at BrightonSEO (20)
This is a presentation that was given by Authoritas and PriceMinister at SEOCamp in March '17. It details PriceMinister's 41% increase in search visibility after implementing the opportunity keywords provided by Authoritas' Market Intelligence & Content Strategy Automation platform. It is currently in French.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
2. www.analyticsseo.com@analyticsseo
How Big Data is changing SEO
David Bain
Head of Growth
AnalyticsSEO
@DavidBain
Frank Kelly
Data Scientist
AnalyticsSEO
@norhustla
Alexander de
Albuquerque
Product Manager
AnalyticsSEO
7. www.analyticsseo.com@analyticsseo
1. Who are the competitors?
“There are known knowns.
These are things we know that
we know.
There are known unknowns.
That is to say, there are things
that we know we don't know.
But there are also unknown
unknowns. There are things we
don't know we don't know.”
Donald Rumsfeld
“There are also unknown unknowns”…
8. www.analyticsseo.com@analyticsseo
Ask yourself this:
1. Do you really know the size of your
market?
2. Do you really know who you are
competing with?
3. Can you realistically expect to
compete?
1. Who are the competitors?
11. www.analyticsseo.com@analyticsseo
What are the competition doing differently?
RD
P
P
P
KW
KW
KW
KW
KW
CP
CP
KW
KW
KW
The competition!
KW
KW
CP
CDYou
Opportunity!
CD = Competing domains
CP = Competitor’s pages
RD = Ranking domain
P = Your page
KW = Keyword
14. www.analyticsseo.com@analyticsseo
Common keywords for BrightonSEO.com
What are the common keywords that
BrightonSEO.com shares with its competitors
that the site IS ranking for?
• “SEO”
• “SEO jobs”
• “SEO training”
• “SEO courses”
• “UK SEO”
• “SEO conference”
• “SEO workshop”
• “SEO training course”
15. www.analyticsseo.com@analyticsseo
Opportunity keywords for BrightonSEO.com
What are the keywords that BrightonSEO’s
competitors rank for and BrightonSEO.com doesn’t?
• “What is SEO”
• “SES”
• “Website SEO”
• “Search engine optimisation”
• “SEO marketing”
• “SMX”
• “Marketing course”
• “SEO guide”
• “How to SEO”
• “Marketing events”
• “Learn SEO”
20. www.analyticsseo.com@analyticsseo
2. How big is the opportunity?
Traditional SEO:
Target keyword volume can be increased using ‘related searches’:
This can be increased further using Google Autocomplete:
21. www.analyticsseo.com@analyticsseo
2. How big is the opportunity?
Traditional SEO:
Carrying out ‘thorough’ keyword research
Keywords you know Keyword you can find out Keywords that you don't know that you don't know
22. www.analyticsseo.com@analyticsseo
The Big SEO Data unfair advantage
• Look at the whole market of keywords
• Is the market growing or declining?
• See opportunity keywords your
competitors rank for that you don’t
• See the overlap between the biggest
opportunities and the weakest
competition
• Catch new competitors as soon as they
appear
• Find possible partners
25. www.analyticsseo.com@analyticsseo
3. What should I focus on first?
Traditional SEO:
We apply a standard click-though rate model to Google AdWords search volume
http://www.advancedwebranking.com/ctrstudy/
27. www.analyticsseo.com@analyticsseo
With Big SEO Data you can…
LONG-TERM ROI
LOW/NO ROI
QUICK ROI
MAINTAIN ROI
HIGH
LOWHIGH
LOW
ORGANICGROWTHPOTENTIAL
RELATIVE STRENGTH
Determine target keywords by forecasted click-through rate & ROI, not search volume.
29. www.analyticsseo.com@analyticsseo
Where do you get access to Big SEO Data™?
Option A: Collect it yourself (Costs £100K to £1m+)
• Define what you want to get and from where
• Hire several software developers
• Build your own website crawler and toolset
• Build your own proxy network (or lease)
• Get a host who’ll provide unlimited bandwidth!
Social Media
Websites & Links
Search engines
Domains
Keywords
Search Volumes
Competition Levels
Keyword CPC
Social profiles
Social Shares
Blog feeds
Content
Proprietary Database
30. www.analyticsseo.com@analyticsseo
Be a Big SEO Data™ beta tester
Option B: Be one of our Big SEO Data™ beta testers…
Apply if:
• You’re not currently an AnalyticsSEO customer
• You’ll participate in a monthly feedback call
We’re looking for a
fresh perspective.
We’re offering 2
months free access
to our platform.
32. www.analyticsseo.com@analyticsseo
The Right Technology
OK, so you’ve got a lot of data coming in –
now what? You’ll need to store it somewhere
– there are plenty of options:
• Relational Databases
• MySQL, Maria DB, PostgreSQL
• NoSQL Databases
• Column oriented: Cassandra, Hbase (Hadoop)
• Document store: MongoDB, Couchbase
• Key value: DynamoDB, Redis
• Graph Databases: Neo4J
33. www.analyticsseo.com@analyticsseo
An old friend…The Venn Diagram
A B
A
BC
A
B
C
D
A
B
C
D
E
F
G
H
I
J
K
L
M
NO
P
R
S
T
UV
W
Y
X
Z
You need a method for comparing A against everyone, then B against everyone and so on….
B
34. www.analyticsseo.com@analyticsseo
Even Venn diagrams have their limitations!
A
B
C
D A B
A
BC
A
B
C
D
E
F
G
H
I
J
K
L
M
NO
P
R
S
T
UV
W
Y
X
Z
BA B
A
BC
A
B
C
D
E
F
G
H
I
J
K
L
M
NO
P
R
S
T
UV
W
Y
X
Z
A B
A
BC
A
B
C
D
E
F
G
H
I
J
K
L
M
N
P
R
UV
W
Y
X
Z
A B
A
BC
A
B
C
D
E
G
H
I
J
K
L M
N
O
S
UV
Y
B
A
BC
A
B
C
E
F
G
H
I
J
K
M
N
P
R
UV
W
Y
X
Z
A B
A
BC
A
B
C
D
E
F
G
H
I
J
K
L
M
P
R
UV
Y Z
35. www.analyticsseo.com@analyticsseo
A little bit of (non-technical) info on Graph Databases
• Build a Graph Database (or
multiple graphs) containing
your data as Nodes, Edges
and Attributes
• Great for describing and
handling ‘web data’
• Allows you to interrogate
the relationships between
the entities in a more
natural way
• You can then ‘traverse’ the
graph up and down, in and
out, analysing relationships http://neo4j.com
36. www.analyticsseo.com@analyticsseo
Traversing the graph database
RD
P
P
P
KW
KW
KW
KW
KW
CP
CP
KW
KW
KW
The competition!
KW
KW
CP
CDYou
Opportunity!
CD = Competing domains
CP = Competitor’s pages
RD = Ranking domain
P = Your page
KW = Keyword
39. www.analyticsseo.com@analyticsseo
How Big Data is changing SEO
David Bain
Head of Growth
AnalyticsSEO
@DavidBain
Frank Kelly
Data Scientist
AnalyticsSEO
@norhustla
Alexander de
Albuquerque
Product Manager
AnalyticsSEO
Editor's Notes
Who feels that big data is really benefiting their SEO at the moment?
Who feels that they understand the benefits of big data, but they’ve yet to use it extensively to benefit their SEO?
Who haven’t got a clue what I’m talking about?
A
On voit immédiatement qu’il y a des grandes connections / dépendance sur des liens sociaux.
Cela c’est une vue des données générées par une expansion du site d’un de notre clients comme l’origine.
----
Cela nous donne un « big picture » mais… les détales ne sont pas trop clair ici, on va faire des recherche approfondies sur l’approche qui peut être utiliser a résoudre quelques problèmes typiques SEO.
Nous avons analysé 1500 site webs, et créé une étude avec CTR. Résultats a paraître très bientôt.
Etudes avec CTR sont très rares. Si vous souhaitez avoir plus d’informations sur ce genre de données, Rodolphe et moi, nous vous invitons a nous poser des questions a la fin de notre discours.
----------------
Si vous faites vos propres analyses, il y a des certains choses a savoir.
A
Cela nous donne une visualisation plus naturelle, les choses sont divisées avec les mêmes éléments.
Who feels that big data is really benefiting their SEO at the moment?
Who feels that they understand the benefits of big data, but they’ve yet to use it extensively to benefit their SEO?
Who haven’t got a clue what I’m talking about?