Site Diagnosis for the Skilled Search MechanicGrant Simmons
How can you diagnose major and minor SEO site issues with just the Google SERP and a quick click through?
At SES Chicago 2012, I explained a process we use to give a quick analysis "from the horse's mouth" using the Google Search Results Page and a few search / modified search queries.
With Search Engine Optimization changing (almost) daily, it's good to show clients or internal stakeholders how you appear in user Search Results.
Your Google SERP *can* say a lot about you, your site and your site issues!!
Are you LinkedIn? Learn how to use LinkedIn as a lead generation, branding, and search engine optimization (SEO) tool to boost sales.
LinkedIn is the most powerful business social network on the planet but sadly, very few people actually use this free tool to its full potential.
Here's another fact: Nearly 45% of LinkedIn users are business decision makers! If you're interested in increasing sales and growing your business, now is the time to ramp up your LinkedIn skills.
In this webinar recording, the LinkedIn Rockstars of Integrated Alliances and the digital marketing experts at Boulder SEO Marketing will show you how to get the most out of LinkedIn.
You will learn:
- The basics of growing your business with LinkedIn
- How to use LinkedIn as a branding tool for you and your business
- How to use LinkedIn groups to find and qualify leads
- How to use LinkedIn as a search engine optimization catalyst
- How to measure the success of your LinkedIn campaigns
If you're ready to boost sales, take your brand to the next level and drive targeted search traffic to your website then this webinar is for you.
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Mike Corak
When marketers talk about Local Digital Marketing, conversations almost always focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a huge impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.
In the June 23019 edition of Masters of Marketing, ITC's Internet Marketing Product Manager, Phillip Long, discussed how SEO is already changing in 2019 and what your agency can do to prepare.
Site Diagnosis for the Skilled Search MechanicGrant Simmons
How can you diagnose major and minor SEO site issues with just the Google SERP and a quick click through?
At SES Chicago 2012, I explained a process we use to give a quick analysis "from the horse's mouth" using the Google Search Results Page and a few search / modified search queries.
With Search Engine Optimization changing (almost) daily, it's good to show clients or internal stakeholders how you appear in user Search Results.
Your Google SERP *can* say a lot about you, your site and your site issues!!
Are you LinkedIn? Learn how to use LinkedIn as a lead generation, branding, and search engine optimization (SEO) tool to boost sales.
LinkedIn is the most powerful business social network on the planet but sadly, very few people actually use this free tool to its full potential.
Here's another fact: Nearly 45% of LinkedIn users are business decision makers! If you're interested in increasing sales and growing your business, now is the time to ramp up your LinkedIn skills.
In this webinar recording, the LinkedIn Rockstars of Integrated Alliances and the digital marketing experts at Boulder SEO Marketing will show you how to get the most out of LinkedIn.
You will learn:
- The basics of growing your business with LinkedIn
- How to use LinkedIn as a branding tool for you and your business
- How to use LinkedIn groups to find and qualify leads
- How to use LinkedIn as a search engine optimization catalyst
- How to measure the success of your LinkedIn campaigns
If you're ready to boost sales, take your brand to the next level and drive targeted search traffic to your website then this webinar is for you.
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Mike Corak
When marketers talk about Local Digital Marketing, conversations almost always focus on Local Search. Are our location pins visible in the maps channel? Is our information correct? How do our reviews look? These are important questions to answer, and have a huge impact on business, but the truth is, Local Digital Marketing encompasses so much more. As technology, marketing capabilities, and user needs scale, so does our ability to engage with audiences in locally relevant ways across all digital channels.
In the June 23019 edition of Masters of Marketing, ITC's Internet Marketing Product Manager, Phillip Long, discussed how SEO is already changing in 2019 and what your agency can do to prepare.
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This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
Local SEO Marketing | Garden Route South Africa | The Ultimate Local SEO PackageIamSEO
http://www.iamseo.biz/ultimate-local-seo-package/
The methods of back in the day just do not work anymore, or might I say barely work and still only give little effect. Gone are the days where then you can simply blast out 1000’s of links to your website and cash in, also you cannot depend on old school link pyramids. Blog commenting by itself is no longer powerful enough to rank you on TOP. Things have changed and we have to Adapt or Die!
Today I will show you a breakthrough Local SEO Package that has incorporated the top most effective SEO Marketing technics into a flexible continues SEO Package.
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
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Content that is geared toward people in your own backyard is a good thing. It’s good for people, it’s good for the engines and when it’s good for both, it’s good for business. Have you ever tried creating and promoting it? It’s not as easy as it might seem, especially if you are promoting a product or service that people are not interested in.
With updates to the local SEO algorithm becoming more in line with traditional SEO ranking signals, the location, activity, quality and context of your content is important now more than ever before.
Small local businesses have limited resources, so having a strategy in place to make each piece of content as effective as possible is critical.
In this presentation learn how you can unlock the power of local content to drive engagement, rankings and sales.
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
How is the digital marketing world evolving, in terms how consumers are driving the change and how organizations are challenged with re-orienting themselves.
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My presentation from Brandify Summit 2016 - on how current trends in local search (and beyond) favor the top-reviewed businesses, rather than the top-ranked ones. I also cover practical ways that big companies can get more happy customers to write online reviews.
The art and science of improving a website's content, usability, keyword relevancy, and HTML to appear more prominently in search engine results is SEO.
There's no doubt about it that 2019 is going to be the year of voice search, and it's more important than ever that your website is optimized to attract, engage, and convert those using it. In fact, by 2020 half of all searches are expected to be using voice search! In our webinar, Optimizing Your Site For Voice Search, we'll teach you the organic and paid search tactics you need to focus on to drive more quality traffic and conversions to your site from voice search, today!
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
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Discover the ways to build your business online. Building on the best techniques of traditional marketing this presentation introduces the best strategies for online success. Topics include: SEO, website design, keyword research, social media marketing and local marketing.
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This is my presentation from WordCamp Cincinnati 2016 on how local businesses can compete in Google with local SEO. In this presentation, I covered local SEO basics including:
1). On-page SEO
2). Local Link Building
3). Citations
4). Local SEO Tools
To learn more, please visit SumoLeap.com/blog.
In this seminar we’ll go all in on what makes up a great SEO strategy so that you can start moving up in the ranks for 2019. To make it easy, we will highlight 10 top tactics/tricks to increase rank and break them apart for you.
National Brands and Local Search: Using Insights to Drive ActionsseoClarity
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
Watch the webinar here: https://www.seoclarity.net/local-search-national-brands-webinar-16733/
National Brands and Local Search: Using Insights to Drive ActionsseoClarityMarketing
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
Name Consistency Theory Findings - Local SEO Guide.pptxAndrew Shotland
Name Consistency Theory Research and Findings:
How can directories and multi-location businesses generate more search traffic?
How do business listing pages perform when users are searching for locations in Google?
How can we optimize visibility & rankings of business listings for our directory and multi-location clients?
What Site Selectors Really Want From Your MarketingAtlas Integrated
This webinar covers: the role of the modern day economic development marketer, how consultants really see your marketing, what tools and technology consultants use and what information communities should have available for them, how site selectors experience communities, how the site selection process has changed over the past year, and 19 irrefutable laws of site selection.
Local SEO Marketing | Garden Route South Africa | The Ultimate Local SEO PackageIamSEO
http://www.iamseo.biz/ultimate-local-seo-package/
The methods of back in the day just do not work anymore, or might I say barely work and still only give little effect. Gone are the days where then you can simply blast out 1000’s of links to your website and cash in, also you cannot depend on old school link pyramids. Blog commenting by itself is no longer powerful enough to rank you on TOP. Things have changed and we have to Adapt or Die!
Today I will show you a breakthrough Local SEO Package that has incorporated the top most effective SEO Marketing technics into a flexible continues SEO Package.
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
Content that is geared toward people in your own backyard is a good thing. It’s good for people, it’s good for the engines and when it’s good for both, it’s good for business. Have you ever tried creating and promoting it? It’s not as easy as it might seem, especially if you are promoting a product or service that people are not interested in.
With updates to the local SEO algorithm becoming more in line with traditional SEO ranking signals, the location, activity, quality and context of your content is important now more than ever before.
Small local businesses have limited resources, so having a strategy in place to make each piece of content as effective as possible is critical.
In this presentation learn how you can unlock the power of local content to drive engagement, rankings and sales.
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
How is the digital marketing world evolving, in terms how consumers are driving the change and how organizations are challenged with re-orienting themselves.
Rank Like a Big Company, Impress Like a Local CompanyPhil Rozek
My presentation from Brandify Summit 2016 - on how current trends in local search (and beyond) favor the top-reviewed businesses, rather than the top-ranked ones. I also cover practical ways that big companies can get more happy customers to write online reviews.
The art and science of improving a website's content, usability, keyword relevancy, and HTML to appear more prominently in search engine results is SEO.
There's no doubt about it that 2019 is going to be the year of voice search, and it's more important than ever that your website is optimized to attract, engage, and convert those using it. In fact, by 2020 half of all searches are expected to be using voice search! In our webinar, Optimizing Your Site For Voice Search, we'll teach you the organic and paid search tactics you need to focus on to drive more quality traffic and conversions to your site from voice search, today!
Google Masterclass Part 3: Google Search & SEOSurefire Local
The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services.
Part 3: Google Search & SEO
Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?
Introduction to Online Marketing - Sierra Commons Ignitor Coryon Redd
Discover the ways to build your business online. Building on the best techniques of traditional marketing this presentation introduces the best strategies for online success. Topics include: SEO, website design, keyword research, social media marketing and local marketing.
Local SEO Basics: WordCamp Cincinnati 2016Jared Banz
This is my presentation from WordCamp Cincinnati 2016 on how local businesses can compete in Google with local SEO. In this presentation, I covered local SEO basics including:
1). On-page SEO
2). Local Link Building
3). Citations
4). Local SEO Tools
To learn more, please visit SumoLeap.com/blog.
In this seminar we’ll go all in on what makes up a great SEO strategy so that you can start moving up in the ranks for 2019. To make it easy, we will highlight 10 top tactics/tricks to increase rank and break them apart for you.
National Brands and Local Search: Using Insights to Drive ActionsseoClarity
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
Watch the webinar here: https://www.seoclarity.net/local-search-national-brands-webinar-16733/
National Brands and Local Search: Using Insights to Drive ActionsseoClarityMarketing
National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up.
Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance.
This deck covers:
• Understand local search intent.
• Understand the key metrics every multi-location business
should track
• Uncover hidden insights from your reviews
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Name Consistency Theory Findings - Local SEO Guide.pptxAndrew Shotland
Name Consistency Theory Research and Findings:
How can directories and multi-location businesses generate more search traffic?
How do business listing pages perform when users are searching for locations in Google?
How can we optimize visibility & rankings of business listings for our directory and multi-location clients?
Andrew Shotland presents some ideas about how Google's concept of E-A-T may apply to local business' SEO programs. He also shows some concepts about how to do multi-location SEO strategy at scale
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
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• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
DO NO
EVIL
3
4. TL;DR
• How To Maintain & Grow Organic Traffic
• Relevance
• Authority
• Testing & Tweaking
• Thinking Outside of Your Website
• #1 Google Ranking Factor
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 4
6. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
http://web.archive.org/web/20040606030011/http://www.insiderpages.com:80/
0
500
1000
1500
2000
2500
3000
3500
Jan-04 Feb-04 Mar-04 Apr-04 May-04 Jun-04
Google Traffic
6
7. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
http://web.archive.org/web/20040725020810/http://www.insiderpages.com:80/
0
5000
10000
15000
20000
25000
30000
35000
Jan-04 Feb-04 Mar-04 Apr-04 May-04 Jun-04 Jul-04
Google Traffic
7
8. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
0
10000
20000
30000
40000
50000
60000
70000
Google Traffic
http://web.archive.org/web/20041019000737/http://www.insiderpages.com:80/
8
9. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
http://web.archive.org/web/20041214022053/http://www.insiderpages.com:80/
0
200000
400000
600000
800000
1000000
1200000
Google Traffic
9
10. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
0
1000000
2000000
3000000
4000000
5000000
6000000
InsiderPages Google Traffic
10
11. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
“We’re going to redesign the
site to better reflect our brand
promise and customer journey”
11
12. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
0
1000000
2000000
3000000
4000000
5000000
6000000
Jan-04
Mar-04
May-04
Jul-04
Sep-04
Nov-04
Jan-05
Mar-05
May-05
Jul-05
Sep-05
Nov-05
Jan-06
Mar-06
May-06
Jul-06
Google Traffic
http://web.archive.org/web/20170622144022/http://www.insiderpages.com/
12
13. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 13
14. Where Do Customers Come From?
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
Channel Fortune 500
“Brands”
“Who?”
Media
“Who?”
eCommerce
SEO 41% 77% 20%
Direct 33% 12% 16%
Paid 14% 5% 46%
Email 11% 4% 17%
Social 1% 2% 1%
Source: LocalSEOGuide.com Channel Study 2017
14
15. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
Channel Fortune 500
“Brands”
“Who?”
Media
“Who?”
eCommerce
SEO $ $$ $$
Direct $$$$ $ $$
Paid $$$$ $$$$ $$$$
Email $$$$ $$$$ $$$$
Social $$$ $$$ $$
So Where Do We Invest?
Source: LocalSEOGuide.com Conversations w Cheap Clients 2006-2017
15
16. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
DO NO
EVIL
16
17. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 17
Knowledge Panel
18. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 18
Local Packs
19. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 19
Images
20. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 20
Reviews
21. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 21
Instant Answers/
Related Questions
22. IYPs Lagging in Key “Content”
Features
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
SERP Feature Top 5 Local
Directories
Average*
MozCast
(All Sites)**
Knowledge Panel 47% 51%
Local Packs 26% 22%
Reviews 22% (14% w/o Yelp) 37%
Images 15% 18%
Instant
Answers/Related
Questions
2% 26%
*Source: SEMRush SERP Features for Yellowpages.com, Yelp.com, Mapquest.com, Superpages.com & Manta.com
**Source: Mozcast SERP Feature History
22
23. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 23
24. The Best SEO Investment Is
Creating a Product That
Your Customers Want
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
…and then knowing how to squeeze every last
drop of SEO out of it.
24
25. #1 Google Ranking Factor: Technical SEO
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 25
26. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 26
27. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 27
28. #1 Ranking Factor: Relevance
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 28
29. You Are Getting Outplayed By
Pipsqueaks…
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 29
30. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
And SEO-Focused Media Sites…
30
31. And SEO Focused B2B Sites…
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
http://www.localseoguide.com/how-to-
update-your-internet-yellow-pages-
listings-for-free/
31
32. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
Site # of Articles
Avvo 15,000+
Angies List 12,000+
Home Advisor 2,000+
Manta 1,000+
32
33. #1 Ranking Factor: Authority (aka
Links)
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
Source: Majestic.com referring domains to Thumbtack.com
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34. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
https://www.thumbtack.com/tx/dallas/#/2016/1
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40. #1 Ranking Factor: Content
Optimization
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 40
41. Rewriting Product Descriptions
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
“The primary SEO lift comes from adding to a non-existent
description and enriching a poor description. The average lift
is 15%. High ~30%, low ~3%, depending on type of content
and demand.”
-Former Head of SEO, Walmart.com
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42. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
http://www.myyp.com/Uniondale,NY/Taxi-Latino-of-Long-Island/profile
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http://www.showmelocal.com/profile.aspx?bid=365755
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https://www.thumbtack.com/tx/dallas/tree-trimming/
45. Are Your Titles The Best?
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46. Are You Selling Me In The SERPs?
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47. Are You “Near Me”?
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
http://www.localseoguide.com/near-local-seo-ranking-factors/
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48. Need A Lift?
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference 48
49. Are You Fighting For Your Share?
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https://www.yellowpages.com/dall
as-tx/bars-showing-the-
mayweather-fight-tonight-in-
newark-delaware
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51. Think Outside Your Box
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52. How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
•Book luxury hotels on JetSetter
•See expert hotel photos on Oyster.com
•Book the best restaurants with TheFork
•Book tours and attraction tickets on Viator
•Read cruise reviews on Cruise Critic
•Read travel guides at SmarterTravel
•Get airline seating charts on Seat Guru
•Find airfare deals at Airfarewatchdog
•Find vacation rentals on FlipKey
•Search for holiday rentals on Holiday Lettings
•Find a vacation home on Vacation Home Rentals
•Plan a family vacation on Family Vacation Critic
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53. Think Outside Your Local Box
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54. Things To Do…
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1. Get Attention
2. Answer Questions
3. Understand What Your Customers (Consumers and Advertisers) Are Searching For
4. Always Be Testing & Tweaking
5. Don’t Just Rely On a Single Website, or a Single SEO Tactic
6. Go Responsive!
55. SEO Is Always The Lowest Priority…
Until It’s Not.
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
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56. Thank You!
How Local Directories Can Get Relevant in Search | 2017 ADP Innovation Conference
Andrew@localseoguide.com
https://twitter.com/localseoguide
http://www.localseoguide.com/contact/
PRESENTATION AVAILABLE AT
http://www.localseoguide.com/adp2017
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