This document discusses how paid Facebook advertising can still be beneficial despite organic reach declining. It provides examples of boosting posts to grow engagement and likes. The presentation suggests testing different ad variables, focusing ads on problems products solve, and using scarcity to get people to act. Attendees are thanked and given information on where to find the slide deck and follow presenters online.

1. How We Learned To Love Facebook
Again: Intro to Paid Traffic
Sarah Auerswald & Yvonne Condes of
MomsLA &
Mark Chapman of Everett Andrew
Marketing
@MomsLA @Everett_Andrew @SoCalBloggers @WebHostingHub

2. Special Thanks to our Host:
• Web Hosting Hub!
• Web Hosting Hub is MomsLA’s affiliate partner

3. Slides
• The deck is uploaded on Slideshare, so no
need to worry about taking notes if you don’t
want to.
• http://slideshare.com/

4. Facebook
• We Used to Love You
@MomsLA @Everett_Andrew @SoCalBloggers @WebHostingHub

5. But you Changed

6. Facebook
• Can FB Still Be a Great Tool?
• Yes, but it’ll cost money.

7. Paid Traffic??
• It just isn’t done!
• Well, it IS done –
• and there are Benefits…

8. Benefits of Facebook
• Build engagement
• Drive traffic
• Grow Likes
• Bottom Line:
• It’s still where most of our audience lives, so
we need to be there and be doing it well.
@MomsLA @Everett_Andrew @SoCalBloggers @WebHostingHub

9. Why We Paid
• We wanted to see more engagement
• We saw that we could start small ($5)
• We saw results right away
• Then we started to drill down & try new ways
to boost + spent a tiny bit more money each
time

10. High Numbers, Low Engagement

12. Our engagement

14. Examples: post boosts

16. Yvonne’s Faves & Head Scratchers
• Alternate Title for the Seminar -
• “Infectious Diseases and Hot Criminals:
• We Know What Works on Facebook”

21. Our biggest ad buy

22. Mark: Best Practices with Facebook Ads:
•Create several versions of your ad and test variables:
Images
Age
Location
Interests
•Insights + Analytics
•What problem does the product/service you are advertising solve? “Don’t tell me what it
does, tell me what problem it solves….”
•Communicate Scarcity or time sensitivity:
“Only 10 spots left!”
“Registration ends on Sept. 22nd
•Use of hashtags
•Be consistent

23. Thank you!
• Slide Deck will be uploaded at Slideshare.com
• Twitter: @MomsLA @Everett_Andrew
@SoCalBloggers @WebHostingHub
• Facebook Pages:
• https://www.facebook.com/SoCalLadyBloggers
• https://www.facebook.com/MomsLA
• https://www.facebook.com/EverettAndrewMarke
ting
• https://www.facebook.com/webhostinghub