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SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal assistants'

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Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.

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SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal assistants'

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  2. 2. The next trillion searches: Intelligent Personal Assistants
  3. 3. Ambient Search 3 Emerging Types of Search Faceted Search Transactional Search
  4. 4. TrendTechnologyResearch
  5. 5. Ambient Search
  6. 6. Google Information Needs Study Google asked 8 times a day: What did you want to know recently? Research http://dis.tl/googleDIN
  7. 7. Google Information Needs Study Google found: 1/3rd of potential searches are unfulfilled Research http://dis.tl/googleDIN
  8. 8. Home Assistant Appliances Technology
  9. 9. Home Assistant Appliances Technology
  10. 10. Device Sharing Research http://dis.tl/device-sharing •1.1 times per day •Usually phones •5% with strangers People share devices:
  11. 11. More Devices: Smart Mirrors Technology
  12. 12. Smart User Identification Google Zensei: Bioimpedance http://dis.tl/google-zensei Research
  13. 13. Ambient Interfaces (Soli & Glissando) http://dis.tl/atap-soli Research
  14. 14. Ambient Search • Search devices will be ubiquitous - leading to new types of search. • Personalisation will be ubiquitous - leading to increased reliance on it. • Interfaces will improve - leading to something cool, I’m sure.
  15. 15. Faceted Search
  16. 16. Direct Answers Trend
  17. 17. Conversational Search Technology
  18. 18. Hound: Faceted Search Example Technology http://dis.tl/houndvid
  19. 19. Faceted Search is like Faceted Nav
  20. 20. Machine Learning Service Discovery Technology http://viv.ai/
  21. 21. Machine Learning Service Discovery Technology
  22. 22. Faceted Search • Search Engines will capture more of the funnel; the filter & sort phase will move there. • Web search will be inadequate for handling more and more of these searches.
  23. 23. Transactional Search
  24. 24. Amazon Echo: Voice Purchase Technology http://dis.tl/echo-order
  25. 25. Collapsed Funnel: Search & Checkout Trend
  26. 26. Viv: Conversational Commerce Technology http://dis.tl/viv-demo
  27. 27. Viv: Intelligence Everywhere Technology “In the next five years or so we think there's going to be a new icon that's going to be very recognizable. That means you can talk to that thing.” - Dag Kittlaus, Viv Founder
  28. 28. Ambient + Faceted + Commerce OK, Alexa. Buy the cheapest 5 star washing powder that will arrive before Friday. Technology
  29. 29. What did you just say? •More search results will be presented in-situ in an IPA. •Conversions will also happen in-situ. •Make an app now and start the integration into IPAs •Opportunity to leap-frog web-search competitors.
  30. 30. @TomAnthonySEO Distilled News: Our SEO split-testing platform is now available: www.DistilledODN.com
  31. 31. www.distilledodn.com DistilledODN allows you to test exactly which changes to your website will result in an uplift in traffic from search engines. Our new SEO A/B Testing platform is available.
  32. 32. We are Distilled
  33. 33. We have three offices London New York Seattle
  34. 34. We’ve worked with

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