Seo Proposal

@ChuckPrice518 MeasurableSEO.com 1@ChuckPrice518 MeasurableSEO.com 1
SEO Proposal
Actions, benefits and analysis

@ChuckPrice518 MeasurableSEO.com 2
CAMPAIGNS
SEO is a long-term investment that takes time but builds
scalable, sustainable channels of organic traffic for your
website and brand.
Results don’t happen overnight, but as momentum builds
within an SEO campaign the growth your site experiences will
begin to increase exponentially.
Typically, SEO campaigns begin to show results within three to
six months of launch. While all campaigns are different based
on website, industry, competition, etc., many KPls start to show
signs of movement during this timeframe

Measurable SEO Framework for
Organic Search Success
1. On Boarding
2. Google Drive Setup
3. Competition Review
4. Keyword GAP Analysis
5. SEO Site Audit
6. On-Page Optimization
7. Content Marketing
8. Link Building
9. Analysis & Reporting

Our Proposal
Our Proposal aims to optimize your SEO from the ground up.
We´ll help you to address the important issues found on your
site that are affecting visibility, rankings and organic traffic,
which includes:

• Search engines require certain coding, architecture and structure in order to index and
rank your pages. We will audit, analyze and fix (or provide directions on how to
fix) any technical issues associated with your website.
Our SEO Campaigns Focus on
Google Ranking Essentials
• Quality trumps quantity when it comes to link building. Our approach is to
develop content that will naturally attract relevant and powerful backlinks. Our
email outreach guarantees a certain number of links to your site each month.
1Technical:
INTERESTING POINT 2
2 On-Page:
3 Content:
4 Link Building:
• The aim of this phase is to review current performance based on company
goals related to traffic, behavior, and conversions, and to identify areas that
require improvement.
5 Analysis:
• The aim is to review your site and see whether best practices are followed for
all aspects related to On-Page Optimization, then make recommendations.
• Content is the cornerstone of a great SEO campaign. Not only in targeting the
right keywords, but providing value to your audience and opening up additional
sales opportunities.We will build a targeted content marketing campaign for
your site.

On-Boarding

Granting Google Access
• We’ll need basic user access to select Google Accounts to A) review the current Analytics setup, B) to make sure the data
is accurate and aligned to E-commerce business goals and C) to permit ongoing analysis.

Discovery
Digital Marketing and Measurement Model
There is one difference between winners and losers when it comes to digital marketing. Winners have a well structured Digital Marketing &
Measurement Model. Losers don't.
• Step one identify the business
objectives
• Step two identify the key
performance indicators.
• Step three set the parameters for
success upfront by establishing
targets for each KPI
Your objectives
should be DUMB:
Doable.
Understandable.
Manageable.
Beneficial

Google Drive Set up
• The first step in our SEO process (once you agree to start working with us) is to set up a Google Drive set of working
folders where you can access and track the progress of your SEO Strategy at any time.

Competition Review
• The objective of this task is to evaluate how
your website’s Search Engine Ranking
Positions compare to your competitors’.The
goal is to get a benchmark to determine
where you stand currently, how you stack
up against the competition and where your
opportunities lie.
• The chart shown is a starting point for
discussion, only.You get the final say on which
competitors to focus on.

Keyword GAP Analysis
• A Keyword gap analysis
is the process of finding
keywords that drive
traffic to your
competitors, but not to
your site.
• In other words, a
keyword gap analysis
helps you uncover
valuable keyword
opportunities that you
are missing out on

Technical SEO

SEO Site Audit
• You can think of an SEO Audit as an evaluation of a website’s ability to appear in search engine results pages
(SERPs). Audits are completed by checking 300+ SEO issues and providing actionable recommendations for
fixing issues that could stand in the way of your pages appearing at the top of organic search engine results.

On Page Optimization
On-page optimization (AKA on-site SEO) refers to all
measures that can be taken directly within the website
in order to improve its position in the search rankings.
Examples of this include measures to optimize the
content or improve the meta description and title tags.

Content Marketing
Analysis shows that Google’s Core Algorithm updates
target websites with lack of expertise, authority and trust
around topics. (E-A-T)
Google is making major moves to clear the SERPs of sites who
are not trustworthy and authoritative.
You Need Trust and [True] Topical Authority

Link Building
Link building is one of the top 3 Google ranking factors and
cannot be ignored. Too often webmasters find themselves
involved in link schemes, risking a Google penalty. Often times,
business owners are unaware that the companies they are
engaged with are breaking Google Guidelines.
Link building the right way is a complex activity. We have
developed a process proven to earn high quality backlinks
every month. Sure, you could try link building yourself, but the
labor intensive nature of this task combined with a steep
learning curve, makes it more cost effective to partner with a
pro.

Analysis and Reporting
We review the current performance of organic traffic, behavior,
and conversions; then identify which areas are in need of
improvement.

Case StudyB2C Horse Tack Supplies
SERVICES PROVIDED:
Created New Website
Technical SEO
ON-PAGE SEO
CONTENT MARKETING
LINK BUILDING
ANALYSIS, REPORTING AND CONSULTATION

Case Study 1
This case study features a B2C Horse Tack Supplier. The first step was to replace a dated website with a modern design and unique
features. Product categories were siloed and an internal linking strategy was developed and implemented to ensure proper flow of link
equity. Finally, a Content Marketing strategy was developed to populate a resource center with content that would both establish the site
as an authority in its niche and attract high quality backlinks.
Campaign Goal: INCREASE ORGANIC TRAFFIC
Campaign Goal: INCREASE ORGANIC KW Rankings
A comprehensive digital marketing strategy contributed to significant rankings improvements, driving traffic, brand
awareness, and growth in revenues.

Case Study
Niche B2C Car Parts Website
SERVICES PROVIDED:
Technical SEO
ON-PAGE SEO
CONTENT MARKETING
LINK BUILDING

Case Study 2
This client had a goal of increasing online visibility, organic traffic and revenues to their website. The campaign included a holistic SEO plan, with an
emphasis on content development and link building.
Campaign Goal: INCREASE ORGANIC
TRANSACTIONS & REVENUES
Campaign Goal: INCREASE ORGANIC Traffic
Our custom digital marketing strategy contributed to significant rankings improvements, driving traffic, brand
awareness, and growth in organic traffic and revenues.

Case Study
Niche B2B Industrial Parts Website
SERVICES PROVIDED:
Technical SEO
ON-PAGE SEO
CONTENT MARKETING
LINK BUILDING

Case Study 3
This client had a goal of increasing online visibility, organic traffic and revenues to their website. The campaign included a holistic SEO plan, with an
emphasis on content development and link building.
Campaign Goal: INCREASE ORGANIC
TRANSACTIONS & REVENUES
Campaign Goal: INCREASE ORGANIC Traffic
Our custom digital marketing strategy contributed to significant rankings improvements, driving traffic, brand
awareness, and growth in organic traffic and revenues.

Verified Testimonials
The most critical flaw in testimonials and ratings is
the question of independence and objectivity .
The only way to receive honest reviews is to invite
unbiased appraisers. Clutch evaluates companies
based on over a dozen quantitative and qualitative
factors, including client interviews, company
experience, client list, industry recognition, and
market presence.

Measurable SEO Reviews
Don't Take our Word for it – here's what our clients have to say
Please visit our Clutch profile for additional reviews and details: https://clutch.co/profile/measurable-seo

Pricing
Developing a Budget
It takes time to properly plan, implement and
tweak a campaign in order to evaluate its success.
The discovery process will ensure that we are all in
sync with the campaign goals and objectives
The process and steps for achieving success are
the same, regardless of budget level. The
difference is in the amount of resources applied
each month. The more resources available, the
sooner one can expect to see results.
In the end, the right budget is one you can afford,
without losing sleep, for a minimum of four (and
ideally 12) months.
That said, all agreements are month to month, so
the pressure is on us to deliver, in order to keep
you as a client.

@ChuckPrice518
THANKS FOR
VIEWING
For More Information, Visit Us Online At MeasurableSEO.com
Or Call:
+1 518-396-5550

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