SlideShare a Scribd company logo
WEBSITE AUDIT
EXECUTIVE SUMMARY
Website optimization will play a foundational role in your marketing campaigns, and
this document provides our recommendations to help prepare your website to meet
search engine guidelines, optimize content relevance to target keywords, and match
the expectations of visitors arriving from search.
Our optimization method focuses on everything from website analytics integration and
social sharing integration, to technical site architecture and search engine robot
optimization. Every recommendation in this document is a result of years of expert
analysis and experience with both common and uncommon issues that need to be
addressed as soon as possible.
The implementation of these recommendations is a critical part of setting your
campaign up for success. The result will be a website that is easier for search engines
to access and understand, and easier for users to use and share content.
LOGO
This is a summary of all the issues that we discovered in our Onsite Audit.
Foxtail will cover any issues that fall within the range of onsite issues. These
include:
• Meta Titles
• Meta Descriptions
• Header Tags (H1, H2, H3, etc.)
Foxtail will also cover some offsite issues. These include:
• Cleaning Link Profiles
• Improving Link Profiles
• Optimizing Citations on Listings
Any issues with website content can be fixed by Foxtail. These type of issues
will take more time to fix, and will cause certain deliverables to be shifted
around a bit.
Any issues with site speed, or dev work can be handled by Foxtail depending
on how your site is built. It will require a heavy amount of communication and
will cause certain deliverables to be shifted around a bit so please bear with
us. Thank you.
IMPORTANT FIXES
COVERED BY FOXTAIL
• Fix Duplicate Meta Descriptions
• Fix Duplicate Title Tags
• Fix Duplicate H1 Header Tags
• Fix Lengthy Title Tags
• Improve Link Profile
• Insert Alt Tags for Images
• Insert Missing Meta Descriptions
• Insert Missing Title Tags
• Insert Missing H1 Header Tags
Any issues with website content can be fixed by Foxtail.
These type of issues will take more time to fix, and will
cause certain deliverables to be shifted around a bit.
Any issues with site speed, or dev work can be handled
by Foxtail depending on how your site is built. It will
require a heavy amount of communication and will cause
certain deliverables to be shifted around a bit so please
bear with us. Thank you.
IMPORTANT FIXES
COVERED BY CLIENT
• Fix Duplicate Content
Issues
• Work on text-HTML
ratio
• Improve Site Speed
on Desktop and
Mobile
• Get SSL for website
To begin, we crawled your website and record all the URLs
that were found by our crawler.
This gives us a broad overview of the website, and helps us
identify pages of the website that we should focus our time on
within this audit.
On http://www.URL.com, we found 56 URLs.
WEBSITE OVERVIEW
ACCESSIBILITY
Next, we’ll look at how accessible your website is to visitors and the search engines.
Every opportunity to make your website easier to access and understand gives your
website an advantage in appearing in search results for relevant queries.
ACCESSIBILITY – ROBOTS.TXT
Website owners and webmasters can use the /robots.txt file to give
instructions about the website to web robots, including search engines.
This file at the root of the domain can tell robots to exclude certain pages
of the site.
Analysis: We have found a robots.txt file on the root of the domain, and
it is configured correctly. We also determined that none of the important
web pages have been tagged with the meta robots “noindex” command.
Recommendation: We have no additional
recommendations at this time.
Every web page someone visits will return a specific status code,
which gives the browser additional instructions and information.
Some of these codes can impact a website’s SEO, so we crawled
the website to identify important response codes that should be
assessed.
Analysis: A majority of the website’s HTTP status codes are “200”,
which indicates they are responding correctly.
Recommendation: We have no additional
recommendations at this time.
ACCESSIBILITY – HTTP STATUS
CODES
ERROR
!
ACCESSIBILITY – SITEMAPS
According to sitemaps.org, sitemaps are “an easy way for
webmasters to inform search engines about pages on their
sites that are available for crawling.” There are a few benefits
to utilizing sitemaps on a website, including the ability to list all
of a site’s URLs in one plage, and telling search engines
which pages should have priority.
Analysis: No sitemaps were found.
Recommendation: We recommend creating
XML sitemap and adding it to the root
directory.
Level 3, Phase 1
Level 2, Phase 1
Level 1
Level 2, Phase 3
Level 3, Phase 1
Level 2, Phase 2
Level 3, Phase 4
Level 4, Phase 1
Level 3, Phase 2
ACCESSIBILITY – SITEMAPS
The purpose of Information Architecture is to help web users accomplish their
goals on the website quickly and easily. It’s also important to know that great
Information Architecture should never conflict with SEO.
Analysis: The website currently places the important pages within one click
from the home page, but the Call-To-Action instances could be more
prominent on each page.
Recommendation: We recommend placing a static
header bar with the Call-To-Action to help website visitors
understand what they should do.
ACCESSIBILITY – ARCHITECTURE
ACCESSIBILITY – SITEMAPS
A website’s performance, along with its user experience, play a key role in both search engine
rankings and conversion rates.
Analysis: Using Google’s PageSpeed Insights tool, we determined that URL.com tested at
64/100 for mobile page speed, and 76/100 for desktop page speed. Keep in mind that the
website is mobile responsive, which means the same website is displayed for both mobile and
desktop users.
Recommendation: We recommend compressing all the images on
the website to reduce page loading time. We can also decrease the
website loading time by removing lines of render-blocking JavaScript
code.
ACCESSIBILITY – SITE
PERFORMANCE
63%
85%
42%
56%
INDEXIBILITY
Of the web pages that are allowed access by search engine crawlers, we look at how
many of them are being indexed by those search engines.
ACCESSIBILITY – SITEMAPS
By performing a [site:url.com] search in Bing and Google, we
calculated a rough estimate of the number of pages each website has
indexed.
Analysis: Google has indexed 688 pages, while Bing has indexed
7,490 pages. Ideally, both search engines should have indexed an
equivalent number of pages.
Recommendation: We recommend creating a Bing
Webmaster Tools account to improve the website’s
performance in the Bing search index.
INDEXIBILITY –
NUMBER OF PAGES INDEXED
ACCESSIBILITY – SITEMAPS
By auditing the website’s indexability, we can determine whether a website has
been assessed any penalties by the search engines.
Analysis: Based on the information from this audit so far, there is no reason to
suspect the website has been penalized by either Bing or Google.
Recommendation: There are no recommendations at this
time.
INDEXIBILITY – PENALTIES
ON-PAGE RANKING FACTORS
Not only does the indexibility and accessibility of a website impact its potential to rank in the
search engines, but the individual pages of the site can influence search engine rankings as
well.
Here, we analyzed various on-page ranking factors to identify any optimization opportunities.
ACCESSIBILITY – SITEMAPS
Sometimes the home page can be displayed on more than one URL,
which can be confusing for search engines and visitors. We checked
for all of the following home page variations:
www.URL.com
URL.com
http://URL.com
https://URL.com
URL.com/index.html
URL.com/index.php
URL.com/home
Analysis: We see that there are multiple versions of the home page
being indexed and displayed in the search results.
Recommendation:
ON-PAGE RANKING FACTORS –
HOME PAGE VARIATIONS
ACCESSIBILITY – SITEMAPS
ON-PAGE RANKING FACTORS –
URL STRUCTURE
The URL is typically the easiest place to start when analyzing a website’s
ranking potential. Best practice suggests that short, user-friendly URLs are
ideal, and that the URL should use relevant keywords to describe the
page’s content.
Analysis: The website’s URLs are short and user-friendly, and include
relevant keywords for each page.
Recommendation: We recommend including “title”
attributes with each anchor tag on pages. This will help
search engines better understand the sections within
each page in relation to the anchor tags within the main
navigation.
ACCESSIBILITY – SITEMAPS
ON-PAGE RANKING FACTORS –
DUPLICATE CONTENT
While there is no penalty from search engines to a website having duplicate
content, the presence of duplicate content can be confusing to both search
engines and human visitors alike.
Duplicate content is when two or more pages share the same content.
When that happens, search engines may not display the correct page for a given
query, or may not display pages from the website at all.
Analysis: We checked for instances of duplicate content on the website and
externally on other domains, and have not found any.
Recommendation: We have no additional
recommendations at this time.
ACCESSIBILITY – SITEMAPS
Have you heard the phrase “Content is king”?
A website should be viewed as a living document, and should continually provide valuable and
substantive content for a particular topic.
Analysis: There are a number of ways that we can use website content as leverage to boost page
authority, help search engines better understand how to rank certain pages for specific queries, and
help website visitors understand how the page can answer their most immediate questions.
This includes adding and changing heading tags, adding more text content to include relevant
keywords.
Recommendation: Each page of the website needs additional text content.
Currently, the pages rely heavily on images, but increasing the text on each
page will provide additional opportunities for calls-to-action, and give website
visitors a better understanding of the actions they need to take.
ON-PAGE RANKING FACTORS –
PAGE CONTENT
INFORMATION ARCHITECTURE
The Information Architecture Institute’s definition of information architecture is “the organization and labeling of website
content to support usability and findability.”
In this section, we make recommendations to optimize the labeling and organization of your website to conform to
search engine guidelines, and to improve usability and contextual relevance for visitors.
ACCESSIBILITY – SITEMAPS
Before making these recommendations, we consider the algorithmic approach
taken by search engines to dissect, analyze, and categorize content.
Some examples of signals search engines rely on to categorize information
include title tags, internal links (often in website navigation), folder and URL
structure, categories, and heading tags.
Analysis: While each page includes relevant and adequate information to help
website visitors understand what the page is about, the organization of the
pages could be optimized.
Recommendation: We recommend arranging the sections
of each page to give visitors and search engines a better
understanding of the purpose and flow of the page’s
information.
INFORMATION ARCHITECTURE
ACCESSIBILITY – SITEMAPS
A page’s title tag appears in search engine results pages and social media,
so it’s important to use succint, descriptive and optimized titles for each
page.
While meta descriptions don’t impact a page’s ranking ability, they do
impact the page’s click-through rate from search engines and social media
sites like Facebook, Pinterest and Google+.
Analysis: The website’s titles don’t adequately describe each page’s
content. Each title should include multiple keywords in a natural way, to
entice search engine users to click through to the website.
Recommendation: We have written new titles and
meta descriptions for the main pages of the website,
and also recommend automatically generating titles and
meta descriptions for the website’s blog posts.
INFORMATION ARCHITECTURE-
TITLE TAGS & DESCRIPTIONS
ACCESSIBILITY – SITEMAPS
Google and Bing have a search index specifically for images, so it pays to audit your
site’s images to ensure they’re all optimized and able to be ranked.
Analysis: The website’s images should be optimzed for search engines and visitors
who are visually impaired, and should also be compressed to decreased page load
time.
Recommendation: We have created a list of recommended
image file names and alt tags.
INFORMATION ARCHITECTURE -
IMAGES
ACCESSIBILITY – SITEMAPS
INFORMATION ARCHITECTURE-
INTERNAL LINKS
Internal links connect pages within the same website, and can give additional context for
website visitors on a particular topic.
An optimized internal link structure can also increase the indexation rate of the website,
and help to spread authority across the site.
Analysis: Based on the amount of content currently on the website, there is an adequate
number of internal links. However as previously mentioned, we recommend creating
additional content with internal links to other pages. We have identified an adequate
number of vertical and horizontal link structures.
Recommendation: We recommend creating the following link
structures:
 Home page to category pages
 Category page to other relevant category pages
 Blog post to other relevant blog posts
ACCESSIBILITY – SITEMAPS
INFORMATION ARCHITECTURE-
OUTLINKS
External links point to pages outside of the website’s domain, and also give
additional context to site visitors. This helps to build trust and loyalty with
readers.
Analysis: There is an adequate ratio of outlinks within the blog posts.
Recommendation: We have no additional
recommendations at this time.
ACCESSIBILITY – SITEMAPS
INFORMATION ARCHITECTURE-
HEADINGS
There are a few things to keep in mind when using tags within the body section of a
page.
Heading tags should be used to separate sections, with the H1 tag used with the
targeted keyword.
Iframes should be used sparingly, and there should be an appropriate ratio of content to
advertisements.
Analysis: Each page’s content is not effectively using H1 heading tags to indicate the
targeted keyword phrase.
Recommendation: We recommend adding H1 heading tags to
each page of the website. This can simply be the page’s title tag.
OFF-PAGE RANKING FACTORS
Just like SEO best practices put into place within the website, there are external factors
that determine traffic, leads and conversions. This can include the website’s authority and
trust, a natural and diverse backlink portfolio, and social engagement.
ACCESSIBILITY – SITEMAPS
Since trust is a somewhat subjective topic, we look at the best practices around a
website’s trustworthiness, including checking for malware and spam.
Analysis: The WordPress version running on URL.com is outdated, but there are
no indications of malware or spam detected on the website.
Recommendation: We recommend updating the WordPress
version to the most recent release.
OFF-PAGE RANKING FACTORS -
TRUST
ACCESSIBILITY – SITEMAPS
Links to your website are like votes, and we analyze your backlink portfolio to see where we
can improve the diversity and quality of inbound links.
Analysis: A natural backlink portfolio would include a wide variation of unique root domains,
no-follow links, varied anchor text and topically relevant links.
Recommendation: We would want to secure links from a wide
variety of sources, including blogs, business directories and press
mentions.
OFF-PAGE RANKING FACTORS -
BACKLINK PROFILE
ACCESSIBILITY – SITEMAPS
There are a number of factors that determine a website’s authority, including its popularity,
backlink portfolio, trustworthiness, and more. These strengths and weaknesses are best
explained through two specific metrics: Domain Authority and Page Authority.
Analysis: Currently, the Domain Authority of the website is 38/100, and the Page Authority of the
home page is 42/100.
Recommendation: We recommend building additional links to deeper
pages of the website, and tying all the pages of the website together with
an internal link structure.
OFF-PAGE RANKING FACTORS -
AUTHORITY
ACCESSIBILITY – SITEMAPS
Like acquiring high quality and diverse backlinks, social mentions are rapidly
becoming a way to drive relevant, converting traffic to a website.
Analysis: The website currently displays each of the brand’s social profiles,
including Twitter, Facebook, YouTube, Instagram and Google+, but there are no
social sharing buttons found on the website pages.
Recommendation: We recommend installing a social
sharing plugin for WordPress, to display the main social
networks on each page of the website, including Facebook
Share and Tweet.
OFF-PAGE RANKING FACTORS -
SOCIAL ENGAGEMENT
THANK YOU
w: www.foxtailmarketing.com
p: 1-800-273-2113

More Related Content

What's hot

Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
Jason_Chlebowski
 
Making Good SEO Reports Portent Webinar
Making Good SEO Reports Portent WebinarMaking Good SEO Reports Portent Webinar
Making Good SEO Reports Portent Webinar
BrightEdge
 
Seo Analysis Report
Seo Analysis ReportSeo Analysis Report
Seo Analysis Report
Dipali Thakkar
 
New Seo Proposal
New Seo ProposalNew Seo Proposal
New Seo Proposal
Betawebsolution
 
Seo for-content
Seo for-contentSeo for-content
Seo for-content
DeBelleAgency
 
Sample SEO Proposal
Sample SEO ProposalSample SEO Proposal
Sample SEO Proposal
Palash Bhattacharjee
 
Seo report [template]
Seo report [template]Seo report [template]
Seo report [template]
Subhranil Naskar
 
SEO Proposal eMarket Agency
SEO Proposal eMarket AgencySEO Proposal eMarket Agency
SEO Proposal eMarket Agency
eMarket Education
 
Website Analysis Seo Report
Website Analysis Seo ReportWebsite Analysis Seo Report
Website Analysis Seo Report
SEO Google Guru
 
Creative Seo Proposal
Creative Seo ProposalCreative Seo Proposal
Creative Seo Proposal
nishalegend
 
SEO Plan of action for 150 keywords
SEO Plan of action for 150 keywords  SEO Plan of action for 150 keywords
SEO Plan of action for 150 keywords
Gaurav Arora India Digital Marketing Head
 
Website Analysis Report - Website Designing Proposal
Website Analysis Report - Website Designing ProposalWebsite Analysis Report - Website Designing Proposal
Website Analysis Report - Website Designing Proposal
Suraj Singh
 
SEO Proposal Template - Format.pdf
SEO Proposal Template - Format.pdfSEO Proposal Template - Format.pdf
SEO Proposal Template - Format.pdf
Ken Khan
 
Seo analysis report template (1)
Seo analysis report template (1)Seo analysis report template (1)
Seo analysis report template (1)
Doiphode Vishal
 
Technical SEO Audit
Technical SEO AuditTechnical SEO Audit
Technical SEO Audit
Outreach Digital
 
Seo strategy
Seo strategySeo strategy
Seo strategy
Clicks and Comments
 
Website and seo audit checklist
Website and seo audit checklistWebsite and seo audit checklist
Website and seo audit checklist
360 Digi Wolrd - Digital Marketing Services
 
SEO Strategy ppt
SEO Strategy ppt SEO Strategy ppt
SEO Strategy ppt
deepak tiwari
 
Website Audit Report Sample
Website Audit Report SampleWebsite Audit Report Sample
Website Audit Report Sample
Jordyn Gingrich
 
Technical SEO.pdf
Technical SEO.pdfTechnical SEO.pdf
Technical SEO.pdf
Shristi Shrestha
 

What's hot (20)

Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
 
Making Good SEO Reports Portent Webinar
Making Good SEO Reports Portent WebinarMaking Good SEO Reports Portent Webinar
Making Good SEO Reports Portent Webinar
 
Seo Analysis Report
Seo Analysis ReportSeo Analysis Report
Seo Analysis Report
 
New Seo Proposal
New Seo ProposalNew Seo Proposal
New Seo Proposal
 
Seo for-content
Seo for-contentSeo for-content
Seo for-content
 
Sample SEO Proposal
Sample SEO ProposalSample SEO Proposal
Sample SEO Proposal
 
Seo report [template]
Seo report [template]Seo report [template]
Seo report [template]
 
SEO Proposal eMarket Agency
SEO Proposal eMarket AgencySEO Proposal eMarket Agency
SEO Proposal eMarket Agency
 
Website Analysis Seo Report
Website Analysis Seo ReportWebsite Analysis Seo Report
Website Analysis Seo Report
 
Creative Seo Proposal
Creative Seo ProposalCreative Seo Proposal
Creative Seo Proposal
 
SEO Plan of action for 150 keywords
SEO Plan of action for 150 keywords  SEO Plan of action for 150 keywords
SEO Plan of action for 150 keywords
 
Website Analysis Report - Website Designing Proposal
Website Analysis Report - Website Designing ProposalWebsite Analysis Report - Website Designing Proposal
Website Analysis Report - Website Designing Proposal
 
SEO Proposal Template - Format.pdf
SEO Proposal Template - Format.pdfSEO Proposal Template - Format.pdf
SEO Proposal Template - Format.pdf
 
Seo analysis report template (1)
Seo analysis report template (1)Seo analysis report template (1)
Seo analysis report template (1)
 
Technical SEO Audit
Technical SEO AuditTechnical SEO Audit
Technical SEO Audit
 
Seo strategy
Seo strategySeo strategy
Seo strategy
 
Website and seo audit checklist
Website and seo audit checklistWebsite and seo audit checklist
Website and seo audit checklist
 
SEO Strategy ppt
SEO Strategy ppt SEO Strategy ppt
SEO Strategy ppt
 
Website Audit Report Sample
Website Audit Report SampleWebsite Audit Report Sample
Website Audit Report Sample
 
Technical SEO.pdf
Technical SEO.pdfTechnical SEO.pdf
Technical SEO.pdf
 

Viewers also liked

Do-It-Yourself Website Audit
Do-It-Yourself Website AuditDo-It-Yourself Website Audit
Do-It-Yourself Website Audit
Rebecca Gill
 
Website Audit Checklist
Website Audit ChecklistWebsite Audit Checklist
Website Audit Checklist
Tim Bourgeois
 
Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.
Tarak Turki
 
Website Audit Presentation
Website Audit PresentationWebsite Audit Presentation
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeaways
Havas
 
Accessibility Workshop
Accessibility WorkshopAccessibility Workshop
Accessibility Workshop
Lar Veale
 
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...
Sales Hacker
 
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveThe 30 Minute Website Audit - Using Google to Make Your Website More Effective
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
WebLink International
 
Online Business Model Proposal
Online Business Model ProposalOnline Business Model Proposal
Online Business Model Proposal
Consulting Café
 
Sirius Decisions 2015 Case Study With SalesLoft & Terminus
Sirius Decisions 2015 Case Study With SalesLoft & TerminusSirius Decisions 2015 Case Study With SalesLoft & Terminus
Sirius Decisions 2015 Case Study With SalesLoft & Terminus
Terminus
 
What Associations Can Learn from Political Campaigns
What Associations Can Learn from Political CampaignsWhat Associations Can Learn from Political Campaigns
What Associations Can Learn from Political Campaigns
Blue State Digital
 
Avoiding the Epic (Content) Fail
Avoiding the Epic (Content) FailAvoiding the Epic (Content) Fail
Avoiding the Epic (Content) Fail
Andrew Eisner
 
What is content marketing?
What is content marketing? What is content marketing?
What is content marketing?
Joseph Hall
 
Inbound Marketing: Buy-In, Budgets and Best Practices
Inbound Marketing: Buy-In, Budgets and Best PracticesInbound Marketing: Buy-In, Budgets and Best Practices
Inbound Marketing: Buy-In, Budgets and Best Practices
Kuno Creative
 
Log analysis and pro use cases for search marketers online version (1)
Log analysis and pro use cases for search marketers online version (1)Log analysis and pro use cases for search marketers online version (1)
Log analysis and pro use cases for search marketers online version (1)
David Sottimano
 
2016 SEO Keyword Guide
2016 SEO Keyword Guide2016 SEO Keyword Guide
2016 SEO Keyword Guide
Kuno Creative
 
A warm welcome - crafting your perfect email welcome experience
A warm welcome - crafting your perfect email welcome experienceA warm welcome - crafting your perfect email welcome experience
A warm welcome - crafting your perfect email welcome experience
FairSay
 
Site audit presentation powerpoint template
Site audit presentation powerpoint templateSite audit presentation powerpoint template
Site audit presentation powerpoint template
Jeremy Rivera
 
SEO-audit: hoe doe je dat?
SEO-audit: hoe doe je dat?SEO-audit: hoe doe je dat?
SEO-audit: hoe doe je dat?
Maurice Lehr
 
Website SEO Audit WordPress Checks
Website SEO Audit WordPress Checks Website SEO Audit WordPress Checks
Website SEO Audit WordPress Checks
Peter Mead
 

Viewers also liked (20)

Do-It-Yourself Website Audit
Do-It-Yourself Website AuditDo-It-Yourself Website Audit
Do-It-Yourself Website Audit
 
Website Audit Checklist
Website Audit ChecklistWebsite Audit Checklist
Website Audit Checklist
 
Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.
 
Website Audit Presentation
Website Audit PresentationWebsite Audit Presentation
Website Audit Presentation
 
SXSW 2016 takeaways
SXSW 2016 takeawaysSXSW 2016 takeaways
SXSW 2016 takeaways
 
Accessibility Workshop
Accessibility WorkshopAccessibility Workshop
Accessibility Workshop
 
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...
Kyle Porter (CEO, Salesloft) - My Reps are Averaging 400% of Quota, Here's th...
 
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveThe 30 Minute Website Audit - Using Google to Make Your Website More Effective
The 30 Minute Website Audit - Using Google to Make Your Website More Effective
 
Online Business Model Proposal
Online Business Model ProposalOnline Business Model Proposal
Online Business Model Proposal
 
Sirius Decisions 2015 Case Study With SalesLoft & Terminus
Sirius Decisions 2015 Case Study With SalesLoft & TerminusSirius Decisions 2015 Case Study With SalesLoft & Terminus
Sirius Decisions 2015 Case Study With SalesLoft & Terminus
 
What Associations Can Learn from Political Campaigns
What Associations Can Learn from Political CampaignsWhat Associations Can Learn from Political Campaigns
What Associations Can Learn from Political Campaigns
 
Avoiding the Epic (Content) Fail
Avoiding the Epic (Content) FailAvoiding the Epic (Content) Fail
Avoiding the Epic (Content) Fail
 
What is content marketing?
What is content marketing? What is content marketing?
What is content marketing?
 
Inbound Marketing: Buy-In, Budgets and Best Practices
Inbound Marketing: Buy-In, Budgets and Best PracticesInbound Marketing: Buy-In, Budgets and Best Practices
Inbound Marketing: Buy-In, Budgets and Best Practices
 
Log analysis and pro use cases for search marketers online version (1)
Log analysis and pro use cases for search marketers online version (1)Log analysis and pro use cases for search marketers online version (1)
Log analysis and pro use cases for search marketers online version (1)
 
2016 SEO Keyword Guide
2016 SEO Keyword Guide2016 SEO Keyword Guide
2016 SEO Keyword Guide
 
A warm welcome - crafting your perfect email welcome experience
A warm welcome - crafting your perfect email welcome experienceA warm welcome - crafting your perfect email welcome experience
A warm welcome - crafting your perfect email welcome experience
 
Site audit presentation powerpoint template
Site audit presentation powerpoint templateSite audit presentation powerpoint template
Site audit presentation powerpoint template
 
SEO-audit: hoe doe je dat?
SEO-audit: hoe doe je dat?SEO-audit: hoe doe je dat?
SEO-audit: hoe doe je dat?
 
Website SEO Audit WordPress Checks
Website SEO Audit WordPress Checks Website SEO Audit WordPress Checks
Website SEO Audit WordPress Checks
 

Similar to Foxtail Website Audit

Seo checklist
Seo checklistSeo checklist
Seo checklist
Anthony Greene
 
How to perform a technical SEO audit and ramp up your content strategy in 10 ...
How to perform a technical SEO audit and ramp up your content strategy in 10 ...How to perform a technical SEO audit and ramp up your content strategy in 10 ...
How to perform a technical SEO audit and ramp up your content strategy in 10 ...
Waqar Ahmad
 
SEO presentation Beginners guide advanced level SEO
SEO presentation Beginners guide  advanced level SEOSEO presentation Beginners guide  advanced level SEO
SEO presentation Beginners guide advanced level SEO
areeba87987
 
Chewy Trewella - Google Searchtips
Chewy Trewella - Google SearchtipsChewy Trewella - Google Searchtips
Chewy Trewella - Google Searchtips
sounddelivery
 
Unleash your SEO powers to grow your business online
Unleash your SEO powers to grow your business onlineUnleash your SEO powers to grow your business online
Unleash your SEO powers to grow your business online
Red Blue Blur Ideas
 
On site optimization
On site optimizationOn site optimization
On site optimization
Geoffrey Smith
 
How to create seo report by seoruchi.com
How to create  seo report by seoruchi.comHow to create  seo report by seoruchi.com
How to create seo report by seoruchi.com
php2ranjan
 
Seo
Seo Seo
SEO-all about Search engine optimization
SEO-all about Search engine optimizationSEO-all about Search engine optimization
SEO-all about Search engine optimization
Anusree Krishnanunni
 
www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx
www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptxwww.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx
www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx
DineshSparkdigital
 
How to do the right website analysis
How to do the right website analysisHow to do the right website analysis
How to do the right website analysis
Jacque Doring
 
How to earn money from digital marketing wma study material
How to earn money from digital marketing   wma study materialHow to earn money from digital marketing   wma study material
How to earn money from digital marketing wma study material
jeevithakumar6
 
Search engine optimisation
Search engine optimisationSearch engine optimisation
Search engine optimisation
robclarkson
 
Technial SEO
Technial SEOTechnial SEO
Technial SEO
Bartosz Stankiewicz
 
Legal Publish SEO Webinar
Legal Publish SEO WebinarLegal Publish SEO Webinar
Legal Publish SEO Webinar
Legal Publish
 
SEO_by_Prashant_Walke
SEO_by_Prashant_WalkeSEO_by_Prashant_Walke
SEO_by_Prashant_Walke
Prashant Walke
 
Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360
AdGlobal360
 
A complete digital marketing sop divay jain ( profshine tech )
A complete digital marketing sop  divay jain ( profshine tech )A complete digital marketing sop  divay jain ( profshine tech )
A complete digital marketing sop divay jain ( profshine tech )
Divay Jain
 
Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationWebsite Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
Vikesh Sanwalodia
 
Seo Audit Report Mudgal Analytics
Seo Audit Report Mudgal AnalyticsSeo Audit Report Mudgal Analytics
Seo Audit Report Mudgal Analytics
Bruce Clay
 

Similar to Foxtail Website Audit (20)

Seo checklist
Seo checklistSeo checklist
Seo checklist
 
How to perform a technical SEO audit and ramp up your content strategy in 10 ...
How to perform a technical SEO audit and ramp up your content strategy in 10 ...How to perform a technical SEO audit and ramp up your content strategy in 10 ...
How to perform a technical SEO audit and ramp up your content strategy in 10 ...
 
SEO presentation Beginners guide advanced level SEO
SEO presentation Beginners guide  advanced level SEOSEO presentation Beginners guide  advanced level SEO
SEO presentation Beginners guide advanced level SEO
 
Chewy Trewella - Google Searchtips
Chewy Trewella - Google SearchtipsChewy Trewella - Google Searchtips
Chewy Trewella - Google Searchtips
 
Unleash your SEO powers to grow your business online
Unleash your SEO powers to grow your business onlineUnleash your SEO powers to grow your business online
Unleash your SEO powers to grow your business online
 
On site optimization
On site optimizationOn site optimization
On site optimization
 
How to create seo report by seoruchi.com
How to create  seo report by seoruchi.comHow to create  seo report by seoruchi.com
How to create seo report by seoruchi.com
 
Seo
Seo Seo
Seo
 
SEO-all about Search engine optimization
SEO-all about Search engine optimizationSEO-all about Search engine optimization
SEO-all about Search engine optimization
 
www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx
www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptxwww.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx
www.sparkdigital.co.in_Complete - Search Engine Optimization Guide_2023.pptx
 
How to do the right website analysis
How to do the right website analysisHow to do the right website analysis
How to do the right website analysis
 
How to earn money from digital marketing wma study material
How to earn money from digital marketing   wma study materialHow to earn money from digital marketing   wma study material
How to earn money from digital marketing wma study material
 
Search engine optimisation
Search engine optimisationSearch engine optimisation
Search engine optimisation
 
Technial SEO
Technial SEOTechnial SEO
Technial SEO
 
Legal Publish SEO Webinar
Legal Publish SEO WebinarLegal Publish SEO Webinar
Legal Publish SEO Webinar
 
SEO_by_Prashant_Walke
SEO_by_Prashant_WalkeSEO_by_Prashant_Walke
SEO_by_Prashant_Walke
 
Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360Zero Budget Marketing - AdGlobal360
Zero Budget Marketing - AdGlobal360
 
A complete digital marketing sop divay jain ( profshine tech )
A complete digital marketing sop  divay jain ( profshine tech )A complete digital marketing sop  divay jain ( profshine tech )
A complete digital marketing sop divay jain ( profshine tech )
 
Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
Website Pre SEO Analysis Report- Online Marketing: Search Engine OptimizationWebsite Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization
 
Seo Audit Report Mudgal Analytics
Seo Audit Report Mudgal AnalyticsSeo Audit Report Mudgal Analytics
Seo Audit Report Mudgal Analytics
 

More from Foxtail Marketing

Af pd1
Af pd1Af pd1
Apex sd1
Apex sd1Apex sd1
V12
V12V12
Transera contact center customer service
Transera contact center customer serviceTransera contact center customer service
Transera contact center customer service
Foxtail Marketing
 
Tiempo Q and A Webinar
Tiempo Q and A WebinarTiempo Q and A Webinar
Tiempo Q and A Webinar
Foxtail Marketing
 
Fitli - Webinar
Fitli - WebinarFitli - Webinar
Fitli - Webinar
Foxtail Marketing
 
U of U - Mosquito Borne Illnesses to watch out for as you travel the world
U of U - Mosquito Borne Illnesses to watch out for as you travel the worldU of U - Mosquito Borne Illnesses to watch out for as you travel the world
U of U - Mosquito Borne Illnesses to watch out for as you travel the world
Foxtail Marketing
 

More from Foxtail Marketing (7)

Af pd1
Af pd1Af pd1
Af pd1
 
Apex sd1
Apex sd1Apex sd1
Apex sd1
 
V12
V12V12
V12
 
Transera contact center customer service
Transera contact center customer serviceTransera contact center customer service
Transera contact center customer service
 
Tiempo Q and A Webinar
Tiempo Q and A WebinarTiempo Q and A Webinar
Tiempo Q and A Webinar
 
Fitli - Webinar
Fitli - WebinarFitli - Webinar
Fitli - Webinar
 
U of U - Mosquito Borne Illnesses to watch out for as you travel the world
U of U - Mosquito Borne Illnesses to watch out for as you travel the worldU of U - Mosquito Borne Illnesses to watch out for as you travel the world
U of U - Mosquito Borne Illnesses to watch out for as you travel the world
 

Recently uploaded

HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
pranjalgarg474
 
Look at our July library display on Mining
Look at our July library display on MiningLook at our July library display on Mining
Look at our July library display on Mining
NZSG
 
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
ahmed614380
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
Divyanshu56740
 
Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
uitdiedosfinance
 
AI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptxAI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptx
Brian Frerichs
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
MajIman2
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
kevinkariuki227
 
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
حبوب الاجهاض سايتوتك للبيع في الامارات cytotec واتس 00966583759617
 
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptxSTRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
ImranTabish1
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
grouphirani24
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
rihabkorbi24
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
my Pandit
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
ivanparu86
 
Network Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for ObservabilityNetwork Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for Observability
GauriKale30
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
Jindal Global University, Sonipat Haryana 131001
 
How Do Flange Adapters Work and Why Are They Essential?
How Do Flange Adapters Work and Why Are They Essential?How Do Flange Adapters Work and Why Are They Essential?
How Do Flange Adapters Work and Why Are They Essential?
Texas Flange
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
Rupasingh82
 

Recently uploaded (20)

HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
 
Look at our July library display on Mining
Look at our July library display on MiningLook at our July library display on Mining
Look at our July library display on Mining
 
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
84th Marketing Club (OTC Marketing) Dr.Mahmoud Hamed 23rd Cairo.pdf
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
 
Luxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - SponsorshipLuxury Lifestyle Summit 2024 - Sponsorship
Luxury Lifestyle Summit 2024 - Sponsorship
 
AI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptxAI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptx
 
Path to the next normal collection McKinsey
Path to the next normal collection McKinseyPath to the next normal collection McKinsey
Path to the next normal collection McKinsey
 
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...Test Bank For Principles Of Cost Accounting, 	  17th Edition Edward J. Vander...
Test Bank For Principles Of Cost Accounting, 17th Edition Edward J. Vander...
 
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
ابي شي %10 مضمون ينزل الجنين واتس 00966583759617
 
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptxSTRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
STRATEGY TO OVERCOME CURRENT PROBLEMS AT MTC.pptx
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
Why is Structural Engineering Critical in Disaster Preparedness and Resilienc...
 
Restaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel HammametRestaurant Chiraz Sindbad Hotel Hammamet
Restaurant Chiraz Sindbad Hotel Hammamet
 
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological StyleZodiac Signs and Fashion: Dressing to Suit Your Astrological Style
Zodiac Signs and Fashion: Dressing to Suit Your Astrological Style
 
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdfEN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
EN_Chinese-Automotive-in-SEA-Vero-White-Paper_2023.pdf
 
Network Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for ObservabilityNetwork Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for Observability
 
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptxThe-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
The-Three-Pillars-of-Doctoral-Research-What-Why-and-How (1).pptx
 
How Do Flange Adapters Work and Why Are They Essential?
How Do Flange Adapters Work and Why Are They Essential?How Do Flange Adapters Work and Why Are They Essential?
How Do Flange Adapters Work and Why Are They Essential?
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
 

Foxtail Website Audit

  • 2. EXECUTIVE SUMMARY Website optimization will play a foundational role in your marketing campaigns, and this document provides our recommendations to help prepare your website to meet search engine guidelines, optimize content relevance to target keywords, and match the expectations of visitors arriving from search. Our optimization method focuses on everything from website analytics integration and social sharing integration, to technical site architecture and search engine robot optimization. Every recommendation in this document is a result of years of expert analysis and experience with both common and uncommon issues that need to be addressed as soon as possible. The implementation of these recommendations is a critical part of setting your campaign up for success. The result will be a website that is easier for search engines to access and understand, and easier for users to use and share content. LOGO
  • 3. This is a summary of all the issues that we discovered in our Onsite Audit. Foxtail will cover any issues that fall within the range of onsite issues. These include: • Meta Titles • Meta Descriptions • Header Tags (H1, H2, H3, etc.) Foxtail will also cover some offsite issues. These include: • Cleaning Link Profiles • Improving Link Profiles • Optimizing Citations on Listings Any issues with website content can be fixed by Foxtail. These type of issues will take more time to fix, and will cause certain deliverables to be shifted around a bit. Any issues with site speed, or dev work can be handled by Foxtail depending on how your site is built. It will require a heavy amount of communication and will cause certain deliverables to be shifted around a bit so please bear with us. Thank you. IMPORTANT FIXES COVERED BY FOXTAIL • Fix Duplicate Meta Descriptions • Fix Duplicate Title Tags • Fix Duplicate H1 Header Tags • Fix Lengthy Title Tags • Improve Link Profile • Insert Alt Tags for Images • Insert Missing Meta Descriptions • Insert Missing Title Tags • Insert Missing H1 Header Tags
  • 4. Any issues with website content can be fixed by Foxtail. These type of issues will take more time to fix, and will cause certain deliverables to be shifted around a bit. Any issues with site speed, or dev work can be handled by Foxtail depending on how your site is built. It will require a heavy amount of communication and will cause certain deliverables to be shifted around a bit so please bear with us. Thank you. IMPORTANT FIXES COVERED BY CLIENT • Fix Duplicate Content Issues • Work on text-HTML ratio • Improve Site Speed on Desktop and Mobile • Get SSL for website
  • 5. To begin, we crawled your website and record all the URLs that were found by our crawler. This gives us a broad overview of the website, and helps us identify pages of the website that we should focus our time on within this audit. On http://www.URL.com, we found 56 URLs. WEBSITE OVERVIEW
  • 6. ACCESSIBILITY Next, we’ll look at how accessible your website is to visitors and the search engines. Every opportunity to make your website easier to access and understand gives your website an advantage in appearing in search results for relevant queries.
  • 7. ACCESSIBILITY – ROBOTS.TXT Website owners and webmasters can use the /robots.txt file to give instructions about the website to web robots, including search engines. This file at the root of the domain can tell robots to exclude certain pages of the site. Analysis: We have found a robots.txt file on the root of the domain, and it is configured correctly. We also determined that none of the important web pages have been tagged with the meta robots “noindex” command. Recommendation: We have no additional recommendations at this time.
  • 8. Every web page someone visits will return a specific status code, which gives the browser additional instructions and information. Some of these codes can impact a website’s SEO, so we crawled the website to identify important response codes that should be assessed. Analysis: A majority of the website’s HTTP status codes are “200”, which indicates they are responding correctly. Recommendation: We have no additional recommendations at this time. ACCESSIBILITY – HTTP STATUS CODES ERROR !
  • 9. ACCESSIBILITY – SITEMAPS According to sitemaps.org, sitemaps are “an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.” There are a few benefits to utilizing sitemaps on a website, including the ability to list all of a site’s URLs in one plage, and telling search engines which pages should have priority. Analysis: No sitemaps were found. Recommendation: We recommend creating XML sitemap and adding it to the root directory. Level 3, Phase 1 Level 2, Phase 1 Level 1 Level 2, Phase 3 Level 3, Phase 1 Level 2, Phase 2 Level 3, Phase 4 Level 4, Phase 1 Level 3, Phase 2
  • 10. ACCESSIBILITY – SITEMAPS The purpose of Information Architecture is to help web users accomplish their goals on the website quickly and easily. It’s also important to know that great Information Architecture should never conflict with SEO. Analysis: The website currently places the important pages within one click from the home page, but the Call-To-Action instances could be more prominent on each page. Recommendation: We recommend placing a static header bar with the Call-To-Action to help website visitors understand what they should do. ACCESSIBILITY – ARCHITECTURE
  • 11. ACCESSIBILITY – SITEMAPS A website’s performance, along with its user experience, play a key role in both search engine rankings and conversion rates. Analysis: Using Google’s PageSpeed Insights tool, we determined that URL.com tested at 64/100 for mobile page speed, and 76/100 for desktop page speed. Keep in mind that the website is mobile responsive, which means the same website is displayed for both mobile and desktop users. Recommendation: We recommend compressing all the images on the website to reduce page loading time. We can also decrease the website loading time by removing lines of render-blocking JavaScript code. ACCESSIBILITY – SITE PERFORMANCE 63% 85% 42% 56%
  • 12. INDEXIBILITY Of the web pages that are allowed access by search engine crawlers, we look at how many of them are being indexed by those search engines.
  • 13. ACCESSIBILITY – SITEMAPS By performing a [site:url.com] search in Bing and Google, we calculated a rough estimate of the number of pages each website has indexed. Analysis: Google has indexed 688 pages, while Bing has indexed 7,490 pages. Ideally, both search engines should have indexed an equivalent number of pages. Recommendation: We recommend creating a Bing Webmaster Tools account to improve the website’s performance in the Bing search index. INDEXIBILITY – NUMBER OF PAGES INDEXED
  • 14. ACCESSIBILITY – SITEMAPS By auditing the website’s indexability, we can determine whether a website has been assessed any penalties by the search engines. Analysis: Based on the information from this audit so far, there is no reason to suspect the website has been penalized by either Bing or Google. Recommendation: There are no recommendations at this time. INDEXIBILITY – PENALTIES
  • 15. ON-PAGE RANKING FACTORS Not only does the indexibility and accessibility of a website impact its potential to rank in the search engines, but the individual pages of the site can influence search engine rankings as well. Here, we analyzed various on-page ranking factors to identify any optimization opportunities.
  • 16. ACCESSIBILITY – SITEMAPS Sometimes the home page can be displayed on more than one URL, which can be confusing for search engines and visitors. We checked for all of the following home page variations: www.URL.com URL.com http://URL.com https://URL.com URL.com/index.html URL.com/index.php URL.com/home Analysis: We see that there are multiple versions of the home page being indexed and displayed in the search results. Recommendation: ON-PAGE RANKING FACTORS – HOME PAGE VARIATIONS
  • 17. ACCESSIBILITY – SITEMAPS ON-PAGE RANKING FACTORS – URL STRUCTURE The URL is typically the easiest place to start when analyzing a website’s ranking potential. Best practice suggests that short, user-friendly URLs are ideal, and that the URL should use relevant keywords to describe the page’s content. Analysis: The website’s URLs are short and user-friendly, and include relevant keywords for each page. Recommendation: We recommend including “title” attributes with each anchor tag on pages. This will help search engines better understand the sections within each page in relation to the anchor tags within the main navigation.
  • 18. ACCESSIBILITY – SITEMAPS ON-PAGE RANKING FACTORS – DUPLICATE CONTENT While there is no penalty from search engines to a website having duplicate content, the presence of duplicate content can be confusing to both search engines and human visitors alike. Duplicate content is when two or more pages share the same content. When that happens, search engines may not display the correct page for a given query, or may not display pages from the website at all. Analysis: We checked for instances of duplicate content on the website and externally on other domains, and have not found any. Recommendation: We have no additional recommendations at this time.
  • 19. ACCESSIBILITY – SITEMAPS Have you heard the phrase “Content is king”? A website should be viewed as a living document, and should continually provide valuable and substantive content for a particular topic. Analysis: There are a number of ways that we can use website content as leverage to boost page authority, help search engines better understand how to rank certain pages for specific queries, and help website visitors understand how the page can answer their most immediate questions. This includes adding and changing heading tags, adding more text content to include relevant keywords. Recommendation: Each page of the website needs additional text content. Currently, the pages rely heavily on images, but increasing the text on each page will provide additional opportunities for calls-to-action, and give website visitors a better understanding of the actions they need to take. ON-PAGE RANKING FACTORS – PAGE CONTENT
  • 20. INFORMATION ARCHITECTURE The Information Architecture Institute’s definition of information architecture is “the organization and labeling of website content to support usability and findability.” In this section, we make recommendations to optimize the labeling and organization of your website to conform to search engine guidelines, and to improve usability and contextual relevance for visitors.
  • 21. ACCESSIBILITY – SITEMAPS Before making these recommendations, we consider the algorithmic approach taken by search engines to dissect, analyze, and categorize content. Some examples of signals search engines rely on to categorize information include title tags, internal links (often in website navigation), folder and URL structure, categories, and heading tags. Analysis: While each page includes relevant and adequate information to help website visitors understand what the page is about, the organization of the pages could be optimized. Recommendation: We recommend arranging the sections of each page to give visitors and search engines a better understanding of the purpose and flow of the page’s information. INFORMATION ARCHITECTURE
  • 22. ACCESSIBILITY – SITEMAPS A page’s title tag appears in search engine results pages and social media, so it’s important to use succint, descriptive and optimized titles for each page. While meta descriptions don’t impact a page’s ranking ability, they do impact the page’s click-through rate from search engines and social media sites like Facebook, Pinterest and Google+. Analysis: The website’s titles don’t adequately describe each page’s content. Each title should include multiple keywords in a natural way, to entice search engine users to click through to the website. Recommendation: We have written new titles and meta descriptions for the main pages of the website, and also recommend automatically generating titles and meta descriptions for the website’s blog posts. INFORMATION ARCHITECTURE- TITLE TAGS & DESCRIPTIONS
  • 23. ACCESSIBILITY – SITEMAPS Google and Bing have a search index specifically for images, so it pays to audit your site’s images to ensure they’re all optimized and able to be ranked. Analysis: The website’s images should be optimzed for search engines and visitors who are visually impaired, and should also be compressed to decreased page load time. Recommendation: We have created a list of recommended image file names and alt tags. INFORMATION ARCHITECTURE - IMAGES
  • 24. ACCESSIBILITY – SITEMAPS INFORMATION ARCHITECTURE- INTERNAL LINKS Internal links connect pages within the same website, and can give additional context for website visitors on a particular topic. An optimized internal link structure can also increase the indexation rate of the website, and help to spread authority across the site. Analysis: Based on the amount of content currently on the website, there is an adequate number of internal links. However as previously mentioned, we recommend creating additional content with internal links to other pages. We have identified an adequate number of vertical and horizontal link structures. Recommendation: We recommend creating the following link structures:  Home page to category pages  Category page to other relevant category pages  Blog post to other relevant blog posts
  • 25. ACCESSIBILITY – SITEMAPS INFORMATION ARCHITECTURE- OUTLINKS External links point to pages outside of the website’s domain, and also give additional context to site visitors. This helps to build trust and loyalty with readers. Analysis: There is an adequate ratio of outlinks within the blog posts. Recommendation: We have no additional recommendations at this time.
  • 26. ACCESSIBILITY – SITEMAPS INFORMATION ARCHITECTURE- HEADINGS There are a few things to keep in mind when using tags within the body section of a page. Heading tags should be used to separate sections, with the H1 tag used with the targeted keyword. Iframes should be used sparingly, and there should be an appropriate ratio of content to advertisements. Analysis: Each page’s content is not effectively using H1 heading tags to indicate the targeted keyword phrase. Recommendation: We recommend adding H1 heading tags to each page of the website. This can simply be the page’s title tag.
  • 27. OFF-PAGE RANKING FACTORS Just like SEO best practices put into place within the website, there are external factors that determine traffic, leads and conversions. This can include the website’s authority and trust, a natural and diverse backlink portfolio, and social engagement.
  • 28. ACCESSIBILITY – SITEMAPS Since trust is a somewhat subjective topic, we look at the best practices around a website’s trustworthiness, including checking for malware and spam. Analysis: The WordPress version running on URL.com is outdated, but there are no indications of malware or spam detected on the website. Recommendation: We recommend updating the WordPress version to the most recent release. OFF-PAGE RANKING FACTORS - TRUST
  • 29. ACCESSIBILITY – SITEMAPS Links to your website are like votes, and we analyze your backlink portfolio to see where we can improve the diversity and quality of inbound links. Analysis: A natural backlink portfolio would include a wide variation of unique root domains, no-follow links, varied anchor text and topically relevant links. Recommendation: We would want to secure links from a wide variety of sources, including blogs, business directories and press mentions. OFF-PAGE RANKING FACTORS - BACKLINK PROFILE
  • 30. ACCESSIBILITY – SITEMAPS There are a number of factors that determine a website’s authority, including its popularity, backlink portfolio, trustworthiness, and more. These strengths and weaknesses are best explained through two specific metrics: Domain Authority and Page Authority. Analysis: Currently, the Domain Authority of the website is 38/100, and the Page Authority of the home page is 42/100. Recommendation: We recommend building additional links to deeper pages of the website, and tying all the pages of the website together with an internal link structure. OFF-PAGE RANKING FACTORS - AUTHORITY
  • 31. ACCESSIBILITY – SITEMAPS Like acquiring high quality and diverse backlinks, social mentions are rapidly becoming a way to drive relevant, converting traffic to a website. Analysis: The website currently displays each of the brand’s social profiles, including Twitter, Facebook, YouTube, Instagram and Google+, but there are no social sharing buttons found on the website pages. Recommendation: We recommend installing a social sharing plugin for WordPress, to display the main social networks on each page of the website, including Facebook Share and Tweet. OFF-PAGE RANKING FACTORS - SOCIAL ENGAGEMENT