Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Findable, Usable, Meaningful: Content for User Experience

147 views

Published on

Findability Day, Stockholm, Sweden, 2016

Structuring content and using content strategy to create experiences for people that are findable, usable, and meaningful.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Findable, Usable, Meaningful: Content for User Experience

  1. 1. Findable Usable Meaningful Structuring Content for User Experience Findability Day 2016 @meaningmeasure Misty Weaver
  2. 2. @meaningmeasure
  3. 3. Content Wrangled @meaningmeasure
  4. 4. http://www.uxbooth.com/articles/complete- beginners-guide-to-information-architecture/ Murray Thompson, Explain IA
  5. 5. Information is no good if it can’t be found. @meaningmeasure
  6. 6. Information must be worth finding. John Tenniel
  7. 7. What makes you meaningful? John Tenniel
  8. 8. The content isn’t missing, the value is. @meaningmeasure
  9. 9. What are our obstacles?
  10. 10. Why are we creating content? alejandroescamilla.com
  11. 11. C-suite Marketing SEM / SEO Creative UX How do we find alignment?
  12. 12. Gathercontent.com
  13. 13. Image: http://www.outboundengine.com/blog/using- email-marketing-to-increase-referral-business/
  14. 14. FINDABLE Inform USABLE Answer Educate
  15. 15. Prioritizing informative content helps visibility Relevant answers build trust Meaning is differential
  16. 16. @factorfirm Research Research Research
  17. 17. FINDABLE • Languages • Terms • Jargon • Channels • Formats • Size How your audience seeks information
  18. 18. Make information visible where your audiences are looking for it
  19. 19. • Information Architecture • Search/SEO • Structured Content • Structured Data • Metadata • Social Media Build for Findability
  20. 20. Findable content leads to answers @meaningmeasure
  21. 21. Decision-making Tasks Trust USABLE
  22. 22. Always be relevant to your audience
  23. 23. • UX • Content Strategy • Market Research • Audience Research • SEO Build for Use
  24. 24. Answering our audiences questions boosts credibility @meaningmeasure
  25. 25. Needs Challenges Passions MEANINGFUL
  26. 26. Add value by sharing knowledge
  27. 27. • Psychology • Mental and cognitive models • Storytelling • Teaching & Learning • Gamification Build for Meaning
  28. 28. How can you help them? MEANINGFUL
  29. 29. How do they want to help others? MEANINGFUL
  30. 30. FINDABLE USABLE
  31. 31. http://www.slideshare.net/rlovinger/metadata-is-a-love-note-to-the-future/ Rachel Lovinger Jason Scott, @textfiles
  32. 32. You can’t optimize what you don’t have
  33. 33. Provide coverage and connection
  34. 34. Have their answers ready
  35. 35. Uncover the Mirrors Busangane The road to meaningful content is paved with empathy Busangane
  36. 36. Give generously of your knowledge
  37. 37. Misty Weaver @meaningmeasure

×