SlideShare a Scribd company logo

Search Analytics: Powerful diagnostics for your site

•
•
Louis Rosenfeld
Louis Rosenfeld

Presented by Lou Rosenfeld and Rich Wiggins to Seth Earley's Search Solutions Jumpstart Conference Series, November 3, 2006.

TechnologyEducation
1 of 27
Search Analytics: Powerful diagnostics for your site Search Solutions Jumpstart Conference Call Series November 3, 2006 Louis Rosenfeld www.louisrosenfeld.com www.rosenfeldmedia.com/books/searchanalytics
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Search Log (from Google Search Appliance) ,[object Object],[object Object],[object Object],[object Object],Full legend and more examples here: http://www.rosenfeldmedia.com/books/searchanalytics/blog/log_sample_google_appliance/
The Head, the Long Tail, and the Interesting Stuff in Between Sorting queries by frequency results in a Zipf Distribution Can we improve performance for the most popular queries?
SA as Diagnostic Tool: What can you fix or improve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Research: What do they want?… ,[object Object],[object Object]
User Research: …who wants it?… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Research: …and when do they want it? ,[object Object],[object Object],[object Object]
Search Entry Interface Design: “The Box” or something else? ,[object Object],[object Object],… OR…
Search Results Interface Design: Which results where? ,[object Object],From SLI Systems (www.sli-systems.com)
Search Results Interface Design: How to sort results? ,[object Object],[object Object]
Search System: What to change? ,[object Object],[object Object],[object Object],[object Object]
Navigation: Any improvements? ,[object Object]
Navigation: Where does it fail? ,[object Object],[object Object],[object Object],[object Object]
Metadata Development: How do users express their needs? ,[object Object],[object Object],[object Object],[object Object]
Metadata Development: Which metadata values? ,[object Object],[object Object],[object Object]
Metadata Development: Which metadata attributes? ,[object Object],[object Object],[object Object],known-item queries research queries
Content Development: Do we have the right content? ,[object Object],[object Object],[object Object],www.behaviortracking.com
Content Development: Are we featuring the right stuff? ,[object Object],[object Object]
Organizational Impact: Educational opportunities ,[object Object],[object Object],[object Object]
Organizational Impact: Rethinking how you do things ,[object Object],[object Object],[object Object]
The Ideal SLA report 1/2 (Avi Rappoport, SearchTools.com) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Ideal SLA report 2/2 (Avi Rappoport , SearchTools.com) ,[object Object],[object Object],[object Object],[object Object],[object Object]
SA as User Research Method: Sleeper, but no panacea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SA Headaches: What gets in the way? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Please Share Your SA Knowledge: Visit our “book in progress” site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Information Seeking Behaviour of Engineering Researchers
Information Seeking Behaviour of Engineering ResearchersInformation Seeking Behaviour of Engineering Researchers
Information Seeking Behaviour of Engineering ResearchersRebecca
 
Taxonomy design best practices
Taxonomy design best practices Taxonomy design best practices
Taxonomy design best practices
voginip
 
Toolkit of-resources-every-researcher-should-use
Toolkit of-resources-every-researcher-should-useToolkit of-resources-every-researcher-should-use
Toolkit of-resources-every-researcher-should-use
ResearchLeap
 
Building a Better Digital Library Together: Community Responses to Summon Dis...
Building a Better Digital Library Together: Community Responses to Summon Dis...Building a Better Digital Library Together: Community Responses to Summon Dis...
Building a Better Digital Library Together: Community Responses to Summon Dis...
Alex Homanchuk
 
How to use Publish or Perish Effectively
How to use Publish or Perish EffectivelyHow to use Publish or Perish Effectively
How to use Publish or Perish Effectively
Anne-Wil Harzing
 
Step-by-Step to Successful Research
Step-by-Step to Successful ResearchStep-by-Step to Successful Research
Step-by-Step to Successful Research
susanujkalarson
 
Site Search Analytics in a Nutshell
Site Search Analytics in a NutshellSite Search Analytics in a Nutshell
Site Search Analytics in a Nutshell
Louis Rosenfeld
 
Searching electronic resources effectively BLDS, November 2012
Searching electronic resources effectively BLDS, November 2012Searching electronic resources effectively BLDS, November 2012
Searching electronic resources effectively BLDS, November 2012
British Library for Development Studies
 

Recommended

Information Seeking Behaviour of Engineering Researchers
Information Seeking Behaviour of Engineering ResearchersInformation Seeking Behaviour of Engineering Researchers
Information Seeking Behaviour of Engineering ResearchersRebecca
 
Taxonomy design best practices
Taxonomy design best practices Taxonomy design best practices
Taxonomy design best practices
voginip
 
Toolkit of-resources-every-researcher-should-use
Toolkit of-resources-every-researcher-should-useToolkit of-resources-every-researcher-should-use
Toolkit of-resources-every-researcher-should-use
ResearchLeap
 
Building a Better Digital Library Together: Community Responses to Summon Dis...
Building a Better Digital Library Together: Community Responses to Summon Dis...Building a Better Digital Library Together: Community Responses to Summon Dis...
Building a Better Digital Library Together: Community Responses to Summon Dis...
Alex Homanchuk
 
How to use Publish or Perish Effectively
How to use Publish or Perish EffectivelyHow to use Publish or Perish Effectively
How to use Publish or Perish Effectively
Anne-Wil Harzing
 
Step-by-Step to Successful Research
Step-by-Step to Successful ResearchStep-by-Step to Successful Research
Step-by-Step to Successful Research
susanujkalarson
 
Site Search Analytics in a Nutshell
Site Search Analytics in a NutshellSite Search Analytics in a Nutshell
Site Search Analytics in a Nutshell
Louis Rosenfeld
 
Searching electronic resources effectively BLDS, November 2012
Searching electronic resources effectively BLDS, November 2012Searching electronic resources effectively BLDS, November 2012
Searching electronic resources effectively BLDS, November 2012
British Library for Development Studies
 
Predatory Open Access Journals: Academic Beware!
Predatory Open Access Journals: Academic Beware!Predatory Open Access Journals: Academic Beware!
Predatory Open Access Journals: Academic Beware!
Anne-Wil Harzing
 
COMM 1180 Level 2 - MET (Neigh) March 2013
COMM 1180 Level 2 - MET (Neigh) March 2013COMM 1180 Level 2 - MET (Neigh) March 2013
COMM 1180 Level 2 - MET (Neigh) March 2013Melanie Parlette-Stewart
 
UPR Science Direct Presentation June 2008
UPR Science Direct Presentation June 2008UPR Science Direct Presentation June 2008
UPR Science Direct Presentation June 2008
Liz Pagan
 
APFM Studio 7 - Bechard Jan 2012
APFM Studio 7 - Bechard Jan 2012APFM Studio 7 - Bechard Jan 2012
APFM Studio 7 - Bechard Jan 2012
Melanie Parlette-Stewart
 
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...
ResearchLeap
 
Using Bibliometrics Tools to Increase the visibility of your publications - C...
Using Bibliometrics Tools to Increase the visibility of your publications - C...Using Bibliometrics Tools to Increase the visibility of your publications - C...
Using Bibliometrics Tools to Increase the visibility of your publications - C...
MaynoothUniversityLibrary1
 
Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)
Louis Rosenfeld
 
Information Literacy Orientation
Information Literacy OrientationInformation Literacy Orientation
Information Literacy Orientationsbishoptcl
 
Food & nutrition library orientation 2022
Food & nutrition library orientation 2022Food & nutrition library orientation 2022
Food & nutrition library orientation 2022
Elizabeth Moll-Willard
 
Getting started with your research skills
Getting started with your research skillsGetting started with your research skills
Getting started with your research skills
L. D. Morris
 
COMM1180 - Level 2 - Weldling (Neigh) March 2013
COMM1180 - Level 2 - Weldling (Neigh) March 2013COMM1180 - Level 2 - Weldling (Neigh) March 2013
COMM1180 - Level 2 - Weldling (Neigh) March 2013Melanie Parlette-Stewart
 
Genetics hons training
Genetics hons trainingGenetics hons training
Genetics hons training
Elizabeth Moll-Willard
 
Information Literacy Orientation (Fall, 2011)
Information Literacy Orientation (Fall, 2011)Information Literacy Orientation (Fall, 2011)
Information Literacy Orientation (Fall, 2011)sbishoptcl
 
Library research skills slideshare version-classroomedition
Library research skills slideshare version-classroomeditionLibrary research skills slideshare version-classroomedition
Library research skills slideshare version-classroomedition
dirtboy
 
Requirements For Fdp Research Stage
Requirements For Fdp Research StageRequirements For Fdp Research Stage
Requirements For Fdp Research StageUniversity of Limerick
 
Building your academic brand through engagement with social media
Building your academic brand through engagement with social mediaBuilding your academic brand through engagement with social media
Building your academic brand through engagement with social media
Anne-Wil Harzing
 
Information Literacy Orientation
Information Literacy OrientationInformation Literacy Orientation
Information Literacy Orientationsbishoptcl
 
Google scholar and the academic web
Google scholar and the academic webGoogle scholar and the academic web
Google scholar and the academic webJamie Bisset
 
The Google Scholar Revolution: a big data bibliometric tool
The Google Scholar Revolution: a big data bibliometric toolThe Google Scholar Revolution: a big data bibliometric tool
The Google Scholar Revolution: a big data bibliometric tool
Emilio Delgado Lopez-Cozar, Universidad de Granada
 
COMM1165 - Level 2 - MSE (Guo) Feb 2013
COMM1165 - Level 2 - MSE (Guo) Feb 2013COMM1165 - Level 2 - MSE (Guo) Feb 2013
COMM1165 - Level 2 - MSE (Guo) Feb 2013Melanie Parlette-Stewart
 
Question 7
Question 7Question 7
Question 7s130522
 
Ple personal
Ple personalPle personal
Ple personal
Victoria Cepeda
 

More Related Content

What's hot

Predatory Open Access Journals: Academic Beware!
Predatory Open Access Journals: Academic Beware!Predatory Open Access Journals: Academic Beware!
Predatory Open Access Journals: Academic Beware!
Anne-Wil Harzing
 
COMM 1180 Level 2 - MET (Neigh) March 2013
COMM 1180 Level 2 - MET (Neigh) March 2013COMM 1180 Level 2 - MET (Neigh) March 2013
COMM 1180 Level 2 - MET (Neigh) March 2013Melanie Parlette-Stewart
 
UPR Science Direct Presentation June 2008
UPR Science Direct Presentation June 2008UPR Science Direct Presentation June 2008
UPR Science Direct Presentation June 2008
Liz Pagan
 
APFM Studio 7 - Bechard Jan 2012
APFM Studio 7 - Bechard Jan 2012APFM Studio 7 - Bechard Jan 2012
APFM Studio 7 - Bechard Jan 2012
Melanie Parlette-Stewart
 
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...
ResearchLeap
 
Using Bibliometrics Tools to Increase the visibility of your publications - C...
Using Bibliometrics Tools to Increase the visibility of your publications - C...Using Bibliometrics Tools to Increase the visibility of your publications - C...
Using Bibliometrics Tools to Increase the visibility of your publications - C...
MaynoothUniversityLibrary1
 
Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)
Louis Rosenfeld
 
Information Literacy Orientation
Information Literacy OrientationInformation Literacy Orientation
Information Literacy Orientationsbishoptcl
 
Food & nutrition library orientation 2022
Food & nutrition library orientation 2022Food & nutrition library orientation 2022
Food & nutrition library orientation 2022
Elizabeth Moll-Willard
 
Getting started with your research skills
Getting started with your research skillsGetting started with your research skills
Getting started with your research skills
L. D. Morris
 
COMM1180 - Level 2 - Weldling (Neigh) March 2013
COMM1180 - Level 2 - Weldling (Neigh) March 2013COMM1180 - Level 2 - Weldling (Neigh) March 2013
COMM1180 - Level 2 - Weldling (Neigh) March 2013Melanie Parlette-Stewart
 
Genetics hons training
Genetics hons trainingGenetics hons training
Genetics hons training
Elizabeth Moll-Willard
 
Information Literacy Orientation (Fall, 2011)
Information Literacy Orientation (Fall, 2011)Information Literacy Orientation (Fall, 2011)
Information Literacy Orientation (Fall, 2011)sbishoptcl
 
Library research skills slideshare version-classroomedition
Library research skills slideshare version-classroomeditionLibrary research skills slideshare version-classroomedition
Library research skills slideshare version-classroomedition
dirtboy
 
Building your academic brand through engagement with social media
Building your academic brand through engagement with social mediaBuilding your academic brand through engagement with social media
Building your academic brand through engagement with social media
Anne-Wil Harzing
 
Information Literacy Orientation
Information Literacy OrientationInformation Literacy Orientation
Information Literacy Orientationsbishoptcl
 
Google scholar and the academic web
Google scholar and the academic webGoogle scholar and the academic web
Google scholar and the academic webJamie Bisset
 
The Google Scholar Revolution: a big data bibliometric tool
The Google Scholar Revolution: a big data bibliometric toolThe Google Scholar Revolution: a big data bibliometric tool
The Google Scholar Revolution: a big data bibliometric tool
Emilio Delgado Lopez-Cozar, Universidad de Granada
 

What's hot (20)

Predatory Open Access Journals: Academic Beware!
Predatory Open Access Journals: Academic Beware!Predatory Open Access Journals: Academic Beware!
Predatory Open Access Journals: Academic Beware!
 
COMM 1180 Level 2 - MET (Neigh) March 2013
COMM 1180 Level 2 - MET (Neigh) March 2013COMM 1180 Level 2 - MET (Neigh) March 2013
COMM 1180 Level 2 - MET (Neigh) March 2013
 
UPR Science Direct Presentation June 2008
UPR Science Direct Presentation June 2008UPR Science Direct Presentation June 2008
UPR Science Direct Presentation June 2008
 
APFM Studio 7 - Bechard Jan 2012
APFM Studio 7 - Bechard Jan 2012APFM Studio 7 - Bechard Jan 2012
APFM Studio 7 - Bechard Jan 2012
 
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...
How to Make your Research Process more Effective? 4 Must-Use Tools for Resear...
 
Using Bibliometrics Tools to Increase the visibility of your publications - C...
Using Bibliometrics Tools to Increase the visibility of your publications - C...Using Bibliometrics Tools to Increase the visibility of your publications - C...
Using Bibliometrics Tools to Increase the visibility of your publications - C...
 
Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)Redesign Must Die (updated Feb 2014)
Redesign Must Die (updated Feb 2014)
 
Information Literacy Orientation
Information Literacy OrientationInformation Literacy Orientation
Information Literacy Orientation
 
Food & nutrition library orientation 2022
Food & nutrition library orientation 2022Food & nutrition library orientation 2022
Food & nutrition library orientation 2022
 
Getting started with your research skills
Getting started with your research skillsGetting started with your research skills
Getting started with your research skills
 
COMM1180 - Level 2 - Weldling (Neigh) March 2013
COMM1180 - Level 2 - Weldling (Neigh) March 2013COMM1180 - Level 2 - Weldling (Neigh) March 2013
COMM1180 - Level 2 - Weldling (Neigh) March 2013
 
Genetics hons training
Genetics hons trainingGenetics hons training
Genetics hons training
 
Information Literacy Orientation (Fall, 2011)
Information Literacy Orientation (Fall, 2011)Information Literacy Orientation (Fall, 2011)
Information Literacy Orientation (Fall, 2011)
 
Library research skills slideshare version-classroomedition
Library research skills slideshare version-classroomeditionLibrary research skills slideshare version-classroomedition
Library research skills slideshare version-classroomedition
 
Requirements For Fdp Research Stage
Requirements For Fdp Research StageRequirements For Fdp Research Stage
Requirements For Fdp Research Stage
 
Building your academic brand through engagement with social media
Building your academic brand through engagement with social mediaBuilding your academic brand through engagement with social media
Building your academic brand through engagement with social media
 
Information Literacy Orientation
Information Literacy OrientationInformation Literacy Orientation
Information Literacy Orientation
 
Google scholar and the academic web
Google scholar and the academic webGoogle scholar and the academic web
Google scholar and the academic web
 
The Google Scholar Revolution: a big data bibliometric tool
The Google Scholar Revolution: a big data bibliometric toolThe Google Scholar Revolution: a big data bibliometric tool
The Google Scholar Revolution: a big data bibliometric tool
 
COMM1165 - Level 2 - MSE (Guo) Feb 2013
COMM1165 - Level 2 - MSE (Guo) Feb 2013COMM1165 - Level 2 - MSE (Guo) Feb 2013
COMM1165 - Level 2 - MSE (Guo) Feb 2013
 

Viewers also liked

Question 7
Question 7Question 7
Question 7s130522
 
Ple personal
Ple personalPle personal
Ple personal
Victoria Cepeda
 
Bab i matematika
Bab i matematikaBab i matematika
Bab i matematikaAna_Mazidah
 
Children's Environmental Health
Children's Environmental HealthChildren's Environmental Health
Children's Environmental Health
Juliann Chen
 
İlkokul Dikkat Raporu
İlkokul Dikkat Raporuİlkokul Dikkat Raporu
İlkokul Dikkat Raporu
Celal Bayraktar
 
Code review drinking game
Code review drinking gameCode review drinking game
Code review drinking game
Martijn Dashorst
 
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information ArchitectureUsing Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
Louis Rosenfeld
 

Viewers also liked (11)

Question 7
Question 7Question 7
Question 7
 
Ple personal
Ple personalPle personal
Ple personal
 
Bab i matematika
Bab i matematikaBab i matematika
Bab i matematika
 
50 states
50 states50 states
50 states
 
Jbareen CV
Jbareen CV Jbareen CV
Jbareen CV
 
Children's Environmental Health
Children's Environmental HealthChildren's Environmental Health
Children's Environmental Health
 
İlkokul Dikkat Raporu
İlkokul Dikkat Raporuİlkokul Dikkat Raporu
İlkokul Dikkat Raporu
 
8+ +ς1 ergasiako
8+ +ς1 ergasiako8+ +ς1 ergasiako
8+ +ς1 ergasiako
 
Code review drinking game
Code review drinking gameCode review drinking game
Code review drinking game
 
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information ArchitectureUsing Search Analytics to Diagnose What’s Ailing your Information Architecture
Using Search Analytics to Diagnose What’s Ailing your Information Architecture
 
Case Studies
Case StudiesCase Studies
Case Studies
 

Similar to Search Analytics: Powerful diagnostics for your site

Search Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteSearch Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
Louis Rosenfeld
 
Search Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteSearch Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
Louis Rosenfeld
 
Search Analytics for Fun and Profit
Search Analytics for Fun and ProfitSearch Analytics for Fun and Profit
Search Analytics for Fun and Profit
Louis Rosenfeld
 
Search Analytics: Conversations with Your Customers
Search Analytics: Conversations with Your CustomersSearch Analytics: Conversations with Your Customers
Search Analytics: Conversations with Your Customers
richwig
 
A Brief (and Practical) Introduction to Information Architecture
A Brief (and Practical) Introduction to Information ArchitectureA Brief (and Practical) Introduction to Information Architecture
A Brief (and Practical) Introduction to Information Architecture
Louis Rosenfeld
 
2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final
Hallie Wilfert
 
Making IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture StrategyMaking IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture Strategy
Chiara Fox Ogan
 
Information Architecture: Putting the "I" back in IT
Information Architecture: Putting the "I" back in ITInformation Architecture: Putting the "I" back in IT
Information Architecture: Putting the "I" back in IT
Louis Rosenfeld
 
My presentation at Kent State IAKM
My presentation at Kent State IAKMMy presentation at Kent State IAKM
My presentation at Kent State IAKM
Keith Instone
 
Applying information architecture to university web sites
Applying information architecture to university web sitesApplying information architecture to university web sites
Applying information architecture to university web sites
Keith Instone
 
Search Analytics for Content Strategists
Search Analytics for Content StrategistsSearch Analytics for Content Strategists
Search Analytics for Content Strategists
Louis Rosenfeld
 
Demystifying Information Architecture
Demystifying Information ArchitectureDemystifying Information Architecture
Demystifying Information Architecture
Patrick Kennedy
 
Starting a search application
Starting a search applicationStarting a search application
Starting a search application
Lucidworks (Archived)
 
Information Architecture for Drupal
Information Architecture for DrupalInformation Architecture for Drupal
Information Architecture for Drupal
Vanessa Turke
 
AI, Search, and the Disruption of Knowledge Management
AI, Search, and the Disruption of Knowledge ManagementAI, Search, and the Disruption of Knowledge Management
AI, Search, and the Disruption of Knowledge Management
Trey Grainger
 
SEO-HIGH TRAFFIC ROUTING
SEO-HIGH TRAFFIC ROUTINGSEO-HIGH TRAFFIC ROUTING
SEO-HIGH TRAFFIC ROUTINGBUDNET
 
Searchland: Search quality for Beginners
Searchland: Search quality for BeginnersSearchland: Search quality for Beginners
Searchland: Search quality for Beginners
Valeria de Paiva
 
Search Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYCSearch Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYC
WIKOLO
 

Similar to Search Analytics: Powerful diagnostics for your site (20)

Search Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteSearch Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
 
Search Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your siteSearch Analytics: Diagnosing what ails your site
Search Analytics: Diagnosing what ails your site
 
Search Analytics for Fun and Profit
Search Analytics for Fun and ProfitSearch Analytics for Fun and Profit
Search Analytics for Fun and Profit
 
Search Analytics: Conversations with Your Customers
Search Analytics: Conversations with Your CustomersSearch Analytics: Conversations with Your Customers
Search Analytics: Conversations with Your Customers
 
A Brief (and Practical) Introduction to Information Architecture
A Brief (and Practical) Introduction to Information ArchitectureA Brief (and Practical) Introduction to Information Architecture
A Brief (and Practical) Introduction to Information Architecture
 
2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final2008 web-managers-hwilfert-final
2008 web-managers-hwilfert-final
 
Making IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture StrategyMaking IA Real: Planning an Information Architecture Strategy
Making IA Real: Planning an Information Architecture Strategy
 
Information Architecture: Putting the "I" back in IT
Information Architecture: Putting the "I" back in ITInformation Architecture: Putting the "I" back in IT
Information Architecture: Putting the "I" back in IT
 
My presentation at Kent State IAKM
My presentation at Kent State IAKMMy presentation at Kent State IAKM
My presentation at Kent State IAKM
 
Applying information architecture to university web sites
Applying information architecture to university web sitesApplying information architecture to university web sites
Applying information architecture to university web sites
 
Search Analytics for Content Strategists
Search Analytics for Content StrategistsSearch Analytics for Content Strategists
Search Analytics for Content Strategists
 
Demystifying Information Architecture
Demystifying Information ArchitectureDemystifying Information Architecture
Demystifying Information Architecture
 
Search Systems
Search SystemsSearch Systems
Search Systems
 
Starting a search application
Starting a search applicationStarting a search application
Starting a search application
 
Information Architecture for Drupal
Information Architecture for DrupalInformation Architecture for Drupal
Information Architecture for Drupal
 
AI, Search, and the Disruption of Knowledge Management
AI, Search, and the Disruption of Knowledge ManagementAI, Search, and the Disruption of Knowledge Management
AI, Search, and the Disruption of Knowledge Management
 
SEO-HIGH TRAFFIC ROUTING
SEO-HIGH TRAFFIC ROUTINGSEO-HIGH TRAFFIC ROUTING
SEO-HIGH TRAFFIC ROUTING
 
Searchland: Search quality for Beginners
Searchland: Search quality for BeginnersSearchland: Search quality for Beginners
Searchland: Search quality for Beginners
 
Document repositories-and-metadata
Document repositories-and-metadataDocument repositories-and-metadata
Document repositories-and-metadata
 
Search Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYCSearch Analytics For Content Strategists @CSofNYC
Search Analytics For Content Strategists @CSofNYC
 

More from Louis Rosenfeld

Information Architecture for Truth
Information Architecture for TruthInformation Architecture for Truth
Information Architecture for Truth
Louis Rosenfeld
 
Falling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureFalling in and out and in love with Information Architecture
Falling in and out and in love with Information Architecture
Louis Rosenfeld
 
What to do when you don't know what to do
What to do when you don't know what to doWhat to do when you don't know what to do
What to do when you don't know what to do
Louis Rosenfeld
 
8 Information Architecture Better Practices
8 Information Architecture Better Practices8 Information Architecture Better Practices
8 Information Architecture Better Practices
Louis Rosenfeld
 
Closing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureClosing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureLouis Rosenfeld
 
Site search analytics workshop presentation
Site search analytics workshop presentationSite search analytics workshop presentation
Site search analytics workshop presentation
Louis Rosenfeld
 
Design to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureDesign to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architecture
Louis Rosenfeld
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
Louis Rosenfeld
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slides
Louis Rosenfeld
 
Beyond User Research
Beyond User ResearchBeyond User Research
Beyond User Research
Louis Rosenfeld
 
Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model for publishing these days?Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model for publishing these days?
Louis Rosenfeld
 
User Experience + Publishing
User Experience + PublishingUser Experience + Publishing
User Experience + Publishing
Louis Rosenfeld
 
Improving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsImproving Findability through Site Search Analytics
Improving Findability through Site Search Analytics
Louis Rosenfeld
 
Marrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceMarrying Web Analytics and User Experience
Marrying Web Analytics and User Experience
Louis Rosenfeld
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
Louis Rosenfeld
 
Site Search Analytics
Site Search AnalyticsSite Search Analytics
Site Search Analytics
Louis Rosenfeld
 
Site Search Analytics: Conversations with your customers
Site Search Analytics: Conversations with your customersSite Search Analytics: Conversations with your customers
Site Search Analytics: Conversations with your customers
Louis Rosenfeld
 
PhillyCHI Site Search Analytics presentation (April 2, 2008)
PhillyCHI Site Search Analytics presentation (April 2, 2008)PhillyCHI Site Search Analytics presentation (April 2, 2008)
PhillyCHI Site Search Analytics presentation (April 2, 2008)
Louis Rosenfeld
 
Site Search Analytics Workshop Presentation
Site Search Analytics Workshop PresentationSite Search Analytics Workshop Presentation
Site Search Analytics Workshop Presentation
Louis Rosenfeld
 
CanUX Keynote
CanUX KeynoteCanUX Keynote
CanUX Keynote
Louis Rosenfeld
 

More from Louis Rosenfeld (20)

Information Architecture for Truth
Information Architecture for TruthInformation Architecture for Truth
Information Architecture for Truth
 
Falling in and out and in love with Information Architecture
Falling in and out and in love with Information ArchitectureFalling in and out and in love with Information Architecture
Falling in and out and in love with Information Architecture
 
What to do when you don't know what to do
What to do when you don't know what to doWhat to do when you don't know what to do
What to do when you don't know what to do
 
8 Information Architecture Better Practices
8 Information Architecture Better Practices8 Information Architecture Better Practices
8 Information Architecture Better Practices
 
Closing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architectureClosing the Findability Gap: 8 better practices from information architecture
Closing the Findability Gap: 8 better practices from information architecture
 
Site search analytics workshop presentation
Site search analytics workshop presentationSite search analytics workshop presentation
Site search analytics workshop presentation
 
Design to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architectureDesign to Refine: Developing a tunable information architecture
Design to Refine: Developing a tunable information architecture
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
 
Adaptable Information Workshop slides
Adaptable Information Workshop slidesAdaptable Information Workshop slides
Adaptable Information Workshop slides
 
Beyond User Research
Beyond User ResearchBeyond User Research
Beyond User Research
 
Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model for publishing these days?Is there such a thing as a good business model for publishing these days?
Is there such a thing as a good business model for publishing these days?
 
User Experience + Publishing
User Experience + PublishingUser Experience + Publishing
User Experience + Publishing
 
Improving Findability through Site Search Analytics
Improving Findability through Site Search AnalyticsImproving Findability through Site Search Analytics
Improving Findability through Site Search Analytics
 
Marrying Web Analytics and User Experience
Marrying Web Analytics and User ExperienceMarrying Web Analytics and User Experience
Marrying Web Analytics and User Experience
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
 
Site Search Analytics
Site Search AnalyticsSite Search Analytics
Site Search Analytics
 
Site Search Analytics: Conversations with your customers
Site Search Analytics: Conversations with your customersSite Search Analytics: Conversations with your customers
Site Search Analytics: Conversations with your customers
 
PhillyCHI Site Search Analytics presentation (April 2, 2008)
PhillyCHI Site Search Analytics presentation (April 2, 2008)PhillyCHI Site Search Analytics presentation (April 2, 2008)
PhillyCHI Site Search Analytics presentation (April 2, 2008)
 
Site Search Analytics Workshop Presentation
Site Search Analytics Workshop PresentationSite Search Analytics Workshop Presentation
Site Search Analytics Workshop Presentation
 
CanUX Keynote
CanUX KeynoteCanUX Keynote
CanUX Keynote
 

Recently uploaded

Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Nexer Digital
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
Neo4j
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Neo4j
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Paige Cruz
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neo4j
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
SOFTTECHHUB
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
Pierluigi Pugliese
 
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptxSecstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
nkrafacyberclub
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
DianaGray10
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Aggregage
 

Recently uploaded (20)

Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?Elizabeth Buie - Older adults: Are we really designing for our future selves?
Elizabeth Buie - Older adults: Are we really designing for our future selves?
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
GraphSummit Singapore | Neo4j Product Vision & Roadmap - Q2 2024
 
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
 
Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfObservability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
 
By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024By Design, not by Accident - Agile Venture Bolzano 2024
By Design, not by Accident - Agile Venture Bolzano 2024
 
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptxSecstrike : Reverse Engineering & Pwnable tools for CTF.pptx
Secstrike : Reverse Engineering & Pwnable tools for CTF.pptx
 
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
 
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionGenerative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
 

Search Analytics: Powerful diagnostics for your site

  • 1. Search Analytics: Powerful diagnostics for your site Search Solutions Jumpstart Conference Call Series November 3, 2006 Louis Rosenfeld www.louisrosenfeld.com www.rosenfeldmedia.com/books/searchanalytics
  • 2.
  • 3.
  • 4. The Head, the Long Tail, and the Interesting Stuff in Between Sorting queries by frequency results in a Zipf Distribution Can we improve performance for the most popular queries?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.