Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media on a Budget: for Non-Profits and Small Businesses

The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.

Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.

  • Be the first to comment

  • Be the first to like this

Social Media on a Budget: for Non-Profits and Small Businesses

  1. 1. @sayscaitlin
  2. 2. @sayscaitlin My background: • Photography • Public relations • Grassroots social media promotion • Partner of a non-profit based in India • Social Producer for SEJ!
  3. 3. Poll 1 What best describes your field? 1. Non-profit 2. Small business 3. Other
  4. 4. @sayscaitlin Social Media for Non-profits & Small Businesses • Principles and best practices • Many strategies include tactics of public relations & community engagement • This helps you save money! • Tools • Collaboration/Scheduling • Research/Curation • Design • Measurements
  5. 5. @sayscaitlin
  6. 6. Principles & Best Practices
  7. 7. @sayscaitlin The Groundswell POST Method P People Assess your customers’ social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T Technology Decide what social technologies to use
  8. 8. @sayscaitlin People 1. Who are your readers? 2. What motivates them? 3. Where do they spend time online? 4. What are you trying to get across? 5. What’s unique? 6. What’s in it for your readers?
  9. 9. @sayscaitlin
  10. 10. @sayscaitlin Objectives 1. What is success to your organization? 2. How can you measure that success? • Traffic • Increased donations • Email leads • Volunteer sign-ups
  11. 11. @sayscaitlin Strategies • Don’t make a Twitter to make a Twitter • Consistently brand across platforms • Connect your pages
  12. 12. @sayscaitlin Technology
  13. 13. @sayscaitlin
  14. 14. @sayscaitlin
  15. 15. Poll 2 What’s your organization’s biggest social media challenge? 1. Engaging new customers/supporters & generating leads 2. Understanding how to create a social strategy/plan 3. Finding the time to allocate to social media
  16. 16. @sayscaitlin What should I post about? • Create a simple content calendar • Schedule all your publications across all channels • Email, blog, FB, Twitter, newsletter, events, press releases, etc. • Abide by the 80/20 rule • Readers will remember where they got the information, not who originally published it • Make it easy • We’re all short on time, so make your posts easy to share! Post suggestions: • Celebrate a goal • Event updates • Newsletter highlights • Industry news • Neighborhood news • Blogs • Highlight volunteers • Share stories
  17. 17. @sayscaitlin
  18. 18. @sayscaitlin • Embrace Storytelling • Get your ledes right
  19. 19. @sayscaitlin
  20. 20. @sayscaitlin
  21. 21. @sayscaitlin You can’t do it alone • Who in your organization can help? Who is excited about social media? Get them to: • Brainstorm ideas • Take photos! • Like, comment, and share
  22. 22. Poll 3 What percentage of Americans using social media say it influences their buying decisions? 1. 24% 2. 46% 3. 64% 4. 90%
  23. 23. @sayscaitlin John Hayden’s take on the ladder of engagement from “Measuring the Networked Nonprofit”
  24. 24. Tools
  25. 25. @sayscaitlin Slack Free for small teams Collaborate & Schedule
  26. 26. @sayscaitlin Buffer Free for a single user, team plans start at $99/mo Collaborate & Schedule
  27. 27. @sayscaitlin Buffer Collaborate & Schedule
  28. 28. @sayscaitlin BuzzSumo Free. Pro Plans starting at $99/mo Curate & Research
  29. 29. @sayscaitlin Twitter Lists Free Curate & Research
  30. 30. @sayscaitlin TweetDeck Free Curate & Research
  31. 31. @sayscaitlin Canva Free. Paid features available. Design
  32. 32. @sayscaitlin PicMonkey Free. Royale features available. Design
  33. 33. @sayscaitlin Free Images Site • StockSnap.io • MorgueFile • Pixabay Design
  34. 34. @sayscaitlin Insights Free Measure
  35. 35. @sayscaitlin Twitter Analytics Free Measure
  36. 36. @sayscaitlin Insights Twitter Analytics Measure
  37. 37. @sayscaitlin Crowdbooster Plans starting at $9/mo Measure
  38. 38. @sayscaitlin Helpful Tools Collaborate/Schedule 1. Slack 2. Buffer Curate/Research 1. Buzzsumo 2. Twitter Lists 3. TweetDeck Design 1. Canva 2. PicMonkey 3. Free image sites Measure 1. Facebook Page Insights 2. Twitter Analytics 3. Crowdbooster
  39. 39. @sayscaitlin
  40. 40. @sayscaitlin Learn More • bit.ly/MarketingNerds33 • bit.ly/MarketingNerds59
  41. 41. @sayscaitlin

×