In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013! Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!

4. 13 Ways to Increase
Your Business for 2013

5. SUCCESS STORIES
(aka Why Listen To This Guy??)

6. SUCCESS STORIES

7. SUCCESS STORIES
• Increased Likes
• Increased Fan Interaction
• Grew E-Mail Lists
• Increase in Retail Business
• Top SEO Rankings
• Margin Efficiencies
• Much Much More!
CircleMarketing.com/course

8. TESTIMONIALS
- aka -
“What Our Clients Say About Us Behind Our Backs”
“Our social media fan base grew by 15x fold!
If you're looking for a team that'll show as
much passion for your business as you, call “Circle Marketing spent countless time learning
Circle Marketing!” my industry & put together a plan that was clear
- Jenn B., MoggyFoggy
& concise. This team takes what they do
seriously. I recommend them to anyone looking
for growth in any industry.”
“My website speaks for itself and I get compliments - Peter D., AFO MMA
all the time. My company Facebook page is
buzzing! Its all thanks to the efforts and personal
touch from Circle Marketing!”
- Paul H., Shade55 Clothing “I can’t describe my happiness!! I am so full of
energy right now just looking at my new site! It’s
amazing…Circle Marketing is amazing. :).”
- Celia B., Tiaras & Tacones
“From a logo I love, to a website that is better than I could have imaged,
Circle Marketing really took the time to understand my business and what
I needed, and always took the time to answer my questions!”
- Jen B., Moxie Strength + Nutrition

9. WHAT’S COVERED

10. WHAT’S COVERED
• Websites • Google Analytics
• Facebook • Web Videos
• Email Marketing • Social Media
• Blogging • SEO
• Networking • And MORE!
• Online Ads

11. Tip 1:
Brick & Mortar Greetings

12. 1. Brick & Mortar Greetings
• Get Out from Behind the Desk
• Standing Makes A Better 1st Impression
• “What Brought You In Today?”
• Ask Customers to “Check-In”

13. Tip 2:
Website Make-Over

14. 2. Website Make-Over
• Have 1 Clear Call-To-Action
• Simplify & Clean up Pages
• Add Social Network Links
• Install Facebook Comments
• Install Social Sharing

15. Tip 3:
Facebook Ads

16. 3. Facebook Ads
• Have a Goal (Strategy) from the Start
• Target your Outreach Carefully
• Check Results Often
• Change Ads As Needed to Optimize

17. 3. Facebook Ads:
Promoted Posts
• Promoted Posts - What Are They:
• Post on Page Pushed to News Feeds
• Requires 400 Page Likes Minimum

18. 3. Facebook Ads:
Promoted Posts
• Promoted Posts - Targeting:
• B2B: Those Who LIKE Your Page
• B2C: Friends of Friends OK
• Use To: Connect More with Customers
Who Are Already Connected

19. 3. Facebook Ads:
Sponsored Stories
• Sponsored Stories - What Are They:
• Mentions of Your Business by Others
• Pay to Play

20. 3. Facebook Ads:
Sponsored Stories
• Sponsored Stories - Targeting:
• B2B: Those Who LIKE Your Page
• B2C: Friends of Friends OK
• Use To Grow Grass Roots Awareness

21. 3. Facebook Ads:
Display Ads
• Display Ads - What Are They:
• Ads in the Side Bars
• Pay Per Click, or Per Impression

22. 3. Facebook Ads:
Display Ads
• Display Ads - Best Practices:
• Target Interests, Location, Other Demos
• Run Multiples Ads in Same “Campaign”
• Test Landing Pages:
• Put Google Analytics on Landing Pages
• Facebook: Send to an App
• Website: Send to Custom Landing Page

23. Tip 4:
E-Mail Marketing

24. 4. E-Mail Marketing
• Have an Incentivized Sign-Up Form on
Home Page & Interior Pages
• Send Auto-Responders with Valuable
Tips, Tricks, etc

25. 4. E-Mail Marketing
• What Makes A Successful Campaign?
• Subject Line gets Recipient to Open
• Content gets them to Click

26. 4. E-Mail Marketing
• E-Mail Marketing - General Benchmarks:
• Average* Open Rates: 20-30%
• Average* Click-Through: 2-12%
*Varies according to industry, General Guidelines Provided

27. Tip 5:
Write More Blogs

28. 5. Write More Blogs

29. 5. Write More Blogs
• Write Blogs for SEO - Place KeyWords
You Want to Rank for in:
• Title of Article
• First Paragraph
• 3-5% of Content (KeyWord Density)
• Last Paragraph
• ALT Tags of Pictures
• File Names of Uploaded Pictures

30. 5. Write More Blogs
• Write Blogs for Social Sharing:
• Add Facebook Comments
• Insert Social Sharing Functionality
• Install Facebook OG Tags
• Post Blogs on Social Networks
• Submit to Social Bookmark Sites
• Have Pictures with Every Post

31. Tip 6:
Networking

32. 6. Networking
• Networking In-Person:
Bring Give-Aways Which Are Useful
• Networking Online:
Put Feelers Out, but Don’t Waste Time

33. 6. Networking
• Follow-Up with EVERYONE
• Ask New Connections to Join Email List
• Nothing Wrong with Asking for What
You Want

34. Tip 7:
Time Management

35. 7. Time Management
• Time is the ONE THING you can’t Save
Up, Get More of, or Prevent Losing
• Your Time is More Important than
Money
• Think About Time Spent vs Cost
• Compare That to Your Hourly Rate

36. 7. Time Management
• Plan Your Day the Evening Before
• Check Social Media/Email Only at
Certain Limited Points During the Day

37. Tip 8:
Search Engine Ads

38. 8. Search Engine Ads
• Finding The Right KeyWords:
• Research your Optimal KeyWords
• Which KeyWords does your
Website Currently Rank for
• Optimal to send Clicker to Landing
Page, not Website Home Page
• Split-Test (A/B Test) Ads, KeyWord
Groups, and Landing Pages

39. 8. Search Engine Ads
• You can Geo-Target your Ads
• In AdWords, use “SiteLinks” to Increase
Click-Through Rates
• Save Money & Appear Higher by
Sending to a “High-Quality” Destination

40. Tip 9:
Google Analytics

41. 9. Google Analytics
• Place in the Header on Every Page
• Including ALL Shopping Cart Pages
• Important Stats:
• Unique Visits
• Bounce Rate
• Pages/Visit
• Average Visit Duration

42. 9. Google Analytics
• Keep An Eye on Traffic Sources:
• Search: Track KeyWords used
• Referral: Track Best Sources
• Direct: Track Entry Pages
• Analyze...Analyze...Analyze....

43. Tip 10:
Web Videos

44. 10. Web Videos
• Quality of Your Video Represents YOU
• Use a Lavalier Mic, or Boom
• Non-Distracting Backgrounds
• Stand Up (at Least Sit Up Straight)
• Good Lighting is Important
• Cropping is Important

45. 10. Web Videos
• Web Videos - Presentation Tips:
• Don’t Speak to the Camera, Speak
to the Person Watching
• SMILE! :)
• Keep Videos to 1 or 2 Minutes Max
• Practice in the Mirror over and over
• Have a Call-To-Action at the End

46. Tip 11:
Social Media Marketing

47. 11. Social Media Marketing
• Different Social Networks have different
purposes
• Spend time on Social Media Wisely
and Strategically
• Stay Positive! :)

48. 11. Social Media Marketing
• Posting and Responses:
• Post Relevant, High-Quality Content
• Schedule Posts as Much as You Can
• Use Your Time to Respond Quickly
• Content Interactions:
• Videos are Most Viewed
• Pictures are Most Commented on
• Text-Only are Rising, Though

49. 11. Social Media Marketing
FACEBOOK
• Best Used For:
• Publicity/PR
• Connecting with B2C Customers

50. 11. Social Media Marketing
FACEBOOK
• Most Effective Facebook Posts:
• Ask Questions
• LIKE if “this”...COMMENT if “that”
• Ask to LIKE if someone agrees
• “Caption This” Photos

51. 11. Social Media Marketing
TWITTER
• Best Used For:
• Publicity/PR
• Establish Expertise
• Make Professional Connections

52. 11. Social Media Marketing
TWITTER
• Most Effective Twitter Posts:
• Use Relevant #HashTags
• Tweets Under 100 Characters
• Shorten Link URLs
• Place Links Closer to Front of Tweet

53. 11. Social Media Marketing
GOOGLE PLUS
• Best Used For:
• SEO
• Professional Tech Connections
• Publicity/PR

54. 11. Social Media Marketing
LINKED IN
• Best Used For:
• Professional Connections
• B2B Customers
• Establish Expertise
• Get A Job or Consulting Contract

55. 11. Social Media Marketing
PINTEREST
• Best Used For:
• E-Commerce
• Artists
• Highly-Visual Products
• Highly-Sharable Pins/Posts

56. 11. Social Media Marketing
YOUTUBE
• Post ALL Your Videos Here
• Embed Your Videos from YouTube
• Create A Channel
• Show Personality of Company
• Make Many Helpful Videos

57. Tip 12:
Search Engine Optimization
(SEO)

58. 12. Search Engine Optimization (SEO)
ON-SITE SEO
• Enter a Unique Description META tag for
Each Page
• Titles of Pages Should Contain KeyWords
You Want to Rank For
• Uploaded Files Should Contain KeyWords
• Images Should Have Optimized ALT Tags

59. 12. Search Engine Optimization (SEO)
OFF-SITE SEO
• Look for Backlinks - The More The Merrier
• Better the Quality, Higher Your
PageRank
• Trade Guest Blogs with Popular Bloggers
• PageRanks Get Updated Only Twice A Year,
So Be Persistent & Patient

60. 12. Search Engine Optimization (SEO)
OFF-SITE SEO
Blogging Quality Content,
Optimized for Your Desired Relevant KeyWords,
Receiving Lot of Traffic,
from High-Quality Backlink Sources
is Most of the Battle
for Organic Search Engine Rankings.

61. Tip 13:
Hire A Consultant
or
Take A DIY Class

62. 13. Hire Consultant / DIY Courses
• Don’t Spend Time Learning Something
You Won’t Do Professionally
• Spend Time Learning Strategic Ways to
GROW YOUR BUSINESS, Instead

63. 13. Hire Consultant / DIY Courses
• Marketing Consultants Do This For A
Living...Every Day...With Multiple Clients
• Taking A Class to Learn Makes You A
Better & More Strategic Client

64. CIRCLE MARKETING
Our Services
Marketing Consultation
SEO (Search Engine Optimization)
DIY Marketing Courses
Website Design & Development
Social Media Marketing

65. CIRCLE MARKETING SMALL BUSINESS COURSES:
www.CircleMarketing.com/course
- Small Business Marketing -
- Social Media Marketing -
Enroll Now for ONLY $199 each course:
and Be The Next Success Story We Can Brag About!

66. Next Step for YOU!
Check the upcoming schedule
of what’s coming in 2013!
12 New Guest Speakers!
http://broadcastlouder.com