The document discusses content marketing strategies for small businesses. It recommends defining objectives, developing a content strategy by analyzing competitors and your own presence, and building a content delivery team. An example of BuildFire, a startup, is provided that increased traffic from under 1,000 to over 25,000 monthly visits within 3 months by following this process. Success is measured through metrics like traffic, social shares, brand mentions, and conversions.
How to Hack Your Way to New Customers #GHT15Matthew Barby
My talk from the Growth Hack Talks conference in Dublin on 24/09/2015. The deck gives some actionable advice on how to earn more customers; more specifically I give 3 'hacks' that can be implemented straight away.
How to Hack Your Way to New Customers #GHT15Matthew Barby
My talk from the Growth Hack Talks conference in Dublin on 24/09/2015. The deck gives some actionable advice on how to earn more customers; more specifically I give 3 'hacks' that can be implemented straight away.
Whether you want it or not, Negative SEO is more real today than ever before, although it has always been part of the picture since the day it became clear that external factors can influence a site's standing with the search engines. In the future, it is not going away for sure - this is my take on where it could go, as well as some history and present day analysis.
Scaling Growth Through Inbound Marketing: #Webbdagarna Stockholm 2016 @matthe...Matthew Barby
My slide deck from my talk at Webbdagarna Stockholm 2016. The deck focuses on common problems within inbound marketing campaigns and how to solve them in a way that's scalable.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
20 Proven SEO & Content Marketing Tactics to Grow Organic TrafficSemrush
Discover high growth SEO and Content Marketing tactics. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.
What you will learn:
- SEO and Content Marketing tips for all budget levels to assist with growing traffic.
- Examples of past campaigns which have worked well in the Australian market.
- Effective content promotion tactics.
- Content outreach tactics.
- How to leverage internal business assets to assist your content marketing efforts.
You can also watch video version of the presentation here: www.semrush.com/webinars/20-proven-seo-content-marketing-tactics-to-grow-organic-traffic/
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
Thank U (Rel) Next - State of Retail Pagination 1Y Later - Orit Mutznik - Bri...Orit Mutznik
BrightonSEO April 2019 - I attended Adam Gent's presentation, in which he presented pagination best practices given Google's recent announcement of rel next/prev deprecation. After not being sure about what to do with our pagination, this talk came right on time, and drove us to act based on those best practices, as I believed (and still believe) that pagination is critical to get right by retailers & ecommerce businesses. By the time BrightonSEO 2020 arrives, it will be over a year since the announcement, and I'd like to review the UK retail ecommerce sector, to see how many did something about it, best practices, bad practices, ugly practices, and give some tips based on what we did at SilkFred including how that worked out for us.
Download the full write up with embedded slides here: https://bit.ly/ecom-pagination
An overview of the challenges of large site SEO architecture and a case for a new pattern of developing the web - "Destination Oriented Architecture". Followed by the proposed measurement framework of "Destination to Crap Ratios" and a set of technical examples of applying these ideas.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
With the changing nature of Digital Marketing Industry, Mamsys brings to you the trends a B2B or B2C company should follow in the year 2016. Looking at the trends, you will understand what creative and analytic approach are needed to execute these trends but believe us it’s totally worth your time and money and Mamsys are there to help you accomplish these trends successfully.
Originally appeared on : https://www.mamsys.com/blog/digital-marketing-in-2016
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
Whether you want it or not, Negative SEO is more real today than ever before, although it has always been part of the picture since the day it became clear that external factors can influence a site's standing with the search engines. In the future, it is not going away for sure - this is my take on where it could go, as well as some history and present day analysis.
Scaling Growth Through Inbound Marketing: #Webbdagarna Stockholm 2016 @matthe...Matthew Barby
My slide deck from my talk at Webbdagarna Stockholm 2016. The deck focuses on common problems within inbound marketing campaigns and how to solve them in a way that's scalable.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
20 Proven SEO & Content Marketing Tactics to Grow Organic TrafficSemrush
Discover high growth SEO and Content Marketing tactics. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.
What you will learn:
- SEO and Content Marketing tips for all budget levels to assist with growing traffic.
- Examples of past campaigns which have worked well in the Australian market.
- Effective content promotion tactics.
- Content outreach tactics.
- How to leverage internal business assets to assist your content marketing efforts.
You can also watch video version of the presentation here: www.semrush.com/webinars/20-proven-seo-content-marketing-tactics-to-grow-organic-traffic/
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
Thank U (Rel) Next - State of Retail Pagination 1Y Later - Orit Mutznik - Bri...Orit Mutznik
BrightonSEO April 2019 - I attended Adam Gent's presentation, in which he presented pagination best practices given Google's recent announcement of rel next/prev deprecation. After not being sure about what to do with our pagination, this talk came right on time, and drove us to act based on those best practices, as I believed (and still believe) that pagination is critical to get right by retailers & ecommerce businesses. By the time BrightonSEO 2020 arrives, it will be over a year since the announcement, and I'd like to review the UK retail ecommerce sector, to see how many did something about it, best practices, bad practices, ugly practices, and give some tips based on what we did at SilkFred including how that worked out for us.
Download the full write up with embedded slides here: https://bit.ly/ecom-pagination
An overview of the challenges of large site SEO architecture and a case for a new pattern of developing the web - "Destination Oriented Architecture". Followed by the proposed measurement framework of "Destination to Crap Ratios" and a set of technical examples of applying these ideas.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
With the changing nature of Digital Marketing Industry, Mamsys brings to you the trends a B2B or B2C company should follow in the year 2016. Looking at the trends, you will understand what creative and analytic approach are needed to execute these trends but believe us it’s totally worth your time and money and Mamsys are there to help you accomplish these trends successfully.
Originally appeared on : https://www.mamsys.com/blog/digital-marketing-in-2016
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
4 Advanced Tactics for Your SEO StrategyDemandWave
Social Media and SEO, together like bread and butter, should be a part of every company's digital marketing plate.
The buzz floating around marketers today is social media. Across all industries, marketers are competing in the drive to develop more innovative ways to spread brand awareness, generate quality leads, and influence their audience to take action in a meaningful way. Join us as we will guide you through the top 4 proven social media tactics for enhancing SEO results, advancing lead generation, and improving your overall marketing ROI.
In Webmarketing123's upcoming webinar, 4 Advanced Tactics for Your SEO Strategy, you'll learn how to:
- Generate sales leads with social media
- Build followers through communities for our target demographic
- Improve SEO and ROI through social media interactions
- Promote your brand through social recognition and trust
Let’s be clear, when John Lewis release their Christmas advertising which gives us a warm and fuzzy feeling inside, and when WestJet Airlines buys all of their passengers a Christmas presents and capture the sheer delight and surprise on their faces, it’s for one reason and one reason only; To make a return on their investment.
Marketing departments are in the business of manipulating human emotion for the benefit of their strategic objectives.
We now produce more content every 48 hours than was ever produced from the dawn of mankind up until 2003. Our marketplace is becoming ever more congested with fresh content competing for the attention of our audience and it’s becoming exponentially harder to break through and communicate effectively.
Creating an emotional connection that really resonates with your audience enough to be acted upon, shared and talked about it is the most powerful ingredient we have in our marketing mix.
'Getting Goose Bumps' will provide you with an insight into what it takes to ensure your content has the greatest chance of being found, appreciated and shared by a relevant audience that matters to you and your business.
This presentation will help you put the emotion and the art of storytelling into your content marketing to create more authentic and engaging connections which have a chance of converting in to sales and lasting business relationships.
Googles Mobile Update: What You Need To KnowKoozai
On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.
In this Fireside chat "Defining True Growth - How do you find your North Star Metric", with with Nate Moch, VP, Product Teams at Zillow and Morgan Brown, COO at Inman News, they cover topics including:
- Growth Team Structure
- Growth Metrics
- (Un)/Successful Growth Stories
- Process to Drive Results & Aligning Teams
- How To Define Success
Watch the conference videos at www.Growthhackers.com
A Future-Proof Link Building Strategy: 4 Vital IngredientsMark Scully
The SEO industry has changed over the past couple of years but the rewards are still there if you focus on the user. As part of The Sunday Business Post's SEO Masterclass, we talk about the 4 vital ingredients to future proofing your link building strategy.
SEO is not dead, in this presentation I show some currently trends of what is working in the SEO and Content Marketing world. For the latest news and information check out my SEO and Online Marketing blog: http://jamesnorquay.com
"Unicorns" really do have habits we can all evaluate and adopt if they fit our business to accelerate growth. Joanna will cover how to organize, operate and coordinate for growth.
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
State of Search in Ireland - Stephen Kenwright - Learn Inbound - January 2017 Branded3
For his talk at Learn Inbound 2017 Branded3's Director of Search Stephen Kenwright looks at the comparison of search between Ireland and the rest of the UK.
In 15 minutes I want to impart a content marketing framework that small business owners and managers can take back to the office and implement.
I draw on my first-hand experience of running content marketing training programmes and my work with more than 200 small businesses in Devon and Somerset, to demonstrate the “why” and the “how” of content marketing.
I want participants to go away with an understanding of why it’s best to abstain from creating new content, until they have a content marketing plan.
Participants will leave with:
An understanding of the value of content
An understanding of the value of buyer personas
A process for uncovering content themes
A structure to create valuable content
How to create a Digital Marketing Strategy for 2016: a 15-point check list.
Read our blog to learn more: http://bit.ly/1NI24C5
#omagency #strategy #digitalmarketing
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...Distilled
RankBrain debuted last year as Google's third most weighted ranking signal and is currently leveraged for obscure long tail queries. However as RankBrain is perfected and refined, it will likely be used on more queries and weighted more heavily, and even displace links and on-page SEO factors as Google’s #1 SEO ranking factor in the distant future: SEO judgement day. This session will reverse engineer how RankBrain actually works, exposing four critical vulnerabilities and share unusual, yet completely white-hat ways to benefit from future Rankbrain updates. The biggest SEO ranking factor shift of all time is underway, moving away from links and keywords towards Rankbrain user engagement signals. Attend this session if you want your rankings to live. Join the resistance today!
Creating a High Converting Inbound Marketing Strategysemrush_webinars
Is your digital strategy strong enough to tackle the market challenges and deliver growth in this fast-changing consumer landscape?
Andrew Levy and Tony Eades from the BrandManager (Sydney/Perth) will teach you the most important online marketing trends and how you can craft an effective Inbound marketing strategy aimed at increasing web traffic, high qualified leads and sales revenue . You will also discover what the future of marketing looks like.
Intro to Inbound Marketing Slide Deck
inbound marketing course in a single PPT
Guide to present the value of inbound marketing.
Contact me at victor@grafikamarketing.com
Tips to Create a Good Influencer Marketing B2B Campaign Strategy in 2023.pdfecommerce Trends
B2B influencer marketing is a form of online marketing strategy that is used by many companies to advertise their products among the social media followers of any influencer. These influencers are usually known for their personality, or even expertise in certain products and they can attract large audiences to their social media channels.
To read more also visit into this https://ecommercetrends.co/digital-marketing/b2b-influencer-marketing/
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
Project report of certification on Inbound marketinganjanisharma20
This report tells us about inbound marketing and its importance in today's marketing world. It also tells us advantages of inbound marketing over other marketing methods for marketers to follow.
For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
2. The process.
Define your content marketing campaign objectives
Develop your content marketing strategy
Build your content delivery team
Measure the success of the campaign
@MatthewBarby // #LearnInbound
4. What do you want to achieve?
Brand awareness
Social engagement
Lead generation
Search engine visibility
Brand identity (e.g. thought leadership)
Data collection
Web traffic generation
@MatthewBarby // #LearnInbound
7. Content strategy development.
Conduct a full audit of your competitors
Run an audit of your own presence and
benchmark against competitors
Analyse the top performing content within your industry
Develop specific content ideas and themes that
form the basis of your content strategy
@MatthewBarby // #LearnInbound
8. Competitor analysis.
Web traffic/search traffic (SimilarWeb/SEMrush/Quantcast)
Backlinks/mentions (Majestic/Ahrefs/Moz)
Social media following (Twitter/Facebook/YouTube/etc.)
Content volume/frequency (look at their website)
Top performing content (BuzzSumo)
Top online mentions (Moz/Mention.com)
@MatthewBarby // #LearnInbound
16. Why build a content team?
Tap into a diverse set of skills and knowledge
Access to the social channels and audience of the team
Accelerate credibility through the team’s authority
Leverage editor/blogger connections of the team
You’re building a delivery team as
well as a creation team
@MatthewBarby // #LearnInbound
18. Quick overview.
BuildFire are a new tech startup from California
The company had no existing content or presence online
Needed to dramatically raise brand awareness for their product
Looking to rank for some extremely competitive
keywords (e.g. build an app)
Most of their competitors have established themselves within the
marketplace already
@MatthewBarby // #LearnInbound
19. Blog Title Author Social Shares
11 Creative Ways to Promote Your App for Free Umar Khan 196
7 Ways to Generate Awesome New App Ideas Christopher Meier 28
7 Ways That Your Small Business Can Win on Pinterest David Lewis 74
How to Get Your App Submitted to the App Store Shaun Quarton 45
An App Promotion Checklist for Small Businesses Umar Khan 210
@MatthewBarby // #LearnInbound
21. Results.
Increase in traffic from <1,000 monthly visits to >25,000
visits within 3 months
Features within Forbes, Entrepreneur.com, Huffington Post,
TechRadar, CNN, Moz, Tech.co, Business News Daily and more
Conversion rate of just under 15% from traffic generated via our campaign
Increased engagement across Twitter and Facebook
Widened visibility within the search engines for relevant search terms
Relationships built with key industry influencers
@MatthewBarby // #LearnInbound
23. Measuring success.
Understanding the true value of a website visitor
Monitoring social shares on content and online reach
Brand awareness monitoring through branded searches
New brand mentions and link acquisition
Web traffic and content engagement
Online/offline conversions
@MatthewBarby // #LearnInbound
26. The process.
Define your content marketing campaign objectives
Develop your content marketing strategy
Build your content delivery team
Measure the success of the campaign
@MatthewBarby // #LearnInbound
29. We are vision makers. Content creators. Brand builders
and strategic storytellers. Drawing on an integrated,
intelligent offering, we devise and deliver deep,
meaningful and original thinking to help transform
businesses through brand-led, content-driven programmes.
We do this on every level, inside and out – from employees
and internal stakeholders company wide, to influential
business audiences and customers worldwide – online
and offline, nationally and internationally. And we’ve been
doing it since 1964, making us a true original and proven
expert in game-changing communications.
We are Wyatt International.
@MatthewBarby // #LearnInbound
www.wyattinternational.com
hello@wyattinternational.com
@WyattIntl