Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal assistants'


Published on

Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal assistants'

  1. 1. 吀栀攀 渀攀砀琀 琀爀椀氀氀椀漀渀 猀攀愀爀挀栀攀猀㨀  䤀渀琀攀氀氀椀最攀渀琀 瀀攀爀猀漀渀愀氀 愀猀猀椀猀琀愀渀琀猀 眀椀琀栀 吀漀洀 䄀渀琀栀漀渀礀 昀爀漀洀 䐀椀猀琀椀氀氀攀搀
  2. 2. The next trillion searches: Intelligent Personal Assistants
  3. 3. Ambient Search 3 Emerging Types of Search Faceted Search Transactional Search
  4. 4. TrendTechnologyResearch
  5. 5. Ambient Search
  6. 6. Google Information Needs Study Google asked 8 times a day: What did you want to know recently? Research
  7. 7. Google Information Needs Study Google found: 1/3rd of potential searches are unfulfilled Research
  8. 8. Home Assistant Appliances Technology
  9. 9. Home Assistant Appliances Technology
  10. 10. Device Sharing Research •1.1 times per day •Usually phones •5% with strangers People share devices:
  11. 11. More Devices: Smart Mirrors Technology
  12. 12. Smart User Identification Google Zensei: Bioimpedance Research
  13. 13. Ambient Interfaces (Soli & Glissando) Research
  14. 14. Ambient Search • Search devices will be ubiquitous - leading to new types of search. • Personalisation will be ubiquitous - leading to increased reliance on it. • Interfaces will improve - leading to something cool, I’m sure.
  15. 15. Faceted Search
  16. 16. Direct Answers Trend
  17. 17. Conversational Search Technology
  18. 18. Hound: Faceted Search Example Technology
  19. 19. Faceted Search is like Faceted Nav
  20. 20. Machine Learning Service Discovery Technology
  21. 21. Machine Learning Service Discovery Technology
  22. 22. Faceted Search • Search Engines will capture more of the funnel; the filter & sort phase will move there. • Web search will be inadequate for handling more and more of these searches.
  23. 23. Transactional Search
  24. 24. Amazon Echo: Voice Purchase Technology
  25. 25. Collapsed Funnel: Search & Checkout Trend
  26. 26. Viv: Conversational Commerce Technology
  27. 27. Viv: Intelligence Everywhere Technology “In the next five years or so we think there's going to be a new icon that's going to be very recognizable. That means you can talk to that thing.” - Dag Kittlaus, Viv Founder
  28. 28. Ambient + Faceted + Commerce OK, Alexa. Buy the cheapest 5 star washing powder that will arrive before Friday. Technology
  29. 29. What did you just say? •More search results will be presented in-situ in an IPA. •Conversions will also happen in-situ. •Make an app now and start the integration into IPAs •Opportunity to leap-frog web-search competitors.
  30. 30. @TomAnthonySEO Distilled News: Our SEO split-testing platform is now available:
  31. 31. DistilledODN allows you to test exactly which changes to your website will result in an uplift in traffic from search engines. Our new SEO A/B Testing platform is available.
  32. 32. We are Distilled
  33. 33. We have three offices London New York Seattle
  34. 34. We’ve worked with