This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
SEO Sales Presentation for Small BusinessesRich C. L.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
SEO Sales Presentation for Small BusinessesRich C. L.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
If your company needs to submit a UX UI Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/39trfLo
What is Keyword Research & How to Do it ? Jam Hassan
Keyword Research is Most talk about Section of SEO . Our Whole Organic Campaign based on good selection of Keywords .I will explain What is Keyword Research & How to do it for your SEO Campaigns.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
With the changing nature of Digital Marketing Industry, Mamsys brings to you the trends a B2B or B2C company should follow in the year 2016. Looking at the trends, you will understand what creative and analytic approach are needed to execute these trends but believe us it’s totally worth your time and money and Mamsys are there to help you accomplish these trends successfully.
Originally appeared on : https://www.mamsys.com/blog/digital-marketing-in-2016
If your company needs to submit a UX UI Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/39trfLo
What is Keyword Research & How to Do it ? Jam Hassan
Keyword Research is Most talk about Section of SEO . Our Whole Organic Campaign based on good selection of Keywords .I will explain What is Keyword Research & How to do it for your SEO Campaigns.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
Is your company starting to implement online marketing strategies such as SEO, PPC or social media? If this is the case, are you tracking your efforts through a web analytics platform like Google Analytics? If not, you may be wasting your time as you have no idea which strategies are driving traffic and converting visitors to leads or sales. If you are utilizing Google Analytics, what metrics are you looking at to determine campaign effectiveness? This presentation will provide info on the following: Google Analytics setup, advanced reporting features and reports offered by Google's free analytics platform. Learn how to measure your efforts, and better understand what success looks like.
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
With the changing nature of Digital Marketing Industry, Mamsys brings to you the trends a B2B or B2C company should follow in the year 2016. Looking at the trends, you will understand what creative and analytic approach are needed to execute these trends but believe us it’s totally worth your time and money and Mamsys are there to help you accomplish these trends successfully.
Originally appeared on : https://www.mamsys.com/blog/digital-marketing-in-2016
4 Advanced Tactics for Your SEO StrategyDemandWave
Social Media and SEO, together like bread and butter, should be a part of every company's digital marketing plate.
The buzz floating around marketers today is social media. Across all industries, marketers are competing in the drive to develop more innovative ways to spread brand awareness, generate quality leads, and influence their audience to take action in a meaningful way. Join us as we will guide you through the top 4 proven social media tactics for enhancing SEO results, advancing lead generation, and improving your overall marketing ROI.
In Webmarketing123's upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you'll learn how to:
- Generate sales leads with social media
- Build followers through communities for our target demographic
- Improve SEO and ROI through social media interactions
- Promote your brand through social recognition and trust
SEO is not dead, in this presentation I show some currently trends of what is working in the SEO and Content Marketing world. For the latest news and information check out my SEO and Online Marketing blog: http://jamesnorquay.com
How to create a Digital Marketing Strategy for 2016: a 15-point check list.
Read our blog to learn more: http://bit.ly/1NI24C5
#omagency #strategy #digitalmarketing
A lighthearted look at how you might be approaching content marketing backwards. Inbound marketing discards “firing” messages at customers in favor of planting seeds, but what if brands aren’t the ones in control? Who’s the farmer and who’s the seed?
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Social Media Marketing for Real Estate Agents: 21 TipsWishpond
Are you a real estate agent? Does social media scare you?
Realtors are some of the best marketers in an offline person-to-person environment. You’re incredibly brilliant at getting to know your clients on a very personal level, getting involved in your community, and connecting with your local market.
What you’re not very good at is applying this to your social media. (Well, most of you aren’t!)
You need to think of social online like you do social offline!
Social media provides a way to further connect with your local clients and groups. Social can build trust, and spread your marketing through friends of friends. But how do you do it?
In this presentation, I’ll give you tips for Facebook, Twitter and Pinterest (and a few more) on how real estate agents can use them for social media marketing.
Read more at: blog.wishpond.com
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Combining Paid Search And SEO In Your Agency Marketing StrategyDylan Brooks
Paid search and SEO tactics can each vastly improve your website's search visibility. By combining the two tactics into one cohesive strategy, you can make your online marketing efforts even more effective.
infinitee is a full-service marketing and advertising agency with expertise in inbound marketing. Inside this presentation you will find how inbound marketing increases ROI and appropriate tactics to implement. Contact infinitee today for customized IM solutions to you.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. SEO & Digital Marketing – a StrategySEO & Digital Marketing – a Strategy
2. Business Survival RateBusiness Survival Rate
Small Businesses
•Per SBA.gov, 50% of all new established businesses
survive 5 years or more and about 1/3rd
survive 10 years
or more
Venture Backed Business
•A 2013 Harvard survey stated that 3 out 4 start-ups
fail.
3. My observationsMy observations
•Most start-ups are engrossed in Product Development
(which I agree is more fun)
•Do not pay attention to or budget for significant
Marketing push until they realize that they are running
out of cash
•Focus changes to fund raising
•Investors don’t want to invest because there is no
significant sales
7. What is SEO & Digital Marketing?What is SEO & Digital Marketing?
SEO
•SEO is the process of improving the visibility of the
website organically (“naturally” or “unpaid”) on Search
Engine Results Page (SERP).
Digital Marketing
•The promotion of products, brands or services via
electronic media.
9. Organic searchOrganic search
Rank based on PPC bidding
Rank based on Google’s 200+ parameters
**Paid advertising does not directly affect your SEO ranking
13. Google searchGoogle search
Google’s aim is to give searchers the most relevant and
high quality search results
•60 trillion individual web pages
•Google navigates the web by crawling links from page to
page
•Sorts pages by content and other factors
•Keep track of it all in the INDEX
•Based on search it pulls relevant pages from the INDEX
•Results are ranked in 1/8th
of a second based on 200+
factors including
14. How does Google rank websites?How does Google rank websites?
Google
Ranking of
Website
Backlinks
Social Networking
Search friendly
graphics
Meta
Description200+ parameters
Keyword density
Relevant, Fresh &
Unique content
URL
Keyword
phrase
16. SEO strategies: On-siteSEO strategies: On-site
• Keywords
• First step in successful SEO strategy
• Use Google Adwords Keyword Planner/Moz to evaluate
competitiveness of words
17. SEO strategies: On-siteSEO strategies: On-site
•Meta data
• Title Tag, Description Tag, H1 tag, H2/3/4 tags
• Should be unique & relevant for each page
• Focus on value for users and not on search engine as much
24. SEO strategies: On-siteSEO strategies: On-site
• URL
• Incorporate keywords in your URL where possible
• Competitor analysis
• Images
• Quality images for positive user experience
• Image names (alt tags) should be relevant and descriptive (i.e. use
RedSofaSpingCollection.jpg instead of image1.jpg)
• Mobile readiness
• Searches on mobile devices not exceeds PCs
• Site has to be responsive
25. Mobile friendly & search rankingMobile friendly & search ranking
TIP: Test your website’s mobile friendliness on
https://www.google.com/webmasters/tools/mobile-friendly/
26. SEO strategies: On-siteSEO strategies: On-site
•Site Map
• Lays out the inner structure of the websites content to the search
engines
• Site map on home page as well as XML site map inside the code
•301 Redirect
• Permanent redirect from one URL to another
•Missing page (404 errors) redirect
27. SEO strategies: On-siteSEO strategies: On-site
• Original Content
• Content is KING – blogs, videos, case studies etc.
• Focus on content that is useful, informative and unique
TIPS
- Convert every project/product into a case-study and publish
- Get client testimonial (video preferably), post on youtube/vimeo
- Press Release any significant news
- Speaking engagement
- Have every member of the team contribute content
29. SEO strategies: Off-siteSEO strategies: Off-site
• Back-linking
• Quality links pointing to your website
• Build back links by submitting press releases, submit to popular blogs,
good quality product images or graphics that will influence bloggers
and websites to link to that content
• Social Media
• Strong social media presence – sends search engines signals of
influence and authority.
• Consumer Reviews (Yelp, Trip Advisor, City Search)
• Search engine submissions / directory listings (DMOZ)
Remember - your competition is doing this, you just have to do it better &
more aggressively to win!!!
TIP: Maintain a monthly content and digital marketing calendar
31. Digital Marketing investment calculatorDigital Marketing investment calculator
1. Where do you want to be next year (set a goal)1. Where do you want to be next year (set a goal)
2. What is your average revenue on each client?2. What is your average revenue on each client?
3. What are you willing to pay to acquire each
client?
3. What are you willing to pay to acquire each
client?
4. Divide your revenue by average revenue per
customer. This will give you how many customer
you need to achieve your goal
4. Divide your revenue by average revenue per
customer. This will give you how many customer
you need to achieve your goal
5. Multiply number of customer needed by cost
you are willing to pay to acquire each customer.
5. Multiply number of customer needed by cost
you are willing to pay to acquire each customer.
$500k revenue
$10k
$1k
50
$50,000
Or $5k/month
32. Organic vs. paid searchOrganic vs. paid search
Organic Paid (PPC)
Pros:
•Results are non-bias
•Longer-term ROI - Natural results
generate more traffic
•Increase traffic without increasing
budget
Cons:
• Top placement can take a long
time (months or years)
• Placement can fluctuate, so efforts
must be continuously maintained
• No guaranteed results
Pros:
•Instant traffic – will notice traffic within
hours of activating your account
•Split testing – can test several ad
copies to see which ones convert
better
•Better tracking
Cons:
•Can be expensive if not implemented
properly
•Requires regular monitoring of ad
campaigns
33. Questions?Questions?
• For a copy of this presentation email me at
krishna@websitejungle.com
• Like us on Facebook
o https://www.facebook.com/websitejungle
• Follow us on Twitter @websitejungle
o https://twitter.com/websitejungle
2500 Plaza 5, Harborside Financial Center2500 Plaza 5, Harborside Financial Center
Jersey City, NJ 07311Jersey City, NJ 07311
www.WebsiteJungle.comwww.WebsiteJungle.com
Ph: 888-309-3292Ph: 888-309-3292
Editor's Notes
Personal
Positive/Inspiring
Interactive – ask questions
Humor
How many of you run your own businesses?
How many have a website?
52% of Small Businesses do not have a website. So if you do, you are already one step ahead.
Thank you all for attending the seminar.
Intro of Website Jungle & Krishna Kumar:
-Name, Managing Director & Founder of WJ
-Started WJ in 2007, and since then worked on several web/mobile/online marketing project – everything from the corner dance studio to Web strategy for multi-million dollar companies.
-Before founding WJ worked as a Tech PM & Business analysis in Banking – GS, SG and State Street bank
My goal at the end of this is for everyone to have a good understanding of how search engines work and what are some thing you can do today to make a significant impact on you business by leveraging your website and SEO techniques.
I would like to make it interactive, so free to stop me at any given point and ask question.
Old school marketing vs new school marketing
Old way of marketing:
Open a store and hope that it attracts customers
Push marketing – interrupt consumers at marketer’s discretion (tv, radio, telemarketing, direct mail, print, billboards)
Not very efficient and can be costly
New way:
People search for products and services through search engines, social media, referrals
If you are not found when consumers are searching, that is a loss of potential revenue
This is not in any specific order. Each of these contribute in different ways to the website’s search ranking
Lets briefly touch on each
URL – If you own a furniture store in Jersey City, and if your url includes either the word furniture or jersey city in it, this will certainly assist rank better in search results (all else remaining the same).
These days most popular names in .com are taken so if you cant find a domain name that included keywords, don’t be frustrated. You can use other strategies to boost your ranking
Keyword phrases – same example, if you run a furniture store in JC, and people search for search for furniture store in google, make sure you website has those keywords in the content.
This seems intuitive but how do you what keyword people are search for, because for you know it may not be furniture store, there might actually be more search for mattress stores, which you also sell.
Will explain in detail in later slides exactly how to find out exactly what terms people are searching for
Relevant and Unique content – does you website provide information about furniture design ideas, trends, videos and any other information that would be helpful to some looking to buy furniture
Back links – how many quality websites have quote your website or web pages, are they in the same industry industry or same area. For example if your website is often quoted by the top interior designers or home design magazine or by lots of people on forums, better for ranking
Social media provides legitimacy and enables engagement with existing and new clients – profiles in fb, linkedin, instagram, twittter. Want to stress that even though google + may not be as popular as say fb or twitter, Google gives serious weightage to it. So get your google profile set up if you don’t have one
Meta data is data about data, in case of websites, it tells search engines what this page is about. Meta Title, Meta Keywords and Meta Description or probably the most commonly used meta data. Header keyword. Google made a change to its algorithm where it does not look at meta keywords anymore. Title/description most important
Image/Videos – will cover in detail in slides
Onsite vs offsite
Onsite – what can you do on or to you website to improve ranking.
If there is one thing that can positively affect ranking, its content! Single most powerful
If it’s a blog, sure to tag them appropriately, if its an image – name it appropriately with alt tags, video – you tube now offer transcription options & tagging of course.
Want to know what keywords people are searching for, sign up free for google adwords and use the keyword planner. Will come to it.
Competitor analysis – inspiration/ideas/techniques
Meta description – 155 characters recommended, unique for each page…focus on relevance to page and value for users and not search engines
Onsite vs offsite
Onsite – what can you do on or to you website to improve ranking.
If there is one thing that can positively affect ranking, its content! Single most powerful
If it’s a blog, sure to tag them appropriately, if its an image – name it appropriately with alt tags, video – you tube now offer transcription options & tagging of course.
Want to know what keywords people are searching for, sign up free for google adwords and use the keyword planner. Will come to it.
Competitor analysis – inspiration/ideas/techniques
Meta description – 155 characters recommended, unique for each page…focus on relevance to page and value for users and not search engines
Think of the internet search as a lottery, the more tickets you buy the better chances you have to be found, in other words win.
Think of the internet search as a lottery, the more tickets you buy the better chances you have to be found, in other words win.
Think of the internet search as a lottery, the more tickets you buy the better chances you have to be found, in other words win.
Tools.seobook.com – for keyword density
This helps you to understand which keywords you should focus for content generation
Also what keywords you should be generation ads for ppc
Think of the internet search as a lottery, the more tickets you buy the better chances you have to be found, in other words win.
Think of the internet search as a lottery, the more tickets you buy the better chances you have to be found, in other words win.
404 – If there is no url to deliver, a 404 missing page is. Few are acceptable but high 404 may affect user experience and result in falling traffic.
404 should should only be directed to a parent category or page, if relevant, do not direct all to home page.
2 aspect to mobile readiness: Native app that you download from iphone app store or google play or Website or web app that are mobile friendly.
Medium and Large size companies my create and app for either a specific functionality, lets say to supplement their online sales, For example Groupon has a website as well as a app, where you can see discounted products/ services. Large bank has an app where customer can view their account information, deposit checks etc
Native Apps can be stand alone – for example a pedometer app can tell you how much distance you travelled, what speed etc.
As an Entrepreneurs, the least you can do it make sure that you website is mobile friendly – visitors are able to view your website on their Mobile browser without difficulty (major devices like app iphone/ipad, android and microsoft drives OS).
Responsive design – optimal viewing experience – easy reading and navigation across different devices with minimum resizing and scrolling. Achieved by proportion based grids, flexible image (% rather than pixels), CSS3 media queries.
Think of the internet search as a lottery, the more tickets you buy the better chances you have to be found, in other words win.
404 – If there is no url to deliver, a 404 missing page is. Few are acceptable but high 404 may affect user experience and result in falling traffic.
404 should should only be directed to a parent category or page, if relevant, do not direct all to home page.
Think of the internet search as a lottery, the more tickets you buy the better chances you have to be found, in other words win.
Backlinking – video on youtube, articles on open sites like eartice.com, participate in forums in your industry, sign up for chamber of commerce and other professional associations. Depending on the industry you are in, there are free directories.
Hootsuite where you can schedule postings.
How many of you folks have a sales goal for the year? Biggest deterrent. When you don’t have goal you are just stuck in the rut of day to day operations. Set goals, think of unique ways to achieve it. Maybe 1 solid partnership will do more good than 20 customers or maybe that 1 viral video will increase your visibility more than 5 years of being in existence
Anyone have stories on any unique ways they have achieved a goal?
How do you think outside the box – once a week set a time on the calendar to just forget about you daily work and think of techniques
Start your work with the most important and strategic thoughts
Get involved in the community
$50,000->$500,000
$5000/customer
$500/customer
500,000/5,000 = 100 clients
100x500 = $50,000 (10% of revenue), which is actually not bad.
Think of the internet search as a lottery, the more tickets you buy the better chances you have to be found, in other words win.
Think of the internet search as a lottery, the more tickets you buy the better chances you have to be found, in other words win.