The document discusses 4 tactics for integrating SEO and social media marketing. It provides an agenda with the following topics: 1) Generate quality leads by integrating SEO and social media through engaging content. 2) Build relevant inbound links by creating a specialized community. 3) Improve SEO strategy and raise ROI by optimizing websites with social media. 4) Spread knowledge socially to boost SEO by powering calls-to-action with incentives in social media. The document provides details and best practices for each tactic.

1. 4 Advanced Tactics for Your SEO Strategy
How Social Media Marketing can be effectively used to compliment SEO Success
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2. Webinar Agenda
Generate Quality Leads
1 Integrate SEO with social media to draw leads through engaging content
Build Relevant Inbound Links
2 Create a specialized community for your target demographic
Improve SEO Strategy and Raise Your ROI
3 Optimize your website “hub” with social media “spokes”
Spread Knowledge Socially to Boost SEO
4 Power your calls-to-action with effective incentives in the social space
#wm123

3. Webinar Agenda
Generate Quality Leads
1 Integrate SEO with social media to draw leads through engaging content
Build Relevant Inbound Links
2 Create a specialized community for your target demographic
Improve SEO Strategy and Raise Your ROI
3 Optimize your website “hub” with social media “spokes”
Spread Knowledge Socially to Boost SEO
4 Power your calls-to-action with effective incentives in the social space
#wm123

4. 1 Generate Quality Leads
Research client personas in social media to create SEO-ready content
• Content
o Connect to your target audience
o Find what people are looking for and interested in
• Visibility
o Create promotions, conversations in secondary space
“Google considers the
o Build more backlinks to your site
popularity of your site
based on your site’s
prominence and how
• Call to Action present and visible it is
on the web.” - OrangeSoda
o Gain insight on the persona of your model client
o Research, test, and determine directed methods to reach your
target market and promote increased quality traffic
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5. 1 Generate Quality Leads
Search engines index social media content
Social networks generate traffic and leads through search engine indexing,
supporting your SEO efforts to gain traction in your target demographic.
• Post updates regularly
• Produce high quality tweets
• Regularly promote news, offers, product releases
• Utilize indexing sites that link all relevant content back to your original content
o Digg
o Delicious
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6. 1 Generate Quality Leads
Create compelling calls-to-action to convert prospects to leads
Make your calls to action stand out more with expansion into social media.
• Motivation Utilize call-to-action appearance tips for SEO and
Social Media Optimization:
• Incentive
• Viral
• Combined relevance
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7. Webinar Agenda
Generate Quality Leads
1 Integrate SEO with social media to draw leads through engaging content
Build Relevant Inbound Links
2 Create a specialized community for your target demographic
Improve SEO Strategy and Raise Your ROI
3 Optimize your website “hub” with social media “spokes”
Spread Knowledge Socially to Boost SEO
4 Power your calls-to-action with effective incentives in the social space
#wm123

8. 2 Build Relevant Inbound Links
All About Blogs
Blogs naturally attract search engine traffic to your site.
This is the best kind of link.
• Choose keywords that are moderate (not too broad) in order to bring visitors
who could likely become subscribers, converters, sales.
• Moderate to exact keywords may not bring as much traffic as broad keywords,
but they will bring more sales.
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9. 2 Build Relevant Inbound Links
Blogs Best Practices
• Update or ping typically in the morning
o Sweet spot for blogs, tweets, Facebook posts
o Use tools like Seesmic to schedule your tweets, posts across all social networks
• Integrate more sharing/connection techniques to build social “points” with
search engines
o “Tweet This” ~ Twitter
o “Share This” ~ Facebook
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10. 2 Build Relevant Inbound Links
Blogs Best Practices
• Increase number of spider visits
o Blog on the anniversary of the period that the spider comes to your site.
o Through regular tracking, you can start to predict when the spider will revisit to
read an update.
o Ping just as the spider crawls your update for an SEO “one-two” punch.
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11. 2 Build Relevant Inbound Links
Tune up your Articles, Press Releases, Whitepapers with Social
• On Twitter
Straight from Google- Matt Cutts, Head of Google Search
• Link to eBooks, webinars, company Team:
releases, products, news, articles
As our initial step we use Google index to build our indexing
module. To start the indexing module we have to define the types
• On Facebook of social media websites to be indexed. And here is the list,
• Initiate wall posts, news alerts,
- Blogs
sharing activities daily - Discussion Forums
- News
• On YouTube - Videos and
- Micro Blogging (Twitter)
• Create engaging videos with calls- - LinkedIn
to-action, education about your - Facebook
products
And here is how we build our indexing engine.
Ex: Cisco YouTube page
- Use Google Blog search and news search to follow the activity in
• On LinkedIn Blogs and News respectively
- Use Google alerts to follow recent activity in forums, videos,
• Monitor and maintain forum activity, LinkedIn and Facebook
news feeds - To follow twitter activity use its own search
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12. 2 Build Relevant Inbound Links
People are hanging out in social networks
Improve your link popularity and brand image in social networks as social information and
signals are being used in search engine rankings for Google and Bing.
Inbound links
• Utilize free search engine tools:
o Google Webmaster Tools
o Bing Webmaster Tools
o Yahoo Site Explorer
Learn and monitor how the search engines see your site and
the inbound links that you are currently attracting.
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13. Webinar Agenda
Generate Quality Leads
1 Integrate SEO with social media to draw leads through engaging content
Build Relevant Inbound Links
2 Create a specialized community for your target demographic
Improve SEO Strategy and Raise Your ROI
3 Optimize your website “hub” with social media “spokes”
Spread Knowledge Socially to Boost SEO
4 Power your calls-to-action with effective incentives in the social space
#wm123

14. 3 Improve SEO Strategy and Raise Your ROI
SEO best practices = Social Media Optimization best practices
• Content
o Publish naturally written, unique content
o Incorporate keywords from competitive
keyword research
o Keywords should align with the terms
searchers are using.
o Include incentive-driven calls-to-action.
• Keywords
o Anchor text helps spiders understand the Higher sales in stores and on
theme of your “linked to” page and what it is website proven.
about. ~ MarketingSherpa
o Links that say “Click here” do nothing to build
your visibility with the search engines.
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15. 3 Improve SEO Strategy and Raise Your ROI
Follow SEO-friendly rules when drawing up SMM plans
• URLs
o Naturally use your keywords in your file names and URLs
o Do not use underscores in your URL, only hyphens
• Inbound and Internal Links
o Create a “bibliography” for your site with inbound links.
o Best trusted sources are those that reference other reputable, quality sources.
o Sustain a “table of contents” to make your site better optimized for spider crawls
with organized and intuitive internal links.
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16. 3 Improve SEO Strategy and Raise Your ROI
Each social media strategy should have a core purpose behind it
• Map a plan of goals & action items
o Brand/product awareness
o Product promotions/sales
o Lead generation/email list building
o Viral activity
o Customer service
• Perform a competitive analysis
o Locate your target audience and where your competitors are making traction
• Determine best platforms for each marketing goal
o Each platform provides different types of SEO leverage
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17. 3 Improve SEO Strategy and Raise Your ROI
Create a specific lead to action path with each SMM effort
• Set up profiles
• Create, monitor Hub sites
• Create, monitor Spoke sites
• Lead traffic flow in and out of hubs
• Build and cultivate your communities
**The purpose and strategy behind each hub and spoke site is most important.
Remember quality of links over quantity.**
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18. Webinar Agenda
Generate Quality Leads
1 Integrate SEO with social media to draw leads through engaging content
Build Relevant Inbound Links
2 Create a specialized community for your target demographic
Improve SEO Strategy and Raise Your ROI
3 Optimize your website “hub” with social media “spokes”
Spread Knowledge Socially to Boost SEO
4 Power your calls-to-action with effective incentives in the social space
#wm123

19. 4 Spread knowledge to socially boost SEO
Improve your SEO strategy by opening more traffic routes to your site
Social networks are outside spaces for…
• Cultivating interaction with your business
• Directing traffic to your site
• Providing users with background education
People are statistically spending increased time
in social networks.
If you extend your SEO strategy into just a few
social media efforts, you will see increases in
quality traffic.
Rising trend of
participating
social media
audience
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20. 4 Spread knowledge to socially boost SEO
Apply SEO tactics to all future SMM endeavors for full success
Arriving to your site from a social network, those visitors can be qualified as high
quality leads based on the time and effort they spent learning about your company
and the fact they participated in an action outside of your corporate site.
• Conduct research and tests to draw in the
right audience.
• The more interactions and links you create,
the better optimized your site will be among
search engines, and the more leads you will
produce.
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21. 4 Spread knowledge to socially boost SEO
Be a Leader in your field and show it off.
• Spread awareness about your products and important news
• Share education in the industry
o How your business contributes to the community
o How it differentiates from the competition
• Communicate with your customers/clients
• Promote quality link building
o Actively engage in SEO and SMM efforts
• SEO & SMM work together
o Strengthen your SEO and ultimately ROI
SMM is like icing on the SEO cake.
It is a creative, fun element that adds to the value of your SEO.
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22. 4 In Conclusion…
Know that SEO and SMM go hand-in-hand when it comes to rankings
• Encourage action and interaction through:
o Keyword-driven, clear calls-to-action
o Quality link-building
o Lead growth through FFO capture
• Become a reliable, dependable source:
o Spread education, knowledge in the industry
o Promote your business as a leader among your
competition through different social media platforms
o Interact and cultivate your user base, providing
customer service and resources
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23. Thank You!

24. Contact Us for a Complimentary Digital Marketing Analysis
Thank you for your attendance today!
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
- Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to discover your website
- Search Engine Friendliness Report: crawl-ability analysis of your site
Please contact:
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