How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
The document outlines Jake Aull's presentation on SEO strategy. It discusses conducting keyword research, planning site architecture and linking, developing content strategies, and implementing an SEO plan in stages. The presentation covers selecting objectives, analyzing competitors, optimizing on-site elements, building relevant off-site links, and monitoring progress.
The document analyzes the relevance of local directories and reviews sites for SEO optimization of B2B companies. It discusses keyword research on terms related to transportation services, analyzing search engine results pages and identifying locations of high demand. Sample listings and profiles are shown for various local directories like Yelp, SuperPages and Google+ Local. Social media presences of competitors on Facebook, Twitter, Flickr and potential opportunities are also examined. The document concludes local listings and reviews can provide relevance for B2B companies seeking improved search engine visibility.
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
Sample Dental Website SEO Research & Strategic PlanningJake Aull
This shows our standard strategic approach for SEO for dental practices and medical clinic clients. We identify upfront problems to fix, and research competitors and keywords to grow targeted traffic to the primary audience.
This document discusses digital marketing strategies for targeting dental implants and other dental services. It begins by explaining the importance of thinking like a business and providing consulting services and customized products to customers. It then discusses strategies for each digital marketing channel, including search engine optimization, paid search ads, location directories, reviews, daily deals, hashtags, website content, press releases and email subject lines. The document provides tips for each channel, such as keyword research, targeting specific audiences on different social media platforms, and focusing on customer benefits rather than hard sales messaging.
AiMA January 2015 "Predictions for Paid" eventJake Aull
The document discusses an upcoming event hosted by the Atlanta Interactive Marketing Association (AiMA) Search Marketing SIG. The event will feature a panel discussion on predictions for paid search engine advertising in 2015. The panel will be moderated by Jake Aull and feature interactive marketing experts Carey Hardy, Jenn Vickery, and Rob Wellon. They will address questions around emerging trends in paid search, social media advertising, video advertising, and more. The goal is to provide attendees with information to help inform their 2015 marketing plans.
The document summarizes Jake Aull's webinar on mobile and local SEO strategies for 2016 and beyond. It discusses the roles of various directory listing services and data aggregators in local SEO today. It also covers the importance of mobile websites, using schema.org markup to showcase reviews, and how local SEO strategies can benefit mobile SEO through location data and prioritization of ratings and reviews in search results.
How to Structure a Scalable SEO StrategyDigital Reach
Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success.
On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success.
During this Web Clinic, our Head of Operations Andrew Seidman will cover:
Low-hanging fruit for ranking improvements
How to develop an effective link building strategy
The value of data attribution in SEO planning
Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!
The document outlines Jake Aull's presentation on SEO strategy. It discusses conducting keyword research, planning site architecture and linking, developing content strategies, and implementing an SEO plan in stages. The presentation covers selecting objectives, analyzing competitors, optimizing on-site elements, building relevant off-site links, and monitoring progress.
The document analyzes the relevance of local directories and reviews sites for SEO optimization of B2B companies. It discusses keyword research on terms related to transportation services, analyzing search engine results pages and identifying locations of high demand. Sample listings and profiles are shown for various local directories like Yelp, SuperPages and Google+ Local. Social media presences of competitors on Facebook, Twitter, Flickr and potential opportunities are also examined. The document concludes local listings and reviews can provide relevance for B2B companies seeking improved search engine visibility.
Advanced seo strategies - Integrating PR and Social with Your SEO Strategytimgrice
Tim Grice talks about the recent changes with Googles algorithm and how link building should be structured on order to achieve long standing results in natural search.
Sample Dental Website SEO Research & Strategic PlanningJake Aull
This shows our standard strategic approach for SEO for dental practices and medical clinic clients. We identify upfront problems to fix, and research competitors and keywords to grow targeted traffic to the primary audience.
This document discusses digital marketing strategies for targeting dental implants and other dental services. It begins by explaining the importance of thinking like a business and providing consulting services and customized products to customers. It then discusses strategies for each digital marketing channel, including search engine optimization, paid search ads, location directories, reviews, daily deals, hashtags, website content, press releases and email subject lines. The document provides tips for each channel, such as keyword research, targeting specific audiences on different social media platforms, and focusing on customer benefits rather than hard sales messaging.
AiMA January 2015 "Predictions for Paid" eventJake Aull
The document discusses an upcoming event hosted by the Atlanta Interactive Marketing Association (AiMA) Search Marketing SIG. The event will feature a panel discussion on predictions for paid search engine advertising in 2015. The panel will be moderated by Jake Aull and feature interactive marketing experts Carey Hardy, Jenn Vickery, and Rob Wellon. They will address questions around emerging trends in paid search, social media advertising, video advertising, and more. The goal is to provide attendees with information to help inform their 2015 marketing plans.
The document summarizes Jake Aull's webinar on mobile and local SEO strategies for 2016 and beyond. It discusses the roles of various directory listing services and data aggregators in local SEO today. It also covers the importance of mobile websites, using schema.org markup to showcase reviews, and how local SEO strategies can benefit mobile SEO through location data and prioritization of ratings and reviews in search results.
This document provides an overview of search engine optimization (SEO). It explains that SEO involves optimizing websites to appear high in search engine results pages (SERPs) for relevant keyword searches so that consumers find businesses' solutions to their needs. The goals of SEO include appearing on the first page of search engines for target keywords, consuming more "real estate" on SERPs, and continually growing traffic and monitoring results. SEO encompasses website coding, content creation, and other marketing efforts to connect businesses with customers seeking answers.
Installing and inputting Yoast SEO fields is pretty easy. But there’s more to great search engine optimization than just that! Data structuring, Search Console data… What’s important, what’s not, and how will WordPress SEO change with Gutenberg? We’ll go into it all from strategy to execution tips.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
SEO for YouTube & Video results case studiesJake Aull
The document summarizes the search engine results growth for two clients over several months from video and blog SEO activities. For Client A, their YouTube channel saw a steady rise in video plays from 0 to over 400 across their 9 videos. Their website also saw growth in search engine results. For Client B, their YouTube videos saw a rise in daily views from 0 to 25 and their total lifetime views reached 238 across 5 videos. Their website also saw a steady increase in search engine displays from 22 to 170 over three months, both clients achieving this growth through SEO and technical implementations.
AiMA Search SIG Event 8/2015: Search, Social, Content & Local Jake Aull
The document summarizes a panel discussion on content strategy, search engine optimization (SEO), and social media. The panelists discussed how content remains important but the focus has shifted to mobile content. They also debated whether Google+ is declining in relevance. Additionally, the panel explored how SEO and social media analytics can integrate and the changing roles of location-based directories and content curation channels.
The document discusses hands-on keyword research, strategy, and content plans for SEO. It covers topics like researching keywords and phrases, fitting keywords to marketing objectives, SEO strategy, content types like blogging, identifying digital content assets, and creating content plans. The document provides examples of keyword research tools like Google Keyword Planner and KeywordSpy. It also discusses creating SEO strategies around content generation, curation, and planning tactics for blogs and social media.
This document provides an overview of SEO strategies and tactics for online courses and membership sites in 2018. It discusses focusing on brand keywords to own the search engine results page for a brand, creating targeted keyword content, optimizing click-through rates on search and social media through better titles and copy, tracking analytics to measure success, optimizing on-page SEO, and simple link building techniques like claiming social profiles, citations, and getting on podcasts. The goal is to take a more holistic approach to SEO through principles, goals, tactics, content, and engagement.
This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.
Local Search Engine Optimization (SEO) - Why, How, and ResourcesEvans Design Studio
Understand Why Local Search Engine Optimization is important to your business and How to accomplish better rankings. This presentation concludes with an extensive list of resources to use.
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
This document provides an overview of search marketing strategies for hoteliers. It discusses search engine optimization (SEO) versus paid search (PPC), the SEO process including keyword research, site optimization, link building and measurement. It also covers setting up pay-per-click campaigns on Google AdWords, including keyword research, ad copy tips, organization of ad groups, and testing and optimization strategies. Additional tips are provided for ad extensions, ad scheduling, and reviewing past campaigns. The goal is to help hotels connect with potential customers actively searching online and drive bookings through organic and paid search efforts.
Generating Payback from Internet MarketingBenj Arriola
This document provides an overview of internet marketing strategies and tactics. It discusses the importance of promotion and generating awareness through various digital channels like search engine optimization (SEO), social media, pay-per-click advertising (PPC), and content marketing. Specific tactics covered include content marketing calendars, case studies on content marketing campaigns, and using tools like linear programming for decision analysis. The overall message is that an integrated approach across owned, earned, and paid media channels is important for effective internet marketing.
This document summarizes an SEO training session. It introduces the speakers and outlines the session agenda which includes discussions of SEO strategic components, building the right architecture, tactical and technical components, and caring for SEO after consultants leave. Key topics covered are identifying SEO goals, understanding how search engines and users search, keyword research, site architecture, on-page and off-page optimization factors, redirects, speed, and metrics. The document provides tips and examples for each area.
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
SEO is the process of optimizing a website to increase its visibility in organic search engine results. This involves keyword research to target relevant search terms, on-page optimization of content and code to include those keywords, and off-page activities to build backlinks. Properly optimized websites are indexed by search engines and can appear in different types of search results like organic listings, featured snippets, local maps, and knowledge panels. SEO is important because it is the primary source of free traffic to most websites, helps build trust and credibility through authoritative content, and provides a quantifiable way to understand website performance and make improvements over time.
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
SMX Sydney - Bootcamp: Keyword Research Process For SEO & PPCPieter S Verasdonck
This document provides an overview of keyword research for SEO and PPC. It discusses the importance of thorough keyword research, including brainstorming keywords from various sources, analyzing relevant keywords, and developing a keyword strategy based on factors like search volume, user intent, and the conversion funnel. The document emphasizes integrating SEO and PPC keyword data and optimizing keywords for both organic and paid search results.
This document provides information about Eugene Macarius, an expert in search engine optimization (SEO). It outlines his professional background and experience in digital marketing, including previous roles at Standard Chartered Bank and the Catholic Church in Singapore. It also describes his certifications and mentoring work. The document discusses the importance of searchability and being found online. It presents different ways people search for information and defines what searchability means. It provides an overview of how to analyze markets, audiences, competitors and develop branding and content strategies to improve a business's searchability.
This document provides an overview of search engine optimization (SEO). It explains that SEO involves optimizing websites to appear high in search engine results pages (SERPs) for relevant keyword searches so that consumers find businesses' solutions to their needs. The goals of SEO include appearing on the first page of search engines for target keywords, consuming more "real estate" on SERPs, and continually growing traffic and monitoring results. SEO encompasses website coding, content creation, and other marketing efforts to connect businesses with customers seeking answers.
Installing and inputting Yoast SEO fields is pretty easy. But there’s more to great search engine optimization than just that! Data structuring, Search Console data… What’s important, what’s not, and how will WordPress SEO change with Gutenberg? We’ll go into it all from strategy to execution tips.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
SEO for YouTube & Video results case studiesJake Aull
The document summarizes the search engine results growth for two clients over several months from video and blog SEO activities. For Client A, their YouTube channel saw a steady rise in video plays from 0 to over 400 across their 9 videos. Their website also saw growth in search engine results. For Client B, their YouTube videos saw a rise in daily views from 0 to 25 and their total lifetime views reached 238 across 5 videos. Their website also saw a steady increase in search engine displays from 22 to 170 over three months, both clients achieving this growth through SEO and technical implementations.
AiMA Search SIG Event 8/2015: Search, Social, Content & Local Jake Aull
The document summarizes a panel discussion on content strategy, search engine optimization (SEO), and social media. The panelists discussed how content remains important but the focus has shifted to mobile content. They also debated whether Google+ is declining in relevance. Additionally, the panel explored how SEO and social media analytics can integrate and the changing roles of location-based directories and content curation channels.
The document discusses hands-on keyword research, strategy, and content plans for SEO. It covers topics like researching keywords and phrases, fitting keywords to marketing objectives, SEO strategy, content types like blogging, identifying digital content assets, and creating content plans. The document provides examples of keyword research tools like Google Keyword Planner and KeywordSpy. It also discusses creating SEO strategies around content generation, curation, and planning tactics for blogs and social media.
This document provides an overview of SEO strategies and tactics for online courses and membership sites in 2018. It discusses focusing on brand keywords to own the search engine results page for a brand, creating targeted keyword content, optimizing click-through rates on search and social media through better titles and copy, tracking analytics to measure success, optimizing on-page SEO, and simple link building techniques like claiming social profiles, citations, and getting on podcasts. The goal is to take a more holistic approach to SEO through principles, goals, tactics, content, and engagement.
This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.
Local Search Engine Optimization (SEO) - Why, How, and ResourcesEvans Design Studio
Understand Why Local Search Engine Optimization is important to your business and How to accomplish better rankings. This presentation concludes with an extensive list of resources to use.
Clarity14 - seoClarity's Enterprise SEO conferenceBenj Arriola
Presentation of Benj Arriola at the Clarity '14 Conference in Austin Texas, Sept. 25, 2014 on how to make enterprise SEO clients take action in implementing SEO strategies & tactics.
Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
This document provides an overview of search marketing strategies for hoteliers. It discusses search engine optimization (SEO) versus paid search (PPC), the SEO process including keyword research, site optimization, link building and measurement. It also covers setting up pay-per-click campaigns on Google AdWords, including keyword research, ad copy tips, organization of ad groups, and testing and optimization strategies. Additional tips are provided for ad extensions, ad scheduling, and reviewing past campaigns. The goal is to help hotels connect with potential customers actively searching online and drive bookings through organic and paid search efforts.
Generating Payback from Internet MarketingBenj Arriola
This document provides an overview of internet marketing strategies and tactics. It discusses the importance of promotion and generating awareness through various digital channels like search engine optimization (SEO), social media, pay-per-click advertising (PPC), and content marketing. Specific tactics covered include content marketing calendars, case studies on content marketing campaigns, and using tools like linear programming for decision analysis. The overall message is that an integrated approach across owned, earned, and paid media channels is important for effective internet marketing.
This document summarizes an SEO training session. It introduces the speakers and outlines the session agenda which includes discussions of SEO strategic components, building the right architecture, tactical and technical components, and caring for SEO after consultants leave. Key topics covered are identifying SEO goals, understanding how search engines and users search, keyword research, site architecture, on-page and off-page optimization factors, redirects, speed, and metrics. The document provides tips and examples for each area.
Fresno WordPress Meetup - 7 Basic SEO questionsRichard Sargent
This meetup was hosted at Bitwise South Stadium in Fresno, CA. You can find out more information about our meetup at http://www.meetup.com/Fresno-WordPress-Meetup.
The presenter is Richard Sargent. You can find more information about his company at EditLLC.com or you can email him - Richard@EditLLC.com . They're partnered with a Social Media / SEO company called Moore Than SEO - MooreThanSEO.com
I hope you enjoy :)
Link Building and Content Marketing: How They Work TogetherBenj Arriola
Link Building and Content Marketing: How They Work Together
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
SEO is the process of optimizing a website to increase its visibility in organic search engine results. This involves keyword research to target relevant search terms, on-page optimization of content and code to include those keywords, and off-page activities to build backlinks. Properly optimized websites are indexed by search engines and can appear in different types of search results like organic listings, featured snippets, local maps, and knowledge panels. SEO is important because it is the primary source of free traffic to most websites, helps build trust and credibility through authoritative content, and provides a quantifiable way to understand website performance and make improvements over time.
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
SMX Sydney - Bootcamp: Keyword Research Process For SEO & PPCPieter S Verasdonck
This document provides an overview of keyword research for SEO and PPC. It discusses the importance of thorough keyword research, including brainstorming keywords from various sources, analyzing relevant keywords, and developing a keyword strategy based on factors like search volume, user intent, and the conversion funnel. The document emphasizes integrating SEO and PPC keyword data and optimizing keywords for both organic and paid search results.
This document provides information about Eugene Macarius, an expert in search engine optimization (SEO). It outlines his professional background and experience in digital marketing, including previous roles at Standard Chartered Bank and the Catholic Church in Singapore. It also describes his certifications and mentoring work. The document discusses the importance of searchability and being found online. It presents different ways people search for information and defines what searchability means. It provides an overview of how to analyze markets, audiences, competitors and develop branding and content strategies to improve a business's searchability.
Briefing For The FlashChatt App ProjectDavid Gracia
This document outlines a digital marketing project for a group to manage a Google Adwords campaign promoting the Flashchat app landing page. The goal is to optimize cost per click over 3 weeks. Each group will receive an $85 Adwords account. They are to activate search and display campaigns by December 2nd with a $4/day budget. The project schedule includes weekly performance dashboards and a final presentation. Individual assignments include analyzing the app's SEO, mobile user experience, and use of Facebook and Twitter marketing in Saudi Arabia.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
A general deck about optimising your website for your business.
(No rabbits out of hats)
Plan it out
Choose benefits over features
Show, don’t tell
Use local-targeted content
Evaluate traffic sources
Focus on the right audience
Develop and plan for humans before robots
Website audits and SEO
This document provides an introduction to search engine optimization (SEO). It defines SEM as search engine marketing using both organic and paid search. Organic search relies on search engine optimization to gain prominence in unpaid search results, while paid search uses advertising to control sponsored links. The document outlines various on-page and off-page optimization techniques for SEO, including optimizing content, metadata, site structure, URLs, and images. It also discusses the importance of linking strategies like building high-quality backlinks. Regular evaluation and improvement is emphasized for an effective long-term SEO strategy.
This document provides an overview of a digital marketing course. It discusses key concepts in digital marketing and SEO, including how search engines work and the history and development of SEO. It outlines the course learning outcomes and weekly schedule. It also provides literature on related research topics, identifying variables and findings. The goal of the course is to equip students with knowledge and skills for digital marketing and to design and execute SEO strategies and digital campaigns.
This document provides an overview of search engine optimization (SEO) best practices. It discusses key SEO concepts like the three pillars of SEO - technical, content, and off-page factors. It also covers SEO strategy, analyzing traffic using Google Analytics, and tips for optimizing content and site structure. The goal of SEO is to influence search engines to rank websites higher in organic search results by improving both on-site and off-site elements related to user experience, content quality, and backlinks. Regular analysis of traffic and optimization is important to continuously improve SEO performance.
Maximizing ROI from Sales and Marketing Vistage 3866 AustinFace Forard Media
The document discusses maximizing ROI from sales and marketing through search engine optimization and online marketing strategies. It provides 10 tips for SEO including conducting keyword research, optimizing calls-to-action, creating backlinks, blogging, and integrating content. It also discusses optimizing social media platforms like Facebook, Twitter, Google+, and LinkedIn to engage customers and drive traffic. Finally, it covers the power of online video marketing.
ADAPTIVE SEO - Definition and MethodologyAdaptive SEO
AdaptiveSEO is an approach to organic search strategies that is based on a proven methodology and framework intended to ensure a web presence can withstand or adapt to the changing landscape of search and social. AdaptiveSEO is a strategy that combines SEO and social media together. Gone are the days when SEO and social media could operate and be measured in their own silo. It has always been a tedious task working out the ROI of any social media campaign, but with AdaptiveSEO and solid marketing goals make this possible.
The document provides details about Dave Lloyd, a senior manager of global search marketing at Adobe. It outlines Lloyd's experience and responsibilities managing Adobe's global organic search, paid search, and site search strategies. It also shares Lloyd's vision for maximizing influence and integration across Adobe's search programs. Additional sections discuss frameworks for strategic decision making around markets, unique value, resources and capabilities, and competitive advantage.
Optimizing for Ecommerce: The Dynamic Landscape of SEOBe Found Online
The document discusses best practices for search engine optimization (SEO) after recent algorithm updates from Google. It emphasizes creating high-quality, engaging content as the top priority. Technical SEO elements and link building are still important but content should be optimized for users rather than search engines. The presentation recommends developing a content strategy and calendar, testing different pages and campaigns, and using analytics to measure success. Local search optimization and claiming business profiles are also highlighted.
Comment utiliser le SEO en B2B pour générer des leads ? - Nahid Ouhelli - SEO...SEO CAMP
Comment utiliser le SEO en B2B pour générer des leads.
1 – Targeter des clusters sémantiques (à travers les « challenges » de Dassault Systèmes)
2 – Créer du contenu optimisé (du hub (considération) au spokes (décision)). Du contenu frais est mis en ligne régulièrement afin de pousser à la prise de décision (spokes).
3 – Synergies entre le SEO, les campagnes média (SEA inclu) ou l’ABM pour toucher l’audience qui n’est pas encore prête à convertir.
Presented in Belfast by Steven Parker and John cave for CIM
Covers:
What is analytics?
What is measurement?
Attribution models
Google Analytics / Tag Manager / Data Studio / Optimize
www.cim.co.uk
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
This document provides an overview of an SEO agency called Optimising and their services. It discusses their experience and specializations in SEO, Google AdWords, Facebook advertising, website development, and custom projects. It then covers various on-page and off-page optimization strategies like keyword research, on-page SEO, local SEO using Google Maps, and different link building approaches like creating useful content, joining industry groups, leveraging existing relationships, and mining existing mentions.
This document provides information about Eugene Macarius and his expertise in search engine optimization (SEO). It discusses his background working in digital marketing roles and his current work managing digital marketing campaigns and mentoring students. It also outlines the importance of searchability and being found online through search engines. Key factors in SEO like on-page, off-page, technical, local, content and video optimization are defined. The document provides tips for immediately improving a business's SEO through domain registration, website optimization, content and keyword strategies, local listings, video and social media.
This document provides an overview of search engine optimization (SEO) techniques for on-page optimization. It discusses the major functions of search engines like crawling, indexing, and presenting search results. It also covers keyword research, analyzing keywords, and optimizing pages for specific keywords. Specific on-page SEO techniques discussed include optimizing page titles, meta descriptions, URLs, content, images, headings, and keyword usage. Setting up webmaster tools accounts is also recommended for monitoring a site. A case study on optimizing the Nike Golf website is provided as an example.
Similar to SEO Strategy and Tactics for Early Stage Businesses and Startups (20)
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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SEO Strategy and Tactics for Early Stage Businesses and Startups
1. SEO STRATEGY &
TACTICS
FOR EARLY STAGE
BUSINESSES
by Edmund Pelgen
OnlineKickstart.com
1 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
2. SEO is the process of
affecting a websites'
visibility in search
engine's organic search
results.
2 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
3. Traffic Channels in
Analytics
• Organic - Search engine optimisation
• Paid - Google Ads, Facebook Ads etc
• Social - Facebook, Twitter etc
• Direct - people typing in your address
and anything else
• Referral - Traffic from other websites
3 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
5. SEO in 6 Steps
SEO is not Rocket Science
1. Understand the keywords your market uses to research problems and find solutions
2. Fix broken stuff, optimise pages for keywords, create helpful, unique, quality
content/pages
3. Build or attract quality links from relevant sites
4. Track rankings & traffic, do more of what’s working
5. Have a way of converting traffic into customers
6. Amplify your efforts with paid social campaigns
5 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
6. Why is SEO Important for Startups
• It can be a key traffic strategy for some startups
• Elements of SEO feed into how your brand presents online (How
pages appear in search and social, mobile performance etc)
• It’s where partners, investors and customers go to find out more
• There is overlap between traditional PR/SEO/Content Marketing
• The key skills have multiple applications in your startup
• SEO is a key element in the Internet Marketing Stack
6 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
7. Internet Marketing
Stack
• Earned Media (SEO) is attention and
exposure you earn by being valuable
• The bottom layers are CRITICAL for all
digital marketing activities including SEO
• https://www.portent.com/mkstack/
• https://www.portent.com/blog/internet-
marketing/stack-overview.htm
7 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
9. Is Organic search a key
part of Discovery in
your industry??
• Are their big issues or problems people
search for regularly (Best Online
Accounting Software)
• Are there known providers by location
people search for (Brisbane Bookkeeping)
• Or is it something completely new around
which no search volume yet exists (Uber?)
If you can target into existing search
behaviour then SEO is an option for you.
9 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
10. Do you need traffic/
leads/sales quickly?
• Do you need instant runs on the board?
• Do you need to test your marketing/
conversion funnel/on boarding
processes?
If Yes? Then get the SEO fundamentals
right (infrastructure, site optimisations,
mobile responsiveness) then focus on paid
traffic or JV’s to drive traffic.
10 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
11. Is SEO a key part of my competitor’s
business strategy?
• If SEO is how discovery works in your industry then you have no
choice but to play
• It’s critical to understand HOW competitors are doing SEO, so you
can choose your strategy.
• For example, is everyone competing for bottom of funnel keywords
but not top of funnel keywords? Is this an opportunity for you?
11 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
12. Do I have the resources to compete
effectively?
• SEO in competitive spaces is brutal if you are chasing big head
terms.
• You will need funds for content development & promotion,
sponsored link placements and outreach.
• A minimum of $1,500 per month for the agencies time + content
and sponsored placement fees
12 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
13. Do you and your
investors have the
patience for SEO?
• SEO takes time to deliver results
especially in competitive markets.
• Can your funding cycle cover the time
required for results?
• Have you managed investors
expectations?
13 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
14. Are you targeting a Global or Local
Audience?
• This impacts the choice of top level domains and in country domains
• Multi country targeting adds complexity such as domain names,
content localisation and translation in country specific content and
link building
• Do you have robust reliable infrastructure & partners
14 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
15. Is Your Brand Unique
enough?
• “Brand Search” tells Google you are a
real business
• A name that is similar to generic phrases
will get lost in brand search
• Can you own more of page 1 by securing
your social profiles
• This is critical for customers who hear
about you and potential investors
looking for you
15 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
16. Step by Step Guide
Here is a list of “must do’s for Early
Stage Businesses to do well in
Organic Search
16 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
18. Leverage WordPress for Front End
WordPress streamlines the effort required to get online fast
• Blog at domain.com/blog - better for seo (not on a third party platform)
• Install Yoast SEO Plugin to optimise your pages https://yoast.com/wordpress/
plugins/seo
• Use fast, robust hosting with CDN if market is global
• Use installed WordPress, NOT hosted WordPress https://wordpress.org/download/
• Use https for your domain
See the team at https://web3.com.au/
18 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
19. Choose Responsive
Design v Mobile Site
Mobile is where your audience is
• Responsive site presents a single site to
Google
• Google will be ranking all content on the
mobile version of your site.
• Test, Test, Test on mobile
• Mobile Friendly https://www.google.com.au/
webmasters/tools/mobile-friendly/
• Mobile Speed https://
testmysite.thinkwithgoogle.com/intl/en-au
19 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
20. Focus on Mobile Site
Load Speed
Important to usability & SEO
• Site load speed is a ranking factor
• Critical to keeping people around
• Use Gtmetrix.com to test site speed
• Get your developer to fix speed issues
20 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
21. Make Sure your site is
Secure from Hackers
• Hacked sites get flagged in organic
search
• Flagged sites will see massive drops in
click throughs and rankings
• Minimise plugins & keep WordPress
updated
• Sign up to Google Search Console to be
notified of a hack
21 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
22. Set up & Install Google
Analytics
Google analytics allows you to make
informed decisions about your marketing
activities
• Set up Google Analytics
• Set up at least one goal
• Install the code on your website
www.google.com.au/analytics/
Beginners Guide http://bit.ly/1vn9Ye4
22 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
23. Sign up to Google
Search Console
Search Console allows you to monitor the
health and performance of your site in
Google
• See how many pages are in Google
• See if there are any issues with the site
• See keywords that generate
impressions and clicks
www.google.com/webmasters/tools/
23 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
24. Add Google Remarking
Code & Facebook Pixel
This will allow you to use paid advertising to
reach out to people who found your content via
organic search and then pull them through the
marketing funnel.
• Add code to your site
• Create website custom audiences in
Facebook
https://www.jonloomer.com/2016/11/18/
facebook-remarketing/
http://www.ppchero.com/ultimate-guide-to-
adwords-remarketing/
24 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
26. Research Your
Keywords
• Use Semrush.com to high high volume,
high relevance keywords
• Understand the keyword hierarchy
• Search for problem/solution keywords
• Find keywords for all stages of the buyer
journey
26 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
27. Research Competitor
Keywords
• Put your top 10 competitors URL’s into
Semrush.com
• Take note of keywords driving most of
their traffic - Ignore non traffic keywords
• Add the keywords to your consideration
set
27 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
28. Understand the
Keyword Hierarchy
• Keyword volumes decrease the deeper
you go
• Specificity increases the deeper you go
• Likelihood of conversion increases the
deeper you go
• Optimise your site correctly to target the
right keywords
28 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
29. Optimise Your Home Page for Brand +
Headline Keyword
Example: Xero.com.au
29 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
30. Optimise Your blog posts for TOFU
Keywords
Example: 2017 income tax brackets
30 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
32. Understanding the Customer is
Critical
• All customers go on a journey before buying your product
• Keywords tell you “where” they are in the funnel
• Understanding the needs, wants, desires, pain of the customer
helps with keyword and content selection
• Buyer personas
32 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
33. Have Content at Each
Stage
• Awareness - Educational, Viral, Guides,
Videos, Problem & Solutions
• Consideration - Solutions to use case -
Case studies, demos using your product,
How to's,
• Conversion - Testimonials, Reviews,
Trials, Webinars, Challenges
• Retention - Help documentation, on
boarding content, emails
A great example https://www.drip.co/blog/
33 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
34. Make Each Page a High
Performing Page
• Make your copy focus on the target
customer
• Make sure on page copy is
comprehensive and unique and is not
replicated elsewhere
• Make sure you have proper calls to
action
• Make sure each key page has a custom
page title and meta description
34 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
35. Answer Every Single
Question as a Blog
Post
• Compile a list of all questions ever asked
about your product or service
• Write a blog post answering that question
and publish it on the site
• One page per answer
• Can use video or audio but make sure you
transcribe the copy into the page use
trint.com
• Check the search volume with Semrush.com
35 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
37. Find Competitors High
Performing Content
with SEMRush.com
• Put competitor Url in SEMrush.com
• Click on Organic Research > Pages
• Look for blog posts or resources
generating a high % of traffic and large #
of keywords - make sure they are non
brand terms
• Write a bigger, better version and then
promote it
37 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
38. Newsjack Current
Affairs by Commenting
on Industry News
• Follow the news sites or topical blogs that publish
stories relevant to your potential customers
• Write a short insightful commentary with the key
points and your perspective
• Publish the post to your site providing source
attribution to the original source
• Share it on social media and boost it on Facebook
• Notice what stories your audience likes and engages
with and publish more of those
https://www.onlinekickstart.com/curated-news-case-
study/
38 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
39. Document Your Story/
Journey on your Blog
• People love to follow along the Hero’s Journey
• Focus your story on what you do, what you
offer how you are different
• Link out to and ping on social media other
founders, startup media,Journalists (if it
makes sense)
• Publish on your blog and on sites like Medium
http://fortune.com/2015/02/09/founders-story/
https://generalassemb.ly/blog/10-startup-
founder-blogs-every-entrepreneur-should-
read/
39 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
40. Link Building
PR & Outreach
40 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
41. Secure your Brand
with Knowem.com
• Complete full business profiles on main
platforms
• Make sure you have a link back to your
site
• Where relevant & possible include
keyword with your brand “Xero
Accounting Software”
41 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
42. Submit yourself to all
Startup Directories
• Make sure you include your website
address
• Ensure consistency of name, address &
phone number
• Look for general startup directories “top
startup directories”
• Look for Local startup directories
“Brisbane startup directories”
• Look for Niche startup directories “Saas
startup directories”
42 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
43. Submit yourself to
Quality Local
Directories
• Make sure you include your website
address
• Ensure consistency of name, address &
phone number
• Use other SEO’s lists of directories “top
Australian business directories”
• Look for location specific directories “top
Brisbane directories”
43 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
44. Find Industry
Publications you can
Guest Post for
• Use advanced search operators
• Keyword + intitle:“write for us”
• Keyword + intitle:“contribute to”
• Keyword + intitle:“submit” + inurl:blog
• Analyse content, write a blog post and
submit
• TIP: Ask for their advertising rates and
whether they allow sponsored posts. This
will allow you to pay for placement
44 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
45. Become an Industry
Source
• Sign up as a source at HARO https://
www.helpareporter.com/sources/
• Sign up as a source at Source bottle
http://www.sourcebottle.com/
subscribe.asp
• Check the daily media requests and
where relevant provide your content/
insight
45 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
46. Scale Outreach with
Mailshake
• Pitch bloggers for trials
• Pitch bloggers for reviews
• Pitch bloggers for joint promotions
• Pitch bloggers for sponsored posts
• Use Mailshake to do this at scale
46 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
47. Steal Competitor Links
• Use ahrefs.com or majestic.com and
analyse your top 5 competitors backlink
profiles
• Find out who is linking to your
competitors and why
• Go get those links or replicate the
content they are linking to
47 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
50. Insights when Working with Agencies
• Like everything - there are good and bad agencies
• Most of them outsource link building to third parties using Private Blog Networks
(PBN’s)
• You will be paying at least $125 per hour for labour they will outsource at $30 per hour
• Use specialist agencies where possible - Most generalists aren’t necessarily good at
everything
• Stay away from general marketing agencies for whom SEO is just an add on
• Foundational & technical SEO setup is a one off activity and can be done in less than a
quarter - Avoid open ended engagements unless you know exactly what you are paying
for
50 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES
51. Contact Me
1. Edmund Pelgen
2. OnlineKickstart.com
3. edmund@onlinekickstart or 0409 517 533
51 SEO STRATEGY & TACTICS FOR EARLY STAGE BUSINESSES