This document provides an overview of various online marketing strategies including SEO, PPC, social media marketing and mobile marketing. It discusses how to implement SEO by setting up analytics, keyword research and on-page optimization. It also covers how PPC works, how to calculate ROI and improve quality score. Additionally, it summarizes how to setup social media profiles, engage audiences and measure success. Lastly, it touches on optimizing websites for mobile, trends in mobile usage and improving the mobile user experience.
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course Week 5: Content MarketingAyca Turhan
Fifth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Content Marketing
Video Marketing
Influencer Marketing
For more please visit: www.aycaturhan.com/man423
How to Maximize your Retirement Community Sales FunnelOur Kids Media
FOR: Retirement community owners, marketers and sales teams.
Marketing a retirement community or senior care services gets your brand in front of the right people if done well, will deliver quality leads to you. How you handle those leads or prospects will make all the difference in filling your suites and growing your community. All too often, we focus all of our marketing budget on 'advertising' and forget about the 'sales' required to fill retirement suites. This presentation gives you everything you need to know about fine tuning your retirement community sales funnel and closing more deals.
From the first phone call or email through to the retirement home tour and follow-up, we give you all of the best sales tips for retirement communities so you can improve your lead-to-move in conversion rate without increasing your advertising budget.
Presented at the Comfort Life Marketing Academy Seminar by Heather Green of Greenhouse Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
Campaign Digital Experiences Your Visitors Will Loveion interactive
In the digital world, first impressions matter. Whether it's a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you. Getting visitors to fall in love isn't something that just any web page can do!
Learn how digital campaign experiences can:
- Make right introductions & leave lasting brand impressions
- Drive engagement & quality interaction
- Convert more visitors to leads & sales
- Make your visitors fall in love with your brand.
Digital Marketing Course Week 8: Online AdvertisingAyca Turhan
Eighth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Online Advertising
Display Advertising
Video Advertising
Social Media Advertising
Ad Optimization
For more please visit: www.aycaturhan.com/man423
Ninth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Search Engine Marketing
CRM
E-Mail Marketing
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course Week 10: Mobile Marketing & GamificationAyca Turhan
Tenth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Mobile Marketing
Gamification
For more please visit: www.aycaturhan.com/man423
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
A look at the information offered through Google Analytics and how it can assist business owners to measure their marketing efforts, optimize website performance and make informed decisions about website content and design.
Digital Marketing Course Week 4: Digital AnalyticsAyca Turhan
Fourth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Digital Analytics
Conversion Optimization
Testing
Google Analytics Examples
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course Week 5: Content MarketingAyca Turhan
Fifth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Content Marketing
Video Marketing
Influencer Marketing
For more please visit: www.aycaturhan.com/man423
How to Maximize your Retirement Community Sales FunnelOur Kids Media
FOR: Retirement community owners, marketers and sales teams.
Marketing a retirement community or senior care services gets your brand in front of the right people if done well, will deliver quality leads to you. How you handle those leads or prospects will make all the difference in filling your suites and growing your community. All too often, we focus all of our marketing budget on 'advertising' and forget about the 'sales' required to fill retirement suites. This presentation gives you everything you need to know about fine tuning your retirement community sales funnel and closing more deals.
From the first phone call or email through to the retirement home tour and follow-up, we give you all of the best sales tips for retirement communities so you can improve your lead-to-move in conversion rate without increasing your advertising budget.
Presented at the Comfort Life Marketing Academy Seminar by Heather Green of Greenhouse Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
Campaign Digital Experiences Your Visitors Will Loveion interactive
In the digital world, first impressions matter. Whether it's a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you. Getting visitors to fall in love isn't something that just any web page can do!
Learn how digital campaign experiences can:
- Make right introductions & leave lasting brand impressions
- Drive engagement & quality interaction
- Convert more visitors to leads & sales
- Make your visitors fall in love with your brand.
Digital Marketing Course Week 8: Online AdvertisingAyca Turhan
Eighth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Online Advertising
Display Advertising
Video Advertising
Social Media Advertising
Ad Optimization
For more please visit: www.aycaturhan.com/man423
Ninth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Search Engine Marketing
CRM
E-Mail Marketing
For more please visit: www.aycaturhan.com/man423
Digital Marketing Course Week 10: Mobile Marketing & GamificationAyca Turhan
Tenth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Mobile Marketing
Gamification
For more please visit: www.aycaturhan.com/man423
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Workshop given at Webgrrls NYC on May 21, 2013. Learn how to create effective landing pages for e-commerce or lead generation. Implement Google Analytics tracking for conversions and goals. Define your sales funnel and set testing goals. Create effective calls to action and learn about copywriting for the web.
From ITC Agent Conference 2015...
Do you know where people come from when they land on your insurance agency website? Do those visitors find your website helpful? This session will explore how Google Analytics can answer these questions and more to help refine your online marketing efforts for increased customer acquisition.
How To Convert More Website Visitors To Leads Using HubSpotHubSpot
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?mRELEVANCE
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?Carol Morgan, MIRM
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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2. Agenda
■ The Digital landscape
■ Online marketing, Which one is right for me ?
■ Planning your SEO implementation
■ SEO process
■ PPC
■ Social media
■ Mobile websites
■ Q&A
3.
4.
5.
6.
7. Expected online spend in Australia
$21.7 billion Forecast of total online spend by
Australians by 2015
• In 2011 expected online shopping
expenditure in Australia to reach $13.6
billion
• Expected $6 billion spent by Australians
on overseas websites
* PricewaterhouseCoopers Digital Media Research report July 25th 2011
8. The Traditional Shopping Process is…
Linear, predictable, analog, brand-controlled
Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive EC
9. The New Purchase Journey is…
Non-Linear, multi-channel, digital, consumer-controlled
Source : The OPEN Brand: Digital Trends for 2011 by Resource Interactive EC
32. So - what are my options?
■ SEO - Search Engine Optimisation
■ SEA - Search Engine Advertising
■ SMM - Social Media Marketing
33. What is search engine optimisation?
Search engine optimisation (SEO) is the process of
improving the volume or quality of traffic to a web
site from search engines via “natural” (“organic” or
“algorithmic”) search results.
Wikipedia
36. Avoiding the 5 second ‘bounce’
5 seconds …before a potential customer hits
the ‘Back’ button
Make sure they stay!
Tell them…
■ Who you are?
■ What you do?
■ Why is it important to them?
■ What to do next?
37. The life of a Google query
■ The life span of a Google
query normally lasts less
than half a second, yet
involves a number of
different steps that must
be completed before
results can be delivered to
a person seeking
information.
38. SEO setup
• Google Analytics
• Google webmaster tools
• Google Insights
• XML sitemap generator
• Google + local
• Social media setup
45. Search Engine Optimisation
■ Indexing your website
■ Google analytics
■ Keyword research (Keyword research report)
■ Competition analysis
■ Setup web ranking report
■ Site structure
■ Sitemap
■ Google +
■ Local business results
■ On-page optimisation
■ Image optimisation
■ Directory submission
■ Article submission
■ Link building
■ Social media setup
■ Blog
51. Keyword research
• Free tools : Google External keyword tool
• Paid tools : Word tracker, Semrush, Keyword discovery
• Target Long tail keywords and generic keywords
• Target 2 to 3 keywords per page
• Use Google adwords to test your keyword selection
57. What Do SEOs Believe Will Happen w/ Google’s Use of
Ranking Features in the Future?
While there was some significant contention about issues like paid links and ads vs. content, the
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
voters nearly all agreed that social signals and perceived user value signals have bright futures.
58. You tube & Video optimisation
• You tube accounts for about 28 % of all Google search
results
• You tube appears often on Google SERP results
• Create a branded you tube channel for your business
• Each video on your site should have its own page,
indexable by search engines
• Write descriptive keyword rich keyword titles for your
videos on You tube
• Provide video description for context, share video
features
• Cross promote your videos on other social channels
59.
60. SEO limitations
■ Takes longer to get near the top
■ Google is always one step ahead
■ Flash websites are much harder to optimise
■ High competition for the best keywords
■ Difficult to rank high for generic keywords
Is there something else I can use to get around these
problems?
61. What is search engine advertising/ PPC
…a form of Internet marketing that seeks to promote
websites by increasing their visibility in search engine
result pages (SERPs) through the use of paid
placement, contextual advertising, and paid inclusion.
Wikipedia
67. Traffic
• A well executed PPC
campaign sends targeted
traffic to your site.
• Plus, sites that rank both high
in Paid and Organic results
receive more clicks.
68. 24/7 Advertising
Paid search ads start running
immediately and continue to run
24/7.Potential buyers or customers
will always be able to find you.
69. Precision
• PPC advertising has advanced controls:
• Day-parting: You can choose to have your ads run only
at certain times during the day.
• Geolocation: You can target your ads to run in certain
locations only.
70. Calculating your target CPA
1. Determine Your Conversion Rate
2. Calculate Your Gross Profit
3. Calculate Your Target CPA
4. Calculate Your Net Profit
5. Determine Maximum CPC
71. Figure out your conversion rate
• Conversions / Site Visits = Conversion Rate
• If a site received 4,000 site visits in a month, and
generated 80 conversions, the conversion rate would be
2%.
• 80 / 4,000 = .02
77. Tips on improving ROI
• Run a negative keyword campaign
• Spread media across Google, Yahoo & Facebook
• Focus on Display ads , remarketing campaigns
• Location, Location , Location
• Make an offer they can’t refuse
• Utilize long tail keywords
• Timing is everything
• Home page is not a landing page
• Quality score is key
• Monitor it regularly ( Keep on testing …)
78. Is PPC right for me ?
• Does your business have a unique selling point ?
• Do you stock products ?
• Do you need to feed your sales team with leads ?
• Low cost of lead acquisition
• Do you need to measure ROI ?
• Ability to focus on specific locations , time zone
• Ability to change your marketing message daily
• Better conversions
79. What is social media marketing?
Social media marketing is a term that describes use of
social networks, online communities, blogs, wikis or any
other online collaborative media for marketing, sales,
public relations and customer service.
Wikipedia
110. Social media setup
• Create a Plan
• Own Your Name
• Set Up Your Microhouses
• Enable Social Sharing
• Create Rules For Engagement
• Engage
• Set up a Process To Watch The Action
112. Key factors about social media
• Attraction: How to draw people to you
• Retention: How to keep people coming back
• Conversion: Moving from liker to buyer
• Measurement: Making wise decisions
113. Is your business ready for social media
• What goals do you hope to achieve from a social media
marketing effort?
• What measures of success will be used to evaluate a
social media marketing program?
• Do you employ a full-time community manager?
• Have you identified and engaged and/or networked with
influential's in your target industry on social web sites?
• Is there a user generated content component of your
web site? Profiles, comments, reviews, content sharing:
text, image, video or audio?
116. What is conversion rate?
• The percentage of your
visitors who end up
reaching a given goal.
• Typical goals include,
making a purchase,
submitting an inquiry
form, and signing up for
a free newsletter.
117. What’s your conversion rate ?
2 %, 5% or 10 % ?
To double your conversion rate , you need to
increase conversion rates of your
• Ads by 25 %
• Homepage by 25 %
• Product page by 25 %
• Shopping cart by 25 %
118. Ways to improve conversions
• A/B split tests
• Google Adwords
• Web analytics
• Usability testing
• Test your headlines
• Test different offers
• Test different calls-to-action
• Remove clutter
• Test different images
• Don’t ask for too much information
119. Performance of Each Medium
Reputation: 90% of consumers believe
online reviews4, which impacts conversions,
also factors into organic search rank
Social: 50% increase in CTR when consumers
exposed to social media & paid search3, also
factors into organic search rank
Display Advertising: builds brand awareness
& lifts conversion 22% over search alone2
Organic Search: together with paid
search increases purchase likelihood 73%1
Paid Search: proven fastest method
for getting site visits and leads
Sources: 1. comScore/iProspect, 2. Microsoft Atlas Institute, 3. MarketingSherpa, GroupM, 4. Kudzu
124. Mobile trends
• Mobile growth and device adoption
• The word “ mobile” is getting outdated
• Tablets will replace majority of desktop users
• HTML5 and responsive design will continue to grow
• Mobile E commerce is growing
130. Mobile site optimisation
The mobile rule of thumb
“ If it cannot be done by the thumb, it cannot be done”
• Buttons should be big
• Buttons should be isolated
• Buttons should be reachable
• Buttons Should be Prioritised
• Buttons Should Use Descriptive Text
132. 23% of shoppers will abandon checkout if forced to
Register –Forrester Research
133. “For whatever reason, a free shipping offer that
saves a customer $6.99 is more appealing to
many than a discount that cuts the purchase
price by $10.”
--David Bell, Wharton
School of Business
134. Cart abandonment spikes when
cart total is low and when shipping
charges are close to the cart total
It also spikes near the $100, possibly
due to the “triple digit” mark
135. Conclusion
• Q&A
• Request a free Consultation for your website
• Thank you !!!
• Sam Shetty sam.shetty@netregistry.com.au