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Art and Science Of Digital Connections

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Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.

Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.

Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.

Published in: Marketing
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Art and Science Of Digital Connections

  1. 1. #intalent @googledave of Digital Connections
  2. 2. #intalent @googledave
  3. 3. #intalent @googledave Apple - WHY? We believe in challenging the status quo and doing things differently Apple - HOW? Our Products are beautifully designed and easy to use Apple - WHAT? We make Great Computers etc
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  10. 10. #intalent @googledave Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
  11. 11. #intalent @googledave Pathos
  12. 12. #intalent @googledave Behaviour Influence Persuade
  13. 13. #intalent @googledave 1. Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
  14. 14. #intalent @googledave 1. Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
  15. 15. #intalent @googledave
  16. 16. #intalent @googledave 1. Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
  17. 17. #intalent @googledave #RecruitIn HAPPY SAD FEAR ANGER ANTICIPATIO N
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  23. 23. #intalent @googledave Google Adwords Display Planner Keyword Research Google Analytics
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  32. 32. #intalent @googledave
  33. 33. · It’s a marriage, not a one night stand · Humans are at the other end · Tailor your approach to the influencer · Listen and learn · Make friends before you need them @googledave
  34. 34. · Be a giver, not a taker – givers gain · Share, comment and write reviews · Invite to interview, guest posts · Curate their content, include in Top lists · Co-create – look for joint opportunities @googledave
  35. 35. #intalent · Employees advocates – they can reach an audience 10x that of your brand · Harness the power of the team · Identify you most socially savvy · Rules of the game – follow the content plan · Measure, share and grow @googledave
  36. 36. #intalent @googledave
  37. 37. #intalent SEE Persona has a problem but is not aware of the solution THINK Has a problem and is researching the solutions @googledave DO Aware of your solution, convince them! DELIGHT They’re a customer encourage to buy and share more
  38. 38. #intalent 1. Industry Pain Points 2. Common Customer Q’s @googledave 3. Trending Industry Topics 4. Brand Stories 5. Research & Analysis 6. Outside of industry into your world 7. Industry News & Trends
  39. 39. #intalent @googledave
  40. 40. #intalent @googledave
  41. 41. #intalent @googledave Or…
  42. 42. #intalent @googledave 1. Satisfied with what one is or has; not wanting more or anything else.
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  48. 48. #intalent BULLSHI T! @googledave
  49. 49. #intalent @googledave “A Brand is not what YOU say its is… it’s what THEY say it is”
  50. 50. #intalent @googledave Be genuine, Be sincere, Be authentic
  51. 51. #intalent @googledave
  52. 52. #intalent @googledave
  53. 53. #intalent On Social Channels (Twitter, LinkedIn) @googledave
  54. 54. #intalent On Social Channels (Twitter, LinkedIn) Search Google for Jobs @googledave
  55. 55. #intalent On Social Channels (Twitter, LinkedIn) Search Google for Jobs Viewing direct onto website @googledave
  56. 56. #intalent On Social Channels (Twitter, LinkedIn) Search Google for Jobs Viewing direct onto website @googledave Apply for job
  57. 57. #intalent @googledave
  58. 58. #intalent @googledave
  59. 59. #intalent @googledave #RecruitIn
  60. 60. #intalent @googledave @googledave googledave@ph-creative.com

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