This document summarizes a webinar about combining paid search and SEO in an agency's marketing strategy. It discusses how paid search can attract qualified leads through targeted keyword campaigns, while SEO builds long-term organic search visibility through high-quality content and links. The document recommends determining a website strategy, optimizing for search, then supplementing SEO with paid search campaigns to bring in extra traffic as organic rankings improve. This combination can exponentially increase search visibility and attract more prospects.