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Google Analytics - Getting Started and How to Measure Success
- 1. http://www.free-powerpoint-templates-design.com FREE PPT TEMPLATES INSERT THETITLE OF YOUR PRESENTATION HERE Google Analytics Getting Started and How to Measure Success https://www.linkedin.com/in/anindyasd/
- 2. 01 02 03 04 To justify andencourage investment To calculate our value To understand what is working To improve our results Why We Should Measure the Web?
- 3. Setting Up GoogleAnalytic Account Sign up at http://www.google.com/analytics
- 4. Get the codefor your site
- 5. Copy and pastethe code on your site template
- 6. Getting Clean Dataon Your Website Don’t be fooled by your traffic!
- 7. Search “whatsmyip” onGoogle Copy your IP
- 8. Filter Your IPin Google Analytics
- 9. 01 02 03 04 05 Audience Overview –Quick overview of your statistics Traffic Sources – Where a visitor came from Devices – What device a visitor uses to visit your website Top Pages – Most popular pages on your website Goals – Conversion & important event tracking 5 Important Aspects to Analyze
- 10. Quick overview ofyour statistics Audience Overview
- 11. Sessions = Visits Howmany visitors (new and returning) have been to your website
- 12. Users = UniqueVisitors How many unique visitors (visitors that have not been to your website before)
- 13. Pageviews How many pageswere visited/viewed within a specific timeframe
- 14. Pageviews Per Visit Averagenumber of pages visited /viewed per visitor
- 15. Avg. Session Duration Averageamount of time a visitor stays on your website Note: In order to track, a visitor has to visit another page on your website
- 16. Bounce Rate Percentage ofvisitors that come to your website, visit one page, and then leave
- 17. % New Sessions Percentageof visitors that come to your website for the first time
- 18. Few Notes withAudience Overview 1. Overall bounce rate benchmarks • 26%-40% - Excellent • 41%-55% - Average • 56%-70% - Needs work or further analysis 2. Take spam traffic into account • Look at Audience >> Geo >> Language for better assessment 3. Avg. Session time could be misleading • Better overview: Behavior >> Site Content >> All Pages
- 19. Where a visitorcame from Traffic Sources
- 20. Users arrive atyour website through a variety of sources, including search engines, social networks, and advertising campaigns. By using Analytics to measure these campaigns and traffic sources, yo u can improve your marketing efforts and user experiences. How to Access Your Traffic Sources: Acquisition >> All Traffic >> Channels
- 21. Other Any traffic thatdoesn’t fit the other channel groupings. Could also be a custom grouping such as media buys.
- 22. Paid Search Traffic frompaid media such as AdWords and Bing ads
- 23. Organic Search Traffic fromsearch engines such as Google, Bing, and Yahoo. There is no cost associated with this traffic.
- 24. Direct Traffic from avisitor either by; (1) typing your URL into the browser’s address bar (2) clicking on a bookmark or (3) clicking on a link in an email, SMS, or chat message
- 25. Referral Traffic from anotherwebsite that links to your website
- 26. Social Traffic from socialmedia networks such as Facebook, Twitter, Pinterest, and Instagram
- 27. What device avisitor uses to visit your website Devices
- 28. Google Analytics tracksthe type of device a visitor us es to visit your website. Devices are broken down into 3 data segments: • Desktop contains laptops, netbooks • Mobile phones covers smartphones • Tablets includes standard iPads, Google Nexus, Galaxy Tabs How to Access Your Devices: Audience >> Mobile >> Overview
- 29. Most important datapoints to analyze. - What device is your traffic coming from? - How much traffic is that device generating? - Are visitors viewing one page and leaving? - How long are visitors staying on your website? - How well is that device converting?
- 30. Few Notes AboutDevices • If you’re noticing a high bounce rate for mobile, you’ll want to analyze your mobile website. o Visitors want content quickly via mobile. Review your mobile user interf ace and page load speeds to help lower the bounce rate. • If you’re noticing a low average session duration, this means a particular de vice is not keeping the visitor engage. o View how your content is laid out on mobile and tablet and put the most important elements (ex. a video, which increases session time) first bef ore content.
- 31. Most popular pageson your website Top Pages
- 32. Google Analytics trackshow each page performs individually on your website. You’re able to use this data to determine: • Pages that are popular (most visits, long session duration) • Pages that need a revamp (high bounce rate, short session duration) • Where visitors are abandoning your website (high bounce rate, high exit rate) • Pages that are producing the most conversions Which Page Matter?
- 33. Pageviews How many timesa page has been viewed
- 34. Unique Pageviews How manyunique visitors have visited a page
- 35. Avg. Time onPage The average time spent on a specific page
- 36. Entrances How many timesa visitor landed on a page from an outside traffic source
- 37. Bounce Rate Percentage ofvisitors that come to your website, visit one page, and then leave
- 38. % Exit Percentage ofvisitors that come to your website, visit multiple pages and then leave from a specific page
- 39. Conversion & importantevent tracking Goals
- 40. Set Strategic Goals MacroGoals Top Line Revenue New Leads, Product Sales, Phone Calls, etc Micro Goals Engaged Visitors Brochure Downloads, Live Chats, Video Views, etc You can set up to 20 goals!
- 41.
- 42. Choose How toTrack Goals
- 43.
- 44. Friday, January 11th2019 at 4 pm Next Sharing Session
- 45. Anindya Santika Devi CorporateMarketing Communications Manager At Pramana Hotels & Resorts