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Sensation and Perception
Chapter 4
Any object or energy change in the physical environment that excites
our sense organ.
• stimulus
• Is the result when any of the sense organ is stimulated.
• Sensation
We are selective due to
SENSORY SELECTION
Sensory Selection
• The process of selecting stimulus due to a distinct characteristic or
momentary significance to the organism.
• Example:
• Attire
• Message in the cellphone
Distinct characteristics of stimulus
• Intense stimulus are likely to be notice than lesser one (sound, color)
• Changing stimulus is more-getting attention than a steady one.
• (ex. Flickering light)
Distinct characteristics of stimulus
• Repeated stimulus are likely to be notice than not repeated stimulus
(calling someone’s name several times in a crowd)
• Contrasting stimulus is more likely to attract attention than one that
is not contrasting.
Absolute threshold
- The smallest or minimum amount of stimulus which can be detected
by the senses.
List of absolute threshold (page 53)
Difference threshold/ Just Noticeable Difference
(JND)
- The smallest or minimum difference between two or more stimuli
which can be detected by the senses.
- Example

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Sensation and Perception

  • 2. Any object or energy change in the physical environment that excites our sense organ. • stimulus
  • 3. • Is the result when any of the sense organ is stimulated. • Sensation
  • 4. We are selective due to SENSORY SELECTION
  • 5. Sensory Selection • The process of selecting stimulus due to a distinct characteristic or momentary significance to the organism. • Example: • Attire • Message in the cellphone
  • 6. Distinct characteristics of stimulus • Intense stimulus are likely to be notice than lesser one (sound, color) • Changing stimulus is more-getting attention than a steady one. • (ex. Flickering light)
  • 7. Distinct characteristics of stimulus • Repeated stimulus are likely to be notice than not repeated stimulus (calling someone’s name several times in a crowd) • Contrasting stimulus is more likely to attract attention than one that is not contrasting.
  • 8. Absolute threshold - The smallest or minimum amount of stimulus which can be detected by the senses.
  • 9. List of absolute threshold (page 53)
  • 10. Difference threshold/ Just Noticeable Difference (JND) - The smallest or minimum difference between two or more stimuli which can be detected by the senses. - Example